Let You Design The Software: Do You Directly Create Douyin?

As time goes by.

The Thousand Regiment War finally entered a fierce stage.

After an initial period of crazy money burning, some small group buying websites and software have announced their delisting within this month.

These companies found out while doing it.

Because there are several large companies such as Penguin Group, the effect they bring to website and software revenue after spending money is actually quite low.

Instead of continuing to fight, it is better to stop losses in time.

but.

Although the first batch of players have already been launched, in this month, more group buying and takeout software have been launched.

More than a month after Meituan went online.

The number of group buying and takeout software on the market now has actually exceeded a thousand.

But now the situation of major software is like this.

Meituan has already taken a complete lead in third- and fourth-tier cities, leaving other competitors in third- and fourth-tier cities unable to fight back.

And in first- and second-tier cities.

Although Meibo is not number one, it is still very tight and has always been at the end of the first-tier echelon.

In the past month.

In the markets of first- and second-tier cities, Penguin Group Buying put crazy pressure on Meituan and wanted to drive Meituan out, but the United States still withstood the offensive.

at the same time.

Because of the passage of time, most of the first-line software has now completed its preliminary layout and has begun to frantically increase the number of cities it can serve.

At this moment, Penguin Group Buying began to fully attack the third- and fourth-tier city markets in the United States.

but.

Not long after Penguin started to take action.

They discovered something was wrong.

It stands to reason.

When Penguin Group enters the market and sinks into the market, even if it cannot surpass Meituan immediately, it should be able to have good results and user numbers.

But the strange thing is.

Not only do they have a small number of merchants for Penguin Group Buying, but they also cannot absorb too many users.

at this time.

Inside the Penguin Group.

In Xiao Ma's office.

"Something strange."

"We have been attacking the sinking markets in third- and fourth-tier cities for several days. Why are the occupancy rates of businesses still so low?"

"In the third and fourth tier cities we have opened, the occupancy rate of merchants is only one-tenth that of Meituan. How is this possible?"

Xiao Ma's doubtful voice kept ringing out.

And in front of him.

On a huge screen.

What is displayed at this time is the data that they have been sinking into the market in the past few days, and this data is quite ugly at this time.

"On average, in every third- and fourth-tier city, the number of Meituan's merchants and services exceeds several thousand, but our Penguin group-buying only has a maximum of 100."

Looking at the data in front of him, Xiao Ma couldn't help but frown.

before.

When he found that they could not completely drive Meituan out of first- and second-tier cities, he set his sights on Meituan's base camp in various third- and fourth-tier cities.

After all now.

Their Penguin Group Buying Group has established a firm foothold in first- and second-tier cities and can attack other competitors.

But what he didn't expect was.

The effect after they started was so bad.

And after Xiao Ma finished speaking.

Ma Liuyun on the side also took a step forward, looked at the data on the screen in front of him and said.

"I'm also a little surprised about this. Many merchants were very good during the negotiation, but when they were asked to actually join Penguin Group Buying, they were hesitant."

Ma Liuyun looked at Xiao Ma.

"But don't worry, Mr. Ma, I've already sent someone to investigate the cause."

"It shouldn't take long to find out the reason."

Listening to Ma Liuyun's words, Xiao Ma also slowly nodded.

And not long after the chat between the two ended.

Ma Liuyun received a call.

After communicating with the person on the other end of the phone for a moment, Liu Yun took a deep breath and looked at Xiaoniao.

"Mr. Ma."

“I know why the merchant occupancy rate of Penguin Group Buying is so low?”

"Why?" Xiao Ma asked.

And Ma Liuyun's expression was also a little serious.

“Meituan’s commission ratio to merchants in third- and fourth-tier cities is much lower than its commission ratio in first-tier cities.”

"This ratio is almost the limit of break-even.

"If these merchants choose to enter other platforms, their commission ratio will increase."

"That's why these merchants are unwilling to enter Penguin Group Buying."

Subsequently.

Ma Liuyun told Xiao Ma Meituan’s rake figure.

…Please give me flowers…

Listening to this number, Xiao Ma was also a little surprised.

"Generally, this method is used when there is an opponent."

"Nowadays, in the fierce competition in first- and second-tier cities, many softwares use this low-price method to attract users and merchants, because they must gain advantages from their opponents.

“But before Meituan, in most third- and fourth-tier cities, we were the only group buying platform.

"Why does it still use this method to win over merchants?"

Xiaoma couldn't help but frown.

But he immediately thought of a new problem.

"but."

Xiao Ma looked at Ma Liuyun.

"Even if Meituan has this kind of agreement, our merchant occupancy rate still shouldn't be this low."

"Now in the sinking market, Penguin Group Buying merchants basically only have large chain brands and few private ones. Why is this?"

Regarding this issue, Xiao Ma is also quite convinced.

Ma Liuyun was silent for a moment, and then explained.

"Maybe it's because we moved too slowly."

“In the sinking market, because there are not many competitors, the United States has developed a user base.

“Users in the sinking market, in this case, will find it difficult to choose other similar software.

"The commission rate is higher than that of Meituan, and the number of users is much smaller than that of Meituan, so this is the key to Penguin Group Buying's inability to penetrate the sinking market."

Listening to Ma Liuyun's explanation, Xiao Ma couldn't help but take a deep breath.

Then his eyes began to become quite determined.

"Since there are few users, we will forcefully spend money to attract users."

“Since Meituan’s commission is low, we will use a lower commission than them to attract merchants to settle in!”

After Xiao Ma finished speaking.

Ma Liuyun was a little surprised.

He looked at the pony and said hurriedly.

"But Mr. Ma."

“We have already spent a lot of money on publicity and local promotion in first- and second-tier cities, but we haven’t made any gains yet.

"If we start throwing money at third- and fourth-tier cities."

“The initial losses from Penguin Group Buying will be extremely huge.”

Facing Ma Liuyun's persuasion, Xiao Ma's eyes were quite firm.

"Even if it's a loss, I don't want to see the United States develop so comfortably and challenge its enemies."