Losing to become the richest man starts from the game

Lin Canar's thinking, it is clear that it is constantly advancing.

The earliest is to feel that Ming Yun private kitchen and touched the fish have walked completely different routes. It is not necessary to be embarrassed to each other.

Then I feel that Ming Yun private kitchen and touched fish can share the food laboratory, resource sharing.

And now I found out that I really mean, it should be to let the two catering departments have worked in deep cooperation, and strive to do it or not you!

Lin Canar can't help but feel it, it's too narrow enough to see your own portal!

I can't say that I have a branch, I am very unhappy.

Obviously, the summons are hints early, and the fish taking the fish is the parity branch of Ming Yun private kitchen. Why do you want to stay far?

"Create a ... The non-name restaurant of the price is?"

The expression of Yu Yak is a bit awkward. It is obvious that he is completely considered in this regard.

After considering the moment, Yu Yu Chen brow micro-: "Lin Ge, this idea doesn't seem to be too good?"

"Ming Yun private kitchen and touched the fish, the positioning difference is too big."

"I am going to go together, can it become?"

"Will not get finally, touch the fish outside the sale, then dragged down the reputation of Ming Yun private kitchen, and made a double loss?"

"After all, most people now take the takeaway, I think this is the synonym of 'not paying."

The concerns of Yu Yu Chen are obviously unreasonable.

The brand is a very virtual thing, it often depends on how people think, if a high-end brand is easy to instantly, it is easy.

For example, an international first-line luxury brand, suddenly the brain smokes to find a confidential N-line star endorsement, this brand image is immediately destroyed.

The high-end brand impression of the unknown restaurant can be built, but it is not a one-powered thing.

Although the takeaway is recently developed soon, most people mention takeaway, still think of "cheap", "unhealthy", and "unhealthy".

Even if the positioning of the fish taking a lot is significantly higher than that of other takeaways, for some people who don't understand the truth, they are still confused with other takeaways.

If you use the unknown restaurant to take the baby to take the back book, if you don't touch the fish takeaway, it feels that the unknown restaurant is complete. Isn't that a big loss?

Lin Canar nodded: "I know, of course, this risk."

"But things are people."

"We can take it from three aspects."

"First, we have to open the public land to tell all consumers, can't eat fish, can sell the same level of the unknown restaurant, we just guarantee that it is a parity version of the unknown restaurant, don't let them have too high expectations."

"Second, we have to strictly control in terms of the content of the meal."

"It's not that all the dishes of Ming Yun private kit are suitable for use to take the fish takeaway, some dishes are delicious because of the ingredients, it is not that kind of food; some dishes need to be extremely complex and cumbersome. It takes a few hours to prepare for a few hours, and it is difficult to do it. "

"We must strictly demonstrate, the dishes of Ming Yun private kitchen can be taken for takeaway, and can keep delicious in the case of ingredients and chefs, and must be careful in this area."

"Finally, we must start from scratch, let people know this new brand, out of the 'original concept of' touching fish."

"Many people will mistakenly like to take the fish takeaway, like other ordinary takeaways, nothing more than expensive, healthy. This concept is difficult to reverse, so we can't come hard."

"We have a new high-end brand on the top of the fish, and when you start publicity, we will cut its concepts and ordinary takeaway, and all in all forms."

nodded frequently.

It seems that Lin Canarr is indeed the risk of this, and it has been a plan in advance.

"The first two points are very clear, as for the third point ... a new high-end brand, what do you do?" Yu Yuchen asked.

Lin Canar is slightly sorted out the ideas: "This truth is simple, just like a car, it will be a luxury car brand on the basis of the mass brand."

"The luxury cars don't take the amount, nor the big head of making money, is simple to give the public brand."

"Touching the fish takeaway this name is the name of the mass brand, there is a relatively affinity, but not high-end. I think a name: food, and."

: "Food Box? Ancient to send things?"

Lin Canong shook his head: "It is this meaning, but the specific word should be changed. 'And' is 'and and the difference' and."

"In fact, I want to build a high-end take-out brand in China. The best way is to link this brand and some traditional elements."

"In fact, take-out this thing is ancient times, the gentry name flows out of the door, going to the poetic society, when the WITT, the literary activities, often take the wine, you need to prepare the food as a wine."

"That is, the food box has a long history, but also condenses a lot of traditional cultural connotations, and even a lot of food boxes can be seen as beautiful art, naturally with high-end concepts."

"My consideration is that food and this name, on the one hand, let customers think of ancient food box, and on the other hand, the two words are separated, and a cultural value is added."

"People are different from the days, gentlemen and and different. 'And' The original pictographic meaning is to eat. Moreover, the ancient food box basically urban bamboo, wood, all from natural, inherited, also It reveals the concept of people and natural harmony. "

"And this, it happens to fit the philosophy of taking the fish."

"Touching the fish is the food health, all the tableware can be recycled, which contains a harmonious thoughts, and continues to extend this idea, pull it up, can it be the meaning of this brand you want to express? "

Nod: "It is indeed, then we must do it in packaging? At least the meal, and on the meal, you have to use a special custom food box to serve, and make a clear distinction with other takesmen."

Lin Canar nodded: "You come to think about this, I will think about it, and the specific dishes are suitable for the menu, this thing is in a hurry, you must have a long one!

Two people touched a little, many details of the details were quickly touched.

......

......

June 10, Friday.

Xiao Peng gave a breath.

"Tap! Touching the fish net coffee 3.0, there is a new chassis of the ROF installed, all of which is the best requirements!"

The first store of fish net coffee 3.0 is still in Beijing, opened in a shopping mall near the University of Handong University.

For this site selection, Xiao Peng is determined after a comprehensive demand.

In general, I said that the fish net coffee 3.0 can only open a place in the Jingzhou and the Beijing economy, and must also do less seats, large space, more expensive, and better.

To put it bluntly, it can only be opened in the big mall in the second and third tier cities.

Xiao Peng considered it, and finally selected the shopping malls near the University of Handong. Although there will be a little overlap with the Mandarin Net coffee on the University of Handong, but considering 3.0 models more suitable for young people and consumption. , Touching the fish net coffee 3.0, there are not many seats, this site is still no problem.

What's more, it's close to Tengda's headquarters. Xiao Peng often in these two netcill activities, even the total chance will be more bigger, which is critical.

Now, Xiao Peng is very satisfied with the completed fish net coffee 3.0.

"You should find someone to see, give me some feedback."

"Who is looking for ..."

"Total?"

"No, it's a bit too Tang, let alone always busy, don't necessarily have time."

"I still have a look at Zhang."

Xiao Peng thought, Zhang Yuan seems to be the most suitable candidate, because Zhang Yuan is the head of the fish netfa, I have never forgotten to the net coffee, but also know how appropriate, I can give myself some suitable evaluation and feasibility recommendations.

It is now responsible for DGE E-sports clubs, and work should not be too busy, you should take out time.

Xiao Peng gave Zhang Yuan called Zhang Yuan, and sure, Zhang Yuan promised, saying that now, from Ming Yun Mountain, it will be.

Xiao Peng simply sat down and opened a game.

......

According to Xiao Peng sent, Zhang Yuan came to the four layers of the mall and found the fish net coffee that had just been decorated.

Far from the distance, Zhang Yuan was attracted by the signature of this fish netfa.

In the four typing words of "Fish.com", there is a tab: "E-sports Life"!

This time, the fish net coffee, not only renovated the inside, but also renovated the store outside, built a game player's favorite cool, deep black and various colored lines outlined a young The temperament, the exterior wall is even transformed into a huge display.

Continue to the inside, basically renovated into the theme style of the electricity, through the paint glass, mirror tiles, and mirror stainless steel, use light reflection, refraction, diffuse reflection principle, create a future sense and technology .

The seat interval with the previous touch net coffee 2.0 is more sparse, but has a very clear partition.

First, I can see the sound insulation room that is divided into red Bluefasi in the distance. The countertop is obviously high, and it should be a special competitive area, and there is also a projection screen that is collected above.

In front of the two soundproofing rooms, it is a more dispersed ace area, all of which are irregular five-sided computer tables, and there is five people.

These tables have a displaced, neither a dead plate or not loose.

Such distribution seems to be a party or the theater of the party or interpolation.

The edge of the computer desk is concave into a curved shape, ensuring that everyone can turn at will, observe the big screen, and such a structure ensures that the right hand has sufficient movement range, each display is still available in each display. Place a drink or snack.

In the depths of netfa, it is still alone, and it is also a row of five people. It is only a misunderstanding, and it is constantly rising, and it creates a step feeling.

The highest five consecutive sites are the most gorgeous, and it is a V-shaped, the position on the pointed is like being sitting on the throne overlooking people.

Zhang Yuan was surprised.

He has heard that Xiao Peng is preparing for the fish net coffee 3.0, but has never seen the design drawings, and did not come to the decoration process.

The first time today, only one feeling is that it seems that it is more than a little more than the fish net coffee 2.0 is not one half!

Xiao Peng, who was looking for a position to play games in the hall, and he was so up to stand up.

"Total, how do you feel?" Xiao Peng is quite proud.

Zhang Yuan was unbelievable: "Is this a plan for the general arrangement?"

Xiao Peng shook his head: "No, there is no too much to ask, just gave me a big direction. The overall program is I figured out."

"However, I can think of this program, or because I pre-regained the next direction!"

Zhang Yuanyi: "The foreigner is in the direction of the generals? What direction?"

Xiao Peng said: "I integrate DGE E-Competition Club, GOG and IOI's competitive relationship, and then combined with the general direction of the fish net coffee 3.0, prefers to the total goal of the next goal, must be an electricity!"

"So, I decided to create a transmissive life library 3.0 model, with this windmill!"