My Medication Side Effects Are Too Popular

better screen.

First of all, we reduce the promotion of low-end brands, reduce advertising investment, reduce discounts and promotions, and ensure the common interests of everyone.

"Secondly, we need to build a good brand image, not to use idols to endorse, but to give back to the society, just like we Xinmei decided to give back to the society this year.

- Children in some impoverished areas build schools to provide them with a good educational environment, so that they can change the fate of poverty through their own efforts.

"Finally, I hope that everyone will not engage in unnecessary competition, compete for advertising fees, give rebates to sales channels and other models, which will hurt all of us.

Benefit.We should have healthy and orderly competition to ensure that the industry is getting better and better

When Li Xiner said it above, the representatives of many cosmetics companies almost scolded others.

You Xinmei are the ones who put the most effort in advertising. At that time, we all said to reduce advertising, but you disagreed, saying that the advertising fee has not been spent.

Ben Zhao 1

What is there to build a good brand image, not because many of our spokespersons have a lot of fans and can increase sales, and you lack the global

spokesperson?

We have been doing it all the time, to avoid tax reasonably, and to enhance our work and brand image. Why not do it?

Now you Xinmei are standing up and occupying more than [-]% of the global market share, let's not continue to advertise like crazy, don't continue

Crazy promotion and sales, this is what makes us put out the heart to compete with Xinmei, and recognize Xinmei's industry leadership!

Why bother?

It took us many years to become the industry leader, you have only been doing it for a few years, and you want us to listen to you?

Do you think everyone will agree to your proposal?

This time, let's take a look. The number one sales may not necessarily have the right to speak in the industry, because we have an alliance!

Chapter Three Hundred and Thirty-Three: Defeated, Shocked

L'Oreal's Paul stood up: "Mr. Li, I'm sorry to interrupt you, but I don't agree with some of your remarks.

"First of all, this year has not yet passed. You say that Xinmei has become the first in the industry. It is too early. How many companies lost their first three quarters in Q4.

Profits are not even enough.

"Secondly, you said that you want to lead the orderly development of the industry, which has been done well by several of our companies, and there is no need to change leaders.

I think other companies agree with this.

"In the end, the one who advertised the most during this time was Xinmei. You started the advertising war, and now you are blaming us?

The representatives of other companies also looked at Li Xiner to see how you answered.

Li Xiner always had a faint smile on her face: "Mr. Paul from L'Oreal, right? Who started to increase advertising investment first? It seems that it is you Europeans.

Leia.

"Who started the cheap brand promotion war first? It seems to be your L'Oreal.

"As far as I know, in the last quarter, your L'Oreal's sales fell by [-]% compared to the same period, and the profit fell by [-]%.

The sales of 547 can only be ranked fifth, where did the [-] have the confidence to speak on behalf of other companies?

"You said that Xinmei is not the first in the industry? Our sales in the last quarter will be higher than yours this year. We are not the industry leader, who is

"Is it better than the quality of the product? Do you want to see the feedback data of consumers? Or to compete with the brand value? It seems that the world brand laboratory has recognized our Xinmei products.

The value of the card is already above your L'Oreal.

You L'Oreal are not going to listen to the persuasion and cancel the advertising war and the cheap brand war?Well, let's see who we can't handle in the end!

"We Xinmei can use [-] billion US dollars of liquidity at any time, and we are also happy to accompany you in the protracted war!

Li Xiner's attitude was so strong that Paul didn't know how to answer

He looked at the heads of other companies as if asking for help, but those people were silent, as if they didn't see Paul's eyes

Fu Liang, who was watching in the background, nodded slightly. He had already told Li Xin'er that peace is the most important thing. To a competitor, your kindness is to make the other party gain an inch.

If you're both small companies, then it's okay to make money with peace, everyone is (bbdc)-

- Make money under one rule.

But when you become the leader of the industry, you also pay attention to making money with peace, and the other party may not be willing to make peace with you.

When you are used to being a leader, and you are suddenly pulled down, can you look at you so obediently?

So he told Li Xiner that as a leader, you must have the domineering power of a leader.

Just tell those companies clearly that they can either obey the industry rules set by Xinmei and earn a little profit, or wait to be defeated by Xinmei.

The top few companies probably won't give in, but what about the others?

They can't afford to burn advertising dollars or compete with cheap brands.

Once they keep doing this, it doesn't take a year for their profits to turn negative.

At that time, can shareholders spare these representatives of the board of directors?

Xiaogan also stood by Fu Gao's side: "Boss, Sister Xin has grown up! But what if L'Oreal and other six companies continue to persevere and even win others over?

Will Sister Xin be embarrassed?

Fu Gao glanced at Xiao Wang: "It's only necessary for them to win over people. Do you think they are the only ones who know how to win over people?"

Li Xiner has already contacted those small companies, and has also entrusted Johnson & Johnson to contact the representatives of some companies in private, and negotiated some cooperation conditions.

Those companies would agree to Xinmei's conditions and keep pace with Xinmei, rather than relying on the former Big Six.

In the era of the Big Six, these companies have no chance of rising.

But it's different now. The Big Six must be the target of Xinmei's major blows. They cooperate with Xinmei to bring down the Big Six.

At that time, they will have the opportunity to become the top ten or even the top five in the industry.

The market will allow multiple brands to exist. Maybe their profits will not increase much, and their share will not increase, but at least they can survive.

It's the Big Six who suffer, not them

Follow the Big Six, and the Big Six will not give them any benefits, so they don't do it

"Boss, who said you don't understand business management, isn't that amazing?

Xiao Wang gestured at Fu Liang with a thumbs up:

Fu Liang rolled his eyes: "I'm just a little bit better than you, business management isn't such a big deal, there are so many trivial things every day, where am I?

busy?

"Look, the show is about to begin.

After L'Oreal's Paul was questioned by Li Xin'er, his face turned blue and red.

He gritted his teeth and said, "Mr. Li, we don't agree with what you said, and neither will everyone, unless you promise not to expand madly, let it go.

The orderly development of the industry, everyone can guarantee the profit rate.

Estée Lauder's CEO nodded: "Paul is right, we should restore order and ensure the interests of all businesses.

Representatives of the former Big Six agreed, and they all looked to some corporate representatives who had successfully lobbied for themselves.

But Paul was horrified to find that the representative of the European cosmetics company he lobbied quickly moved away after looking at him, and he had a bad prediction.

"Restore the former order? The former order is that the six of you continue to work together to rule the industry and keep suppressing us?

Immediately after Edward of Johnson & Johnson said this, representatives of other companies responded.

"I think it's very good now, the industry finally has a leader who can lead us forward, and we are also willing to abide by the rules set by the leader to make the industry a better place.

better.

"Yes, Xinmei has accelerated the growth of the industry, and we should thank Xinmei for expanding the market and giving everyone a living space.

"L'Oreal's original methods were much more intense than Xinmei's now, but when L'Oreal failed to suppress us, he also rose up because he

Our product formula was not developed by Mr. Fu Liang.

Season point, isn't it that there is an industry association agreement, we are willing to sign it.

Paul and the others were dumbfounded. What was the situation? Why did these people suddenly turn their backs after they promised well before?

Their six major companies have joined forces, and their market share is about [-]% higher than Xinmei. What do the representatives of these companies think?

When a giant oligarch appears in an industry, do you know what the consequences will be? The right to speak is completely owned by others!

He suddenly realized that perhaps for those companies, an oligarch would be more cost-effective than a joint monopoly of six companies, and now they are over.

Chapter [-]: Can a vegetative person be cured?

At this meeting, in addition to the original six major cosmetic companies, all other participating cosmetic companies signed an agreement.

The agreement recognizes Xinmei's industry leadership and guarantees that all member companies will not use illegal means to attack, evaluate and compete.

At the same time, Xinmei also made a promise that it would not use low-price dumping to squeeze them out of the dominant market that those companies have, nor would they take advantage of the market.

Use Zhanji advertising, let alone use industry advantages to prevent retailers from not selling them

This meeting was reported by many international media and attracted wide attention.

After the news reports went out, the stocks of the six cosmetic companies all fell by the limit on the day.

Many investors saw that the market share of these six companies had fallen so badly, and they were arguing with other companies.

Although the strength of the six giants is still strong and still has a market share of about [-]%, compared with the alliance led by Xinmei, the gap is relatively small.

Rongta Company, led by Xinmei, occupies nearly [-]% of the global market share, and has allies on several continents.

When the six giants have no new products and cannot turn the situation around, it is a sure thing that their market share will continue to be eroded. Then invest in these six giants.

What are you doing, isn't it good to buy stocks in other companies?