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"Their publicity campaign has already started. This time, Huazhou Pictures is very confident in this film. As far as I know, they have invested nearly 10 million yuan in post-production special effects and effects comparison, as well as real-life scene restoration. The publicity is very effective now, and they have bought trending topics. There is a lot of discussion online, and it is full of positive reviews. This is the main reason why I called you."

"Mr. Liao, just tell me what you need me to do."

"Mr. Xu, your recent fame is indeed unmatched. Even veteran superstars at this time probably can't compare to you. You went to Hangzhou, and Hangzhou became a hit. You went to Chengdu, and Chengdu became a hit."

So I hope you can post a Weibo message now to promote our movie's release date, as well as the locations of the preview screenings and the subsequent concert events.

"No problem, I'll do it in a bit. Just send me the location and time."

"Then I'll have to trouble you, Mr. Xu."

Xu Fan then discussed some details with Liao Fanxing, including how to post on Weibo later.

They discussed who would attend the subsequent screenings and how they would participate before he hung up on Liao Fanxing.

After Liao Fanxing sent him the time, location, and other details, he posted a Weibo message without hesitation.

The date is September 23rd, which is five days from now.

The movie was shown in the largest cinema in China, the Keda Cinema, with the largest IMAX screen.

The following singing event will take place at 8 PM on September 24th at the Zhonghai Grand Theater.

Liao Fanxing's idea is to reserve a day after the preview screening to generate news coverage, and they will also try to buy more trending publicity to ensure the final performance can achieve the best results.

But compared to Huazhou Film Studio, the gap is really quite large.

The difference is truly evident, at least in terms of the financial investment in advertising.

Huazhou Pictures spent over 100 million yuan in the early stages, mainly on inviting actors and building sets. After the film's release date was confirmed, they invested tens of millions more in promotion, which naturally yielded excellent results.

On Weibo today, although Xu Fan's "Chengdu" account remains strong, there is an overwhelming amount of discussion about Huazhou Pictures' film "Lost".

Moreover, Huazhou Film Industry's promotion is comprehensive, covering both online and offline channels, and its promotion is very effective. They are promoting their products and services in various streets, alleys, and cinema booths.

They spent a huge sum of money to get to the top of Weibo's trending topics, and the effect was naturally excellent.

The total investment cost of Starry Night Pictures this time was less than 30 million yuan, which included the box office revenue share of Xu Fan and Andy Lau, among others, which offset their salaries.

Liao Fanxing was actually very worried, which is why he thought of using Xu Fan to hold an advance screening and a singing event.

Xu Fan, on the other hand, was full of confidence. At least he had seen the edited version of the movie and knew that Andy Lau's acting skills and his own were definitely not too bad.

But he didn't want to suffer a setback, so he listened to Liao Fanxing's advice very seriously.

After logging into Weibo, Xu Fan saw that the top trending topic was the promotion of Huazhou Pictures' movie "Lost".

Award-winning actor Lu Kangning, rising star Su Mo, and up-and-coming actress Leng Xiaogu.

With an initial investment of 15 billion yuan and an additional 30 million yuan for promotion, Huazhou Pictures aims to achieve more than just a box office breakthrough this time.

More importantly, everyone knows that their goal is to crush their competitor, Starlight Pictures.

After all, given Huazhou Pictures' investment in this film and its star-studded cast, its box office performance was bound to be high. Yet, they still added 30 million yuan to the promotional costs, which was definitely intentional.

Seeing this scene, Xu Fan's confidence wavered slightly.

Songs from parallel worlds are popular in this world, but he's unsure if movies from parallel worlds will be well-received in his own.

If Huazhou Pictures' all-out efforts result in a dismal box office performance for the film "Lost and Found," not only will I fail to complete the system's tasks, but I will also lose Liao Fanxing's money, and it might even lead to the direct bankruptcy of Liao Fanxing Pictures.

Perhaps Starlight Pictures was already on the verge of bankruptcy, but its existence was meant to save it, not destroy it.

Thinking of this, he suddenly perked up and realized that he had to do something to make amends.

His Weibo posts are very simple, even in ordinary terms.

However, it still attracted a lot of comments and questions from netizens.

"After a long period of preparation, my own screenplay, 'Lost and Found,' has finally been adapted into a film and is expected to be released during the National Day holiday."

As you all know, Andy Lau also starred in this movie, along with Xiao Zihan. Of course, I also participated in it myself, and I believe it will bring you a great story.

It's a story based on a true story, and I hope everyone will support it. Thank you!

Xu Fan posted a Weibo post, which sparked a flurry of discussion.

First came exclamations and congratulations, then came doubt and disdain.

"Holy crap, Fan Bingbing's movie is really going to be released! What's with this feeling of being both excited and not excited?"

"Congratulations, Brother Fan, you've successfully taken a step towards courting death. Congratulations!"

"Released during the National Day holiday? Holy crap, Fan Ge is like an egg hitting a rock, stubbornly banging his head against Huazhou Film Studio's film."

"Brother Fan, can't you just sing a song in peace? I'll be waiting for you to sing in Zaocheng. I won't go to the movie; I'm afraid it will poison me."

"I have a strange sense of anticipation, but okay, I admit I just want to listen to the theme song."

"Brother Fan, if I may be so bold as to say something unpleasant, your movie 'Lost and Found' is basically a flop. You don't need to bother anymore. Even if Andy Lau alone can't handle this situation and win this battle, Lu Kangning and Su Mo from Huazhou Film Industry can easily wipe out your entire crew. Add to that the up-and-coming actress Leng Xiaogu, and there's nowhere for you to hide."

"I bet three cents that Fan Ge's box office won't break ten million."

"I bet a hundred bucks, plus two bowls of instant noodles!"

"I'm going to bet big, I'll bet 10 billion yuan, that Fan Ge's movie won't gross more than 10 million yuan on its opening day. If it does, then never mind."

After Xu Fan posted on Weibo, everyone, whether real or fake fans, was talking about it instantly.

The news on Weibo is spreading like wildfire. There's no need to buy any trending topics; the turmoil caused by this news is constantly increasing its popularity.

Xu Fan didn't pay attention to the comments. After posting the Weibo, he knew that some people would definitely question it, since there was a huge difference between Fanxing Pictures and Huazhou Pictures.

Apart from Andy Lau, who is a notable figure, it's really difficult for anyone else to carry the show.

At least that's what the fans see. Xu Fan's singing ability is undeniable; every song he sings is a classic. But no one believes that Xu Fan is a great actor.

Another celebrity with great fame in Starry Sky Pictures is Xiao Zihan, but Xiao Zihan debuted as a singer and her popularity is declining, so how can she attract attention?

Aside from die-hard fans, no one would be foolish enough to throw money around recklessly.

Who would want something that's clearly rotten?

It's like writing a novel. Whether the novel is good or not is not important. When all the comments in the comment section are one-star, new readers may not even read it and just turn around and leave. It's the same principle.

Xu Fan sings well, but no one believed he could make a good movie; naturally, everyone was skeptical.

When everyone thought Xu Fan's movies were going to flop, naturally fewer and fewer people paid attention to this film, especially when there was another film that could be compared to it. Basically, Xu Fan's "Lost and Found" had already come to an end before it was even released.

The netizens' discussions gradually shifted from initial curiosity and skepticism to shaking their heads and sighing.

Although it hasn't been released yet, the expectations are extremely low.

Smartisan Technology is very powerful, and even the CEO of Smartisan has countless fans, but when he thought that these fans could all be monetized for him...

He went into making mobile phones, but he still failed miserably on this path. The functions of the phones seemed amazing, but they were actually useless and could not attract fans at all.

Countless masters thrive in their own fields, but when they switch to a different genre, their books still flop spectacularly. This illustrates the same principle.

As Xu Fan watched the news about "Lost and Found" being questioned by countless people online, he became increasingly uninterested.

He did not become discouraged or give up because of this; he had known all along that this would happen.

If it were him, he wouldn't blindly watch a movie he knew was bad, even if he liked the person who made it.

Does liking your songs mean I have to like everything about you?

This is a principle that cannot be directly proportional.

Just as Xu Fan posted on Weibo, Andy Lau, Xiao Zihan, and a host of other celebrities also posted on Weibo.

The news is similar, roughly meaning that the release date for the movie "Lost and Love" has been confirmed, and there will be advance screenings, which will be held in a few days.

Furthermore, after the preview screening, a simple singing event will be held in Zhonghai, and they will all participate in this event.

Xiao Zihan's fans were stunned. They only found out later that Xiao Zihan had joined Fanxing Pictures and starred in "Lost and Found".

Faced with such an idol, most of them were filled with disappointment, because everyone knew that the recent situation of Starry Pictures was not ideal.

Even with Andy Lau and Xu Fan present, Xiao Zihan, a singer crossing over to a company that is not well-known, and acting in a movie that is not favored by the public, naturally won't be well-received either.

But her fans still support her, after all, they like Xiao Zihan because of her singing voice, and now they suddenly hear that Xiao Zihan will be participating in a preview event in Zhonghai.

Most importantly, Hsiao Tzu-han said she would attend a preview screening and sing a new song at a support event for the movie "Lost and Found".

Like a stone thrown into a still pond, Xiao Zihan's Weibo post instantly sparked a wave of anticipation among countless fans.

At the same time, Andy Lau's enormous fan base was also on full display.

He posted the same message on Weibo, and after countless netizens chose to support him, they were all looking forward to seeing what song Andy Lau would sing at the concert following the preview screening.

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Andy Lau is a veteran superstar, and his own fan base is extremely strong.

After all, he portrayed every character in the movies he starred in with superb skill, and many of his songs are also extremely classic.

Unlike Xiao Zihan's fans, many die-hard fans, while expressing regret about Andy Lau's participation in the movie "Lost and Found," still said they would support him no matter what.

Because Andy Lau's acting skills have already been proven, even if this movie is just average, they believe that Andy Lau's acting skills will definitely be a major highlight.

They didn't think Xu Fan's script was particularly good, nor did they think the film would have any significant impact.

However, judging from the promotional style and the lineups of both sides, Huazhou Pictures completely outclasses Fanxing Pictures.

But this doesn't stop them from continuing to support it.

Xu Fan knew that all of this would cause discussion among netizens, and he also knew that his Weibo posts would generate a lot of discussion, disdain, or doubt among his fans.

But this does not affect Xu Fan's judgment on the film.

He did not reply to any of the comments or messages.

After all, the comments under his previous Weibo post were almost turning into a fight.

There were all sorts of emotions: support, rejection, doubt, and ridicule.

Xu Fan posted a second Weibo post.

"At 2 PM on the 23rd of this month, a preview screening of 'Lost and Found' will be held in the IMAX theater of Keda Cinema. The film's director, Yu Mingzhi, will be present. We hope that interested friends will attend."

On the evening of the 24th of this month at 8 PM, the first-ever "Lost and Found" guest performance will kick off at the Zhonghai Grand Theatre. At that time, Andy Lau, Xiao Zihan, a mystery band, and I will all bring you a new song, the theme song of the movie "Lost and Found". Come and listen.

Finally, the way to get tickets to the singing event is by using your movie ticket stubs from the film "Lost and Love." Remember to keep your tickets safe! For specific requirements, please follow the official Weibo account of "Lost and Love" produced by Fanxing Pictures.

Movies that are usually screened in advance are highly anticipated "hidden gems" that have already attracted countless viewers even before their official release.