Get the perfect music system at the start

But this time, Xu Fan and Liao Fanxing went against the grain, hoping to gain more recognition through advance screenings.

Otherwise, if they wait until the film is released to try and make an impact, they are very likely to be overwhelmed by Huazhou Films, and may even be unable to survive.

Huazhou Pictures could certainly do the same, but its promotional strategy is clearly completely different from that of Starry Night Pictures.

Their focus was on promoting the film's cast, believing that the film's release alone would generate substantial box office revenue.

Therefore, when Xu Fan and the official Weibo account of the movie "Lost and Found" posted promotions for the preview screenings, everyone at Huazhou Pictures dismissed them, only briefly inquired about them, and then simply ignored them.

The only thing that gave them some reservations was Xu Fan's so-called movie singing event.

This kind of event is rare in the film industry because all films ultimately aim to make a stunning debut, shock everyone, and pursue quality.

However, Xu Fan led the somewhat dispirited Starry Sky Pictures down a different path.

They're leveraging Xu Fan's current influence in the singing world to boost the film's box office performance.

This is indeed a good approach.

Even so, they didn't pay too much attention and continued their promotion, with just as good results.

Especially after Huazhou Pictures poured huge sums of money into the market for publicity, the film "Lost" became far more well-known than "Lost and Love" by Fanxing Pictures.

Moreover, on Douban, the expected score for "Lost" is as high as 97 points, while "Lost and Love" only has 56 points.

The huge score difference gave them great confidence in their film.

But Xu Fan didn't even know that Douban had such a so-called expectation value rating; his focus was on the subsequent guest singing activities.

After discussions, he and Liao Fanxing finalized a plan.

For the first preview screening of the film "Lost and Love," in addition to inviting some media, a portion of the tickets will be made available for fans to purchase and watch.

But in fact, they are well aware that the promotional effect of "Lost and Love" was already weaker, and the expectations among netizens are not very high at present.

At this point, not many people would pay attention to the preview screenings, and they were even worried that it would be awkward if there were only a few media staff in the entire theater.

There might be a small fan base, but that's far too small.

Therefore, after discussion, Xu Fan and Liao Fanxing decided to bundle the admission to the event for their singing performance with the tickets to the preview screening.

Liao Fanxing was worried that doing so might offend fans, but Xu Fan firmly believed that it would increase the film's exposure.

Xu Fan is very confident in the film, and he has also learned about parallel worlds through the system.

He felt that the film's incompatibility with local tastes was highly unlikely, and he even speculated that the effect would be better than that of a parallel world.

Even though he had such concerns, he knew that he had to go all in now.

Such a partnership will allow more people to watch in advance and generate positive word-of-mouth.

The most important thing for a movie is its reputation.

If no one is watching, how can you build a good reputation?

Even though the release of this information may provoke some negative reactions, it is believed that with positive word-of-mouth, the film "Lost and Found" will achieve a result that satisfies everyone.

"Holy crap, is this a concert with multiple performers? Xu Fan, Andy Lau, Xiao Zihan, or is there a mystery rock band?"

"The guest performance event is amazing! Everyone is participating, and they're all singing new songs. It's incredible!"

"This is so exciting! All three theme songs will be played ahead of time, it's incredible! I'll definitely buy a ticket. I'll buy a ticket just to hear the songs."

"Support Fan Ge! His new song is amazing! I can watch the movie with my eyes closed, and I'll listen to the theme song with my eyes closed too. Don't fight over it, everyone, I'll go and test it out for you guys."

"This is a bundled sales tactic, Brother Fan. I'm worried that your image in my eyes will plummet. I just want to listen to the song. Please spare my eyes."

"Same as above +1"

""

The discussions were endless, and Xu Fan couldn't help but laugh as he looked at the netizens' reactions.

Although there are indeed some dissenting voices, most people have accepted the situation, and many more are already preparing to buy tickets.

Buying a ticket is a big step towards success.

After all, buying a ticket allows you to watch a movie and also hear all of their songs, so why not?

The Zhonghai Grand Theatre can seat more than 20,000 people, and even after excluding some media and staff, there are still nearly 20,000 seats.

If tickets were sold through the normal concert ticketing system, they would undoubtedly be extremely difficult to obtain.

But this time it wasn't a concert; they were just doing a guest performance for the movie "Lost and Love".

Therefore, it's reasonable to bundle such activities with advance screening tickets. Although netizens complained, it seems to be more cost-effective.

After all, if so many singers were to hold a concert, the ticket price would be far greater than that of a movie ticket.

If Andy Lau were to hold a concert, the ticket prices would be enormous.

So while netizens complained, they quickly started buying tickets for the preview screenings.

Keda Cinema is the largest cinema under Fanxing Pictures and is quite famous in Zhonghai, mainly because it has the largest IMAX theater, which can accommodate up to 1000 people at the same time.

Both the theaters and the screens are among the largest in the country.

Basically, most cinemas have a maximum capacity of only 4 to 7 people in their largest screening rooms.

However, the Keda Cinema's giant screen theater was converted from a former opera house, which is why it has such a large number of seats.

If it's just a preview screening, and the audience from that screening is used for the singing event, the number of people is obviously insufficient and very small.

But they never intended to turn this guest performance into a concert.

Therefore, at Liao Fanxing's suggestion, a total of 30 preview screenings will be held.

In cinemas in Zhonghai and surrounding cities, each cinema will arrange for the director or assistant director of the original creative team, as well as some actors, to share and promote the project.

The main actors will also make a surprise appearance on set.

Xu Fan and his team focused primarily on the preview screening with a thousand attendees.

For all the preview screenings, Liao Fanxing chose to collaborate with the largest theater in the cinema to ensure that there were enough people attending.

Thirty screenings isn't too many, considering that in addition to China Overseas, they also selected several surrounding major cities for preview screenings.

Too many screenings are definitely not an option, especially since Huazhou Film Industry is keeping a close eye on them.

Fortunately, all of Fanxing Pictures' preview screenings are within its own cinema chain, which can save some publicity costs.

Starry Sky Pictures has its own distribution, publicity, and directing teams, so everything is done in an orderly manner. Even in the face of Huazhou Pictures' overwhelming publicity, they still did not lose their composure.

This shows that although Fanxing Pictures is on the verge of collapse, the team led by Liao Fanxing is still very resilient.

This also made Xu Fan look at Liao Fanxing in a new light.

With everything ready, Liao Fanxing posted the sale of movie tickets on Fanxing's ticketing platform.

Of the thirty preview screenings, only the Keda Cinema had a maximum of 1000 seats; the other cinemas had a maximum of 640 seats, with some having as few as 410.

But in fact, even with this number of seats, it is still a relatively large screening room.

There are approximately 15,000 seats in total.

The film screening invited many media outlets and film critics, and these tickets were naturally all free.

This is part of the publicity expenses that Liao Fanxing has to pay in advance. In addition, all movie tickets are sold at the market price of 70 yuan each.

This was the result reached by all the people at Starry Night Pictures after multiple rounds of negotiations. Too high a price would exceed the promotional effect of the preview screening, while too low a price would diminish the value of the film.

Most importantly, this price allows you to see many people perform, so it's actually quite reasonable.

Once the movie tickets were available, netizens rushed to buy them.

Thirty minutes after the product went on sale, Liao Fanxing called Xu Fan to share the good news.

All movie tickets sold out in 30 minutes, totaling [number] tickets, earning 124 million yuan in box office revenue for the first preview screening.

This news truly shocked Liao Fanxing, Xu Fan, and even the entire industry. For the first time, Huazhou Film Industry felt a sense of pressure.

The pressure didn't come from the 124 million yuan in advance screening box office, but from the speed at which the tickets sold out in thirty minutes.

Liao Fanxing excitedly expressed across the room that the promotional effect of this preview screening and the rush of netizens to buy tickets far exceeded expectations.

Xu Fan, however, did not show much excitement about it, because he knew very well that many people bought tickets not because the movie "Lost and Found" was so good, but because the ticket represented their performance.

A ticket for seventy yuan lets you watch a movie and attend a concert by three superstars. Why not?

Xu Fan knew very well why this was the result, so he wasn't very excited.

Liao Fanxing understood the situation, but when she saw the stock sell out in thirty minutes, the feelings that had been suppressed in her heart for a long time were suddenly released.

He has experienced a lot during this period, whether it is the pressure from his adoptive parents or the pressure from other film and television companies, it has brought him close to despair.

This achievement was a great encouragement to him, even if the reason for the encouragement was not because the movie was so good, but because his singing performance was effective.

If someone buys a movie ticket, it means someone is watching the movie.

He believes the film will receive positive reviews.

But he never dreamed that something would happen on the day of the preview screening.

Get the perfect music system at the start

===Chapter 190 Only a Few People (Please Subscribe and Vote)===

After analyzing the incident of tickets for the advance screening of Fanxing Pictures' film "Lost and Found" selling out in 30 minutes, Huazhou Pictures breathed a sigh of relief but also became nervous.

Selling out more than 10,000 tickets in 30 minutes isn't actually that fast, but it's definitely not bad.

Although the analysis showed that very few viewers actually bought tickets because they were interested in the movie, more than 180 percent of them bought tickets because of the singing performances.

This also shows that Xu Fan, who is currently the most popular celebrity, can generate a very strong fan base.

They had a long discussion about this matter, and the final conclusion was that although Xu Fan's singing was good, the conversion rate would definitely not be very high.

So they decided to wait and see how the audience reacted after the preview screenings of Starry Night Pictures' film "Lost and Found".

However, they did their own publicity during the observation period, and in a vote, they reached a small decision.

That is to send some of their own media outlets or bloggers to "watch" and then "comment" on it.

Meanwhile, at Fanxing Pictures, after a brief period of excitement, Liao Fanxing forcibly pulled herself back from that state and began to study the next strategy and prepare for everything that was to come.

After all, while they can't directly promote the screenings themselves, they still need to provide all the necessary assistance.

Xu Fan didn't pay much attention to these things. He had already thought that the votes could be cleared when he posted two separate Weibo posts.