Courtyard House: Is Xu Damao a childless man? Let me help.

This super dictator, known as one of the three great tyrants of Africa, is none other than the infamous Bokassa. After becoming the President of Central Africa in 66 through military power, he began his dictatorial rule.

Since it's a dictatorship, corruption is inevitable. Although Central Africa isn't exactly a wealthy country, it's still a country!

Boca Juniors amassed wealth by exploiting the people, spending money like water.

After announcing his coronation at the end of last year, Bokassa began preparing for his coronation ceremony. In Bokassa's view, Ye Jianchuan's three gems were perfect to buy and set into his crown as decoration.

So Bocasus didn't even consider the money issue. He simply sent someone to Hong Kong Island, and no matter how much others offered, his agent would raise the price again, ultimately... resulting in this astronomical price.

Of course, no matter how much money Boca Juniors spent, it was no longer of much concern to Ye Jianchuan. After deducting some handling fees, Ye Jianchuan handed over most of the remaining 1.7 million US dollars to Lou Xiao'e.

He then stayed in Hong Kong Island for a few more days before returning to the mainland with over 100,000 yuan in cash.

Don't underestimate this sum of over 100,000 yuan in cash. Although it may not seem like much, it's actually enough to find a suitable piece of land in China to start building a factory or something.

After all, in this era, the term for a wealthy person is still limited to the level of "ten-thousand-yuan household".

Of course, this amount of cash of around 100,000 yuan is only enough for the initial preparation. When the money is really needed later, this amount will definitely not be enough. At that time, Lou Xiao'e will need to rush back to 'invest'.

. . . . . .

In total, Ye Jianchuan has been in Hong Kong for almost a month now. Although life in Hong Kong is indeed much more comfortable than in the courtyard house, for Ye Jianchuan, the courtyard house is still his home.

So, despite Lou Xiao'e's great reluctance and Lou's parents' repeated attempts to persuade him to stay, Ye Jianchuan ultimately set off to return to China.

After returning to China, Ye Jianchuan didn't sit idle. He immediately used his connections to find a relatively remote vacant lot and bought it.

Then came the running around pulling strings and getting all sorts of permits and licenses. Soon the permit for building the factory was issued, and Ye Jianchuan's food processing plant was officially started.

Then... that's when the Lou family took action. They started using their connections to propose to higher authorities that they wanted to return to China to invest and make donations.

Although their family still carries the label of being a 'capitalist' who managed to escape, that era has passed, and people don't really care about these 'class backgrounds' anymore.

Furthermore, given that the country is still largely in need of rebuilding and many areas require funding for development, the higher authorities, after some consideration, agreed to the Lou family's 'request'.

. . . . . .

Time flew by and it was 78. Ye Jianchuan's long-awaited "reform and opening up" finally arrived.

Just then, Ye Jianchuan's factory had already been completed, and the money that Lou Xiao'e had brought back earlier was used by Ye Jianchuan to order a batch of production equipment.

With the factory and equipment all in place, Ye Jianchuan immediately started recruiting workers and production as soon as the policy was announced. He even started production before the products had a sales license.

Of course, Ye Jianchuan doesn't need to worry about the sales permit or anything like that, since we have acquaintances here!

Ye Jianchuan took advantage of this advance preparation time to get ahead of the curve, so while others with similar ideas were still in the planning stage, Ye Jianchuan's products had already been produced.

The products are manufactured, so how do we sell them?

If it were ten years ago, Ye Jianchuan would definitely still have followed the same strategy as sandwich bread, since the workers' store was a mature 'sales chain', so Ye Jianchuan wouldn't need to worry about sales issues anymore.

Chapter 277 The Television Set in the Courtyard

However, the situation has changed slightly. With the advancement of reform and opening up, shops such as workers' stores and department stores have gradually begun to be privatized.

During the privatization process, these various outlets that were originally on a chain instantly became like kites with broken strings, so it was definitely impossible to handle sales by just hiring a few people.

But it's okay, Ye Jianchuan can still run advertisements! We haven't made no progress in the past ten years. Although the existing sales chain of the workers' stores is not very reliable, the advertising methods are much richer than before.

After all, more than a decade ago, the most common means of communication were word of mouth, newspapers, and at most, radio.

However, at that time, radio stations were state-owned, and the music they played was fixed. The same was true for newspapers; it was unlikely that any advertisements would be placed in the newspapers.

So if they want to advertise, they basically have to rely on the same methods Ye Jianchuan used when he sold popcorn.

But things are different now. Not only have traditional media like radio and newspapers developed, but most importantly, television has also gradually become widespread.

Even in the courtyard house, three families have already installed televisions. The first one, of course, is Ye Jianchuan's family.

In fact, Ye Jianchuan's family had already installed a television set a long time ago. In the early 1970s, television sets began to enter every household, and it was not unusual for Ye Jianchuan, as a 'high-income person,' to bring one home.

The second family to get a TV was Sha Zhu's family. Although Sha Zhu's salary might not be as high as Ye Jianchuan's or even Uncle Yi's, he was still Ye Jianchuan's relative.

So not long after, Shazhu's family installed a TV and other appliances.

The last house to get a television was one that no one expected—it was Uncle San's house.

That's right, Uncle San actually spent money to install a TV! You know, Uncle San's family still doesn't have all three essential items: a radio, a sewing machine, a watch, and a revolving door!

But since Uncle San had a large family and all his descendants were successful, after a brief discussion, the descendants pooled their money to install a television in the house after Uncle San was exonerated and successfully returned to teaching.

These are only three households in the courtyard house that have installed televisions. And this is in Beijing! If so few households have televisions, how effective are the advertisements on television?

The answer is definitely yes, and it works exceptionally well. The reason is very simple: although few people have installed televisions, it doesn't mean that few people can use them!

Take the courtyard house as an example. During the week or two after Ye Jianchuan installed the TV, he would move it into the courtyard almost every night so that everyone could watch TV programs together.

Although the TV programs at that time weren't really that interesting, this thing was quite rare, and rare things tend to arouse people's curiosity.

Besides, as mentioned before, people in this era have very few entertainment activities at night. Otherwise, Ye Jianchuan wouldn't have attracted such a large crowd in the courtyard just by turning on the radio and playing music.

So now that we have a television set, every day after get off work, as long as the weather is fine, people in the courtyard gather in the yard to watch Ye Jianchuan's TV show, which has become a standard form of entertainment.

This activity continued until Sha Zhu's family also bought a TV, (blank) 698925850. Then... Ye Jianchuan no longer needed to bring out his TV, because Sha Zhu was in the Intermediate People's Court, so everyone waited for Sha Zhu to bring out the TV so they could watch together!

So while not many people can afford a television, quite a few actually find ways to watch it.

This situation became even more common after the reform and opening up period began, so it's not unreasonable for Ye Jianchuan to want to advertise on television.

However, placing advertisements is not a simple matter. Although many things are in the process of privatization, things like television stations are still firmly in the hands of the state.

Getting a TV station to air your ads isn't something that can be solved simply by offering money. Fortunately... Ye Jianchuan not only has plenty of money, but he also has a wide network of connections.

After making a few connections, Ye Jianchuan successfully contacted the deputy director of the TV station. He then bribed the deputy director and took him to the restaurant owned by Sha Zhu for a good meal. In this way, the problem of placing the advertisement was basically solved.

Of course, this isn't really a problem. What Ye Jianchuan is more concerned about is how to design the content of the advertisement.

Whether an advertisement's content is attractive and whether it can entice customers to make a purchase is very important. However, most advertisements at present are actually quite mediocre.

Basically, it's like reciting lines; they go up and read out the product name, then talk about the product's features and such.

However, such advertisements are not very effective, so Ye Jianchuan would definitely not use this type of advertisement. So how to shoot an interesting advertisement? This is something Ye Jianchuan needs to think about carefully.

In fact, there have been quite a few instant noodle advertisements in later generations. The one that Ye Jianchuan remembers most vividly is the advertisement run by Wang Han on Hunan TV, with the classic line "Some people imitate my face, some people imitate my noodles," which still feels quite catchy.

However, this kind of advertising is obviously not particularly suitable for the current consumer group. After all, instant noodles are not even widely available yet. People don't know what you're using them for, so what's the point of 'imitating faces and noodles'?

Therefore, Ye Jianchuan could only come up with another advertisement that could both highlight the characteristics of instant noodles and generate people's desire to buy them.

The characteristics of instant noodles... are actually very simple: they're convenient and quick, and they taste pretty good too. So why not start with that?!

Advertisement No. 278: 'Novel'

Soon, the advertisement that Ye Jianchuan came up with was filmed. The complete version of the advertisement was actually nearly two minutes long.

This time frame is clearly not the appropriate length for an advertisement, considering that most advertisements at this stage are around one minute long, and some are even shorter.

It's okay if it's not enough; there's still a lot that can be modified in the advertisement that Ye Jianchuan came up with.

The advertisement is actually very simple. It starts with a scene of a worker going home from the factory, and then the scene changes to a 'dormitory'.

As you can see, there's no stove or anything like that in the dormitory, so cooking over a fire is probably not very practical.

But it doesn't matter. The protagonist of the advertisement took out the main product of this advertisement, tore open the bag of instant noodles, put the noodles in a bowl, and put in the seasoning packets as well.

The next scene shows the protagonist turning around, carrying a water bottle, and leaving the house. Then the scene shifts, and the protagonist starts pouring water into a bowl. After pouring the water, the protagonist puts the bowl on the lid.

Then the screen went black, followed by a fleeting three-minute countdown, and then... it was time to eat.

There aren't many scenes of people eating noodles, but the message the advertisement wants to convey is basically clear.

The advertisement ends with a subtitle: "Master Ye's Bone Broth Beef Instant Noodles: Convenient, Quick, and Delicious!"

That concludes the entire advertisement, which lasts only about two minutes in total, but it conveys a great deal of visual information. Ideally, such an advertisement should be broadcast in its entirety.

But advertising is all about money. If you place an ad on a regular TV station or a local station, then you'll get paid for it in full, so there's naturally no problem.

But what if this were aired on national television? Ye Jianchuan had heard how expensive advertising was on Yang TV, and besides, Yang TV had never given such a long segment of television commercials before.

Therefore, the advertisement created by Ye Jianchuan not only fully expresses what he wants to say, but also allows for large-scale editing.

For example... the scene of him going home after work, the dormitory scene, the scene of him going out to get water, etc., can all be cut. These scenes were only added to make the advertisement look more 'realistic'.

However, deleting these shots will not affect the meaning Ye Jianchuan wanted to convey, nor will it affect the audience's understanding of the product's 'features'.

And so, the advertisement that Ye Jianchuan created was quickly broadcast on television in Beijing and several surrounding provinces and cities.

In an instant, this kind of noodle, packaged in a plastic bag and seemingly ready to eat with just hot water and no need for a fire, became famous in the vicinity of Beijing.

Those small shops and supermarkets that sprang up like mushrooms after the reform and opening up began to contact Ye Jianchuan, hoping to get supplies.

In no time, Master Ye's instant noodles became a "viral product". Many single workers living in dormitories couldn't resist buying a pack of instant noodles to try after seeing the advertisement.

Ye Jianchuan was very happy to see such sales results, but he was not actually that satisfied with the outcome. After all, instant noodles were not something that was simply meant for the workers to try.

So Ye Jianchuan naturally wouldn't stop there. He immediately came up with a new advertisement, the content of which was similar to the previous one, except that this time the 'protagonist' was a child.

The scene begins with a close-up of a simple clock showing 7 a.m., then the camera pans to a bed with a child sleeping on it.

The child got up in the morning, checked the time, got dressed, and went to the kitchen to boil water for himself. While the water was boiling, Ye Jianchuan showed a scene of the child washing up.

Then, similar to the previous advertisement, they tore open the packaging bag, put the noodles and seasoning packets into a bowl, added boiling water, and covered it.

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The scenes of eating noodles in the middle are naturally quite similar, but in the last scene, Ye Jianchuan added a little something else, letting the child carry his schoolbag and go to school by himself.

Finally, a close-up of the clock next to it was shown, and the time on it was 7:15.

The content of this advertisement is not much different from the previous one, except that the perspective has been shifted from factory workers to children who need to get up early to go to school.

Moreover, its selling point is also very prominent, that is, it is easy and simple to operate, even children can easily do it by themselves, and it saves a lot of time. From waking up to eating and leaving the house, it only takes fifteen minutes.

.. ....... .......

You still need to wash up and brush your teeth in between! This shows that this thing truly lives up to its name as 'instant noodles'!

Then... the parents who saw the ad were in trouble. Their kids were crying and begging for instant noodles after seeing the ad, so what could the parents do? They had to buy them!

As a result, Ye Jianchuan's instant noodles sales experienced another surge in demand. Fortunately, Ye Jianchuan had made thorough preparations beforehand, and the factory had started large-scale production even before advertising began.