Courtyard House: Is Xu Damao a childless man? Let me help.

Otherwise, with the current sales volume, Ye Jianchuan might not be able to meet everyone's needs.

However... Ye Jianchuan was still not entirely satisfied with the current main purchasing group. In his view, instant noodles were a product suitable for almost everyone, young and old, so how could only a few target groups be buying them in large quantities?

It seems my own promotion wasn't quite up to par! And so... Ye Jianchuan's third advertisement was quickly produced.

The location of the third advertisement was noticeably different from the locations of the first two, because this time Ye Jianchuan moved the advertisement directly to a train.

The protagonist's image was also slightly altered, transforming him into a seemingly knowledgeable "artistic youth," mainly to encourage "cultured people" or "middle-class" individuals to also become "consumers" of instant noodles.

Chapter 279 Seizing the National Market

The content of the advertisement is not much different from the previous two advertisements, except that this time the focus is on the 'portable' feature of this instant noodles.

Back then, the trains were the real old-fashioned green trains, the kind that would take a day or two to ride, and getting a hot meal on the train wasn't so easy.

Many people just eat some dry food on the old-fashioned green trains. Those who are slightly better off might bring some snacks, but these are usually just ready-to-eat foods, not like instant noodles which have soup and water and are still hot.

Speaking of hot things, hot water is available on trains, which is why instant noodles naturally have a place to be served.

Although Ye Jianchuan hasn't launched "instant bowl noodles" yet, which are the kind of instant noodles in buckets that we'll talk about in the future, it's not really that troublesome to carry a lunchbox with you when you're out and about, right?

With just a lunchbox and two packs of instant noodles, you can enjoy a hot and delicious meal on such a long train journey. How could anyone who needs to travel long distances not be tempted?

As a result, the consumer base for instant noodles expanded again, and Ye Jianchuan took the opportunity to further expand his products. In addition to the 'main factory' in Beijing, Ye Jianchuan went to the east side of the mountain and the West Lake area to build two more factories.

In this way, people as far away as the three northeastern provinces and the future free shipping zone, as well as those near Beijing and surrounding counties and cities south of the river, will be able to buy instant noodles.

Even so, Ye Jianchuan was still not satisfied. He placed advertisements on more local TV stations while also looking to expand his business further into his hometown in the southwest.

When expanding to the southwest, the flavor naturally needed to be slightly changed. So, Master Ye instant noodles, which originally only had two flavors, braised beef noodles and bone broth beef noodles, quickly launched a new flavor, 'spicy beef noodles'!

It's worth noting that people in the southwest region have already heard of instant noodles to some extent, since many TV stations in the southeast and northeast have advertised them.

However, due to the sales network issue, most of the stores that can get the goods are either near Beijing or near the two newly built factories, so even if they want to buy these things, they can't!

However, Ye Jianchuan would not let go of any market. In the very early stages of this competition for market share, he would naturally try to expand his territory as much as possible!

In just one year, Ye Jianchuan successfully expanded his number of instant noodle factories to seven, and these seven factories can be said to be spread across all the important regions of the country.

For example, in several southwestern provinces, Ye Jianchuan set up a factory in Guizhou Province, which is close to the center. This way, whether the goods are transported to Yunnan Province, Sichuan Province, or the south of Hubei Province, they can be delivered quickly.

So although it only covered seven provinces, it actually covered most of the provinces and cities across the country. And the instant noodles really did taste quite good, not just a perfunctory product.

So it's not just people who want to save time who buy it to eat; even people who appreciate good taste sometimes buy it to satisfy their cravings.

In just one year, Ye Jianchuan successfully promoted instant noodles, a product that had never appeared in China before, to all parts of the country.

Of course, this is just the most basic marketing tactic Ye Jianchuan has come up with. The real trump card will be revealed when he encounters a real opponent in the future.

And this day... didn't keep Ye Jianchuan waiting for too long.

Just as Ye Jianchuan's food processing plant was developing rapidly, a company from across the strait also set its sights on the huge instant noodle market. This company was none other than the legendary Tongyi Group.

Of course, it's not called Tongyi Group yet, and they don't dare to use their own group's name to invest here and compete for the market.

The main reason was quite simple: due to policy issues on the other side of the strait at the time, Taiwanese companies investing in mainland China was still not permitted.

However, when Ye Jianchuan's instant noodles were created and successfully occupied the entire mainland market in just one year, Gao Qingyuan, the leader of Tongyi, immediately became a little envious.

So he arranged for some overseas assets and an agent to come to the mainland, hoping that the agent could help him get a share of the instant noodle market in the mainland.

Ye Jianchuan's information network was very efficient. Tongyi had just started building its factory and was still applying for permits and other things when Ye Jianchuan received news that someone was trying to 'steal his business'.

Ye Jianchuan had anticipated that someone would come to steal his business, but what he didn't expect was that the person who came was neither the Wei brothers he had anticipated, nor Gao Qingyuan, who would later compete with the Wei brothers, but a name that Ye Jianchuan didn't know at all.

This puzzled Ye Jianchuan, since, according to historical development, the first person to taste the soup in the instant noodle industry should have been Kangshifu, founded by the Wei brothers.

But now, 79 years later, he still hasn't heard any news about Kang Shuaifu. The competitor Ye Jianchuan was looking forward to still hasn't appeared.

But it doesn't matter. Since the Wei brothers are gone, I can only try my luck with this guy who appeared out of nowhere, 2.5.

While continuing to invest in and build factories in various places in a methodical manner, Ye Jianchuan quietly began to prepare for some follow-up matters, such as launching new products, like sandwich cookies.

It's not that Ye Jianchuan intends to ignore the new 'challenger,' but rather that it's not yet time for him to make his move. He can't start making a big move before the other side has even made a move, can he?

If that's the case, and this guy is just making a small fuss, then who will bear the losses caused by our big actions?

Besides, I already occupy most of the domestic market. Even if someone really wants to 'challenge' me, I have a greater chance of winning. So instead of being on guard against thieves all the time, I'd rather deal with whatever comes my way.

Chapter 280 The 'Business Spirit' of the Courtyard House

While Ye Jianchuan was waiting for the other party to make a move, the reform and opening up policy led to a surge in business activity in the courtyard, as both Ye Jianchuan and Sha Zhu, the only two residents who had served as leaders, chose to resign and start their own businesses.

The first to be affected was Xu Damao, who was quick-witted. He was one of the first people to choose to go into business, but because he had already squandered most of his family's money, he didn't have much capital left.

Even so, Xu Damao still managed to set up a grocery store, selling everything from sunflower seeds and peanuts to dried tofu and rapeseed oil.

As for the source of these things, it was quite a coincidence. After Ye Jianchuan put him in the machine repair shop, no one knew how Xu Damao 'managed' him.

Shortly after the earthquake, this guy managed to get himself a job as a purchasing agent in the machine repair shop's canteen.

Xu Damao did a very good job with the procurement, after all, he used to go to the countryside to show movies, and he had 'acquaintances' in many villages and communes in the countryside.

After becoming a purchasing agent, Xu Damao successfully re-established contact with these '27 acquaintances'. When he resigned to start his own business, Xu Damao purchased various agricultural and sideline products at relatively low prices from these acquaintances and then sold them in his own store.

To be honest, although this kind of business doesn't seem to be very profitable, because Xu Damao chose a good location, he was able to earn several hundred or even a thousand yuan a month just from the price difference.

This kind of income is much more satisfying than the thirty-odd yuan he earned a month at the machine repair shop back then!

Xu Damao's success further aroused the restlessness of the others in the courtyard, so the Liu family and the Yan family also began to make their own plans.

As for the Yan family, there's not much to say. Just like in the original drama, Yan Jiecheng also wanted to open a restaurant with Yu Li.

However, in the original series, their restaurant was able to open because they were able to hire a skilled chef like Sha Zhu to run it. But now, they can't even find Sha Zhu, let alone his apprentice Fatty.

So their plan to open a restaurant fell through. In the end, Uncle San asked Ye Jianchuan for advice, and Ye Jianchuan gave them an idea: to open a small shop.

That's right, it's those family-run small shops. They look tiring and don't seem to make much money, but in reality, these kinds of shops are the most profitable.

Because Ye Jianchuan had connections at the food factory who helped put in a good word, and because Ye Jianchuan's factory produced sandwich cookies and instant noodles, they were able to get some of their stock through connections.

Therefore, the couple doesn't even need to worry too much about sourcing goods for their small shop; they just need to take good care of the shop.

In this way, the couple did much less work than Xu Damao every day, but earned a lot more money than Xu Damao.

And what about the Liu family? Yan Jiecheng wanted to open a restaurant but failed, and instead, Liu Guangtian opened it.

However, this is to be expected, after all, Liu Guangtian has worked in the steel mill's canteen for more than ten years, although for a long time before that, he was just a handyman.

You don't actually learn any special skills from doing odd jobs, but as long as you work in the cafeteria, you'll definitely learn all the rules and connections there.

So this guy managed to use the connections he'd built up over the years working in the cafeteria to find two decent chefs to help him open this restaurant.

Those who could stay as cooks in the steel mill canteen, even if their skills weren't as good as Sha Zhu's, certainly wouldn't be too bad. Besides, given Sha Zhu's 'teachers-like' personality, these two cooks had received a lot of guidance from him over the years.

So, while the Liu family's restaurant might not be considered a thriving business, it certainly makes a considerable amount of money.

Of course, when it comes to doing business, Ye Jianchuan is undoubtedly the one who does the biggest business in the entire courtyard. After the first year of 'development period', Ye Jianchuan's income is already far beyond what people like Xu Damao can comprehend.

So why did Ye Jianchuan continue to live in the courtyard house after he had money, without any intention of moving?

The reason is very simple: this is a courtyard house! This is a courtyard house in the heart of Beijing! In later generations, it would take a dozen or even dozens of small goals to acquire just one courtyard house!

Moreover, this courtyard house has a historical background; it is said to have been the residence of a prince. If it were to be sold in the future, it would be impossible to buy it even if one wanted to.

But now I can still think of a way to get my hands on this courtyard house. It just so happens that the reform and opening up has started, and with Ye Jianchuan and Sha Zhu taking the lead, everyone in the courtyard house is trying to find a way to make some money to start a business.

However, these residents are not like the previous households; they don't have any savings or the financial strength to support their businesses.

So how can they start a business and make more money if they don't have any capital? Then they thought of buying a house.

Upon hearing this news, Ye Jianchuan's mouth instantly twisted into a wide grin. Selling a house? A courtyard house at that? If you're going to talk about that, I'm wide awake now!

Then... Ye Jianchuan didn't hesitate to buy all the houses from those residents who wanted to sell their properties.

Ye Jianchuan already owned quite a few houses in the courtyard house. With the addition of the houses held by Sha Zhu, Ye Jianchuan actually owned about one-third of the houses in the entire courtyard house.

After all, apart from the Liu family's house, the backyard now belongs to Ye Jianchuan and Sha Zhu, whether it's the small house where Qin Huairu used to live, the room where Xu Damao lived, or even the room where the deaf old lady lived.

As for the Intermediate Court, Sha Zhu's two rooms, plus the room Ye Jianchuan bought earlier, already occupy quite a lot of space.

As for the front yard, apart from the room that Ye Jianchuan bought and then gave to Xu Damao, Ye Jianchuan also bought another room. Of course, since Ye Jianchuan didn't really need that room, he rented it out as well, but the property was still under Ye Jianchuan's name.

Chapter 281 Sha Zhu's Restaurant Business is Booming

Moreover, because Ye Jianchuan bought two front yard properties in succession, everyone knew that Ye Jianchuan was quite 'generous'. After all, when those two families were in trouble and needed to sell their houses, Ye Jianchuan did not take advantage of their misfortune at all.

The houses were ultimately purchased at market price. Even the second family that sold the house, although they sold it to Ye Jianchuan, still lives in that house with him!

That's right. After Ye Jianchuan bought the house, he rented it to this family. It was because of this action that Ye Jianchuan's reputation as a "good person" in the courtyard became more and more prominent.

For the same reason, the residents who wanted to sell their houses all thought of Ye Jianchuan first.

Then... little by little, Ye Jianchuan had unknowingly acquired ownership of almost two-thirds of the entire courtyard house.

Apart from the three old men's families, Xu Damao's family, and a few more conservative families who are still working diligently in factories and have not considered going into business, the rest of the people have basically sold their properties to Ye Jianchuan.

Although such actions do make Ye Jianchuan seem to be developing in the direction of the 'landlord' he used to be, the wind has already passed, so this is naturally no longer a handle to use against him.

So, besides the houses in the courtyard house, did Ye Jianchuan have any other ideas? The answer is, of course, yes!

While the instant noodles and biscuits from the food factory were becoming a hit in the market, Ye Jianchuan had already begun preparing for his own soft drink factory.

Of course, this isn't something that can be done in a short time, since obtaining a license for something like soft drinks is a hassle.

Moreover, Ye Jianchuan not only wanted to apply for the approval number, but also wanted to apply to the higher authorities for the 'method' of promotion. Since he was planning to take the 'non-long-lasting cola' route, Ye Jianchuan naturally planned to borrow the advertising slogan 'Our own cola of the Chinese people'.

However, this isn't something you can advertise just because you want to, since it involves a national issue. So Ye Jianchuan is prepared to pull some strings and see if he can resolve this problem.

Leaving aside Ye Jianchuan's development pace, the one that has actually developed the fastest in the courtyard is Sha Zhu's restaurant.

It's not that his profitability is stronger than Ye Jianchuan's food factory, but the food factory requires a large investment! Moreover, it will take some time for the food factory to reach its 'peak', while Sha Zhu's restaurant is almost the best restaurant in Beijing.

This is actually thanks to Ye Jianchuan for finding a good location. All that money was definitely not wasted. The restaurant's location is excellent. Many wealthy people in the surrounding area come to eat here every few days, so the business has always been booming.

Most importantly, Ye Jianchuan can also reliably bring customers to Sha Zhu. Whether it's the 'key personnel' of the food factory or those who come to discuss business, Ye Jianchuan will bring them over for a meal.