Courtyard House: Is Xu Damao a childless man? Let me help.

This instantly drew many people who valued cost-effectiveness more than the so-called 'brand' to Master Ye's brand.

Of course, such promotion also brings a problem: it makes Coca-Cola and Pepsi both set their sights on Master Ye's Cola.

However, it is not so easy for the two giants to take action against Ye Jianchuan. On the one hand, Ye Jianchuan's base is in China, and that market is exactly where Coca-Cola and Pepsi have not yet touched.

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Therefore, under such circumstances, directly defeating Master Ip has become impossible.

Since there's no way to directly eliminate this competitor, all the two giants can do is try to maintain their market share and prevent this "newcomer" from taking too much market share.

Unfortunately, there are still a lot of countries that have just entered a period of rapid development, and the prices of Coca-Cola and Pepsi give them a natural disadvantage in these countries and regions.

Master Ye quickly seized the market share in the surrounding Southeast Asian countries by virtue of its price advantage, and it was a crushing victory, which was probably something that Coca-Cola and Pepsi did not expect.

There's nothing they can do; they're barely established in these places. Plus, there are still some Chinese people living in these countries, so when they see an ad for "China's own Coca-Cola," their DNA instantly kicks in.

Moreover, while Coca-Cola was expanding its territory in overseas markets, Ye Jianchuan also took the opportunity to make donations to some key universities abroad and set up some foundations.

These things may seem like throwing money around, but in reality, they are Ye Jianchuan's strategic planning for the future.

Chapter 334 Coca-Cola Makes Its Move, Advertising War Imminent

After all, Ye Jianchuan also knew that in the future, those high-tech talents would be extremely valuable 'resources'.

If I can recruit a group of such high-tech talents directly from the school through my scholarships and student aid funds, it will be of great help to my future entry into the high-tech field.

Moreover, Ye Shifu instant noodles, which originally failed to go global due to various issues such as taste, brand awareness, and promotion costs, have also caught this wave of opportunity.

After learning about the Ye Shifu brand, many people became aware of the existence of Ye Shifu instant noodles. Ye Jianchuan seized this opportunity and immediately promoted the instant noodles to the outside world.

The result was unexpectedly good, allowing Master Ye's instant noodles to capture nearly half of the market in Southeast Asia in just three months.

This outcome was something Ye Jianchuan himself hadn't expected. After all, when Ye Jianchuan first created Ye Shifu instant noodles, he had considered promoting the product.

However, there were too many problems at the time. The most pressing issue was the taste. Although everyone laughed at the Indian brother for making things that tasted strongly of curry, curry is indeed the 'soul flavor' of most Southeast Asian countries.

Therefore, curry-flavored instant noodles are actually the most popular instant noodles in the markets of small Southeast Asian countries, while the braised beef, pickled pepper beef, and pickled cabbage flavors that are popular in China are just Chinese tastes.

This is still one of the problems. Besides the fact that the taste may not suit the local palate, the difficulty in promoting it is also a major reason why Ye Jianchuan was kept in China.

Initially, its promotion in China relied on television advertising. Since the reform and opening up had just begun and few people were taking this route, it was indeed easy for one of the few advertised products to achieve widespread publicity.

However, the situation is different abroad. In most Southeast Asian countries, television gradually became widespread in the 1960s and 70s, and television stations were naturally promoted very quickly.

Therefore, television advertising is quite common in these countries. If you think you can achieve promotion and market dominance solely through television advertising, then your idea is a bit too optimistic.

In addition, there is another crucial issue: back in China, there were absolutely no competitors. When it came to instant noodles, everyone could only think of Master Ye.

Even when Tongyi came along and tried to compete with Master Ye, Ye Jianchuan had already taken over the majority of the market. So, despite its hard work, Tongyi eventually had to slink away from the domestic market.

In Southeast Asia, the situation reversed instantly. Ye Jianchuan became the "challenger" that "Tong Yi" had played back then. To challenge the products of the indigenous people, he naturally had to pay a heavy price.

Therefore, all things considered, for Ye Jianchuan, spending a large amount of money to enter overseas markets was indeed not a wise choice.

But now things are completely different. The Ye Shifu brand has generated a wave of popularity, and the sales of other products overseas have also started to increase. This made Ye Jianchuan instantly discover the business opportunity, and then he seized the opportunity to launch a promotion.

Those people probably wouldn't have been interested in things like pickled pepper beef noodles at all, since in their minds, "pickled pepper beef is nowhere near as good as coconut curry."

However, now that it's under Master Ye's name, quite a few people are still willing to give it a try, and the result is instantly different.

Although it's not the locals' "soul taste," it really tastes delicious! After all, it's a 21st-century recipe that has been refined over decades, so it's definitely more sophisticated than other people's recipes from the 1980s, right?

So those who tried it, unless they had a particular fondness for their "soul taste," all flocked to Chef Ye to experience the culinary culture of this ancient Eastern country.

Just as the "Master Ip" craze was sweeping across Southeast Asia, the two cola giants began to panic. They hadn't expected that what they initially thought was a "knock-off product" would defeat them in such a short time...

Although it's currently only in the Southeast Asian market, which they don't value much, what if they want to further conquer the global market? What if this product enters Europe and America?

So Coca-Cola took the initiative, resorting to their usual 'provocation' tactic by producing an advertisement that was somewhat related to 'Master Ye's Cola'.

The content is a bit 'provocative', taking the perspective of an ordinary 'Asian worker'. Right from the start, the worker sees his note that says it's his son's birthday.

The worker then took a car to the market, waited in a very long queue, and finally managed to buy a can of Coca-Cola to take back to his son as a birthday present.

If the advertisement had ended there, it wouldn't have affected Master Ye much. But the problem was that the Coca-Cola team gave a close-up at the end, revealing that the worker was actually an employee of 'Master Ye's Cola'.

To put it bluntly, it's about creating an unexpected contrast, followed by a comparison: "See? Ye Shifu Coca-Cola employees went out of their way to buy Coca-Cola just to celebrate their son's birthday!"

This gives people the impression that 'Coca-Cola is more upscale than Master Ye's Cola' 2.5.

As soon as the advertisement was released, Ye Jianchuan received the news. After seeing the other party's 'childish tricks', Ye Jianchuan immediately laughed. Isn't this like showing off your skills in front of Guan Yu?

Your tactics may seem novel, but for a reborn player like Ye Jianchuan, they are child's play!

Ye Jianchuan wouldn't even need to come up with any ideas or creative solutions himself; he could just copy the ideas you come up with in the future, wouldn't that be enough?

So, Ye Jianchuan quickly had someone shoot an advertisement, and this one featured a child with a European face. As for the content, it was naturally not very friendly.

Chapter 335 The Advertising War: Back and Forth

The content of the advertisement is actually very simple. At the beginning, it gives a close-up of a big sun to tell everyone that it is very hot here, and then it gives a shot of the main character, a child.

He walked up to a vending machine, sweating profusely, took a coin out of his pocket, put it in, and bought a can of Coca-Cola.

If the advertisement were simply placed here, people might think it was just a simple, palatable advertisement.

But what happened next was a shocking twist. After buying the Coke, the child didn't happily open the can and start drinking. Instead, he put the can down, inserted coins again, and bought another can of Coke.

After the two cans of Coca-Cola were bought and placed on the ground, the advertisement finally revealed its true nature. The child stood on the two cans of Coca-Cola on the ground, then struggled to insert a coin into the upper coin slot and pressed the button.

Then a can of Master Ye's Cola rolled out of the vending machine, and the 27-year-old boy happily took the Master Ye's Cola, immediately opened it and took a sip. He then ignored the two cans of Coca-Cola on the ground and walked back while drinking Master Ye's Cola.

At the end of the advertisement, Ye Jianchuan mischievously gave a close-up of the two cans of Coca-Cola on the ground.

If the previous Coca-Cola ad had a hint of wanting to be superior to you, then Ye Jianchuan's ad couldn't be clearer: I'm going to step on your head!

Of course, this idea didn't actually come from Ye Jianchuan, but from a creative designer at Pepsi. Of course, the protagonist in this idea still stands on a can printed with Coca-Cola.

However, when it comes to creativity, it really is first come, first served. Even if an idea originally belonged to you, if I present it first, it becomes mine.

Upon seeing the advertisement, Coca-Cola's executives were furious and immediately threatened to sue Master Ye, claiming that Master Ye had damaged Coca-Cola's reputation.

However, Ye Jianchuan is no pushover either. What you're saying is all nonsense. Before you criticize me, take a look at the commercial you filmed earlier!

Moreover, Ye Jianchuan wasn't unaware of this tactic used on these white people. So, although everyone thought the two cans of Coke being stepped on by the child in the advertisement were delicious, Ye Jianchuan had actually deliberately tampered with the labeling.

So... you said I ruined Coca-Cola's reputation? Where's the evidence? The ads? Sorry, the ads don't feature 'Coca-Cola,' they feature 'Coce-Cola.'

It's just a single letter difference, and although everyone knows Ye Jianchuan is alluding to... well, not exactly alluding, he's practically pointing at Kekou's head and reading out his ID card, but from a 'legal' perspective, Ye Jianchuan hasn't actually mentioned Kekou!

After suffering such a huge loss, Coca-Cola naturally started thinking of other solutions immediately, and so... another advertisement was quickly launched.

When Ye Jianchuan saw the advertisement, he immediately laughed because it was very similar to what he had expected – the same method Coca-Cola had come up with to deal with Pepsi's advertisement.

The advertisement also features a child, but this time the interactive object has changed from a vending machine to a refrigerator.

After the child opened the refrigerator, he found that the lower shelves were filled with Master Ye's Coca-Cola, but he couldn't reach the Coca-Cola on top even when he stood on tiptoe.

So, left with no other choice, the child had to become the Copy Ninja Kakashi, and took out the Master Ye Cola he could reach and put it on the ground as a stepping stone.

Okay, actually the content is basically the same as the advertisement Ye Jianchuan came up with. They are both stories of using each other as stepping stones. The only difference is that at the end of the story, Coca-Cola made a slight "progress".

Because they made the child pick up the "Master Ye's Cola" that he had taken out and put on the ground as a stepping stone, and put it back in the refrigerator, the subtext of the advertisement became obvious: "Not only can you only be a stepping stone, but my customers are also more civilized than your customers!"

Now, Coca-Cola has finally vented all the anger it had suffered. In its previous life, Coca-Cola also used this tactic to turn the tide in the advertising war, and subsequently gradually gained a larger market share than Pepsi.

In other words, Ye Jianchuan copied someone's homework, only to find that he had copied the loser's answer. Would Ye Jianchuan allow such a thing to happen? Of course not.

Before copying Pepsi's answer, Ye Jianchuan had already made the corresponding preparations. Since you are still responding to me in the same way, then I will respond with another advertisement!

And so... another advertisement was released, but this one was slightly different from the previous ones. Although it still featured a child and was still set on a sweltering day.

However, the scene changed slightly. In addition to the vending machine, there was also a refrigerator. Although the protagonist passed by the refrigerator, he did not look at it. Instead, he went to the vending machine and did the same thing as in the first advertisement.

If it were just like that, it wouldn't be anything new, and it wouldn't be worth Ye Jianchuan creating it. So Ye Jianchuan added a paragraph at the end of the advertisement: after the child successfully bought Master Ye's Cola using the stepping stones, he started walking back.

When I passed by the refrigerator again, there were two more people in front of it. One was a man who looked very excited, and the other was a policeman. It seemed that the man was pointing at the refrigerator and saying something to the policeman.

The open refrigerator door clearly shows a large pile of Coca-Cola inside, with one bottle missing from the top shelf.

The advertisement ended abruptly there, but at the very end, Ye Jianchuan had a subtitle appear: 'Refrigerators on the street? Free Coke? Where can you find that?'

Obviously, the message of this advertisement couldn't be simpler: it's telling everyone that the "well-behaved" kid in the Coca-Cola ad was actually just stealing someone else's Coke!

Chapter 336 Pepsi, the loser, lost twice.

Now, the Coca-Cola users, who originally considered themselves 'high-quality' customers, suddenly felt they had been dealt a heavy blow, and the most crucial point was that they couldn't find any way to refute it.

Because Ye Jianchuan's subtitles at the end of the advertisement hit their weak spot: who in their right mind would put a refrigerator on the street? And who would randomly take things from someone else's refrigerator?

Of course, such a response has its advantages and disadvantages. On the one hand, Ye Jianchuan did successfully launch a counterattack, which turned Coca-Cola's previous advertisements into a joke.

Meanwhile, due to the 'great victory' of Master Ye's Cola in the advertising war, its market share has further expanded in Southeast Asian regions where Master Ye has a good reputation.

However, there were also some negative aspects. This time, the advertisement directly struck a nerve with the vulnerable hearts of those "big shots" in Europe and America, who perceived it as a "slander" against Coca-Cola users.

Subsequently, under Coca-Cola's deliberate manipulation, the situation quickly escalated into a large-scale boycott of Master Kong Coca-Cola.

Therefore, Ye Jianchuan's plan to further promote Ye Shifu Cola in Europe and America is basically unlikely to be realized. In this way, the initial plan of Coca-Cola and Pepsi can be considered to have been achieved.

After all, the reason Coca-Cola took action was precisely because they were afraid that Master Kong Cola would expand further and ultimately affect their "base" in Europe and America.

Now, although on the surface it seems that they have lost completely in this advertising war, and as a result, their market share in Southeast Asia has indeed declined further.

However, from another perspective, they did successfully arouse the pride of these "big shots" in Europe and America, thus successfully cutting off the path for Master Kong Cola to enter the European and American markets.

However, Ye Jianchuan did not find this result unacceptable. In fact, although Coca-Cola and Pepsi value the European and American markets so much, Ye Jianchuan knew that the world's future consumer spending would not be concentrated in these two places.

Putting aside everything else, just take population as an example. The entire population of Asia should account for about 60 percent of the world's population, right? After all, it's not just populous countries like us and India; even Japan, a small island nation, had more than 100 million people by the 21st century.

Although in terms of economic development, Asia currently only has a small financial institution that can be considered truly impressive, it is inevitable that Asia will become the real financial center in the future.

Therefore, Ye Jianchuan felt that as long as he could successfully take control of the entire Southeast Asian market and ensure that he had the largest market share in China, it would not matter whether he got involved in the remaining European and American markets, which were currently the majority.

Of course, at this stage, those who are in the Coca-Cola market are definitely making more money, since the consumption power of Europe and America will still be higher than that of Asia, both now and for the next two or three decades.