Courtyard House: Is Xu Damao a childless man? Let me help.

Although there was a 'friendly exchange' with Coca-Cola, it was undoubtedly very beneficial for the Yip Chef brand. First of all, at this stage, Yip Chef's main target, besides the domestic market, is the Southeast Asian market.

After this "exchange," the entire Southeast Asian market has basically been dominated by the Ye Shifu brand.

It's actually quite funny, although most people generally consider Pepsi and Coca-Cola to be rival companies, their biggest competitors.

However, in this "exchange," everyone treated the two companies as teammates. In fact, Pepsi perfectly played the role of a bystander in this advertising war, but the result was very embarrassing for Pepsi.

Because in the Southeast Asian market, Pepsi and Coca-Cola lost almost the same market share, but while Coca-Cola gained a lot of benefits in the European and American markets, what about Pepsi?

Since Master Yip didn't have much market share in Europe and America, the 'benefits' Coca-Cola received couldn't possibly have come from Master Yip's cola. So who got hurt? Pepsi, of course!

In other words, Pepsi, despite doing nothing in this advertising war, has become the player who has been injured twice.

Therefore, in this advertising war between Chef Yip and Coca-Cola, Pepsi became the only player to suffer a double loss, meaning that it lost twice.

Pepsi executives were slow to realize that their plan to sit back and watch Coca-Cola and Master Kong fight until they were both exhausted before coming out to profit had failed, and they had suffered serious losses as a result. They immediately wanted to launch a counterattack.

So what is their counterattack plan? Well, their counterattack plan is basically devoid of any originality. Just like Coca-Cola, they made an advertisement to attack Master Ye, attempting to "integrate" into the anti-Master Ye wave in Europe and America.

However, the content of this advertisement... is a bit clichéd. Compared to Coca-Cola's higher-quality advertisements, Pepsi's ad feels a bit like a "brain-boosting" supplement.

The advertisement begins with a beautiful woman entering a restaurant to order food. When she says she wants a cup of Ye Shifu Cola, the clerk apologizes and says, "We don't serve Ye Shifu Cola. Would Pepsi be okay instead?"

Then... another 'customer' jumped out and said, "Pepsi 'OK'? Pepsi is more than just 'OK'!"

Then they started using all sorts of tones to emphasize a 'core' point: Pepsi is really 'OK'.

To be honest, while such advertisements can indeed leave a certain impression, and perhaps even be as memorable as some of the advertisements from the previous advertising wars, their public image is far from ideal.

His advertising methods were essentially the same as those used for the later domestic "Brain Gold" (a popular health supplement). While they were undeniably catchy and achieved their advertising goals, the word-of-mouth reception was... just so-so.

Chapter 337 The Bizarre Speculation of the Fool Pepsi

Using this method for advertising can be quite effective in increasing brand awareness for a product with little recognition, letting people know that such a brand exists.

However... Pepsi isn't some unknown brand. If you're going to use this level of advertising to fool customers, it just feels a bit cheap.

So after this advertisement came out, Ye Jianchuan didn't even have the idea of ​​responding, and people in Europe and America also expressed their disdain after seeing the advertisement.

Ultimately, Pepsi's belated advertising counterattack not only failed to achieve its intended effect, but also made Pepsi a laughing stock in Europe and America because Master Ye ignored them and did not run another advertisement in response.

After this incident, Pepsi was speechless. Everyone uses advertising as a medium for 'communication', so why did Master Ye not give them any face at all and not even respond?

Moreover... how was Master Ye able to produce a cola that tasted exactly like Coca-Cola? If he had only been able to steal his own recipe, that would be understandable, since Pepsi's 320-fold formula wasn't actually that valuable, and many people in later generations had already created 'cracked versions'.

Pepsi naturally knew that its own formula wasn't anything special, so it never considered stealing the formula. But Coca-Cola's formula was supposedly worth billions or even tens of billions of dollars!

Pepsi itself had tried many times to crack the delicious recipe, but all of them ended in failure.

So how was it that Master Ye was able to perfectly replicate the delicious taste? Pepsi executives quickly came up with an ultimate conspiracy theory.

That is... Master Ye's Cola is not actually a 'domestic brand' at all, but rather a puppet company supported by Coca-Cola.

This perfectly explains why Master Ye's products can perfectly replicate the taste of the two companies' products. It's because Coca-Cola developed Pepsi's formula and then handed over both Pepsi's formula and their own formula to Master Ye to make!

As for the reason, it's obvious: Coca-Cola wants to get rid of Pepsi, its biggest threat!

So when Coca-Cola and Chef Ip were having a 'friendly exchange' like an advertising war, Chef Ip responded very sharply. But when Pepsi provoked them, Chef Ip just ignored them.

Another crucial reason, which can be inferred directly from the final result, is that in this "advertising war," although Master Ye lost the possibility of entering the European and American markets in the future, they successfully occupied most of the Southeast Asian market.

Therefore, in this advertising war, Master Ye is clearly not a 'loser', especially considering the content of the advertisements, Master Ye is actually the victor.

So what about Coca-Cola, the 'loser' in terms of advertising content? While they did 'lose' some of the Southeast Asian market, they successfully used public opinion to capture a significant portion of the European and American markets.

So although Coca-Cola may seem like a loser, it has actually gained considerable benefits after this incident, so it can hardly be considered a loss.

So... since neither of these two competitors is a loser, isn't it obvious who the victim is? Pepsi, having lost significant market share in both Southeast Asia and Europe and America, is naturally the biggest victim in this incident.

Why did they both profit from this incident, while I suffered two blows? After Pepsi's 'analysis,' the final conclusion was... Master Ye (blank) 698925850 and Coca-Cola are completely on the same side!

This makes it easy to explain. Coca-Cola seems to have lost some of its Southeast Asian market share, but if Chef Ye is also part of Coca-Cola, then does that mean Coca-Cola didn't suffer any loss?

Moreover, this Master Ge Ye can be said to have "appeared out of thin air," suddenly taking over a large portion of the Southeast Asian film market in just a few months. Such "promotional methods" do not seem like the work of a new company.

Then... Pepsi became increasingly upset, feeling like it had been wronged, and soon Pepsi made a surprising move.

Pepsi directly sued Coca-Cola and Yip Siu, on the grounds that Coca-Cola supported a similar brand to suppress its competitors (that is, Pepsi itself), and the reason for the lawsuit was that Coca-Cola's behavior constituted monopoly.

Okay, this is no small charge. If monopoly is proven, the various antitrust fines and other penalties can be quite severe.

However, Pepsi only had this one suspicion and then took it to court. Coca-Cola isn't stupid either, so naturally they had to defend themselves.

And then... that's it. The 'war' between Pepsi and Coca-Cola is nothing more than a battle between their legal teams, with all sorts of messy wrangling. It'll take at least eight or ten years to clear things up.

During this period, Master Ye's Cola, as one of the "parties involved," was not affected at all, even though Pepsi's report stated that Master Ye's Cola was a "puppet company" supported by Coca-Cola.

However, this claim was immediately refuted by everyone. There's no way around it; as a country that has only recently opened up to the world, it is extremely difficult for other countries to interfere and enter its territory.

Especially before 76, there was a lot of anti-espionage propaganda in China. To put it bluntly, even the US intelligence agencies had a hard time planting people, let alone a beverage company like Coca-Cola.

So... while Coca-Cola and Pepsi were fighting like dogs, Ye Jianchuan quietly led his Master Ye Cola to invade Coca-Cola's backyard, South America.

Previously, although it was often referred to as Europe and America, the "beauty" here only referred to North America, while the Latin countries in South America did not have as many "brand" recognitions.

At this time, Ye Shifu Cola's advantage once again played a crucial role: its relatively low price, which instantly allowed Ye Shifu to expand rapidly in Latin American countries.

Chapter 338 Domestic Industries Are Also Developing

Moreover, promoting the product in Latin American countries is even easier; just find a couple of star athletes to endorse it, and you're good to go.

The importance of football in Latin American countries is undeniable, and Ye Jianchuan happens to possess the ability to 'predict the future,' knowing which players who are yet to become famous will become superstars in the future. So, he signed several endorsement deals, and the future superstars became the spokespeople for Master Ye's Cola.

Under such influence and promotion, Master Ye's market share in Latin America has been rising steadily. In just two months, he successfully captured 40% of the Coca-Cola market share in Latin America.

Moreover... Ye Jianchuan thought about the future performance of the national football team, which was causing a great headache for everyone in the country, so he also wanted to contribute in this regard.

Therefore, Ye Jianchuan generously invested in building several football schools in several relatively powerful countries in Latin America.

Actually, Ye Jianchuan initially thought this would cost a lot of money, after all, the Chinese Football Association had spent so much money back then, but still couldn't figure out the domestic youth football training system.

However, after arriving in Latin America, Ye Jianchuan discovered that setting up a few football schools didn't cost much at all. In fact, when the locals heard that Ye Jianchuan was planning to build football schools, they even offered him some preferential policies.

In the end, Ye Jianchuan's construction of the football school was essentially free, because all the money spent on the school construction went into tax exemptions, allowing Master Ye's Coca-Cola to receive substantial tax breaks.

However, there are conditions: Ye Jianchuan's football schools must accept local children to 'learn' for free.

These things were naturally no problem for Ye Jianchuan, so he quickly agreed.

While Ye Jianchuan's Master Ye Cola was expanding rapidly overseas, Ye Jianchuan's domestic industries were also booming. The popcorn that was originally made in the food factory was improved by Ye Jianchuan and then moved into Master Ye's snack shops.

This time, the popcorn is no longer the kind that you have to turn on the fire to pop yourself; it's ready-made popcorn that's already prepared.

As mentioned before, popcorn can actually be sold as a finished product, but there is one problem to overcome: how to preserve it.

Popcorn is very prone to becoming soggy. Once it becomes soggy and loses its crispy texture, it basically loses its appeal.

The problem of moisture reabsorption might have been quite troublesome a decade or two ago, but now it's a minor issue. Ye Jianchuan solved it perfectly by using a plastic bottle shell with a built-in desiccant.

Aside from popcorn, the sandwiches previously sold in the food factory were basically made using the same method.

Previously, sandwich bread sold in food factories could only last for five or seven days before it would spoil, so it could only be sold in the vicinity of Beijing.

Moreover, this is thanks to the workers' stores' strong distribution network, which ensures that products are delivered to stores in the shortest possible time after leaving the factory.

But now, with desiccants and plastic packaging, the shelf life of this bread has been extended to a month.

While snacks that can easily reach a six-month shelf life in the future will obviously be able to be stored for a longer period of time, it is already a miracle that bread can be stored for such a long time at this stage.

This one-month shelf life allowed Master Ye to easily sell these breads to every corner of the country.

Of course, since Master Ye has already started preparing to go down the snack route, which is the same path as brands like Three Squirrels and Thousand Grass Flavors, Ye Jianchuan feels that he can naturally copy the 'signature products' of these brands to some extent.

Moreover, some products don't actually need the system to provide the recipe, since the production process of some snacks isn't really a secret.

For example, hawthorn rolls are a popular food for both the elderly and children, both in the past and present.

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Okay, actually it's not called hawthorn roll, but fruit leather. However, it's actually made from hawthorn. Because it's appetizing and aids digestion, and the preparation method is very simple, people have been making and selling it for a long, long time.

Ye Jianchuan knew, of course, that others had already been selling this product, but what could he do when others hadn't applied for a patent? Besides, they hadn't been selling it on a large scale. Since he had the ability to make money from it, why not?

So soon, Ye Jianchuan copied all the classic snacks and treats, such as hawthorn candy, preserved tangerine peel, and preserved plum candy, into his snack list.

Of course, the domestic market can't only be improving for brands like Master Ye, which are expanding into the food industry, right?

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Meanwhile, the Jianchuan brand of home appliances established by Ye Jianchuan is also making great strides forward. Previously, although this home appliance brand was called a home appliance brand, it actually only produced some televisions and electric fans.

Although some of the remaining home appliances were technically feasible to manufacture, they didn't sell well, so they were abandoned.

However, after Ye Jianchuan finished dealing with matters overseas, he was ready to unleash his full potential in the home appliance sector, launching a whole host of new products right from the start.

From rice cookers to induction cookers and electric kettles, to larger items like refrigerators, microwave ovens, and washing machines, Ye Jianchuan produced a whole host of things that would only become commonplace in the future.

Of course, while these things were considered 'rare items' at the time, their technological content was quite limited, so they couldn't be considered high-end products.

However, these things have greatly facilitated everyone's lives, so when the authorities learned that we could produce these products domestically, they were very happy and immediately introduced various policies and subsidies.

This allowed Ye Jianchuan's Jianchuan Home Appliances to quickly transform into a leading company in the domestic home appliance industry, and Ye Jianchuan naturally made a fortune by riding this wave of success.

Chapter 339 Ye's Winery Keeps You Hourly

These things were all rewards Ye Jianchuan had previously obtained through the system. Now that the time was right, he could finally use them. However, unfortunately, Ye Jianchuan still hadn't been able to get any real high technology from the system.

They haven't acquired technologies like engine technology, computer technology, or even low-end air conditioning technology.

It's worth noting that air conditioning technology in the US had already matured around the time of World War II, while China still hasn't mastered this technology, which is quite embarrassing.

Ye Jianchuan's obsession with air conditioning technology has its reasons. Although there is no such thing as 'global warming' yet, and the weather is indeed not as hot as it will be in the future (around 323 degrees Celsius), the hottest time of summer can still reach around 36 or 37 degrees Celsius.

Such temperatures are still hard to bear without air conditioning. Even though Ye Jianchuan has been in this world for so many years, he still can't stop fanning himself every summer.

Therefore, Ye Jianchuan's obsession with air conditioning is very deep. It's just a pity that Ye Jianchuan has not been able to obtain the technology in these areas from the system.