Courtyard House: Is Xu Damao a childless man? Let me help.

Having a luxurious decor actually has a lot of advantages, namely, it makes people very eager to buy things, provided that everyone knows that the prices of the items in your store are acceptable to them.

So don't think that you're only saving a few cents. Even if you save a dime or two, people will be more willing to buy clothes next door just for the sake of a more 'high-end' interior design!

So Xu Damao's price reduction plan was immediately dealt a blow. What else can Xu Damao do next? He can only continue to lower prices.

So after the first price reduction didn't have much effect, Xu Damao immediately adopted a second price reduction strategy.

This price reduction strategy has indeed had some effect, because the price reduction is not small. It is even lower than the price of Sha Zhu's eldest son's store by nearly two cents. Although two cents may not sound like much, it is not a small amount at this stage.

As a result, those who originally thought 'class' was more important began to hesitate. For those who were already short of money, there was no need to consider it further; of course, they would buy the cheaper one, since there was actually no difference in quality between the two.

However, just as Xu Damao was basking in his success, something unexpected happened: at this crucial moment, someone went to cause trouble in Xu Damao's shop again.

That's right, they went to cause trouble, and this time the people who went to cause trouble were not arranged by Ye Jianchuan. Do you remember the customers that were attracted back when Xu Damao lowered prices before?

People bought a few items from your store because you gave them a discount of a few cents, and then you suddenly lowered the price again. Don't those people who bought clothes before feel like they got ripped off?

If it were other types of customers, they might just feel frustrated and let it go. But the customers who were attracted back by the last price reduction were all misers of the 'Scrooge' level, so it's perfectly normal for them to come back and cause trouble.

Because of this disturbance, Sha Zhu's eldest son's shop had already successfully attracted back some of its customers before even releasing its next steps.

Even Ye Jianchuan, who had given advice to his nephew, hadn't anticipated this situation. However, for Ye Jianchuan and his group, this was naturally a good thing. But it also served as a wake-up call for Sha Zhu's eldest son.

That is... it's best not to change the price you initially agreed to, otherwise, someone might come looking for trouble, and that would be terrible.

Of course, Ye Jianchuan was well aware of the harm caused by such arbitrary price reductions, as he hadn't told his nephew about it beforehand. After all, when he was fighting a price war with Tongyi in the instant noodle market, he used roundabout tactics instead of directly lowering prices.

An unexpected situation arose on Xu Damao's side, but the nephew's side would not slow down its attack because of the opponent's mistake.

Even though some people returned to my nephew's shop to buy clothes after the commotion caused by those misers, as the impact of this incident fades, the prices across the street will definitely be more advantageous.

So, in order not to give Xu Damao a chance to catch his breath, his nephew quickly launched a new 'promotion'. To put it bluntly, the 340 promotion was the same tactic and strategy as Ye Shifu instant noodles back then, which was to offer higher prices and bundled sales.

For example... buy five items of clothing and get one free, buy three items and get a free pair of socks, etc. In short, it's about making it clear to everyone that although buying individually might seem cheaper at the store next door, the overall deal here is definitely more cost-effective!

Besides this bundled sales method, Ye Jianchuan also provided his nephew with some other help, such as some 'snacks' like jelly and fruit peel.

Then, the clothing store's logo was printed on all the packaging of these snacks. On the one hand, this served as a form of indirect advertising, and on the other hand, it was also a small perk for customers who came to the store.

That's right, these things are placed on the counter. When you pass by the counter, you can take one or two if you want. However, unlike some shops where the counter is right at the entrance, the counter at my nephew's shop is at the very back.

If you really want to take advantage of this small thing, you can just go into the store, grab a jelly or something, and leave. If you're really shameless enough to do that, then so be it.

Chapter 356 Don't Play dirty tricks, because you can't afford to.

However, people who can be so shameless are still a minority. In addition, the cost of these snacks is not very high. If you are a clothing store, serving a thousand customers a day should already be a remarkable number, right?

So, if a thousand customers each take one jelly, what would the final cost be? If we calculate based on the retail price from Master Ye Jianchuan, it would probably be around several tens of yuan.

But that's the retail price, and this product belongs to Ye Jianchuan's business, so we only need to calculate the cost price. And the cost price... well, if we're just calculating the cost price, it'll probably cost less than ten yuan.

If only one-tenth of a thousand customers buy clothes, the store can easily make hundreds of dollars in profit a day. So, a 'gift' costing ten dollars doesn't seem so expensive, does it?

And there's another very important point... In reality, the number of people entering the store and the number who ultimately pay for clothes doesn't actually reach one-tenth.

I don't know if there's a saying that "he who eats another's food is bound to him" or "he who takes another's gift is bound to him," but most of the customers who took the snacks were probably people who had paid for clothes. And even those who might not have originally intended to buy clothes couldn't resist buying clothes after coming in and seeing all sorts of "discounts" and excellent service.

So in the end, these 'little tricks' made my nephew's clothing store incredibly successful. The entire truckload of goods that was brought back was almost empty in just two weeks.

You know, that was a whole truckload of clothes! After it was packed full, there must have been at least forty or fifty thousand pieces, right?

In just two weeks, almost all of them were sold out. That's an efficiency of selling two to three thousand items a day.

There are reasons for this. On the one hand, the store's advertising is quite good, which has attracted many people who are not in the vicinity to come here to buy clothes.

The second reason is that the price is so cheap that many people have the idea of ​​stocking up on more clothes.

As for the third reason, it's very practical. As mentioned before, following Ye Jianchuan's advice, his nephew's shop launched some promotional activities, such as buy five get one free.

So many people who come to the store to buy clothes don't just buy one or two items; they usually buy five and take six items with them. So, when you think about it, forty or fifty thousand pieces of clothing doesn't really seem like a lot.

Of course, the large volume of clothes sold by the nephew's side also meant that a large number of potential customers had been poached by the nephew, which made Xu Damao's business a dismal failure.

Xu Damao knew he couldn't just sit and wait to die, so he immediately thought of taking a crooked path and finding a few people to cause some trouble next door.

However, before he could even put this idea into action, his nephew persuaded him to give up.

Because after his nephew's business grew bigger, it not only affected Xu Damao's business, but also the business of several other clothing stores not far away.

And those guys had the same idea as Xu Damao; they immediately thought of finding someone to go to the store and cause some trouble.

As it turned out, the people they hired did indeed go to cause trouble, but they were quickly stopped by two 'security personnel' arranged by Ye Jianchuan and taken directly to the back of the shop to 'resolve the issue'.

After some 'questioning,' the troublemakers who had been given a good beating immediately confessed.

The eldest nephew was clearly a bit confused in this situation and didn't know how to deal with it, but for Ye Jianchuan, this kind of thing was a piece of cake.

He made a phone call and had a friend from the Industry and Commerce Bureau take a few people to the troublemaker's shop. That resolved the matter completely.

As for the guy who was causing trouble behind the scenes, he wasn't able to open his shop for more than a week. Today he would say that the photo of your business license was a bit blurry, and tomorrow he would say that your signature was not quite right.

Two days later, the industry and commerce bureau had exhausted all the excuses they could come up with. Fine, then let's find another company to come. So the fire department came knocking, saying things like, "Your fire exits are not up to standard, and you don't have fire extinguishers installed," etc.

In short, it's because it doesn't comply with the rules, and then they make you rectify it, rectify it, and rectify it again!

Seeing the shop owner's 'miserable state', the other shop owners nearby, who were initially a little unhappy with the nephew, all realized one thing: competition is fine, but never use underhanded competitive tactics.

Otherwise, if others use this type of tactic, you might not be able to defend yourselves, my minister.

Seeing the other shop owners in such a "miserable state," Xu Damao naturally wouldn't dare to go against the grain. After all, Xu Damao knew that this kind of thing couldn't be arranged by his nephew alone; it was very likely that Ye Jianchuan had intervened.

Now that Ye Jianchuan already knows about this, if I dare to resort to any underhanded tactics, I'll really be courting death.

But if he didn't resort to underhanded tactics, how could he turn the tide and win? Xu Damao was now in a bit of a headache.

But (well,) his good neighbors set an example for him once again, which was... to lower the price again!

Anyway, with their current selling price, they're definitely making a huge profit. Even if they lower the price slightly, it's just a concession, and they'll still be able to make money.

Since there's a chance to make money, let's make the money first! So Xu Damao quickly rejoined the price-cutting army.

Moreover, it seemed as if they had all agreed beforehand, with each store lowering their prices to the same level, and each of them, like my nephew's side, launching a 'special offer'.

In this way, the nephew's advantage disappeared instantly. The luxurious decoration and service alone were definitely not enough to win everyone's hearts. With the price advantage there, Xu Damao's side instantly 'came back to life'.

Chapter 357 Bundled Sales Are Very Popular

Of course, since Ye Jianchuan and his nephew's main goal in opening this store was to drive Xu Damao into a corner, now that Xu Damao has actually recovered, can Ye Jianchuan and his nephew still tolerate it?

So just as things were starting to get better for Xu Damao, his nephew, following Ye Jianchuan's instructions, launched the next tactic.

This time, the eldest nephew used his "big move" directly, launching a "joint promotion" with Ye Jianchuan's businesses, and bringing in other products for bundled sales.

Bundling sales tactics will likely remain quite disliked in the future, since these bundled items will almost always contain some slow-moving or unsellable products.

Even if there are no unsold products hidden in the bundled sales, your bundled sales will still include some things that some people don't want to buy. For example, someone might want to buy an induction cooker, but you insist on selling the induction cooker, pot, spatula, and other items together as a set.

Some people may indeed need to use pots and pans, so they would naturally be happy to buy them as a bundle. But some people might already have several pots at home.

If you force a pot into the product and sell it together, people will naturally feel a bit unhappy.

But... that's a matter for the future. Right now, people aren't actually that resistant to this kind of bundled sales.

Because no matter what you bundle with other items for sale, in their eyes, as long as the total price is cheaper than buying them separately, they've made a profit.

There are reasons for this. On the one hand, the supervision of many products is not very strict at present, so most products do not have such a thing as a 'shelf life'.

Since there is no expiration date, theoretically all kinds of products can be used one day after they are bought, as long as they are stored properly. So, once you buy them, you can use them later.

That's one aspect. Another aspect is the number of children. The family planning policy was only implemented in 83.

After such a policy was implemented, the post-90s generation became the only generation with four elderly parents above them, two or three children below them, but only themselves and their spouses in the middle, creating a 'distorted' system.

However, that will happen in the future. At present, even though Ye Jianchuan's family only had one child, it turned out to be twins.

In today's world, having two children is considered a small number, unlike the Sha Zhu family, which had four children in one go.

Moreover, because Ran Qiuye resigned after becoming pregnant with her eldest child, if she hadn't not recovered well during the birth of her fourth child, which prevented her from having any more children, the Sha Zhu family might have been able to have a fifth or sixth child.

This is the situation for Sha Zhu and Ye Jianchuan's generation, and the previous generation, the three grandpas' generation, was in the same situation.

Take Uncle Liu Haizhong's family, for example. They had three children, and all three were boys. Uncle Yan's family was even more remarkable, having four children in one go.

If you calculate it this way, then it really is a large family. With so many people in the family, it wouldn't be a problem for them to bundle and sell something else.

I want the induction cooker you're selling, but I don't want your iron pot? That's okay, when I buy it, I'll just give the iron pot to my relatives.

Therefore, at this time, offering a bundled sale (blank) 698925850 will definitely not cause resentment among others. On the contrary, the price reduction benefits attached to the bundled sale will make them feel that they have made a profit.

Then... a very interesting scene unfolded in my nephew's shop: buy five items and get one free. This was still the 'old rule,' after all, Ye Jianchuan had taught my nephew that it was best not to change things so easily, so my nephew didn't cancel this promotion for the time being.

However, the new promotional activities that followed were quite interesting, such as buying three pieces of clothing and getting a free pack of 3+2 biscuits, or buying two pieces of clothing and getting two sausages.

These are just the food-related activities. In addition to the food, my nephew's shop also has a 'grand prize': for every five items of clothing purchased, customers can participate in a lucky draw within the shop.

The grand prize in the lucky draw is a complete set of "luxury home appliances" provided by Ye Jianchuan's Jianchuan Home Appliances. This complete set of home appliances includes everything from a rice cooker to a microwave oven, refrigerator, washing machine, television, and so on.

The value of these items is far greater than that of the previous jellies and fruit leathers. The cost price of a complete set of home appliances alone is close to a thousand yuan.

This kind of 'grand prize' is no less tempting than the kind of grand prize in the 1990s that was a car in a lottery.

Of course, those lottery-style raffles aren't legal, but Ye Jianchuan's is perfectly legal and legitimate. After all, the event his nephew organized wasn't conducted as a lottery; in fact... it was even being run at a loss.

After all, the money they spent was for buying clothes; the lottery was just a perk, but the perks were just too tempting.

Of course, with such an enticing prize, it's unlikely you'll win easily. After all, it's something that could sell for thousands of dollars outside. If you just casually buy a few pieces of clothing and take it away, wouldn't I be losing a fortune?

So Ye Jianchuan also used a 'routine': aren't lotteries usually conducted with a big box containing a large number of lottery tickets?

The winning ticket was naturally inside as well, but unlike the other 'normal' lottery tickets, Ye Jianchuan hid the winning ticket at the very bottom of the large box, and even used a small, hidden compartment to secure it.

In this way, it becomes virtually impossible to reach in and grab a 'lottery ticket' that will win the grand prize.

Chapter 358 The Tricks of the Lottery

But... if that's the case, what if too many people come and draw all the prize tickets in the box?