Courtyard House: Is Xu Damao a childless man? Let me help.

When everyone realizes they've drawn all the lottery tickets but still haven't seen the 'Grand Prize,' won't they then know they've been scammed?

The answer is very simple. First of all, after each person draws the lottery, the staff needs to put a brand new, identical lottery ticket into the box.

This way, the prize tickets in the box will never be drawn out.

However, even if all the lottery tickets are drawn, if no one manages to draw the grand prize from the box for a long time, it will still have a certain impact on the store's reputation.

At this point, some 'temporary actors' are needed to save the day. Just find a trustworthy person to buy a few clothes and then participate in the lottery.

Then we can figure out a way to make him win the grand prize, and then all the other problems will be solved, right? That way everyone will believe that the grand prize really exists.

It's just that the odds of winning were so slim that I didn't win when I tried to draw a prize.

However, this kind of tactic might be effective once or twice, but if it is used continuously, people will inevitably notice the problem.

After all... if so many people around you participate in this 'lottery,' and everyone ends up with some consolation prize, or even just a simple 'thank you for your patronage,' then people will only feel more and more disgusted with your lottery as time goes on.

So, aside from the necessary "routines," Ye Jianchuan also had his nephew add some more "conscientious" elements. That is, apart from the grand prize ticket, which was worth a whole set of home appliances and needed to be slightly manipulated, the rest of the prizes were drawn in the regular way.

The rewards included were quite generous, ranging from expensive refrigerators and color TVs to cheaper induction cookers and rice cookers, as well as small snack gift packs.

In this way, everyone would occasionally win some valuable items, but as for the grand prize? At that point, people certainly wouldn't pay much attention to it.

Following this pattern, Xu Damao, who was originally making money with great enthusiasm, and several clothing shops next door were suddenly dumbfounded.

The "events" over there were clearly much more attractive than those here, so everyone turned to my nephew's shop to buy clothes, and Xu Damao's shop instantly returned to its "deserted" state.

This rollercoaster-like experience quickly overwhelmed Xu Damao. Fine! You think you're so tough? I can't afford to mess with you, but I can at least avoid you!

So after thinking it over for a while, Xu Damao decided to run away, abandoning the shop he had rented and losing the rent money, and went to open a shop in another place.

As for why they're losing money on rent instead of subletting the shop, the reason is very simple: they can't find a tenant!

Even if someone wants to rent your shop, if they come over and see that the two big shopping malls next door are packed with people, but your shop has no customers at all, then everyone knows there's definitely something wrong.

Moreover, even if someone were stubborn enough to rent the shop and use it to open another shop instead of competing with his nephew, it would be extremely difficult to actually do so.

Because... not all shops can be renovated and immediately used for other businesses.

The location of the shop that Xu Damao chose was rather unusual, as there were no pipes or pipelines nearby, making it unlikely that such a shop could be used to open a restaurant or anything like that.

So, is it possible to open a shop selling other things here? The surrounding area is full of clothing stores, and even if customers come here with other purchasing needs, only a minority of them will know that you have opened a different type of shop here.

Therefore, only a fool would take over the shop from Xu Damao if the business is not guaranteed.

2.20523149nei skirt

However, Xu Damao was unwilling to wait any longer. After all, if he were to be stingy with the rent, he would be wasting all his opportunities to make money, which would be a loss for him.

However, this was unacceptable to Ye Jianchuan and his nephew. "We came here to set up this shop specifically to target you. Now you've just packed up and run away. We'll have to find another way to deal with you."

However, there was no way to change this situation, so Ye Jianchuan could only think of a new way to target Xu Damao.

As for the clothing store, it wasn't all for naught. After all, with the experience gained from the store, my nephew has successfully embarked on the path of business.

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Moreover, the store's sales are booming. If it were to gradually develop into its own clothing brand, it might be a promising business opportunity.

Moreover, to be honest, Ye Jianchuan's resources are very advantageous for developing a clothing brand, especially a sportswear brand.

After all, football will be the most popular sport in China for the next ten years or so, and Ye Jianchuan has already established a complete sales channel in Latin America.

Although this channel is related to food, the establishment of relationships with the local government has been completed, and it might actually come in handy in the future.

Moreover... given Master Ye's connections in Latin America, if he could get a few football stars from those countries to endorse the product, wouldn't his influence skyrocket?

Of course, these are things to consider later. At this stage, clothing brands are not important to Ye Jianchuan.

In contrast, Ye Jianchuan still felt that it was more important to come up with a way to completely eliminate Xu Damao. For Ye Jianchuan, this was the 'important thing' to do.

Chapter 359 Integration of Foreign Trade Garment Industry

So, the question is, what method should we use next to target Xu Damao? Should we keep chasing after him and open a shop next to him?

However, this time Xu Damao is definitely not going to stubbornly resist anymore, so this method can only 'persuade' Xu Damao to back down, but it cannot make Xu Damao lose money.

This was not what Ye Jianchuan wanted to see, so he wanted to teach Xu Damao a lesson he would never forget. Ye Jianchuan felt it was time to take drastic measures.

Of course, "ruthless" here doesn't mean resorting to underhanded tactics or killing people. After all, Ye Jianchuan doesn't intend to be like those "business tycoons" who have connections in both the legitimate and criminal worlds.

Ye Jianchuan's idea was simple: since you're making a living by selling these export clothes, why not get involved in this business yourself?

If I can make the decisions in this industry, or if I have a certain amount of influence and can get everyone to ostracize Xu Damao, then Xu Damao won't be able to make any money in the future, right?

Moreover, although this business may not sound very promising, it is actually a highly profitable business.

First of all... these kinds of clothes, which are supposedly "three-no products" (no production date, no manufacturer, no quality certificate), may not be of very good quality, but at least they won't have any safety hazards like "black-hearted cotton".

This means that, apart from not being a brand name and having slightly subpar quality, such products don't actually have any shameful flaws.

However, this drawback isn't something that can't be openly discussed, after all... this drawback is accompanied by an extremely low price.

The extremely low price naturally attracts many people who cannot afford or are unwilling to buy more expensive clothes.

This situation will not only exist now, but it will also exist in the future. Even if our country has completely eradicated poverty, there will still be people willing to buy this kind of clothing.

Furthermore, even if we can no longer sell these clothes domestically, does that mean the industry has no future? The answer is no. Although our country is developing very rapidly, other countries may not be developing at the same pace.

Even if these clothes are no longer easy to sell domestically, they will still sell very easily overseas, right?

Given this, Ye Jianchuan now has a reason to develop in that direction. After all, this would not only help him build his own business but also deal a heavy blow to Xu Damao. For Ye Jianchuan, this would definitely be a good thing.

And then... naturally, it was another trip to Guangdong. You can still often see people doing this kind of business at the docks, bringing back container after container of clothes.

Ye Jianchuan, instead of going door-to-door, made some inquiries and found the biggest player in the industry to have a good chat with. He flexed his muscles with his "hard power" before proposing a collaboration.

It's important to know that although most people don't actually recognize Ye Jianchuan's face, most people already know his name.

After all, Ye Jianchuan's businesses have already become a part of the lives of Chinese people. Whether it's daily food or home appliances, Ye Jianchuan's influence can be found everywhere.

To put it bluntly, Ye Jianchuan is currently probably the richest man in China.

Think about it: you run a large export clothing store, but you're still just an exporter. Now, a big boss like Ma Huateng approaches you with a great deal of money, offering very attractive terms. Would you agree?

The person Ye Jianchuan eventually found was naturally unable to resist the benefits Ye Jianchuan promised, and ultimately agreed to cooperate with Ye Jianchuan. Then he went to find his "colleagues" below and began to discuss the matter of "reorganization".

Ye Jianchuan didn't bother to find out the specifics of how he did it. In any case, the final result was that almost everyone in Guangdong, big or small, who did foreign trade clothing business quickly joined in.

Of course, the reason things went so smoothly was that Ye Jianchuan had to concede a considerable amount of profits. After integrating everyone in the industry, Ye Jianchuan was undoubtedly the undisputed leader...

However, in order to clarify this point, the simplest way to form such a business alliance is to establish a company, with Ye Jianchuan naturally becoming the largest shareholder, holding a full 85% of the company's shares.

As for the rest of the people? Although it seems like so many people only own 15 percent of the shares, in reality, this is a very high percentage of shares for them.

After the integration, all subsequent investment matters became Ye Jianchuan's responsibility. These guys who originally did foreign trade went from being independent "bosses" to being "employees" with shares.

That's right, they were just laborers, because Ye Jianchuan basically arranged for people to handle everything afterward, from arranging ship connections and logistics to contacting garment factories in Europe and America.

These guys only need to keep an eye on the cargo ship's transport, just like before.

After the goods were returned, Ye Jianchuan also eliminated the middle link, the link where Xu Damao was located, which involved middlemen who came to Yuezhou to purchase goods.

Because Ye Jianchuan simply waved his hand and built shops all over the country that were similar to the ones he had set up when he was dealing with Xu Damao.

The sales and advertising methods are exactly the same, except that this time the store's goods are essentially sourced directly from clothing factories in Europe and America, further reducing costs.

Moreover, without the middlemen, the foreign trade side can actually earn more money.

In this way, although the domestic market is still so large, it seems that Ye Jianchuan has made a strong entry and directly taken 85% of the market share. Logically speaking, those who do foreign trade would not agree to this.

But what if the remaining 15% of the cake Ye Jianchuan gave them was actually larger than the cake they had originally eaten?

Chapter 360 Long-Term Planning for the Apparel Industry

It was for this reason that Ye Jianchuan's "industry consolidation" was completed very smoothly.

This is actually just one part of Ye Jianchuan's overall plan. In Ye Jianchuan's plan, the shops that are now opening in various cities are actually preparations for him to establish his own clothing brand in the future.

Once their own clothing brands are established, these low-end export clothing businesses can gradually expand to third- and fourth-tier cities, and these stores in first- and second-tier cities will become the flagship stores of their clothing brands in the local area.

Moreover, this development model is a positive one. Foreign trade clothing stores take the lead in developing the local clothing market, and then their own clothing brands enter the market.

You don't even need to change the shop assistants; you just need to change the signboard and the products being sold.

By then, when those shops in third- and fourth-tier cities are replaced by their own clothing brands, the sales of these currently popular export-oriented clothes in the domestic market may have already bottomed out.

27 By then, the foreign trade clothing business can basically be transferred overseas, and then this process can be repeated. Just thinking about it makes me think this method is perfect!

So... now that the entire industry has completed its major consolidation, Ye Jianchuan's actions against Xu Damao have become much simpler, because... Ye Jianchuan has now directly eliminated the middleman/retailer link.

Xu Damao was part of this process, and since this process has been cancelled, Xu Damao naturally had to find another way out.

Of course, there are actually many people who make a living in this industry, just like Xu Damao. If Ye Jianchuan does this, won't he incur public wrath?

The answer is, of course, no. How could Ye Jianchuan not have thought of this? Besides, although Ye Jianchuan did successfully integrate the industry, establishing sales in various cities would still require a large number of people.

So where do these people come from? The answer is very simple: just select some of the middlemen who were originally doing this business and make them their 'distributors', right?

Well, actually it's not really a distributor anymore, since both the shops and the goods have essentially become things that Ye Jianchuan has paid for.

So, if someone who used to make a living from this job wants to continue doing so, Ye Jianchuan can indeed let them join, but their status will change from "shop owner" to "employee".

It's the same logic as those who did foreign trade clothing business before. However, Ye Jianchuan is not stingy at all when it comes to spending money. If you want the store owner or manager of those offline stores to run the business with care, you naturally have to give them some benefits.

Therefore, even though Ye Jianchuan paid for all the goods, the shop, and even the shop decoration, the shop manager was still able to receive 5% of the shop's profits and a fixed salary.

Well, to put it bluntly, Ye Jianchuan simply took the 'salary + commission' sales staff salary structure from later generations and implemented it ahead of time.

The effect was undoubtedly very good. On the one hand, because of the commission, the store managers would definitely help Ye Jianchuan sell clothes even if it was for their own sake.

On the other hand, Ye Jianchuan still basically controlled the entire store. After all, the store managers were called "store owners," but in reality, they were Ye Jianchuan's employees. Ye Jianchuan could fire them all with a wave of his hand.

Of course, Xu Damao would not be among these middlemen who could become store managers.

And so, Xu Damao's clothing business officially came to an end. If he wanted to make money again, he would have to think of other ways.

So what was Xu Damao's reaction? His reaction was simple: anger was the most normal reaction, along with resentment towards Ye Jianchuan.

Now he finally understands that the whole thing was orchestrated by Ye Jianchuan, and that Sha Zhu's son simply didn't have that kind of ability.