Courtyard House: Is Xu Damao a childless man? Let me help.

Moreover, Xu Damao was quite shrewd; knowing he couldn't fight city hall, he decisively chose to 'run away'.

Yes, he ran away, and not just any ordinary runaway. This guy left Beijing and went somewhere else to find a way to make a living.

He knew that if he continued to stay in Beijing, his every move would likely reach Ye Jianchuan's ears, since Ye Jianchuan had too many connections in Beijing.

This can be seen from the last time Ye Jianchuan called in the industrial and commercial fire department to deal with that 'competitor' who wanted to do something underhanded.

If Ye Jianchuan were to interfere with any business he did, his life would be really difficult. Therefore, to avoid such a situation, Xu Damao finally decided to leave Beijing.

This was indeed a very wise choice for Xu Damao, after all, he had already made a lot of money from his previous clothing export business.

With an income of tens of thousands of yuan, Xu Damao has enough capital to start over no matter where he moves.

Even... if you go to places that aren't major cities, although the level of development might be relatively lower, the cost of living will also be correspondingly lower. Tens of thousands of yuan would be a huge sum of money in a smaller city!

And so, Xu Damao ran away in disgrace. Even Ye Jianchuan couldn't find out where he was for a while. He only knew that the guy had sold the house he bought in Beijing and seemed determined not to come back.

When Ye Jianchuan saw this news, he didn't know whether to be distressed or amused, because at this time, Xu Damao's 70-square-meter house was sold for only a little over 1,200 yuan.

This is indeed a considerable sum now, but 1,200 yuan at this time seems a bit less than 12 million yuan thirty years later. One wonders if Xu Damao will still remember the house he sold decades from now.

Chapter 361 The Revenge Plan is Temporarily Shelved

After all... if he urgently needed the money, then selling it wouldn't be a problem. The key is that he doesn't urgently need the money right now!

Just because he wanted to avoid Ye Jianchuan, he decided never to return to Beijing and sold his house, thus missing the opportunity to easily become a millionaire. It seems somewhat ironic.

Ye Jianchuan still didn't want to let the matter of Xu Damao go so easily. After all, Xu Damao was the one who started by using underhanded tactics against him. He hadn't even finished venting his anger yet, and Xu Damao had already run away.

However, Ye Jianchuan is not a god after all. Since Xu Damao is determined to hide, even if the future Heavenly Eye System didn't exist yet, Xu Damao isn't a criminal, so Ye Jianchuan wouldn't be able to use that thing to find him.

Therefore, finding Xu Damao was extremely difficult, and Ye Jianchuan had no choice but to temporarily abandon his 'revenge' and turn his attention to matters concerning the clothing brand.

In fact, establishing a clothing brand is not as difficult as Ye Jianchuan imagined.

In Ye Jianchuan's view, isn't this just a clothing company? Just set up a factory and sell the clothes in stores, isn't that all?

Ye Jianchuan did indeed do that at first. He first set up a clothing factory in Beijing and sketched out some of the more popular styles for the future, then had the workers design them.

However, Ye Jianchuan soon discovered a problem: if he sold these clothes directly after they were produced, how would they differ from export-oriented clothing in the eyes of ordinary people?

Building a brand that is well-known and accepted by most people is actually a very difficult task. The first thing to do is to do a lot of publicity.

However... at present, the means of domestic advertising are actually very limited, basically only relying on three channels: radio, newspapers, and television advertising.

Radio goes without saying; its limitations mean it cannot be used for large-scale advertising. It might be able to promote a brand in its early stages, when it is only operating in one or two cities, but it is clearly not suitable for large-scale advertising.

Similarly, newspapers were basically circulated locally, and their effect was not much different from that of radio, so advertising in newspapers was not actually that effective.

So in the end, all that was left was television commercials. Ye Jianchuan was actually quite familiar with this, after all, Master Ye had quickly entered the public eye through television commercials.

Later, when competing with Coca-Cola and Pepsi for overseas markets, that advertising war became a classic, so Ye Jianchuan is quite familiar with television commercials.

However, the problem is that at present, the vast majority of TV commercials are for various kinds of food, such as Ye Jianchuan's Master Ye, or later Guoren's Coca-Cola, or alcohol, mineral water and the like.

Aside from food advertisements, most of the remaining ads are for various household appliances and common household tools.

As for clothing-related advertisements... well, they do exist in this day and age, but they are very few in number, and most of the time they are short-lived.

Basically, these ads tell you where and what kind of clothes are being sold in which store. Ye Jianchuan felt that these ads were more like advertisements for the store than for the clothes themselves.

However, there's really nothing we can do about it. After all, there's no such thing as e-commerce these days. Let alone online shopping, even the internet, or the 'Internet,' is still largely under military use, not only in China but even in the US.

It wasn't until 89 that the Internet gradually transitioned to civilian use. Then, it took another three years for IBM to lead the formation of an advanced network services company, and only then did network information technology gradually enter the lives of ordinary people.

Therefore, due to technological limitations, shopping now is not as convenient as it will be in the future. Products like instant noodles, biscuits, cola, and liquor are advertised because they can be found in convenience stores.

As mentioned before, convenience stores are truly ubiquitous in China; you can find them almost anywhere.

Because there are so many 'sales points' below, they don't need to tell people in their advertisements where they can buy this product.

But clothes are a completely different story. Clothing stores aren't exactly ubiquitous these days, and finding a store that specializes in clothes isn't that easy.

Take Beijing as an example. Before Ye Jianchuan caused trouble, clothing stores were not common in Beijing.

Apart from the four or five clothing stores crammed around the street where Xu Damao was located, the rest of the shops were basically just set up in any random spot.

As for whether business is good or not, that depends on luck. Anyway, there are few clothing stores, and if someone who wants to buy clothes happens to pass by, they might buy a few items.

And if there are no other clothing stores nearby, it means he can sell at a slightly higher price, since there's nothing for customers to compare.

However, this shopping model makes the location for buying clothes a question mark, somewhat like looking for a public toilet on the street in the future.

But don't forget, public restrooms at least have a sign to tell you where they are, but clothing stores really don't have any signs at all, and some clothing stores don't even have eye-catching signs.

For this reason, the only places where clothing can be advertised are small stores that advertise, and those stores mainly advertise through radio and newspapers.

To put it bluntly, the current development path of the apparel industry is completely different from the path that Ye Jianchuan wants to see his apparel brand take.

Chapter 362 Off to Hong Kong to Make Money!

That's why, despite the large population and numerous people needing clothes in China, there isn't a single clothing brand with high national recognition.

So even if Ye Jianchuan wanted to create some innovative advertisements on TV, wouldn't it be quite embarrassing if people didn't know where to buy his clothes?

Left with no other choice, Ye Jianchuan had to abandon his idea of ​​getting rich overnight and instead started by building up his brand awareness in his few shops in Beijing before gradually taking over the market city by city.

Of course, this requires a lot of effort. Ye Jianchuan can't keep an eye on these things all the time, so finding a few trustworthy people to help him becomes what Ye Jianchuan needs to do next.

Fortunately, Ye Jianchuan was able to find quite a few such talents. After all, he had already been planning these matters more than ten years ago.

In addition, Ye Jianchuan is also a philanthropist, so it is quite simple for him to donate money to help some poor children study abroad and learn some systematic business knowledge.

Since 78, Ye Jianchuan has sponsored at least a hundred children to study abroad. Although a small number of them were misled by the glamorous life abroad and never returned after taking Ye Jianchuan's money to go abroad.

However, there were still some who returned to China with gratitude to repay Ye Jianchuan, and Ye Jianchuan selected a few of them to help him manage the development of his clothing brand.

As for Ye Jianchuan himself, by this time it was 86. Although the mainland was developing very rapidly, if you wanted to make money, the Four Asian Tigers of Southeast Asia were definitely a better option.

This is especially true in Hong Kong, where the Lou family wields considerable influence. Therefore, Ye Jianchuan's next task is to go to Hong Kong and thoroughly explore the various business opportunities there.

Actually, when Ye Jianchuan (blank) came to Hong Kong Island to find Lou Xiao'e last time, he had already planned to return to Hong Kong Island to make a fortune. However, at that time, Ye Jianchuan's idea was to make a fortune during the 98 Asian financial crisis. But now it seems that this idea was a bit too early.

Rather than waiting more than a decade to make money that might leave a 'black mark' on his record, Ye Jianchuan felt he might as well go to Hong Kong and reap the benefits of being one of the 'Four Asian Tigers'.

It's important to understand that at that time, Hong Kong Island could truly be described as 'gold everywhere'. On the one hand, the financial industry was developing very smoothly in Hong Kong Island, and all kinds of companies were emerging one after another.

On the other hand, with economic development, residents of Hong Kong Island have more disposable income, so housing, as a 'fixed asset,' naturally becomes the best place to spend this money.

So from this point on, property prices on Hong Kong Island began to rise steadily. Of course, the current increase is not as exaggerated as it would be in later years, but it is precisely because of this that Ye Jianchuan felt he had a chance to make a fortune.

After all... although it looks like a 'relatively high price' now, it is actually still a low price. Buying low is a basic principle in business.

Of course, it's not easy to speculate on property in Hong Kong Island. For someone like Ye Jianchuan, who came from the mainland, the success rate of using the "nested doll" method he previously used in Japan to speculate on property is extremely low.

The reason is simple: banks on Hong Kong Island are much more cautious than those on the mainland, making it much more difficult to apply for various types of loans.

So if Ye Jianchuan wants to replicate the original version in Hong Kong, just like he did with the notebook shop before, it's basically impossible.

But... don't forget, Ye Jianchuan also has 'friends' in Hong Kong Island; the Lou family are 'restaurant tycoons' in Hong Kong.

Moreover, with Master Ye Jianchuan as their 'backer,' the supermarkets and similar establishments on Hong Kong Island have gradually become the domain of the Lou family.

After taking control of these industries, the Lou family wielded considerable influence in Hong Kong. So, if the Lou family were to help with mortgage loans or similar transactions, would the banks still have any concerns?

The answer is naturally no. Moreover, Ye Jianchuan didn't even ask the Lou family for a favor; instead, he directly partnered with them to start a real estate company!

In this way, it's no longer Ye Jianchuan begging others for favors, but rather Ye Jianchuan leading the Lou family to make money. Not only does he not owe the Lou family a favor, but he also makes the Lou family owe him a favor.

Of course, given the relationship between Lou Xiao'e and Ye Jianchuan, whether it's based on personal feelings or not is really irrelevant.

After outlining the general direction of development for the real estate company, Ye Jianchuan could essentially relinquish his responsibilities. As long as the Lou family didn't make any foolish mistakes, there shouldn't be any major problems.

Even if someone in the Lou family does something foolish, wouldn't Lou Xiao'e be there to warn them? As long as Lou Xiao'e notices something is wrong and tells Ye Jianchuan, Ye Jianchuan can promptly correct them from their wrong path.

So, after making such a long trip to Hong Kong, did Ye Jianchuan just want to partner with the Lou family to start a company and then head back home?

That's naturally impossible, after all... Ye Jianchuan also knows that, apart from the real estate industry, Hong Kong Island is also a very developed entertainment industry, capable of supporting someone like Li Jiacheng in the future.

Even... Once upon a time, those superstars from Hong Kong were top-tier celebrities even in Japan, South Korea, and Southeast Asian countries.

Unlike now, when Japanese and Korean celebrities come to China, they are adored by a huge number of people, while the so-called "celebrities" in their own countries are just keeping to themselves and becoming unknown to most people once they leave the country.

Given the thriving entertainment industry in Hong Kong, and its glorious heyday, Ye Jianchuan felt that making a fortune in Hong Kong's entertainment circle seemed like a good option.

Chapter 363 Ye Jianchuan's 'Poaching' Plan

After all... Ye Jianchuan is a reborn character, right? Since he's already reborn, and in modern society at that, it shouldn't be too much to ask him to plagiarize some articles and songs, right?

Although Ye Jianchuan had absolutely no interest in becoming a star, it shouldn't be too difficult for him to make a bunch of people famous using these plagiarized songs, right? And then using the novels and scripts he plagiarized to make some people famous shouldn't be too hard either.

Ye Jianchuan even felt he could offer a one-stop service, using his forward-thinking approach to sign stars who weren't yet super famous but were sure to become wildly popular in the future.

Then, he would use the songs he wrote to make them famous. Once they had gained a certain level of fame, he would invest in making movies, and the main characters of the movies would be the stars from his own company.

With a one-stop service, Ye Jianchuan not only makes all the money, but he might also create some critically acclaimed and commercially successful works that could become 'classics that will last forever'.

However, these things cannot be done by leaving them to others, since whether it's writing songs or scripts, those things are all in Ye Jianchuan's mind.

Even if Ye Jianchuan wanted to delegate the task to someone else, there was nothing he could do. Unless Ye Jianchuan dictated it to someone else and they wrote it down, wouldn't that still require Ye Jianchuan to spend time waiting on the sidelines?

Moreover, this actually exposed Ye Jianchuan's 'multi-talented' nature, which is not something Ye Jianchuan wanted to see.

Other reborn characters, when they plagiarize or copy songs like 'Charlotte,' all hope to become more widely known, because that's how they can become famous, and only after becoming famous can they make money!

However, Ye Jianchuan's situation was completely different. Although he also hoped that his works could be known by more people, he did not want others to know that these things were all his work.

After all... he had no desire to become a celebrity or idol, and he didn't even want the title of 'behind-the-scenes master of the entertainment industry' used to describe a lyricist like Vincent Fang.

After all, the main reason Ye Jianchuan got involved in these things was because they could help him make money.

Just like all truly wealthy people, they don't want others to pay too much attention to them. After all, if too many people are paying attention to them, it would be embarrassing if they noticed something amiss.

Even if Ye Jianchuan doesn't actually have any shameful history, as a 'tycoon,' he still doesn't want others to pay too much attention to his private life.

The entertainment industry, on the other hand, follows the exact opposite pattern. Its reporters are notorious for their bottomless ability to dig up so-called "insider information," and Ye Jianchuan certainly doesn't want these guys to use their skills on him one day.