Courtyard House: Is Xu Damao a childless man? Let me help.

However, in reality, the entire Southeast Asia, except for a few regions such as Singapore, Japan and South Korea, or Taiwan and Hong Kong Island, is much smaller.

Apart from these relatively developed economic areas, the rest of the places are not much different from those in China, where the basic requirement for food is simply to have enough to eat.

In other words, trying to promote self-heating products in these areas will likely not yield good results, so the benefits that the Ye Shifu brand can bring are essentially negligible.

On the contrary, because this product is intended to be promoted in Japan, South Korea, Europe and the United States, the Ye Shifu brand can only bring side effects in Europe and the United States. The Coca-Cola incident has made many people very unhappy with the Ye Shifu brand.

Even the iced tea that later achieved certain sales there was affected by the Yip Master brand.

Therefore, Ye Jianchuan learned from the experience of iced tea and gave up his plan to use the Ye Shifu brand to make money from those guys in Europe and America.

So if we don't use the Ye Shifu brand, what kind of brand should we create? In order to get off to a good start with the notebook brand, should we just use a brand with a notebook-style name?

Of course not! It's not because of Ye Jianchuan's patriotism or anything like that, but because in the current era, Japanese brands are also receiving a very miserable treatment in Europe and America.

There's nothing we can do about it. After all, Japan has focused solely on economic development in the years since its defeat in World War II. Now, its economic growth rate is even higher than that of its new father, the United States, which has made the US feel threatened.

Besides economic growth, the speed of technological development is also a very important factor. Although Japan may not be particularly outstanding in other areas, its progress in the field of technology is truly remarkable.

Because of these factors, Japanese companies have faced various sanctions from the US, including the infamous Toshiba incident.

To put it more vividly, the treatment of notebooks in the US in the late 1980s and early 1990s was exactly the same as the treatment we received in the US around 2020.

However, given the pressure from the US, we already have the experience of the US's experience with the US's actions, which is why we are able to respond with such composure.

So... a company with a name that sounds like a small notebook is obviously not going to work. Since this won't work, and that won't work, what should Ye Jianchuan do?

Chapter 378 Self-Heating Products Specially Supplied to Europe and America

The answer is actually very simple. Since the name "Master Ye" doesn't work, and neither does the name on the small notebook, why not just create a brand with a purely British style?

Anyway, it's just a name. Ye Jianchuan can just register the company in the Cayman Islands or something and build the factory in Southeast Asia. That should be enough to fool those silly Europeans and Americans.

In fact, Ye Jianchuan had an even better option: to use a more 'distinctive' name of South Korea as the brand name.

Americans have a very low opinion of notebooks, but they are quite fond of Koreans, which is largely due to the characteristics of Koreans.

Just like how Koreans used to call themselves "filial sons" in front of our ancestors a long time ago, Koreans now also act as "filial sons" in front of their new daddy, the United States.

As for the little notebook, it's the same old 'thief'. In ancient times, it was because this guy always wanted to fight among himself, and even wanted to rebel and invade our borders.

And now? Although the little devil no longer has its own military power, so it can no longer harass its new father, its ambitions in the economic and technological fields have been seen by its father.

The US response was exactly the same as the reply from the South Korean envoy back then. The treatment of a "traitor" and a "filial son" is definitely different. The filial son is treated much better.

Therefore, if Ye Jianchuan tries to create a Korean brand to sell his self-heating products, he will certainly not be greatly affected in Europe and America.

Ye Jianchuan had indeed seriously considered this issue, but ultimately abandoned the plan. There was nothing he could do; the reputation of South Korea as a "thief country" was simply too deeply ingrained in people's minds.

If, because of this incident, the Koreans claim that they invented all the self-heating product technologies, that would be terrible.

Moreover... this isn't even the worst part. After all, self-heating products actually have very limited technological content. But if you become one of the world's top billionaires in the future, and the Koreans use the company behind these self-heating products as 'proof' that you have Korean blood, that would be truly embarrassing.

In this way, Ye Jianchuan's self-heating series of products became a hit in Japan and South Korea, and not long after, they were successfully introduced to Europe and America.

Actually, people in Europe and America aren't that interested in 'quick foods' like instant noodles. On one hand, they don't particularly enjoy noodles or rice; on the other hand... these foods don't really improve their efficiency much.

After all... when it comes to fast food, or rather... fast food, who can compare to things like French fries and hamburgers in Europe and America? They can find a hamburger joint just a short walk down the street.

The process of making a hamburger basically only takes a few minutes. Then, when paired with cola, fries, fried chicken nuggets, or other similar items, a high-calorie fast food meal is complete.

Such fast food can be served in just two or three minutes when it's quick. In comparison, instant noodles require finding hot water and such, which is more troublesome.

So instant noodles aren't that popular in Europe and America, but that's okay. As mentioned before, if you want to promote self-heating products in Europe and America, you definitely can't do things like self-heating rice or self-heating noodles.

Even though hot pot, a style of eating that has become quite popular abroad in later generations, is not very easy to promote at present, so if you want to sell self-heating products in Europe and America, you naturally need to incorporate some European and American characteristics.

So, the self-heating pasta and self-heating pizza that I mentioned before were quickly put into production by Ye Jianchuan. As for the taste, there's no need to worry at all, because the 'taste' of these things is not actually achieved by adding seasonings.

Instead, it was done by adding things like cheese, so Ye Jianchuan simply left this task to them.

For example, for pasta, Ye Jianchuan directly provided a heating pack, a packet of pasta, a small bag of meat sauce, a bag of shredded cheese, and a bag of purified water in the self-heating box.

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Once you've put all the meat sauce in, add purified water, and start heating it up, that's it. As for the shredded cheese, you can adjust the saltiness yourself after heating.

This is the same as the 'claypot rice sauce' that comes with rice in China, except that the one in China is soy sauce or something similar, while the one in Europe and America is cheese.

As for the pizza, it's actually very simple: a dough, a large piece of cheese that can be stretched, a few slices of ham or something similar, and a small bag of shredded cheese. The effect is basically the same.

The only difference is that pizzas made this way might not taste as good as those baked in the oven, but... that's not something Ye Jianchuan needs to worry about, since as long as people buy them, that's all that matters.

... ..... ...

Of course, besides the two well-known products, pasta and pizza, Ye Jianchuan will also launch another product that looks somewhat similar to self-heating hot pot, namely the legendary 'tomato meatballs'.

Well, in Europe and America, the love for meatballs is no less than the love for pizza and other similar foods, and all kinds of meatballs can be found in their supermarkets.

This time, Ye Jianchuan made a very 'home-style' meatball version. As for the recipe... what can't the system get?

Ye Jianchuan originally wanted to make something like self-heating hamburgers, but it was too difficult to operate because self-heating products ultimately rely on a self-heating pack to generate heat and then use steam to heat the food.

However, hamburgers... the buns on top just can't get wet, so making them into self-heating products is quite difficult.

It's impossible for a product to advertise itself as self-heating, only to end up heating the patty itself, right? Besides, hamburgers are already 'convenient' enough; people can easily buy a ready-made hamburger just a short walk away, so why would they buy your self-heating product? Damn.

Chapter 379 The Little Notebook's Economic Crisis is Here!

So Ye Jianchuan eventually gave up on the idea of ​​self-heating burgers, but soon he found a new thing that could be used for self-heating: curry!

No matter what kind of curry it is, curry is the way to go. Related pairings range from curry chicken, curry beef to curry rice, etc. It can be said that as long as something can be made into curry flavor, a self-heating version can be launched.

There's no way around it; curry is just too perfect for self-heating. The aroma of the curry itself, after being heated by the self-heating pack, is already a fantastic form of advertising.

And there's another crucial reason: we're almost into the 1990s, and at that time, countless Indian families were migrating to the US to earn extra money. "353"

With the increase in Indians, curry, India's "national treasure," naturally followed suit. As a result, curry quickly became popular among Americans thanks to the Indians' promotion.

While it might not change Americans' eating habits, it certainly has the potential to make curry a staple in the diets of some Americans.

Now that curry has successfully integrated into the lives of Americans, and at least in Laimei, it has successfully gained some regular customers, it is naturally a simple and pleasant thing for Ye Jianchuan to add it to his self-heating product line.

After successfully promoting the self-heating series to the European and American markets, Ye Jianchuan quickly shifted his focus. For the next period of time, Ye Jianchuan would need to spend more time working on his notebook.

Because soon, the housing bubble crisis in Japan will completely burst, and the entire Japanese economy will suffer a very serious blow.

Ye Jianchuan owns quite a few businesses in Japan, so he needs to hurry up and deal with them.

Therefore, in the 90s, Ye Jianchuan began his "clearance sale" campaign, gradually selling off his portfolio of commercial CBD properties in various prime locations.

Six years ago, Ye Jianchuan spent over ten million US dollars to buy two of the CBD buildings, and then used these two CBD buildings as collateral to take out loans from banks.

He then used the loan money to purchase other CBD properties. In total, Ye Jianchuan acquired nearly thirty CBD buildings in prime locations through this nested method.

After six years of skyrocketing property prices, any one of these buildings could easily fetch over $100 million. In other words, after Ye Jianchuan sells all these buildings, his cash reserves will instantly increase by more than $3 billion.

This is a truly staggering figure, considering that... back in the 90s, over three billion US dollars could easily have been used to acquire some industry leaders.

In fact, let alone the 1990s, even in the early 2000s, more than three billion US dollars would have made someone among the world's top billionaires.

Moreover, Ye Jianchuan doesn't just have these three billion US dollars in cash. With his other businesses combined, his net worth should be at least eight billion, if not ten billion.

Of course, net worth is one thing, but having so much cash is another.

By selling these commercial CBDs, Ye Jianchuan successfully obtained a large amount of cash flow. So, what should he do next?

The answer is very simple: just wait for the right opportunity. Ye Jianchuan knows that soon, Japan will face its 'final outcome' as the housing bubble crisis causes Japan's economy to collapse completely.

The effects of this economic collapse lasted for thirty years, and they still haven't recovered.

Of course, it could also be said that they were just unlucky. Around 2010, their economy had already shown significant improvement and they were on the verge of emerging from the shadow of the last economic crisis.

Then, in 2011, a massive tsunami plunged them into despair once more. On that "happy island" was a small nuclear power plant, and this small plant, unfortunately, experienced some minor "accidents" during the tsunami...

Then... in order to remedy the impact of this accident, they kept pouring money into it, but this thing... is basically a bottomless pit. To completely resolve it, an investment of several hundred billion dollars is definitely not enough.

At that time, the US government didn't have hundreds of billions of dollars in spare cash to deal with emergencies, so it could only adopt relatively conservative methods to provide emergency relief.

The result was predictable: the emergency response failed, and this incident severely impacted Japan's marine industry.

We've strayed a bit from the topic, but after this economic crisis, Japan will basically be able to withdraw from the stage of being a 'world's top superpower'.

As for those little devils who were clamoring in the 90s to sell the land in Dongjin and then buy up all the Americans, they ultimately could not escape the fate of losing their families and lives.

. . . . . .

Of course, for Ye Jianchuan, this was all just 'good news.' There was no way around it; behind this matter lay endless 'opportunities,' such as... quietly shorting the yen by 2.5 waves during the economic crisis?

It's important to know that prior to this, the yen had been appreciating continuously due to the Plaza Accord.

Therefore, the exchange rate of the yen to the dollar is already very low, but this rate will continue to decline over the next thirty years.

In other words, as long as Ye Jianchuan chooses to short the Japanese yen, it will be a sure-fire way to make a profit no matter when he goes to 'settle' the transaction.

How could Ye Jianchuan possibly let such a thing go? So Ye Jianchuan was also planning to take this opportunity to make a good profit from the notebook.

Although Ye Jianchuan still has a self-heating product business with Xiaobenzi, this small amount of money is no longer a big deal for him.

Chapter 380 The 1990s Passed By in the Blink of an Eye

In fact, after doing some research, Ye Jianchuan felt that his businesses in Japan might not be affected in any way.

Although the economy here in Japan is declining sharply, they still need to eat, right? Given their eating habits, instant noodles and self-heating products should already be considered 'regular foods'.

Besides, apart from a few relatively expensive ones, the self-heating products that Ye Jianchuan created are actually quite inexpensive.

Therefore, the sales of Ye Jianchuan's self-heating products shouldn't be significantly affected. In fact... perhaps, given the economic downturn, those who used to be able to afford to eat out won't have the money and will have to settle for convenience foods instead?

Perhaps Ye Jianchuan can take this opportunity to further boost the sales of his self-heating product series?

Of course, all of that happened after the notebook flopped, and all Ye Jianchuan had to do was wait for the right opportunity to arrive.

However, since he wanted to continue making money from the notebook in the future, it became necessary to conceal his identity. So Ye Jianchuan quickly came up with another idea: instead of waiting for an opportunity at the notebook, he would find an 'agent' to help him handle the matter!

As for Ye Jianchuan... he naturally needed to prepare for his next goal, after all, there were many opportunities around the world in the 1990s.