After all, Coca-Cola is a product quite different from the industrial products they have dealt with before. Its market potential and sales model require the businessmen to re-understand and rethink.
Although they were wealthy merchants, many of their ideas were still very outdated due to the limitations of the times, and they needed to be updated.
If you tell them that you can get rich by engaging in industry, they can understand, since industry can bring in a lot of products and profits; if you tell them that you can get rich by engaging in agriculture, they can also understand, since agriculture is the foundation and can also provide stable income.
But... drinks? When the common people are thirsty, they will definitely drink water. Given their personality, they would never be willing to spend money to buy a bottle of Coke. In their view, water is free, so why spend money to buy drinks?
This is also why Coca-Cola, despite being around for so many years, has never been able to achieve widespread popularity.
One reason was the insufficient purchasing power of urban residents during wartime; everyone was short of money and naturally reluctant to buy these non-essential items. The bigger reason was that even merchants did not realize that they could improve management and thus reduce costs and increase efficiency by leveraging location advantages.
Even in Konoha, where commerce and logistics are quite developed, a bottle of cola is still a bit expensive.
It's not that the residents of Konoha can't afford it now, but rather that, influenced by tradition, those housewives who like to be frugal naturally dislike these "wasteful things."
"Why don't you drink water if you're thirsty? It's not like we don't have running water at home." This is a phrase they often use, thinking that buying Coke is a waste of money.
So... what if cola was cheaper than water?
No matter the time, clothing, food, housing, and transportation are always among the most profitable industries.
In the previous millet war, everyone made a fortune because of "food"—in the Naruto world, you can't live without millet soup. Millet is an indispensable seasoning in daily diet, and the demand is huge.
The reason why three-wheeled vehicles can spread like wildfire in the Land of Fire in such a short time is because they occupy the "travel" part, making it convenient for people to travel and solving the problem of short-distance transportation.
Chapter 390 Winning Strategies!
As for accommodation... after careful consideration, I think I'll pass.
After all, housing construction is by no means easy. It requires a lot of money to purchase land and building materials, as well as a long period of time for planning, design and construction. The duration of the process is difficult to estimate.
Moreover, this industry has a slow return on investment, making it unsuitable for those who are eager to make quick money and pursue short-term gains.
In fact, entering the clothing industry is quite feasible. Moreover, the Land of Fire itself has a profound foundation and unique advantages in this field, with superb skills and abundant resources. If managed well, it is bound to achieve great success.
Throughout history, many industrialized nations began their rise from small textile industries.
As a fundamental industry, the textile industry not only drives employment but also promotes the development of related industries, laying a solid foundation for the country's industrialization process.
Just like the enclosure movement, which was known as "the sheep eat the man," it is famous in history.
At that time, the emerging bourgeoisie and new aristocracy seized peasant land through violent means, turning large tracts of land into pastures and vigorously developing the textile industry.
Although this measure was cruel, it did promote the industrialization process of countries such as Britain to a certain extent, leading them to gradually become rich and powerful... However, Hiruzen could not do such a thing.
Because Konoha can no longer withstand another wave of infamy.
The events that have occurred in the past have already damaged Konoha's reputation to some extent, causing considerable doubt and dissatisfaction among various countries.
If they were to do something that would incite public outrage at this time, it would undoubtedly be adding insult to injury, and Konoha would be plunged into an even more difficult situation.
After much deliberation and weighing the pros and cons, Beiliuhu decided to open up a completely new track, adopt a unique new approach, and create an unprecedented ecological transformation.
The so-called ecological transformation means breaking free from the constraints of traditional business models, no longer limiting ourselves to the development of a single industry, but organically integrating various resources to form a complete and interconnected industrial chain.
In this way, the various links can cooperate and promote each other, and exert the greatest synergistic effect.
"Coke is cheaper than water? How is that possible?"
Because Hiruko deliberately spoke slowly, the wealthy merchants who were taking it seriously were able to listen to Hiruko's speech while fiddling with their abacuses and carefully calculating costs and profits, for fear of missing any key information.
Soon, a wealthy businessman in the industry couldn't hold back any longer. He reached out and stopped the rapidly turning abacus, raising his objection.
His face was full of disdain, and the corners of his mouth were slightly upturned with a hint of mockery, as if he thought that Hiruko's idea was simply a pipe dream and a fantasy.
"I don't know how you calculated it, but I have some knowledge of the Coca-Cola industry."
If you factor in the costs of every step, from raw material procurement and production to transportation, distribution, and advertising... I'm sorry, I can't think of any way to make it cheaper than water.
The wealthy merchant spoke earnestly and firmly, clearly having great confidence in his calculations.
Having anticipated the merchant's questions, Beirukhu showed no anger on his face. He simply smiled naturally and began to patiently explain.
This might sound unbelievable, but... it really works.
Hiruko clearly remembered that before he transmigrated, Coca-Cola was at its peak, with a market value of approximately 260 billion dollars, ranking among the top global companies.
This astonishing figure is enough to prove that the cola market has enormous potential, and with proper management, it is bound to yield substantial profits.
Of course, the level of industrial development in the Naruto world is far from comparable to that of modern companies. There are huge gaps in production technology, management level, and market environment.
Therefore, we cannot simply copy the modern model; instead, we need to innovate and adjust it based on the actual situation of the Naruto world.
Conversely, the Naruto world doesn't need a behemoth with a massive scale and complex system like Coca-Cola.
For those small countries in the Naruto world, even just providing them with supporting industries, raw materials, parts, or services would be enough to help them gradually emerge from poverty and move towards prosperity.
In real life, the less residents dare to consume, the less dynamic the national economy becomes, thus falling into a vicious cycle where the poorer people are, the less they dare to consume.
Conversely, if we can stimulate residents' consumption enthusiasm and promote market circulation, then the country's economy will flourish, residents' living standards will improve, and a virtuous cycle will be formed.
Actually, if the timing hadn't been wrong, Hiruko would have preferred to work in the mineral water industry.
There have been rumors online that the cost of a bottle of Nongfu Spring water is 0.5896 yuan, of which the cost of water itself is only 0.031 yuan, the cost of packaging and advertising is 0.20366 yuan, the cost of shipping is 0.0619 yuan, the cost of other expenses is 0.14304 yuan, and the profit is 0.12 yuan.
This profit is already quite good.
Moreover, this is just the factory cost. What if the sales channels could be monopolized? The profit margin would be even more considerable. In addition, regardless of whether this profit data is true or false, some people have indeed become the richest people by selling water, which fully demonstrates that the water selling industry also has a large profit margin and is worth exploring in depth.
The wealthy businessmen sat together and discussed for a long time. They frowned and weighed the pros and cons repeatedly, but they still felt that it was a bit outrageous and unbelievable to make so much money just by selling Coca-Cola.
Due to the limitations of the times, in this period, the most profitable industries are still those traditional industrial sectors, such as steel and machinery manufacturing.
These industries have mature technologies, stable market demand, and high and reliable profits, naturally making them highly sought-after by many businessmen.
Millet did indeed bring in much greater profits, but everyone knew that it was just an accidental phenomenon under extreme circumstances.
At that time, the millet industry made a fortune because market demand suddenly increased significantly and competition was relatively small. In fact, ever since Beiluhu caused them trouble, the bigwigs in the millet industry have been avoiding him like the plague, fearing that he would come up with some new tricks to exploit them and damage their interests.
This exploitative approach to wealth is extremely damaging to the industry.
It leads to vicious competition within the industry, disrupts market order, plunges the entire industry into chaos and decline, and ultimately harms the vast number of practitioners and consumers.
They would never have thought of Coca-Cola if it weren't for Beiliuhu mentioning it.
This goes against their common sense. In their traditional view, beverages are niche consumer products with a limited audience and could not possibly have such a large market.
However, common sense aside, the PPT that Beiliuhu meticulously prepared by combining history and reality was really quite beautiful, with rich content, detailed data, and clear logic, making it impossible not to be convinced... "I know why everyone can't reduce costs, and one of the most important reasons is location factors."
"Everyone here is a capable businessman, and I think you all understand the importance of location for industrial development. I won't say much more... I'll just give you the solution."
"First of all, friends from several small countries have come to Konoha and had some very helpful conversations with me."
We have reached a preliminary agreement in the memorandum.
They're open to discussing anything as long as our Land of Fire's funds are willing to invest there.
Whether it's preferential policies or labor costs...everything is negotiable.
Small countries, in order to develop their economies and enhance their own strength, will certainly be willing to offer some preferential conditions to attract investment. This is a win-win cooperation, which is entirely beneficial to them.
"Secondly, whether goods can be sold or not depends on strength and advertising."
I believe that you have all felt to some extent the rise of the migrant worker trend.
After these hardworking young people receive their wages, they are actually quite willing to explore new industrial products, as they yearn to improve their quality of life through consumption.
And the affluent middle class who bought televisions like to use small items to distance themselves from the lower classes and flaunt their status and position… I mean, if a famous person drinks Coke in public, what will others think? They'll definitely follow suit, which will boost Coke sales and create a consumer frenzy.”
"Anyway, I plan to supply the military in large quantities at near cost price." The military has a large number of personnel, high consumption, and stable demand for beverages.
By supplying the military at near-cost prices, we can not only quickly open up the market and increase the brand awareness of Coca-Cola, but also win the support and trust of the military, laying a good foundation for future development.
"Finally..." Hiruko spoke eloquently, his words clear and sincere, explaining his thoughts and plans one by one.
The furrowed brows of the wealthy merchants gradually relaxed, and they began to accept Hiruko's idea, filled with anticipation for this cooperation.
This time, Beiruhu did not resort to trickery or deception, but instead adopted the benevolent method.
Invest money to expand production scale, reduce unit costs, and advertise heavily to increase product awareness.
Each task may seem simple, but it requires a strong foundation and a long-term perspective as its support.
Why would a small country offer such favorable terms if it lacks prestige?
Why would they believe you can bring them benefits? If your relationship with the military isn't strong enough, why would they buy your beverages? Even if the price is very low, the military might still have concerns about quality or supply stability.
Without transcending national boundaries and establishing a global presence... this might be the first truly rare instance in the Naruto world of a super-enterprise that has transcended national borders and leveraged the locational advantages of various countries to build itself.
Although the purpose of this thing is just to produce a bottle of cola, its significance goes beyond just a bottle of cola. It has created a new business model and provided new ideas and directions for the commercial development of the Naruto world.
A simple yet reasonable explanation, coupled with a perfectly crafted PowerPoint presentation, ultimately convinced these industry giants.
After four hours of talking, the last wealthy merchant finally put down his abacus and a satisfied smile appeared on his face.
The smile was full of anticipation and confidence in this cooperation, as if the rich profits of the future could already be seen.
"I have no problem."
"I believe this will be a profitable business."
"I am not in the beverage industry, but fortunately I have enough funds."
Hokage, please just name your price.
If you encounter any difficult problems, please don't hesitate to let me know.
The businessmen chatted for a while longer, further discussing and negotiating the details of the cooperation, and the matter was roughly settled.
As for the specific details, those will naturally be handled by your deputies.
They are experienced, highly professional, and capable of handling all kinds of complicated matters.
This is destined to be a very difficult thing, because this cooperation is not limited to the Land of Fire, but also requires the help of many small countries, involving differences in policies, culture, markets and other aspects between different countries... However, as long as the money is in place, I believe there is nothing that wealthy merchants and small countries cannot negotiate.
After all, many problems can be easily solved when faced with interests.
...Although many small countries are still feudal, there are indeed wise people in them who can see the business opportunities and potential in this.
They knew that cooperating with the Land of Fire to develop the cola industry would bring new development opportunities to the country and hopefully change its impoverished and backward state.
Amidst this constantly shifting new situation, a commercial storm involving cola is about to sweep across the entire ninja world, reshaping its commercial landscape.
In this new generation where technology and the economy are developing at breakneck speed, the younger generation of ninjas and businessmen are like astute navigators, actively exploring the future direction amidst the tides of the times.
Deep down, they are acutely aware that in this rapidly changing and unpredictable era, only by constantly moving forward like a boat sailing against the current can they gain a foothold and establish themselves in the fierce competition.
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