I really just want to grind for entries related to crossover anime/manga.

Everyone was working intensely, their expressions focused, their fingers rapidly tapping on the keyboard, and various data and information constantly flashing across the screen, because the first movie was about to end.

The crucial battle for public opinion will begin soon, and we cannot afford to relax in the slightest.

Suo Shun had arrived early and stood in the center of the office area with a serious expression, his eyes fixed on the large screen in front of him.

The screen is displaying real-time ticket sales and occupancy data for "Your Name" in various cinemas; audience reviews are not yet available.

No one cares more about the success or failure of this film than Suoh Shun, because he has worked so hard for so many years to prove that he is better than his older brother and to inherit his father's business empire.

Therefore, there can be no compromises this month!

Upon seeing Genkawa Yu approach, Suo Hayabusa forced a smile.

"Genkawa-kun, you've arrived."

"Yes, I just went to [Star Engine]. Our next promotional plan is ready, and we're just waiting for the first movie to finish."

"Okay, I'll be happy to assist you."

Suoh Hayabusa also knew that Genkawa Yu's [Star Engine] was no longer a small startup company, and that he still needed Genkawa Yu's help in many aspects.

The first movie is about to end, and Genkawa Yu wants to witness the public opinion situation here.

At 12:30, the first movie ended, and the first wave of viewers walked out of the cinema.

"It's beautiful!"

"This is so touching! Ryu and Mitsuha really should be together!"

"That's right, that's right, waaaaaah."

A girl cried while watching "Your Name," and her boyfriend, who accompanied her, also had tears in his eyes.

Then, after the first wave of moviegoers finishes, the second wave of people will line up to get in, and opinions and reviews of the movie will start to emerge on the internet. The real marketing is about to begin.

"Suoh-san, the public opinion surrounding our film has emerged."

"Let me see it!"

Suoh Shun was invigorated, because the first group of moviegoers included not only ordinary viewers, but also many online bloggers and film critics they had contacted. Many of them had even been drafting advertorials while in the theater, and now that the movie was over, they could release them as promotional material.

"Do we have a lot of content?"

"They're all compliments!"

"That's right, the reviews are mostly very touching, the visuals are exquisite, and I recommend watching it repeatedly!"

The staff around them also found the comments from the first batch of viewers who had seen the movie online. Genkawa Yu was also browsing on his phone. Although it was an animated film, the emotions it contained were shared. Everyone knew what the theme of the movie was, so they were all very moved.

In addition to these reviews, box office revenue and occupancy rates are also important data.

Right behind this office, the box office for "Your Name" continues to rise steadily, the attendance rate remains high, and audience approval ratings are constantly increasing.

However, the box office performance of "Shogun" is not to be outdone, and it is also steadily rising. The gap between the two is not very large, and no one can predict who will gain the upper hand in the next second.

"We must continue to maintain our dominance in public opinion, as this matter will directly impact subsequent box office revenue."

"That's right!"

A data analyst combined the data trends from this morning and then came to Suoh Hayabusa and Genkawa Yu to report.

"President, although we are currently leading in box office revenue, the momentum of 'Shogun' is still very strong, especially in the Kansai region, where their attendance rate is even higher than ours. We cannot let our guard down and must increase our promotional efforts in the Kansai region to attract more viewers."

"Then...you name has a big advantage among young people, but some parents will also be taken to the cinema by their children, so this may become a key point for us to take the lead."

"Parents..."

Suoh Hayabusa and Genkawa Yu exchanged a glance, both understanding the advantages of animated films.

After all, although this movie tells a rather profound story, parents would definitely consider taking their children to see "Your Name" during the New Year's holiday, rather than watching a movie like "Shogun" which involves killing and even bloody scenes.

There is no such term as "puppy love" in Japan, and parents don't mind their children watching animated films with love as the theme.

After a while, Zhou Fangjun said in a deep voice.

"Okay, make the arrangements immediately. Increase the promotional efforts in the Kansai region, put out more advertisements, hold more temporary promotional events, and attract more audiences to the cinema."

"Also, we need to step up our efforts in promoting the show to parents and children. We can edit together some funny or beautiful clips and upload them to various platforms to attract children and encourage them to go see the show with their parents. That way, they'll get at least two tickets!"

"In addition, we will closely monitor the box office performance and promotional strategies of 'Shogun'. If they make any moves, we will immediately adjust our response strategy to prevent them from surpassing us."

"Yes, President! I'll arrange it right away!"

Zhou Fangjun quickly said that, then turned and strode towards his desk to get busy.

Other executives also sprang into action, each fulfilling their responsibilities, closely monitoring various data, analyzing box office trends, and discussing response strategies.

"Yuanchuan-kun, you should also go all out with the promotion of your [Star Engine]."

"That's natural."

Regardless, Genkawa Yu and Suo Hayato are currently on the same side, so he must do his best to strive for the final victory.

Outside the office, the streets of Tokyo are bustling with people.

The line outside the cinema continued to grow longer, people's enthusiasm remained undiminished, and everyone's face was full of anticipation.

【Shogun】 and 【Your Name】, two screening rooms, two different atmospheres, two different stories, yet both attract countless viewers.

The first day of a movie's release is the most important start to the box office battle.

No matter what happens, since everyone is already at the table, they have to keep playing... until the winner is finally decided.

Volume 4 To the New World: Chapter 12 Promotional Campaign, Genkawa Yu Uses All His Tactics! (2-in-1 5k)

Movie theaters in Tokyo were packed with people.

The queues in front of each ticket machine were very long. The staff operated the equipment skillfully, checking information and printing tickets. Fine beads of sweat appeared on everyone's foreheads, but they dared not slow down their work.

Regardless of whether people are aware of the box office competition, the more people watch a movie, the higher the staff's salaries, so everyone is very motivated.

Regardless of the size of the cinema, audiences enter the screening room with anticipation, expecting a visual and auditory feast.

The main reason is that the promotion of "Your Name" and "Shogun" was so extensive that many people were interested, whether it was billboards on the streets or advertisements playing on a loop on mobile phones.

Ultimately, the number of moviegoers and the occupancy rate data generated by the audience will be directly reflected in the final box office figures.

Genkawa Yu spent most of the day in his office. One of his two computer screens was synced with data from Suo Shun, while the other was used to arrange publicity and research activities for his staff.

Around 4 PM, the real-time box office data finally showed a discrepancy.

"President, our box office has now surpassed that of [Shogun]!"

An employee in charge of data analysis walked quickly to Yuan Chuanyou and respectfully reported the latest data.

"How much more?"

Genkawa Yu nodded slightly, placed the coffee in his hand on the table, and spoke calmly.

"The difference has just appeared and is currently around five million yen."

"Okay, there are still many movie screenings to come today, so we can't let our guard down. I remember that the attendance rate for 'Shogun' in the Kansai region is still very high, right?"

"Yes."

"After all, Hiroshi Amaki is from the Kansai region and has acted in many Taiga dramas, so he does have a lot of fans there."

Genkawa Yu tapped the table lightly. If he wanted to gain the upper hand, he would have to use a more diverse range of tactics.

A plan quickly formed in his mind.

The Battle of Connections.

Amu Kuan has been in the industry for over twenty years and certainly has a deep foundation and extensive network of connections. However, his social circle is mostly made up of middle-aged artists of his own age. Nowadays, most moviegoers are young people, so the influence of those middle-aged artists is ultimately limited for young audiences.

Even if there are older male fans, they are not the real mainstream, so this area will become a breakthrough point.

Although Yu Genkawa has only been in the industry for two or three years, the works he has starred in all cater to the tastes of young people. Moreover, he has recruited many high-quality young artists, and by bringing this circle together, he will generate a huge fan base.

"Hmm... let's try it this way first. My reputation... should still be okay."

Genkawa Yu smiled slightly, took out his phone, and opened his Twitter account.

His Twitter account now has over seven million followers, and every post gets a lot of likes and retweets.

After a while, Genkawa Yu edited a tweet.

"Your Name" officially premieres today. May everyone encounter gentleness and emotion in the film. I recommend everyone to go to the cinema to experience this warmth and live up to expectations.

After sending the tweet, Yu Genkawa began contacting his friends and actors from previous dramas.

Generally speaking, there is a bit of risk in doing this. It is usually done by inviting very close friends to promote it, while if you only know them but are not very familiar with them, you may owe them a favor.

But Yuu Genkawa didn't care, because he wanted to follow the capitalist path, and he believed that many people would be willing to give him face.

The first group of people I contacted were people I was very close to, such as Mai Sakurajima, Akane Kurokawa, Toru Asakura, and the other three members of the group Nokuchiru, as well as Haruto Yamazaki and Kana Arima, whom I met while filming Alice in the Land of Dying, and other young actors in the crew.

In addition, there were Kazuto Masahiro and Masashi Sato from the Kamen Rider: Gekijo cast, as well as other young entertainers they knew from the entertainment industry.

Although it may not seem like much, you can use these friends to connect with other people.

The project progressed very smoothly. In addition to the immediate response from close friends, they also agreed to help recruit people to promote it.

Besides friends, the people I contacted also gave me a lot of face.

On the one hand, it's because Yu Genkawa's reputation and popularity have already made him a top male actor in the entertainment industry. By retweeting Yu Genkawa's tweet to recommend "Your Name," they are essentially riding on his popularity and increasing their own exposure.

On the other hand, it's also to leave myself a way out.

Yuan Chuanyu is not only an actor, but also the actual owner of [Star Engine]. [Star Engine] is developing rapidly in the entertainment industry and has strong strength. There are countless opportunities for future cooperation. Making Yuan Chuanyu owe them a favor is beneficial to them in every way.

In just half an hour, nearly a hundred young artists retweeted Yu Minakawa's tweet.

Some simply forwarded the post or posted pictures and text to show their support, while others went to greater lengths, even buying movie tickets and then tweeting about it.

Mai Sakurajima and Akane Kurokawa, who are close friends of Yu Minakawa, went directly to the movie theater to queue up, then took photos and posted them online to show their support for "Your Name".

This wave of recommendations quickly swept across Twitter.

The collective efforts of nearly a hundred young artists have had an immeasurable impact.

Their fan base is mostly young viewers, who are the main force of moviegoers today. When they see their favorite artists recommending "Your Name" and saying that the movie is very good, countless young viewers will naturally be drawn to the cinema.

On Twitter, this trend quickly generated a lot of related trending topics.

#Friends of Yu Genkawa recommend "Your Name"#