I really just want to grind for entries related to crossover anime/manga.

#Yu Genkawa's popularity in the entertainment industry#

#Your Name Cast Reunion#

One trending topic after another quickly climbed to the top of the trending list, further sparking heated discussions across the internet.

The surge in online sharing translated into faster box office revenue for the film around 8 PM.

Yuu Minakawa was still on the phone with Hayato Suo when the employee in charge of data statistics walked into his office again, reporting excitedly.

"President, this is fantastic! The box office is skyrocketing! Including pre-sales, our box office has now surpassed 15 billion yen!"

"it is good."

Because Suoh Hayabusa and Genkawa Yu were both conducting data analysis and statistics, Suoh Hayabusa seemed very happy after hearing this good news on the phone.

"As expected of Genkawa-kun, your strategy is very effective."

"After all, it's a publicity job, so naturally the more publicity methods the better."

"I wonder what my older brother will do after he finds out about this."

"Let's wait for him to make the first move."

Genkawa Yu continued to look at the real-time box office data next to him. The statistics of movie box office take time, and no matter what methods were used by either party, it is impossible to make changes immediately.

Let...the bullets fly for a while longer.

Meanwhile, in Shogo Suo's office.

The giant screen displayed the latest box office figures for the two films: "Shogun" had only 14 billion yen in box office revenue including pre-sales, while "Your Name" had already surpassed 15 billion yen.

Once the gap starts to appear, it will snowball and get bigger and bigger.

Another fatal sign is that the box office growth of "Shogun" has begun to slow down, which is a very dangerous sign.

If this continues, they will have no chance to overtake them, and they will suffer a crushing defeat in this New Year's Day box office battle!

Shogo Suo sat in his office chair, his face terribly gloomy.

Several subordinates stood in front of him, heads bowed, afraid of angering their leader who was already in a bad mood.

"Bastard!"

"He actually pulled this stunt! Nearly a hundred young artists collectively recommended him; he must have a lot of influence!"

"Yes, this move was indeed a bit unexpected for us. After all, many artists don't use this technique because it's easy to incur favors," the subordinate said cautiously, his tone somewhat uneasy.

"Owe someone a favor? That guy didn't care about that anymore, why would he care about that?"

Suoh Hayabusa sneered. In fact, he was also a little surprised by Genkawa Yu's idea, after all, there were too many people.

Japanese society, even within the entertainment industry, is quite sensitive about this kind of thing.

This method of artists recommending each other is common in the entertainment industry, but most people only share it among close friends, and the number of people involved is not very large.

However, Yu Minakawa directly stated that he didn't mind owing favors or having people ride his coattails, which is why so many young celebrities were willing to repost it.

It even created a new trend and generated a lot of buzz on Twitter.

The effect of this move is obvious. Now, the box office of "Your Name" has surpassed that of "Shogun". If this continues, there's no point in comparing them!

"No...we have to find a way."

Shogo Suoh raised his head, his gaze becoming sharp and resolute.

"Pass the message down, and I'll tell you to write it down."

"Yes."

The subordinate pulled out a memo, swallowed hard, and looked somewhat serious.

"First, we will be launching a multi-view movie discount policy. Viewers will get a 20% discount when they watch [Shogun] for the second time, and a 30% discount when they watch it for the third time, up to a maximum of three times. The more you watch, the more discounts you get."

"Secondly, we will open up the secondary creation permissions of video platforms, allowing all bloggers to directly use footage from our movie's trailers to create videos without needing to apply for authorization!"

"Thirdly, continue to spend money on video platforms such as YouTube and Nico Nico Douga, invite more bloggers to create promotional videos, and increase publicity efforts. No matter how much money is spent, we must boost box office revenue!"

After his subordinates took notes, they looked puzzled, because there might be problems with the execution of these three tasks.

"President, isn't this too risky?"

Offering discounts for multiple movie viewing sessions is inherently a risky business, as it can affect the final profit calculation.

The box office revenue first goes to the theaters, and after deducting the theaters' share, the remaining money is distributed to the director and actors, especially Hiroshi Aki, whose salary is based on a share rather than a fixed fee. If this is implemented, the money that Shogo Suoh can receive will be less. You have to know that he has invested a lot of money in the early stages. If the profits are reduced, it will definitely cause a lot of problems.

On the other hand, opening up video platforms to secondary creation permissions is too easy to get out of control. Although it can attract more bloggers to create promotional videos, it may also lead to many people creating videos to criticize and smear the film, which is equivalent to handing a knife to the other party.

"I know!"

Shogo Suoh spoke with a firm tone, his eyes showing no hesitation whatsoever.

"We have no way out now! If we don't do this, we will have no chance to overtake Genkawa Yu and Suoh Hayato, and we will lose this war completely."

"So what if we lose money? So what if things get out of control? As long as we can boost the box office, I'll accept even if we lose money!"

His tone carried a hint of desperate resolve.

Shogo Suo knew his decision was extremely dangerous, but he had no other choice.

Losing this game is like losing your life.

"Okay, we'll arrange it right away!"

The subordinates dared not hesitate any longer, nodded and turned to leave the office, then conveyed Suoh Shogo's instructions to implement various preferential policies and publicity measures.

Shogo Suo was the only one left in the office.

He sat in his office chair, his eyes fixed on the box office figures on the screen, his gaze filled with determination.

Although this move is dangerous, the chance of winning is high.

Time passed by little by little, and before we knew it, it was past eleven o'clock at night.

The movie-going frenzy on the first day of the New Year showed no signs of abating, with cinemas remaining bustling with activity.

At this point, the cinema only had two screenings left: one starting at 11 p.m. and ending around 1 a.m., and the other a midnight screening starting at midnight and ending at 2 a.m.

These two films will determine the outcome of the box office battle on New Year's Day.

After a busy day, Yuu Minakawa and Hayato Suo temporarily put down their work, hung up the phone, and prepared to prepare for today's data statistics.

After a while, Kato Megumi printed out today's data report and handed it to Genkawa Yu.

"At the end of the first day, our advantage is still very obvious."

Kato Megumi knew this period would be important, so she came over and started massaging Genkawa Yu's stiff shoulders, since he had been sitting in front of the computer staring at the data while talking to Suo Hayato.

"The lead is about 200 million yen, but that advantage isn't big enough."

Genkawa Yu felt the girl's small hand and spoke slowly.

"Moreover, it's impossible that Shogo Suo doesn't have a backup plan; he'll probably come up with other ways to boost box office revenue."

"No matter what tricks they use, I believe Genkawa-san's film will definitely beat him."

"You trust me that much?"

Genkawa Yu turned his head and glanced at Kato Megumi, who had been by his side the whole time.

"Yes, I have always trusted Genkawa-san."

Kato Megumi wasn't flattering her; she was speaking from the heart. She believed that her man could always create miracles.

"Really."

A while later, just as Kato Megumi was about to sit on Genkawa Yu's lap, she suddenly heard Genkawa Yu's phone ring again.

"Hehe, it's nothing."

Genkawa Yu saw through the girl's plan, then gently pulled her into his arms, and then, while holding her waist, answered Suo Shun's call.

"Hey."

“Mr. Genkawa, my elder brother has decided on the next strategy, and my people who were lying in wait among them have already gathered information.”

"Oh? What does he plan to do?"

"He's really gone mad, preparing to launch a lot of risky publicity strategies."

The next moment, Suoh Hayabusa explained Suoh Shogo's strategy and then directly pointed out the risks involved.

"The movie has just been released, which is the most important time to make money."

"He actually dared to enable multiple discounts; that's incredibly risky."

"Yes."

Yuan Chuanyou stroked his chin. This matter was indeed very risky, almost equivalent to losing money to gain publicity. Moreover, opening up the right to create derivative works was also a risky move. If not handled carefully, it would ruin his reputation.

"Isn't he afraid we'll hire online trolls to create videos that smear the film?"

“I’m afraid he’s already prepared to go all in at this point, but I feel…” Zhou Fangjun finally understood his older brother’s thought process, because if he did that, although there would be risks and the possibility of being smeared, the effect would definitely be very good.

It's a very simple principle; these ideas have captured the audience's pain points.

First, there's the price. A 30% or 20% discount is a significant reduction. A movie ticket that originally cost over two thousand yuan only costs a little over one thousand yuan with a 20% discount. The difference in price is quite noticeable.

On the other hand, it allows for more creative content. Because Japan has a very strict copyright protection system, if you want to recommend a movie, you can only use some free materials or provide commentary by having a live-action actor appear on screen.

It is absolutely forbidden to use movie footage or trailers to create commercial videos. This is a clear violation and will definitely result in a lawyer's letter.

By opening up this permission, many creators and bloggers will no longer need to apply for permission from the film's producers and can directly create videos using trailers or behind-the-scenes content.

This will make the audience feel that the production team is very generous, and may even allow the audience to learn about some details that were missed in the movie, thus prompting everyone to want to watch the movie a second or third time.

"It's alright. Although this move will be very profitable, we can also take advantage of it."

A sharp glint flashed in Yu's eyes. He had long known that Shogo Suoh was a man who refused to admit defeat, and that using such a strategy under these circumstances meant that he had reached a dead end.

What are you planning to do?

Upon hearing Genkawa Yu's words, Suoh Hayabusa immediately perked up.

Because he believed that Genkawa Yu would definitely have a solution.