Lu Chen: [You can leave early.]
Qin Wanqing: [Great! I feel happy all of a sudden! I have more motivation to wash my socks now!]
It has to be about socks, right?
Lu Chen rolled his eyes and waited for a few seconds before Qingbao sent him a screenshot.
The departure time is 5:30 pm.
[Okay, got it. See you at the train station at five o'clock.]
After replying, Lu Chen put away his phone and walked back to the supermarket entrance without realizing it.
Pushing open the transparent door curtain and entering the room, I saw Zhou Yan and the other two sitting on three small plastic stools in the corner having a meeting. They also left a stool for me.
"Come on, young man, drink some water."
Behind the cashier, the boss knew that Lu Chen was the "leader" and happily handed over a bottle of Ice Dew.
Look how hard I’ve scratched you.
"thank you boss."
Lu Chen thanked him, took three more bottles from the shelf, and raised his phone to scan the code.
Seeing this, the boss quickly declined: "Oh, no, no, take it all and drink it."
"It's okay, let's put it one thing at a time... just scan it."
Lu Chen paid four dollars, then took the water and walked over to Zhou Yan and the other two.
"Ah, thank you, Captain."
"Thank you, team leader."
Zhang Yuan and Jiang Lanlan immediately stood up to get the water, feeling quite flattered.
Only Zhou Yan was sitting on the stool, smiling and joking, "Team Leader, what were you doing just now?"
"We did some on-site research on the surrounding situation."
Lu Chen said shamelessly, stuffing a bottle of water into her hand and acting like a leader: "How was your discussion?"
"Not very good. There is not much traffic here. Although there is a school next to it, the boss said that there are more students only in the afternoon after school."
Zhou Yan shook her head: "But we have to go back at 4:30, and we can't stay here until 4 o'clock at most. We will definitely not be able to catch up. We can only think of some other promotion methods."
"for example?"
"for example......"
Zhou Yan looked at Zhang Yuan and Jiang Lanlan.
Jiang Lanlan received the instruction and quickly replied in a low voice: "I can draw. I can set up a small stall outside. If customers spend a certain amount of money, I will draw a quick portrait for them for free."
"Uh-huh."
Zhang Yuan nodded and said, "I can provide you with a free legal consultation."
???
No, do you want to listen to what you are saying?
Sending a quick drawing is fine, but what the hell is legal consultation???
What's the difference between this and buying bread and getting a free digestive tablet?
Do customers really need this kind of service?
Oh, maybe it is necessary.
After buying something, I was inexplicably sketched with a portrait, and then asked on the spot how much I should claim for "privacy violation"...
"Well, it's a good idea, but it may not be very effective."
Touching his nose, Lu Chen did not discourage the two's enthusiasm, but used a more euphemistic statement.
"To be honest, this might not be as effective as asking Zhou Yan to wear stockings and stand outside for a day."
"..."
Zhang Yuan: “Ah?”
Jiang Lanlan: “Ah?”
Zhou Yan: "Will the money for the stockings be reimbursed?"
Chapter 125 Reverse Thinking
"Team leader, isn't it a bad idea to let Zhou Yan use this method to attract customers?"
"Yeah, it feels a little bit like that..."
"Team Leader, is there no other way?"
Upon hearing that Lu Chen was actually trying to get Zhou Yan to sell her body to attract customers, Zhang Yuan and Jiang Lanlan's eyes widened and they expressed their opposition hesitantly.
However, the attitude was not very firm, and it did not sound like opposition, but rather like a minister admonishing the emperor.
This is not in accordance with etiquette. I hope Your Majesty will think twice!
Well, that's probably what it feels like.
But on the other hand, Zhou Yan herself didn't care, and even comforted them:
"It's okay. For the sake of the team, it's okay for me to make some sacrifices."
"Besides, it won't hurt to be looked at by others."
"this......"
Zhang Yuan and Jiang Lanlan looked at each other in surprise. They probably didn't expect Zhou Yan to be so open-minded.
After a moment, Jiang Lanlan suddenly gritted her teeth and said in a low voice with a red face:
"Classmate Zhou Yan, then, then I will accompany you..."
"..."
No, what are you doing here?
Are you all so dedicated???
If you don’t know me, you would think I’m a villain who forces women of good families into prostitution!
"Okay, okay, I was just joking."
In order to prevent the situation from developing further, Lu Chen quickly interrupted and said, "We are attracting customers for the supermarket, not a barber shop. This method can only attract a few customers."
"Ah, are you kidding?"
Zhang Yuan and Jiang Lanlan breathed a sigh of relief when they heard this.
Zhou Yan glanced at him sideways.
"You must be joking. You should have told me earlier. I was planning to go pick out some stockings."
I give up. How did I know you would take such words seriously?
Lu Chen curled his lips and brought the topic back on track.
"In short, the methods mentioned earlier are not likely to be very effective. Do you have any other ideas?"
"......there is none left."
Zhou Yan and the other two looked at each other and shook their heads.
"Manager Yu said that we cannot reduce the profit margin of the products, so we cannot promote sales by lowering prices."
"Besides, supermarkets sell daily necessities with transparent prices, so the approach of first raising prices and then lowering them won't work."
“I feel that if we want to increase sales, we can only find ways to attract customers and achieve this by increasing customer traffic.”
"But there are no special places like hospitals, hotels or train stations nearby, so there is no way to attract customers in a targeted manner."
"Because we only have one day, we don't even have enough time to print flyers..."
At this point, Zhou Yan paused, and then concluded somewhat helplessly:
"So the three of us just thought about it for a long time and only came up with that one idea."
"If that doesn't work, we may just have to go to the surrounding communities to recruit people."
"That's about it..."
Spreading her hands, Zhou Yan looked helpless, saying that the reason she couldn't think of a solution was not because she was incompetent, but because the objective conditions were too difficult.
And from her analysis just now, it can be seen that she does listen carefully in her professional courses.
Marketing is not about getting something for nothing. No matter what method you use, there will be costs.
If the additional profit earned from marketing covers the costs, then it is a success.
Otherwise it will be unsuccessful.
For supermarket marketing, the simplest and most commonly used method is actually discount promotion.
Regardless of whether it is a 9% or 8% discount, or a discount for a certain amount of purchase, or a gift for a certain amount of purchase, the essence is to increase sales by reducing the profit of each product, and ultimately achieve the result of "small profits but quick turnover".
But the problem now is that Yu Qian has clearly stipulated that the profit of a single product cannot be reduced, which is equivalent to directly blocking this path.
Then, the only method left is "propaganda".
If we expand on this, there is a lot to say here.
For example, turning a supermarket into an "Internet celebrity supermarket" or providing some additional services in the supermarket, and so on.
But as Zhou Yan said, for this small supermarket with no location advantage, no characteristics and no advertising funds, it is undoubtedly a pipe dream to become famous within a day.
“I feel like the supermarket we were assigned to is much more difficult than others.”
After secretly glancing at the boss behind the cash register, Zhang Yuan hesitated and whispered:
"I just checked the group and found that the supermarkets in other groups are all in good locations, either in commercial areas or next to train stations, with a large flow of people."
"It seems that we are the only ones in this situation..."
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