Rebirth: From Internet to the Sea of ​​Stars

Chapter 212

The three of them chuckled, and the smiling Su Cheng was stunned.

What’s this? Is it not developing well? Didn’t I invest a lot of money?

I invested a lot of money, so don’t scare me.

“It’s OK, let me talk about it first, Alphabet Apparel, which is Wuyi Group. Thanks to your strategic acquisition, we have made up for the company’s development space after acquiring Peak, Anta and Huili.

After all, Alphabet Apparel is only making clothing for teenagers, but with these three companies, we can be regarded as expanding into the sports field. ”

“In addition, Dabao’s wholly-owned acquisition includes sports, footwear, cosmetics, etc. We are now divided into three departments, the sports department, the clothing and footwear department, and the beauty and cosmetics department.

The domestic market competition is too fierce, and there are too many kinds of products. We are a new brand, and we are still struggling to develop by relying on the novel styles and novel prices in the mid-range.

However, we are very competitive in the beauty and cosmetics market, thanks to your technical support, but the company has also established a research center and reached cooperation with some universities. ”

Speaking of it, Jiang Lai is the slowest development here, so when it comes to the results, it is still very embarrassing.

“However, we have already established stores across the country, and will be able to break through 300 stores by the end of the year. We will also add 4 factories and widen some of the upstream and downstream channels.”

Su Cheng nodded. He also knows that this industry is not easy to mix, but now there is a big treasure. With the current chaotic market in China, coupled with the technical support of the R&D team, and the development direction set by himself, the future At least in terms of beauty and cosmetics, it has a very strong competitiveness, the only difference is brand power.

Sports classification, because Peak and Anta are inherently on a strong road, and Su Cheng is also acquiring Under Armour Sports, and Peak and Anta want to make further progress, so they have to take out shares. , And slowly become a holding company, it is much easier to handle.

More importantly, Su Cheng has acquired a stake in Footlocker, which is a sports goods retailer in North America. The distributors are all invested in. Su Cheng will also seek the position of a major shareholder in the future. So from these aspects, it can be said that the development prospects are very good. .

As for Alphabet clothing, it has been on-line sales since its establishment in 2004 and 2005. It has been nearly 1 year or 2 years later. It has a chance to become a domestic trend brand, especially after the robot is released this time. After it has become popular all over the world, it will be printed with robots. Sales of T-shirts are quite hot.

As a result, it has opened up some overseas channels. It can be said that the results are outstanding, but it is a new brand after all.

Therefore, Su Cheng is also considering whether it is a stock market crash, buying some luxury brands, and some relatively strong foreign cosmetics and clothing brands, this can not only enhance the brand, but also open up overseas channels.

It can be said to kill two birds with one stone, but Su Cheng did not say it, but this matter is still in his heart, and he is going to go back and let someone search it to see what is suitable.

In addition, Anta and Peak can also launch sports brands such as bathing, which can be ahead of Nike and occupy the market.

After all, these are just chemicals, and the R&D team is good at it, so this matter is also quite simple.

“It’s just 2006, and it’s about to be 2008. The Olympics are coming. I hope Peak’s shoes and Anta’s clothes will be in the Olympics and contact them. After all, starting next year, Cuba will be able to do so. The bid is accepted again, this time we will eliminate the Adinike family, and we will go up to one.””

Jiang Lai nodded, “We have records and plans here, and we are also providing clothes for the Olympic Games. This is a very good opportunity and it is impossible to miss it.”

Su Cheng nodded, “All right, how much money is left in the company?”

Jiang Lai smiled, and said hesitantly, “There is still 34 million dollars left, mainly because we have a lot of profit and profit. Although we are expanding fast, we are also spending a lot of money. We are also preparing for the remaining money. It will be spent before the end of the year.”

Su Cheng sighed. I learned this from myself. There is no other way. It is expensive to spend money. Things that can be solved with money, even time, must be solved with money, but it’s okay. The current development speed is also very high. Soon.

At that time, just let the finance company provide a report. The finance is arranged by Su Cheng, and he doesn’t care about anything else, but the finance must be his own.

After all, one cannot test the human heart, and the human heart cannot withstand the temptation.

“The creative department on your side can also be co-branded with the game. Some of the brands that can be added to the game of our company can also try to integrate into it. They will definitely agree. After all, it is from virtual to reality. .”

“This time we have a better cooperation with the robot, so we are also preparing to make a joint model, and hope to cooperate together at that time.”

Su Cheng also nodded. He doesn’t just put out a brand and it’s done. He wants to link all of these together. The clothes are one aspect. There will be a robot character in the next dota, as well as his eva. People who saw it at that time must have liked it.

In addition to the surrounding dolls and toy markets, you can also try to integrate into it. Anyway, make this ip a well-known ip, and you can develop a prequel in the future, which is the story before the earth became a junk planet and the encounter with robots. What.

Don’t make a big movie, make it into an animation, after all, it has the influence of the brand, as long as it is a little more refined, no one will worry about it.

Commercials like the Haier brothers are really quite popular. I thought it was a cartoon at the time. I only knew it was a commercial when I grew up. I thought Haier was an animation company at one time!

Tan

“. “That’s about it, in fact, there is nothing to say, let’s talk about it if you are short of money, the development of your side is still quite good.”

Su Cheng, who was talking while reading the documents, immediately became serious.

“I read your report (the Zhao), it’s not bad, but the marketing is much worse. If you don’t start advertising now, when are you going to wait?”

Jiang Lai hesitated, “Prepare to wait, when I have more strength…”

“Stupid, people’s brand is higher than yours, it sells better than you, what do you think?”

“Yes! I understand. After I go back, I will start to retire promotion and marketing.”

“Well, also, the cooperation with Goudong is not bad, but I have to go to Taobao. How can there be only one family selling things? Fortunately, the things are really good. Now the people are simple, otherwise you will just wait. Go broke.”

Jiang Lai lowered her head and couldn’t help it. She really didn’t do this well. After all, her energy was limited. She spent all her energy on expansion and R&D design, so she definitely didn’t have that much effort in marketing.

“Okay, I’ll go back and ask someone to dig a few people from abroad for you, and I have to find a qualified senior in China!”.