Super resource tycoon

When Wu Jun went up to the second floor.

The door of the meeting room just opened.

A group of salesmen came out of the meeting room, still discussing the content of the meeting just now.

"Good Mr. Wu."

"Mr. Wu hasn't seen him for a long time."

After seeing Wu Jun, most people greeted each other.

"Is President Cai still inside?" Wu Jun asked one of them, pointing to the door of the meeting room.

"Yes, Mr. Cai and Director Xu are both here."

"Okay thank you."

"Mr. Wu is too polite."

After Wu Jun asked, raised his leg and entered the meeting room.

As soon as I walked in, I saw Cai Diheng sorting out documents and Xu Shucai smoking a cigarette in the window.

"Mr. Wu, when did you come back?" Cai Diheng heard the footsteps, and when he looked up and saw Wu Jun, he greeted him actively.

Xu Shucai was caught smoking a cigarette. After turning around to see Wu Jun, his expression was slightly embarrassed, his hand turned back, and he quickly wiped out the cigarette butt in the ashtray on the windowsill.

"Jun, have you eaten yet." Xu Shucai greeted with an embarrassing smile.

Xu Fei stayed at Wu Jun's house for more than a week during the New Year, and Wu Jun went to her house to stay for one night.

Although the marriage has not been proposed yet, the relationship between the two and the family is already tacit.

Let his future father-in-law call himself Mr. Wu. Wu Jun felt awkward and changed his mind during the Chinese New Year.

"I just came back today, come here and go around." After Wu Jun and Cai Diheng said hello, they raised their legs to Xu Shucai who walked towards the window, "What is Uncle Xu doing so stiffly? Come and smoke."

Wu Jun stepped forward to hand out cigarettes to Xu Shucai, and the two stood at the window vomiting clouds.

"Mr. Wu, you are here just right, and there is something to report to you." Cai Diheng came to the window after finishing the documents.

Wu Jun shrugged and said: "You can coordinate with Uncle Xu on production matters, and you can just watch the sales matters. You know, I rarely come to the company to show up."

"I really can't do this thing." Cai Diheng smiled helplessly and said, "If you don't come today, I am going to report to you by phone."

"Have you encountered any problems?" Wu Jun asked.

Cai Diheng told the truth: "Indeed."

"Sit down and talk." Wu Jun waved his hand, and the three of them sat back at the conference table again.

After Cai Diheng sat down, he took out a sheet from the pile of documents on the table and handed it to Wu Jun: "Please have a look, Mr. Wu, this is a quarterly sales analysis report for each region."

Wu Jun took the file and checked it carefully. After reading it for a while, he could see the problem.

This quarterly analysis report records the sales of Junheng 998 in various regions.

The first quarter of this year is coming to an end, and Junheng 998's sales are about 100,000 bottles.

Among them, most of them are in Shimen City, and some are in Pingshan, Wu Jun's hometown.

Wu Jun saw that there was also sales in the Kyoto market, but the sales volume was less than 10,000 bottles.

"The sales in Pingshan area were done by the President Chen signed by you, and the county leadership team helped to recommend it." Cai Diheng explained to the side, "The county places great importance on our winery and has given a lot of resources Free promotion."

"For the early promotion in Shimen city, Mr. Dong from Shimen Inn gave a lot of support and help. The sales of Junheng 998 are still normal in Shimen area."

While listening to Cai Diheng's report, Wu Jun analyzed it in his mind.

"That is to say... If Junheng 998 is out of Shimen area, it won't work?" Wu Jun raised his eyes to Cai Diheng and asked, "Have you analyzed what caused it?"

"Our meeting just now was discussing this, and the main problem, I feel that there are two aspects." Cai Diheng finished speaking and paused.

Wu Jun nodded and said, "Go on."

"One is popularity and the other is price. These two can actually be summed up as one." Cai Diheng said, "Junheng 998 is positioned as a high-end product, and the price is on par with Moutai Wuliangye, but there are also both in terms of reputation and advertising. big difference."

"In general, due to the impact of price and popularity, Junheng 998 has very low market acceptance outside of Shimen area."

"What about the results of the meeting?" Wu Jun asked.

Cai Diheng said: "Improve visibility, and reduce..."

"The price can't be lower," Wu Jun waved and interrupted before Cai Diheng finished speaking. "This price is the threshold for squeezing into the first-tier brands, and the price reduction is not compelling."

"Furthermore, even if you drop one or two hundred yuan, it won't work. Those who are willing to spend seven or eight hundred yuan on liquor don't care if they spend another one or two hundred yuan."

"I have the same idea as Mr. Wu, and what I mean is to start with increasing popularity." Cai Diheng was not uncomfortable at Wu Jun's interruption, but had a similar feeling as a hero, and glanced at Xu Shucai sitting next to him. .

"Ahem..." Xu Shucai took a puff of smoke from the side with a slightly embarrassed expression. He advocated lowering the price.

Wu Jun asked Cai Diheng: "What plans do you have next?"

Cai Diheng said with confidence: "If you start with popularity, it is nothing more than titled programs, celebrities endorsements, and film and television advertisements."

Wu Jun think about it, the winery should also invite a star to endorse.

The smell of wine is also afraid of the deep alleys, this truth Wu Jun has already felt during the sale of Hongyun rice.

Junheng 998 wanted to break the wrist with his eldest brother and second elder brother when he first went on the market.

"Then do what Mr. Cai said, how much money is still in the company's account, is it enough?" Wu Jun asked Cai Diheng.

Cai Diheng nodded and said, "There are still about 40 million on the company's account."

Wu Jun said: “If it’s not enough, you can ask me to apply. The money can’t be saved. The higher the popularity, the higher the sales. Sooner or later, the money will be earned back.”

Xu Shucai was speechless for a while, and he obediently used tens of millions to advertise. His son-in-law is really a big deal!

Cai Diheng asked: "If you ask celebrities to endorse, does Wu always have a favorite?"

A word circulating in the industry:

"Brand selection of spokespersons is often stupid than silly Baitian looking for a target."

A slightly famous star may have dozens of endorsements.

Consumers can't remember which brand the star is the spokesperson.

And the theory of "borrowing the momentum" and "enabling" to choose spokespersons is constantly creating new "silly white sweet" customers.

Wu Jun really has no experience in choosing a spokesperson. It is probably the legendary "silly white sweet", or "people are stupid and rich in money".

Wu Jun said: "This is still to find a professional endorsement economic company, and negotiate according to the company's product positioning."

Cai Diheng smiled and said: "I have a friend who runs a celebrity endorsement intermediary company. I have privately consulted him for a professional analysis."

Wu Jun smiled and said, "Mr. Cai is really planning ahead. Since the analysis has already been done, don't hide it."

Cai Diheng said: "Mr. Wu, what do you think of Guo Fucheng?"

Wu Jun: "..."

Uncle, are you sure you are afraid of flattering?

Cai Diheng smiled and said, "By the way, Mr. Wu, Guo Fucheng himself is in Shimen. He has a concert at the gymnasium tonight."