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The news that "before sunrise" came back with a reputation in Berlin was put on the North American film market, which aroused more curiosity. At the same time, Columbia Pictures will also speed up its expansion. . шшш.shuhāhā is updated quickly.

After the "before sunrise" screening theaters in the previous two weeks were always confined to Los Angeles and New York, in the third week, Columbia Pictures finally expanded the pace of screenings to other cities, with a total of 370 theaters in the United States. It’s more appropriate to have a large-scale spot-screening or a limited-screening

The distribution strategy of Columbia Pictures this time is obviously carefully arranged. Every step is taken cautiously but not decisively. The promotion is wave after wave, step by step. Such a cautious and serious attitude has made many people feel. After all, "before sunrise" is just a small work.

It now appears that the media is more inclined to believe that Columbia Pictures hopes to use "before sunrise" as a weapon to hit the awards ceremony next year, and is determined to gain something at the Golden Globes and Oscars.

Under the accurate positioning of Columbia Pictures, "Before Sunrise" continued to advance in the third week of February, with an expansion level of 300 rooms, and a single library box office of 11 thousand US dollars. This result is really impressive. The cumulative box office for three days over the weekend was 40.7 million US dollars.

Easily, "Before Sunrise" unsurprisingly broke the $3.2 million box office record previously created by "Crazy Clerk" and became the best box office film among all independent film works from the Sundance Film Festival. It is said that this suspense basically disappeared after the second week, but after it was officially implemented this week, people still lamented very much.

Who would have thought that after 11 years of development and brewing at the Sundance Film Festival, the first major turning point would be created by a freak movie like "Before Sunrise"? Even Robert Redford himself didn't expect it.

After breaking the box office record of the "crazy shop assistant", the footsteps of "before sunrise" have obviously just started. What is even more amazing is that the cumulative box office has reached 758 since the movie was released three weeks ago. Ten thousand dollars not only greatly increased the box office record of Sundance’s productions by a step, but with this momentum, the box office of ten million dollars is already a certainty, and the possibility of twenty million dollars can also be raised.

Although the three hundred and seventy theaters have not yet reached the threshold of five hundred theaters, they are still considered to be a high level among limited screenings. At this time, the scoring of theater scores has even more reference value. After three weeks of precipitation, the theater score came to ", compared to the "" during the premiere weekend, it did not drop but rose. This is really a very strange thing, especially for a movie like "Before Sunrise". Too much personality is too different for works.

After sample surveys and interviews in the market, it is concluded that most of the audience who enter the cinema to watch "before sunrise" are still art film lovers, or more advanced cultural youths, art practitioners, etc., among which there are many It was the second and third time audiences walked into the cinema. This is the so-called target audience "before sunrise." It is expected that these audiences will provide positive and positive feedback.

These audiences generally believe that the film "Before Sunrise" is more connotative than it seems on the surface, especially as Roger Ebert said, the lines of the film are of profound significance and are worth savoring in their minds. The shock lingered for a long time. Every time you watch a movie, you will have a different feeling, and every time you explore a movie, you will also have new gains.

Under the reputation of such a counterattack, "Before Sunrise" accompanied by the expansion of the movie, the theater score did not drop but rose, and it actually won the love of more audiences. At the same time, the Silver Bear Award for Best Director at the Berlin Film Festival was further affirmed.

In the third week of February, "Before Sunrise" relied on a weekend box office of $40.7 million to occupy a place in the top ten of the North American movie box office charts, ranking sixth. What's interesting is that "The Years of Love" ranked seventh.

"Chicago Tribune" saw this situation and joked, "This time it is. Before sunrise, is it?" They are obviously implying that the previous "Interview with Vampires" and "Love Years" were both " "Pulp fiction" was suppressed, and then the "burning years" finally turned over for a few weeks, but now it is suppressed by "before sunrise". The media's constant hype of "Hugo vs. Brad" appeared at this time. It's more interesting.

Although it was only released for three weeks, and it was always limited to screenings, the box office performance of "before sunrise" actually exceeded expectations. Originally, people were worried that the film would need to rely on the video tape market to recover its costs, but now it is only three weeks. , DreamWorks and Columbia Pictures have both entered a profit model, which is what no one expected.

Even the "New York Post" has been expressing "worries about the decline of Hugo's business with all his heart", but it can't stop the "before sunrise" from continuing to receive audiences in the North American market.

In the next week, Columbia Pictures further accelerated the expansion of the "before sunrise". The screening scale of 508 theaters also allowed the film to officially enter the pace of North American release, although it only reached the bottom line of full release. That's it, but "before sunrise" is still entering the public screening stage.

Along with the expansion of the screening theaters, the audience group has also expanded further, separated from the artistic masses, and ordinary audiences have also begun to enter the movie theaters. The scores of the theaters have also begun to decline slowly, first from "falling back to", and then from "". Fell down "et".

It can be seen that the nagging and nagging film "Before Sunrise" does not conform to the public's aesthetics. For many people, this is a boring and wordy film, even better than Woody Allen. Also croak. Not everyone can accept works in this form.

However, this momentum has not detracted from the film’s further increase in the box office. The box office of the single library was US$5,800, and the box office of the weekend was US$3.3 million. Five

Although this is the first time that the box office has declined since the "before sunrise" four weeks ago, the overall momentum has been rising. The cumulative box office for four weeks has successfully exceeded 10 million U.S. dollars, and it is currently settled at 1,280. Ten thousand U.S. dollars

From doubting whether it can exceed the cost line to earning 10 million box office, the performance after the release of "before sunrise" can be said to be very strong. This small step is definitely a big step for "before sunrise", and it also means Among the works from the Sundance Film Festival, it finally has a box office performance of tens of millions for the first time.

After reading the box office data for the third and fourth weeks of the "before sunrise" release and the return of the audience, Columbia Pictures finally took a big step in the fifth week of the film release, bringing the theaters "before sunrise" The line rose to eight hundred and ninety in one breath, almost double the previous week.

Such a bold move also made the entire North American film market take a breath. Generally speaking, an art film like "Before Sunrise" is a huge success if it can be shown in 500 theaters. More than 700 theaters have to take huge risks because audiences are unwilling to go into the cinema. Watching these movies, but the distribution company must pay a certain fee for the theater.

In addition to box office dividends, the distribution company must also pay a fee called a fixed expense, which determines the size and size of the movie theater, as well as related issues such as time schedules. This is all exquisite.

Therefore, it is very likely that there will be a situation where the box office dividend is not enough to cover the fixed expenses of the theater. That's nothing.

Such a move by Columbia Pictures also demonstrates their absolute confidence in "before sunrise". "Before Sunrise" also relied on a strong reputation and Hugo's huge appeal to return the trust of Columbia Pictures.

In the first week of March, "before sunrise" once again won the box office of 3 million US dollars, and the box office of the single library exceeded US$ 3,300. Although it was slightly lower than the previous week, considering the rapid growth of the scale of expansion, it was still able to Maintaining such a high standard is really impressive

It has maintained such an excellent box office at 890 theaters, which also proves the fact that although "before sunrise" cannot get the amazing and sturdy box office data of "Sleepless in Seattle", more Not to mention that it is compared with "Pulp Fiction", but there is no doubt that this work has been recognized by the North American film market. As a 60nt film, "Before Sunrise" has achieved unmatched success.

After that, Columbia Pictures did not continue to be greedy and maintained at the level of 890 theaters. Although many viewers complain that "before sunrise" is too boring, like a glass of boiled water without any surprises, some people even think that this movie should not be made, and that it is enough as a novel; but it still cannot affect specific groups of people. Favorite of this movie. U U Reading www.uukanshu.com

It should be said that in fact, everyone is yearning for a love story like "before sunrise". It happened to two strangers during the journey. It was full of excitement and anxiety, with strangeness and anxiety, but then again. It burst out infinite sparks; or looking back in twilight, I found that I had spent my whole life looking for the intimate person, just met by accident, and then spent a wonderful time, and slowly fell in love.

The purity of this love is more desirable and admired than "Sleepless in Seattle". More importantly, it is more realistic and ordinary, just like...like the love you can meet when you come out of the movie theater.

In this respect, "Before Sunrise" has won the love of a large number of audiences, especially when many audiences compare this work with "When Harry Meets Sally", thinking that these two works are an interpretation. Two completely different kinds of love, but both are rich in life philosophy, which can be called classics in film history

Therefore, although the "before sunrise" box office performance did not have a strong explosive force and lacked surprises, the trend was very stable, step by step toward the US$20 million box office (to be continued 8296929 (Dian Dian Han paper) provided .If you like this work, you are welcome to vote for recommendation and monthly pass. Your support is my biggest motivation).