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Compared with Hugo's previous works, the box office trend of "Before Sunrise" is still lacking in surprises, even if it is outstanding. Copy this address Browse% 77% 77% 77% 2e% 73% 68% 75% 68% 61% 68% 61% 2e% 63% 6f% 6d before this. "Life and death speed", "Pulp fiction" will be easy His cumulative box office brought to 100 million U.S. dollars and hit 200 million U.S. dollars. In such a comparison, the box office data "before sunrise" is really not worth mentioning.

But in fact, Columbia Pictures and DreamWorks are very satisfied with the box office trend "before sunrise"

After "before sunrise" after experiencing a steady rise in the previous five weeks. The scale of the 890 screening theaters lasted for another three weeks. It lasted for a total of five weeks before and after. And the box office declines in the following three weeks were respectively 16%, 5%, and 14%. So the box office trend track is enough to cheer any art film. It is also enough to generate more confidence in any film company.

Afterwards, facing the torrent of Oscars, the trend of "before sunrise", which is not corresponding to it, remained stable. Although this work missed the registration time for this year’s Oscars, the annual Oscar feast still had a positive effect on “before sunrise”: audiences were willing to flock to the cinema to watch the awards ceremony or Nominated works. The "Before Sunrise", which won the Berlin Silver Bear Award for Best Director not long ago, carries a wave of long-lasting praise from film critics and audiences. It has benefited a lot.

Affected by the Oscars. Screening theaters began to gradually recover "before sunrise". Box office data has shown a slight rebound. Although the increase is not large, it still performed well. The box office has been performing well for as long as three weeks. Green appears in the form of a rising percentage.

With the lengthening of the release time, audience feedback has become more and more abundant. The experimental work "Before Sunrise" is also facing a real severe test: for many viewers, this is a boring work. Even if the film critics praise more. Even if there are more literary and youth praises, they don’t like it, but they don’t like it.

Therefore, this also essentially limits the "before sunrise" box office from appearing similar to the "Night Sleep in Seattle" super-burst. Story. This is the core factor. The lack of story "before sunrise" is a lullaby for many people. There is nothing to watch.

Twelve weeks after the release. "Before sunrise" is subject to its own cultural and youthful attributes. The theaters for theaters are further recovered to less than 500. Only more than three hundred and eighty theaters are screened. And it is gradually decreasing. middle.

In the end, it was released for a total of 16 weeks "before sunrise". It was announced that it was offline. This cycle was much lower than the usual 22 weeks. But compared to many art films, they were only released for one month. Especially those This is especially true for works that have not gained anything during the awards season. They can only hope that the reputation of the video tape market will circulate. Such a comparison. The "before sunrise" screening cycle is very "longevity".

After the screening, the final cumulative box office in North America "before sunrise" ended with 32 million U.S. dollars. Very gratifying results

For Columbia Pictures, this was definitely a bargain. The copyright fee of one million dollars was a bit higher. But the rewards were generous - not to mention. Since then, film and video tapes have been put on the market. There will also be a considerable income. This is not only a non-losing transaction. It is also a transaction that achieves substantial profits.

The same is true for DreamWorks. The investment of 2.5 million U.S. dollars. In the end, it received a box office of 32 million U.S. dollars-and the copyright fee of 1 million U.S. dollars. Of course, the subsequent video rental income will also be Give a share to DreamWorks. This is definitely a wise investment.

Although it is said that the 32 million U.S. dollar box office will be divided among Columbia Pictures, DreamWorks, and theatrical chain, the profit ratio is certainly not as good as the "speed of life and death" of 28 million U.S. dollars in exchange for 239 million U.S. dollars. "It's not as good as the "Pulp Fiction" of 8 million U.S. dollars that captures 172 million U.S. dollars. But even so. The Chicago Tribune believes that 7 million U.S. dollars at the box office is the limit. "Japan “Before going out” completed the jump from 2.5 million U.S. dollars to 32 million U.S. dollars. Twelve times the profit ratio is enough. Everyone is smiling.

This also continued the wave of independent films set off by "Pulp Fiction". Overnight, the national influence of the Sundance Film Festival rose two steps. Maybe next year Park City will start to lively. .

Not to mention the applause of "before sunrise" now. The Berlin Film Festival’s Silver Bear Award for Best Director is just the beginning. If it works well in the future. When entering the year-end awards ceremony, "before sunrise" may not be impossible. Occupy a place. By then, a new round of profits will inevitably be generated.

An interesting comparison can be made. In future generations, it was regarded as the classic "Shawshank's Redemption" by countless people. The final North American box office was 28 million. The box office "Before Sunrise" was 32 million. It must be pointed out that the cost of the former is 25 million. The cost of the latter is only one tenth of the former.

From this comparison, we can see that art films are struggling in North America-Europe is paradise. But there is also no box office. In this context, it is not easy to create such a good result "before sunrise". What's more, the ultra-low cost and near-zero publicity cost. It also allows this film to be produced for the film before it wins the award. The company and the issuing company have achieved profitability. The difficulty is no less than the achievement of "Pulp Fiction".

No matter from which point of view, "Before Sunrise" is a winning work.

If the success of "before sunrise" only stops here, then it can only be said to be a commendable victory. Compared with the miracles created before Hugo, it is not worth celebrating. But then. Columbia Pictures in the second half of 1995. Arranged "Before Sunrise" to be released in 27 countries and regions around the world. Due to the remote artistic nature of the film, the global screenings are very cautious. Naturally, it is not comparable to the scale of many commercial films, which are in 50 countries and regions. But even so. The performance of "before sunrise" in overseas markets is enough to make People looked at each other with admiration.

"Before sunrise" robbed a total of 53 million US dollars in box office in 27 countries and regions. This data far exceeds the box office data in North America.

If you read the global box office distribution map "before sunrise", you can find that the European market has obviously given the most enthusiastic response. Among them, the three countries of the United Kingdom, France, and Italy are the best performers in overseas markets. Sweden, Germany , Poland and Spain also performed very well.

The art film market in these countries is very mature. Although their base is far inferior to that of the United States. But the audience still gives the greatest support "before sunrise". In particular, Hugo, who has frequently worked well in the past two years, has become the biggest movie poster. This has created the brilliance of overseas markets "before sunrise".

In this way, the global box office "before sunrise" has reached 85 million US dollars. This compares with the cost of 2.5 million. It is even more commendable. In particular, Columbia Pictures has its own distribution network all over the world. So they don’t need to divide a portion of their interests. Hand over to the local distribution company for distribution work. This makes Columbia Pictures another profit.

This is the role of the issuing department. Many small distribution companies do not have a network overseas. When delivering works overseas for distribution, they often have to hand over about 80% of the box office dividends to the local distribution company. They can only get a pitiful small portion. That’s why people say. Only the real large film companies will calculate the overseas box office. Most small companies are already laughing at overseas distribution. Their hope for overseas distribution is not to pay dividends, but to expand their influence. For the future To pave the way for growth.

"Before sunrise" once again realized the feat of Hugo with a small and broad feat. And it also created an incredible record. Since "Scent of a Woman". All of Hugo's works have achieved box office profits-note. Not included Videotape. Only the box office has achieved profitability. This is also the best footnote to the current Hugo box office appeal:

Even if it is a remote art movie, the box office has abruptly reached an incredible 85 million.

In the last year, there was a turmoil against Hugo’s remuneration issue. With the appearance of each work, the desire of major film companies for Hugo will only become stronger and stronger. In the "20 million remuneration" Complete victory. Then there is a low-key victory "before sunrise". These two heavy weights are enough to become the first person in Hollywood today.

At the end of the 19uu year. That is, 18 months after the end of the screening "before sunrise", a media released a set of statistics. It was very interesting. But it did not attract much attention.

After being put into the video tape market "before sunrise", it has created nearly three million dollars in profits in just one year. Although this profit has to be shared with the video rental store, it is a pure profit. That is, in addition to the box office Additional income. This income actually exceeds the cost of "before sunrise". It is really an amazing performance~www.readwn.com~ From here, we can see the popularity of "before sunrise" among certain people. And rely on the widespread dissemination of video tapes. A large number of fans have accumulated.

However, although the profit of 3 million US dollars is a lot compared to "before sunrise", it is a small part of the entire video tape rental market. So it did not trigger much discussion. It’s just that those who are interested can still perceive it. The work "Before Sunrise" is not obvious. It has made so much money for Columbia Pictures. It is really a typical representative of making a fortune in a muffled voice.

Columbia Pictures made a good deal with a million dollars.

From 2.5 million to 85 million. "Before sunrise" has achieved outstanding results that many people applaud; but from another perspective, Colin Mailer finally ushered in what he dreamed of Opportunity to fight back. So, in an instant, the "New York Post" couldn't wait to increase the entire suppression force. Because this was the first time the "New York Post" officially confronted Hugo. Really can gain the upper hand.

Even if the so-called "real meaning" seems to have to be quoted. But it is undeniable that this time Colin finally found a good opportunity. He will never miss it. . ).