Talented Young Lady

Mr. Guo talked to me for more than an hour.

It took him about ten years to build his own brand.

Mr. Guo said some scattered, mostly some emotion, occasionally mixed with a few lessons to Guo Dexing.

I summed up his meaning in my heart.

Probably, to be a brand, quality is indeed the most important, but it is also the least important, because quality is only the guarantee and foundation. A brand needs the recognition of the public, and to achieve high-end brand with high price, it needs more recognition.

Among them, not only to promote, more important is the design of style.

A good brand, will have its own designers, the design of the style is popular, the public's word-of-mouth, coupled with continuous promotion, continuous cultivation of the market, in order to make the brand based.

And general manager Guo, can not find a good designer, there is no good promotion channel.

According to Guo Dexing's murmur, even if you make a brand, it's also a Shanzhai

General manager Guo glared at Guo Dexing again and sent off the guests with tea.

After coming out of the factory, Guo Dexing took me to a farmhouse in Huzhou to eat roast goats.

This place is located on the edge of Taihu Lake, with three rows of green brick and blue tile bungalows. It is very simple and rural.

However, the sheep were kept in the green grass by the lake. The charcoal was burned by the boss himself, and a few pinecones were thrown into it.

When the sheep are half baked, the smell comes out.

And along with the fragrance ring, there is Guo Dexing's mobile phone.

Lu Lingguang called him.

At that time, Guo Dexing was turning over and baking the sheep, while choking on the fire, he called out to the phone: "who? Lu Lingguang? I don't know that! "

I was sitting next to me with a glass of water, and I almost laughed over it.

I heard Guo Dexing calling, "hello? Who the hell are you? Speak! Why is it silent? "

He thought to himself that Lu Lingguang must have been bent to death.

Whoa ha ha ha, you stinky boy, you really think, but everyone should know your Lu family and who you are Lu Lingguang?!

Unfortunately, Guo Dexing put down the sheep without two words, holding the mobile phone in both hands, and said with flattery: "ah, you are Xiaogu's friend, ah, fund company, I know, I know, very rich and rich! Can you lend me money? I can pay interest! "

I glared at Guo Dexing.

Can you give me a long face!

Guo Dexing did not see my face at all. He nodded and laughed happily: "yes, the project can be seen at any time. Will we go to Hangzhou tomorrow? sure! Xiao Gu? Xiao Gu's business has been finished. Of course, we can go together! I'll take her with me, and I can go in the afternoon! "

I glared into a goldfish's eye.

When Guo Dexing finished, I snorted heavily to express dissatisfaction.

Unfortunately, Guo Dexing was overjoyed and didn't notice my dissatisfaction at all. After putting down the phone, he said to me with a smile: "Oh, Xiaoqing, you are really my great noble. Don't worry. If you want to succeed this time, my brother will never forget you!"

I couldn't help but snorted again: "I haven't seen this side. How do you know it will be?"

Guo Dexing pointed to his head and said with a smile, "the sixth sense, the sixth sense!"

I stare at him in disbelief.

After Guo Dexing laughed a few times, the joy on his face faded. He said, "it's better to have hope than to have no hope at all. There's darkness in front of him..."

Guo Dexing said with a self mocking smile, "my father didn't say me wrong. I really had a fever in my head. I didn't want to go into it. Originally, we made money by selling land and cooperating with others. But my heart was big, and I was jealous when I saw the big head earned by others. I thought that after I had been with you for so long, I understood everything I should understand. I wanted to do it myself and make a lot of money myself Head, but ah, this matter, is looking at others to do it easily, until you do it yourself, then you know it's not like that! To tell you the truth, if I can't find the money again, if I don't want to lose all my money, I can only sell the project at a low price. If I can recover a little bit, I will return the money that my wife and brother borrowed from the outside. "

"Borrowed money?" I don't understand.

"Yes, the project was so large that the land fund alone would cost hundreds of millions. At that time, the policy was not so tight. The bank lent half of the money, but we did not spare enough for the remaining half. Therefore, we asked someone to borrow some high interest private loans at that time." Guo Dexing said with a wry smile: "now that the project is not completed, we will lose our own money, but how can we find a way to repay the borrowed money? Before I came back this time, someone came to me and said it was 20 million yuan to take the plate. If I really can't find any more money, I can only sell it at such a low price."

"However, even if it is not built, the land fund should always be taken down!" I still don't understand.

This land is so expensive, the above buildings do not say, if the transfer of land, should be able to return the land money ah.

Guo Dexing gave a bitter smile, opened his mouth and hesitated. Finally, he said, "it's not clear for a while. I can only say that there is something wrong with our land. Therefore, it is impossible to transfer the original price at this time. If Mr. Lu can't do it here, I can only accept the conditions of that family. At any rate, 20 million yuan can pay off the debt."I, er, thought that you just told me that there was a 30 million less project fund at the beginning.

But it's not the project money at all.

Guo Dexing turned back and went on to roast the sheep and said, "I, now I'm going to earn several times more. If I can get some money, I can pay the first project money, build the building and close the roof. Not only can I start selling the house, but also the bank will lend me money freely. By then, I will be relaxed. Do you know how much the house price in Hangzhou is? Now, all the better buildings have reached more than 10000. Although my property is not the most bustling place in the city, it is close to the West Lake. There are many villas, schools, universities, high schools, junior high schools, and the best schools are next to me. I estimate that the opening price can be set at tens of thousands. I don't want more now. It's enough to earn one or two thousand yuan per square meter! "

One thousand or two thousand per square meter?

I looked at him in surprise.

My house in Shencheng has gone up more than that in the past two years!

Guo Dexing tore a piece of meat to see, ready to pass it to me, a look back to see my face, said with a smile: "how?"

"Can you only earn 1000 to 2000 per square meter?" I asked.

"Don't believe it?" Guo Dexing handed me the meat in his hand and said, "yes, I don't believe it, but I can only earn so much money. You see, the land fund is increasing day by day, so it can be accounted for The floor cost of a square meter is 3000 yuan faster, and then there are construction engineering costs, labor costs, taxes and miscellaneous fees. If you calculate them at random, the cost of a square meter will be 5000 or 6000. Listen, there should be more than 4000 profits, right? You don't think this is the cost, there is the biggest cost, is the cost of capital! You see, I told you first, how much money is needed for a land fund alone? Not to mention those project funds, most of these money are borrowed, borrowed from banks and private enterprises. It takes two years to build a real estate, but three to five years later. Even if it is a bank loan with the lowest interest rate, the interest rate will be nearly 30% in these three years. What's more, if it's a private loan, the interest rate will be higher! I have heard in Hangzhou that there is a kind of fund company that provides enterprise loans, but the interest rate is very high, at least 20% a year. That's what Mr. Lu is like? "