How to judge the lack of characteristics? At the beginning of mineral water, we all competed to boast about the amount of trace elements in our water and how to use advanced production lines. We can't see or feel these selling points. What's more, if we all like this, advertising is not characteristic.

It's characteristic to say what everyone didn't say, but it's worth saying. It shows that the more we face a large number of similar products, the more important brand identification is. Every company has its own name, if we regard each company as a big commodity. Then, in the department store retail industry, there are many similarities between the homogenization of major shopping malls and the purified water market.

The first and third floors of the beauty mall are counters for beauty clothing brands. Compared with the "Grand View Garden" commercial city, "big west gate" department store and "Causeway Bay" shopping center, the beauty mall is a small mall! Beauty mall is one of the Lin family's industries. It has only five floors. The other two floors are rented to other businesses. The fourth floor mainly sells shoes. The fifth floor is a western restaurant with music and coffee.

From the perspective of the layout and decoration of the beauty mall, Lin Xi'er has obviously invested a lot of money. There are ladder elevators and sightseeing elevators. There are also enough space for the rest area in the mall. There are coffee and snacks for female consumers to have a rest.

No matter the layout of the decoration, all the details are very humanized, which shows the unique thinking of the business owners, as well as the considerate care for the female consumers.

I took Xing min from the first floor to the third floor. I imagined myself as a young female customer. I looked at everything around me from a female point of view, including the service of the salesperson. If you look at the problem from another angle, maybe you will find something unexpected!

It is said that there is a male advertising maniac in Japan. In order to write a good copy about sanitary napkins, that guy bought several bathrooms, poured pure water into the bathrooms, and then put them on himself. He continued to experience for a week!

I'm really worried that after a week, his two strands will be covered with prickly heat!

I don't know if he wrote a shocking copy in the end, but I really admire his professionalism! Because I can't! What I can't do and what others can do is admirable, isn't it?

Xing Min has been following me silently. The noteworthy detail is that her hand is always held with mine. I will hold her hand when I get off the bus, and she will hold mine when I enter the beauty mall.

Hand in hand, we strolled around the counters one by one, just like lovers! This is also good, so as not to be mistaken by those saleswomen for me to be a pervert when shopping at the lingerie counter!

Because the customers who appear in the beauty mall are mostly female friends!

But, hand in hand such a detail, soon brought me unexpected surprise! That's the inspiration I haven't seen for a long time! And the person who inspired me was Xing min, holding hands with this little detail.

The little sun in my heart is getting brighter and brighter. The sun penetrates the fog around the mountains, and the beautiful scenery of the mountains is revealed little by little

My thoughts became clearer and clearer. I suppressed my surprise. I was afraid to laugh and scare away my inspiration. I waited for it to come near quietly. I looked up at the mountain in the clouds devoutly. I longed to see its beautiful and proud panorama

At first, my hand was passive, but now I have taken the initiative. In turn, I took the initiative to hold Xing min's little hand. Because of my inner excitement, I even hold it very hard!

We went from the third floor to the first floor, and then we went out of the beauty mall.

Standing under the bus stop sign, I let Xing min go. After all, it's brother and sister. Incest is shameful! And the palms of each other are sweating!

We looked at each other and looked away from each other, which was not very interesting

The bus Xing min was going to get on came far away. The car stopped and the door opened.

I said, "be careful on the way! Min'er

Xing min gave a sound, raised his face to me with a smile and said, "brother! Be careful, too

Then she bowed her head and walked to the car door. There were a lot of people on the bus. Xing min was waiting behind. She was the kind of polite girl who never cut in line.

The train I was waiting for had not come yet. I stood in the same place, looking at her petite back

Just when it was her turn to get on the bus, she suddenly turned around and ran back to me

I looked at her in surprise. She ran up to me

I said, "what's the matter..."

Before I could speak, she suddenly stood on tiptoe and closed my mouth with her little lips

I was stunned. My heart beat and I looked at her with wide eyes

Before I could react, she had already turned around and ran away. By the time I reacted, she had already got into the bus, and the bus drove out slowly

I was still in the same place, my heart beating fast

Weekend night is a carnival night for office workers. They come out from the office, from the company and from the major office buildings. Free from the pressure of work, free from the pressure of the boss, free from the complex interpersonal relationshipThe night in the metropolis is always provocative, full of glamour and the strong smell of alcohol and tobacco. The nightclubs, the places where the young white-collar workers often visit, are the places where the young white-collar workers often visit. There can wake up the numb heart, can also indulge the soul. The complex core of the city is exposed there.

They use alcohol to catalyze their emotions, they haunt every corner of the nightclub, they wander between "Bali" and "little bee", they ask them for joy

Yes! The night in the city is like a banshee in the sea, tempting people to go deep into it with enchanting songs

And I can't go anywhere.

After coming back from the beauty store, I ate a bowl of rice with green pepper and fried meat in the small restaurant on the street, and I stayed in the rental house all the time. I have been carefully taking care of the inspiration from the beauty mall, for fear that she will leave because of my poor hospitality!

I stood by the window smoking for a while and decided to start writing

I turned on the computer and opened the document of the Normandy invasion. I rubbed my hands. Before my finger touched the keyboard, my mobile phone started to cry

I frowned. I didn't want to answer the phone, even if it was from the White House! And your mobile phone is always in you don't want to answer the phone when desperately call!

Damn call!

I grabbed the phone, took a look at the phone number on the screen, pressed the answer button, and yelled at the end of the phone.

"If you have something to do, play it quickly! Nothing to do I said.

The other end of the cell phone doesn't care. Hao Jiancai won't take care of my mood!

"Boy He said at the end of his cell phone, "I guess you are not stood up by any girl, it must be" dystocia! " What he said is jargon, dystocia is lack of inspiration, unable to write!

I laughed wildly and yelled to my mobile phone, "Mr. Gu, I'm so handsome, which girl is so tasteless!"

Shuai, what's the use of Shuai? Shuai doesn't want to be eaten in the end! Another handsome face, can you use it as a credit card?

"Where is it?" Hao Jian didn't fight me this time. He was short and direct.

"I'm staying at home!" I said, clip the mobile phone between the ear and shoulder, draw out a cigarette, light it, smile, and then say, "you're right, it's really difficult to give birth! But the child is coming out

"Some of my friends and I are going to ask if you want to come?" Hao Jian said on the other end of the mobile phone.

One of the reasons why I admire Hao Jian is that he never forces others to do things. He will tell you where to go, what to do, what to do, and whether to go or not. He is a man who has ideas in his work and opinions in his life!

"I'm afraid I can't go," I said. "I'm afraid of distraction. You know, inspiration is like a bold woman. Once she leaves, she won't look back." I held my cell phone in my hand and added, "have a good time!"

"All right!" Hao Jian said on the other end of the mobile phone, "I hope you can have a natural birth. Don't always have a caesarean section! And don't give birth to a freak with cleft nose and lip

"Nonsense I scolded him and said, "she's absolutely complete, and she's alive and kicking!"

"Good! Do you have enough milk? Do you want to contact a nanny for you? "

"Don't worry!" I said with a bad smile, "if I need a wet nurse, I will find it myself. I don't know how many girls are willing to be a free wet nurse for my children!"

Speaking of this, I suddenly thought of a thing, I then said: "are you free tomorrow night? I promised to have a drink with a friend in the office. I mentioned you and said you're a ghost. He's very interested in meeting you! "

"Yes? It seems that I have a long reputation! " Hao Jian said with a cheap smile at the end of his mobile phone, "wait a minute! I'll show my secretary my schedule... "

"Damn it I scolded him and said, "return the secretary? You should be praised if you can find a serious girl! "

I always hope Hao Jian can find a fixed girlfriend, and the wound in the past should heal. He is two years older than me, and he will be twenty-six this year. It's time to consider a candidate for marriage! But this guy is not in a hurry, as if he is only 18 years old forever, and marriage is a matter of the future! He still plays with him!

"I said if you could be more serious," Hao Jian said in a very serious tone on the other end of the mobile phone. "Can you talk about marriage without opening your mouth? Stop writing advertisements and become a matchmaker! I don't know that the older a man is, the more valuable he is! "Ah?"

I sighed: "look at you pretending not to be serious, I can only pretend to be serious!"

"That's quite impressive. I like your honest attitude!" Hao Jian said on his mobile phone, "speaking of this, I want to tell you good and bad news!"

"Don't play word games with me!" I said, "what's good and bad news? Did you say that? Is there anything so contradictory? Why don't you say you met a coquettish and serious woman yesterday? "

"Boy," he said, "you don't understand! There are so many women who are coquettish and serious! It's serious on the surface, but it's coquettish in the heart! "

"You're talking about yourself!" I said with a smile, "don't talk nonsense! Report your good and bad news quickly"What I say is good for me and bad for you, understand?" Hao Jian said, "do you want to listen well or badly first?"

"Listen to the bad first!" I said, "when I eat eggs, I eat yolk first and then protein!"

"Good! It's very orderly! " Hao Jian gave a strange smile, and then said, "the bad news is that tomorrow night I will point to a woman in the street, and you should go up and ask about her cup! The good news is that I've got the welcome lady! Do you remember the girl named Chen Shufen

"No! Don't fool me I exclaimed, "identification! Ask for the truth

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