Time Travel: 2014

Lin Hui felt that the game "FLAPPY BIRD" was the final touch.

Although it is still unclear what kind of results this game can achieve.

But Lin Hui is still very confident.

After all, the cumulative downloads of this game in its previous life exceeded 50 million.

Lin Hui believes in the potential of the game.

And from the current point of view, except for some previous disagreements with several promotion companies on publicity strategies.

The rest went smoothly.

All kinds of publicity are also carried out in an orderly manner.

Lin Hui believes that he will soon be able to make a lot of money through this game.

…

However, things seemed to have changed this time.

What Lin Hui didn't expect was.

Qier and Zhalang started their promotion after they learned through unknown channels that Lin Hui also invested a large amount of money in publicity overseas.

Invariably, the focus of publicity and promotion was on the point that "this game is popular abroad".

Although it is highly likely that this game will become popular abroad.

But so far, this newly launched game has not become popular overseas at all.

despite this.

It does not affect these promotion companies to take advantage of the information gap between inside and outside the wall for publicity.

Directly launch a large-scale promotion with a banner similar to "The overseas hit mini-game "FLAPPY BIRD" is launched in domestic app stores".

Even Lin Hui himself received push notifications like this on a certain point of interest.

Although our bank is not for promotion.

But Lin Hui still has basic judgment.

It has to be said that this kind of publicity strategy is easy to work.

Even because some players have a complex that "foreign monks can chant sutras".

This kind of publicity may even be more effective than the "reverse publicity" originally envisioned by Lin Hui.

Although the publicity effect is better.

But Lin Hui was somewhat dissatisfied with this kind of publicity strategy.

Isn’t this kind of consumption sentiment/consumer complex?

To a certain extent, what is the difference between describing a fact that did not happen as a fait accompli and an act of deception?

(However, this almost fraudulent propaganda method has always been effective.

Even in the next few years, won't there still be a market for various "Ins hot styles" and "Japanese/Korean hot styles"? )

Although Lin Hui knew that the influence of the two giants coupled with such a publicity strategy would be a great help for the promotion of his new game in the country.

But Lin Hui disdained this.

Although he likes money, it does not mean that he is bad at money.

Gentlemen love fortune, in a proper way.

It’s okay to make money by relying on groundless publicity and consuming Chinese people’s sentiments/complexes.

But in this case, free is no longer possible.

Lin Hui had considered it before. If it was free, it would be a lot of trouble.

Price cuts are also unrealistic.

At this stage in the domestic AppStore, 6 yuan is already the lowest price among paid apps.

Still, there's no room for maneuver.

Lin Hui suddenly thought of "limited exemption".

Although "limited exemption" and "free" have similar meanings in some scenarios.

But "limited free" does not mean "free forever" after all.

Limited exemption is more flexible than permanent free, so "limited exemption" has become a routine operation in software/game operations to increase popularity.

There are countless cases every day in the AppStore where apps that were originally paid are suddenly restricted and free of charge.

Lin Hui used his personal developer backend to set the game "FLAPPY BIRD" in the domestic App Store to be free for 24 hours.

This operation was approved by the AppStore.

Although this move is almost equivalent to saying goodbye to 40% to 55% of domestic income,

But Lin Hui doesn't mind, this is my hometown.