Game development begins with destroying Girls' Frontline.

[Pay attention! The activation of the Earth Engine has caused drastic climate change. Once-prosperous cities are now covered in ice and snow. How can we save this world?]

Almost every one of these short videos has over a million, or even tens of millions, of views.

This is why Zhou Shenlin felt that there were many people around him who knew about the game.

They didn't play games, let alone buy them.

But The Wandering Earth: Home has already taken the first step, putting in the flint, and next...

Just let the bullets fly for a while.

Chapter 185 Why Did You Back Down First?

Every year when the Spring Festival is approaching.

Spark will gently shut off the engine and gradually slow down before the end of the year.

Until the holiday.

It was restarted the following year.

However, this year, before the Lunar New Year, this engine not only did not slow down, but instead began to accelerate.

This year has brought two major changes for Xinghuo.

This is destined to be an extremely busy Spring Festival.

First and foremost is the New Year's carnival.

Last year's Spark New Year's Greeting Festival was a global sensation.

It serves as a dual communication channel for Xinghuo, both externally and internally.

Besides Spark's own platform, there are other video websites such as Bilibili, Niconico, YouTube, and a whole host of others.

Even on Twitter, Spark made arrangements to broadcast the event.

In addition, the New Year Carnival serves as the first major promotional event of 2019.

The investment of resources and manpower is also greater than last year.

At last.

There's another change to this year's New Year's Carnival.

That means that in addition to Spark itself, more platform partners have joined in.

It's not just the program, but also the related events.

Last year, Xinghuo made a fortune through its New Year's activities.

This year, even before the New Year celebrations began, a large number of manufacturers were already looking for Spark, hoping to join the project.

Faced with these requests.

Spark, having already established a platform, naturally had to comply.

However, as more and more manufacturers plan to participate in the event, Lin Li must also consider the market's capacity.

Spark already has enough games of its own.

Now there's a whole host of other things to add, with every game having to run events at the same time, putting immense pressure on players to spend money.

If not handled properly, it might even have the opposite effect.

Fortunately, China's internet industry is large enough.

By 2019, the problems you're facing have basically been encountered by people before you.

Solutions were also provided.

For Spark, since it involves the entire platform, it's not about exhausting resources for sustainable development.

There is only one way: increase demand.

Turn the New Year's carnival into a large-scale event like Singles' Day (11).

Water is stored at both the front and back.

Consuming things is very interesting.

Just like when you go to the supermarket, you often end up with things in your shopping basket that you didn't initially plan to buy.

The same applies to shopping festivals.

To achieve this effect, this year's carnival adopted a 1+N model.

The number 1 refers to a core group, namely the Bonfire Workshop, which is responsible for ensuring the main body of the New Year's Carnival.

In other words, the program can guarantee high-quality operation.

The "N" is composed of personnel drawn from a large number of companies, including NetEase, Kuro, Manju, and miHoYo.

What they need to do is cooperate with the Spark platform to develop marketing activities together, and each game will also produce a program. As for whether this program will be included in the main program or in the behind-the-scenes footage...

That depends on the quality of the program.

To ensure the effectiveness of the event.

They have been working overtime for a long time now.

of course.

At this time, they are not the only ones working overtime.

The project team for the Spark New Year Carnival is working overtime.

The team behind Bilibili's New Year's Festival is also working overtime.

They are also very motivated this year.

Since Chen Rui decided to target Xinghuo's New Year Carnival this year.

The budget for visiting relatives and friends has been increasing rapidly.

For the team organizing the New Year's Festival, it had been years since they had fought such a lucrative battle.

With the money in place, the morale of the Bilibili operations team soared.

However, compared to those below, their morale is soaring.

People on Bilibili.

Or to put it more bluntly.

Chen Rui himself fell into a strange gambler's syndrome.

After he threw his bet on the table.

He began to regret it.

During this period, I have been constantly communicating with the New Year's greeting team.

Do you really have any confidence?

"We must achieve results. We don't have to beat Xinghuo, but we can't afford to lose."

"What about marketing and promotion? Won't the investment in marketing and promotion be too large?"

This is a situation where they invest resources while claiming they want to start something new.

On the one hand, the fear of being ultimately eliminated by Spark also made Bilibili's executives very tired.

The person in charge of the New Year's greeting ceremony was originally very confident.

What can I do?

The boss asked three times a day.

I also need to check the project progress in detail from time to time.

Who can bear this?

Finally, he couldn't take it anymore and, after reporting his work to Chen Rui, he...

A suggestion was made.

"How about you ask Mr. Lin if we two companies could merge?"

This suggestion was made out of desperation.

He was also angry, and his gist was, "You're such a coward, you might as well just surrender."

who knows.

Chen Rui actually found it to make sense after listening to it.

"Games and anime are not inherently opposites; they are an integral part of each other."

So he actually made a phone call to Lin Li.

I hope we can integrate Bilibili's New Year's Festival and Xinghuo's Carnival.

Anyway, Spark's Carnival will also be available on Bilibili.

Why not do it together in a main venue and branch venues?

From Bilibili's perspective, this is a good thing where 1+1 is greater than 2.

So Chen Rui excitedly called Lin Li.

After hearing this suggestion, Lin Li...

I almost couldn't resist.

If it were two years ago, in 16, he might have considered it.

At that time, Xinghuo's main influence was still within China.

But now, Xinghuo has become a company targeting the global market, and Chen Rui can still make this call.

This is enough to show that Chen Rui didn't understand what Xinghuo needed at all.

Therefore, Lin Li directly rejected the proposal.

However, considering that Bilibili is also one of Spark's partners.

Therefore, Lin Li's refusal was relatively tactful.

"It's definitely not going to work this year. Next year, we'll take the lead in organizing a Spark Animation Carnival and stagger the dates so they don't all fall during the Chinese New Year."

"Wouldn't it be even better if we set up a grand stage that unites anime and manga fans worldwide and had it broadcast on Bilibili?"

"With our connections in Japan, we can not only create derivative works, but also organize collaborations with animation companies."

When Lin Li said this, he wasn't just making things up.

In fact, Spark Entertainment is indeed studying whether to create a festival primarily based on animation.

Given Spark's current influence, if they wanted to, they really could.

If this were to actually happen, Bilibili, as a domestic broadcasting channel, would actually save money compared to the current model of producing programs independently, without necessarily resulting in a significantly worse outcome.

All we need is to secure the exclusive domestic broadcasting rights for Xinghuo.

pity.

Chen Rui listened to Lin Li's suggestion but didn't think about it carefully at all.

"Hey kid, I was just making a suggestion. If you don't agree, you don't disagree. Why are you making fun of me?"

He said it was just for fun.

Chen Rui hung up the phone immediately.

After that, he never mentioned the things he had done with Xinghuo again.

However, people are now placing even greater emphasis on their own family's New Year's greetings and ancestral worship ceremonies.

Chapter 186 The Birth of a Sparkling Stone

2 month 2 day.

There are still two days until the Spring Festival.