Game development begins with destroying Girls' Frontline.

But didn't he release Wang Chengxin first?

Moreover, no non-compete compensation was given when the contract was released.

Therefore, when other people were subsequently poached, HR assumed that no non-compete agreements had been activated.

of course.

That's definitely not how you say it.

So Steve changed his wording.

"Didn't they say they wanted to reduce the operating costs of the China branch? That's why no one here signed up..."

Steve said that.

Eric Nathan was speechless.

After discussing it for a long time, the two came to the conclusion that EPIC could not do anything except watch.

It can only be impotent rage.

However, Tencent Games stepped forward.

WEGAME made a high-profile announcement that it had secured the PC exclusive publishing rights for the game "Monkey King: Hero Is Back," in an attempt to divert players' attention from "The Wandering Earth."

To be honest, Tencent Games went to great lengths to acquire this copyright.

Just one month after the game and movie "The Wandering Earth" became huge hits, a collaboration was reached and the publicity and distribution were completed.

Lin Li was even moved by the penguin.

I specifically gave this Weibo post a thumbs up.

As expected of the world's number one game company, they truly haven't forgotten their original intentions and always remember to cause trouble for Spark.

Chapter 213 Brief Clash

Along with "Monkey King: Hero Is Back", the domestic exclusive rights to "Anthem" were also officially announced.

Do you think these two news items have any impact?

Yes, there are.

The former, due to the dual success of the movie and game "The Wandering Earth," has now become a trend in China, with movies and games combined.

However, releasing a game in sync with a movie requires planning.

Whether it's Tencent or other domestic manufacturers.

That's clearly impossible.

Fortunately, after searching around, Penguin found the game "Monkey King: Hero Is Back".

Therefore, in the current capital market, everyone is quite satisfied with Penguin's move, which can be seen from the upward trend of Penguin's stock price on the day of the announcement.

In addition, Anthem's domestic exclusivity is definitely big news.

Tencent went through a lot of trouble to get the license for Anthem.

The publicity and distribution also followed the global release plan for Anthem.

The amount of publicity and promotion resources invested is very large.

This is partly due to Anthem's international reputation, and partly due to its built-in "microtransaction" system.

Penguin isn't familiar with making games.

I'm very familiar with "micro-transactions".

Because of this system, Ma Xiaocai persuaded Ma Huateng to invest tens of millions to obtain the exclusive sales rights for "Hymn" in China.

When "Hymn" was first released.

It has a very good reputation in China.

The first promotional video for Tencent garnered over three million views in just one day.

The comments are mostly positive.

It's a single-player game after all.

It evokes a scene reminiscent of the spectacular simultaneous release of Monster Hunter: World by Tencent in a previous life.

anyway.

After all, Tencent has brought a top-tier overseas masterpiece to China.

Moreover, it was launched simultaneously worldwide.

However, with the finalization of Penguin's promotional materials.

Unsurprisingly, the reputation is positive.

An accident occurred.

On one hand, Tencent released a pre-order version of Anthem.

In addition to the regular version.

There is also a super deluxe version priced at 698 yuan.

This version includes some of the in-game purchases from the base game Anthem, as well as the right to enter the game a week early.

The former is perfectly acceptable.

Anthem already has in-game currency, and you can sell it by stacking up the in-game currency, which won't affect ordinary players.

But the latter.

That's a bit outrageous.

It's worth noting that this privilege of traveling overseas a week in advance is available to any Origin Premium member on PC.

Compare the two phases.

Penguins eat rather unsightly.

Moreover, this super deluxe edition also revealed some things, such as the fact that the in-app purchase price of Anthem in the Chinese server is more expensive than that in the foreign server.

To be honest, this action is even more unethical.

To know.

The overseas version of Anthem is not unavailable to domestic players.

Both EPIC and EA's Rotten Orange are available.

Domestic players can also directly purchase the overseas version; the only problem is that they can't directly connect to the server.

But if you play it like that...

That would be incredibly corrupt.

Second.

Aside from the issues with game releases.

When promoting their products, Tencent often tries to piggyback on Xinghuo's success.

what

"How can a platform call itself a top-tier gaming platform if it doesn't have world-class AAA titles?"

"Anthem, your first top-tier global AAA title."

"Why did WEGAME acquire Anthem? Look at Tencent's global strategy."

"Is Tencent starting to exert its strength? The platform war continues."

This kind of competitive publicity.

This angered many of Xinghuo's fans. They said, "You can promote it, but what's the point of constantly dissing people?"

However, although Tencent's marketing campaign was very targeted.

But the results were quite good.

More than 17 copies were pre-sold before the server opened, and more than one million reservations were made.

The reason we were able to achieve this result is...

Besides Tencent's own marketing and promotion, Spark's contribution to cultivating the domestic single-player game market in this timeline is also included.

Cultivating the market is the most difficult part.

To give a simple example, after Black Myth, the domestic single-player game market has improved by at least several levels. If other works in the future can achieve even half the quality of Black Myth, that would be great.

Then you can enjoy this benefit.

Of course, from Tencent's perspective, the success of Anthem's marketing and distribution was entirely due to their own brilliant and skillful actions.

During this period, Ma Xiao was riding high.

Influenced by "Anthem" and "Monkey King: Hero Is Back", Tencent's stock price has been rising for many days.

at the same time.

What new developments has the Spark platform made at this time?

The answer is absolutely not.

On the Spark platform, the only game launched at the same time as Anthem was called Invisible Guardian.

Therefore, when the media reports on it...

It wasn't mentioned at all.

The general understanding of Xinghuo's actions is that after the major battle in February, Xinghuo needs to rest and recuperate.

That theory makes sense.

After all, Xinghuo really went all out in February.

Of course, Xinghuo is not entirely without a response.

For example, on Weibo.

Lin Li then spoke, saying that the game "Invisible Guardian" was good and very fun.

Under this comment.

Someone asked Lin Li.

"How does it compare to the Anthem?"

Even the person who asked the question probably didn't expect Lin Li to reply.

"More fun than hymns."

As soon as this statement was made, countless media outlets and gamers flocked to the scene.

Almost instantly.

The Invisible Guardian became a hit.

Everyone felt that Lin Li was being stubborn this time, wasn't he just lying through his teeth?

Even the official Weibo account of "The Invisible Guardian" responded to numerous comments.

Mr. Lin, you flatter me. I am not as good as you.

Many media outlets also published and reprinted this story.

There were sarcastic comments.

They mocked Lin Li, blatantly lied, and were so enraged that they were trying to promote their own platform.

Some say Lin Li has ruined his reputation in his later years, although Lin Li himself doesn't know how a young man not yet 30 could ruin his reputation in his later years.

Some tried to save face for Lin Li.

To say that Lin Li is merely expressing his personal perception is incorrect; everyone has a different definition of a game.

Anyway.

Whether it's mockery or an attempt to save face.