Game development begins with destroying Girls' Frontline.

They'll only look into something if others are discussing it.

Of course, there are also those who simply didn't know about it before, or who just got into it recently.

In short.

This "lingering effect" of marketing will continue for quite some time.

Shinya Takahashi.

He was one of those swept away by the lingering aftertaste.

Shinya Takahashi

He joined Nintendo in 1989.

The first game was "Jet 64," although the name is now unfamiliar to most players.

But back then...

Jet Ski 64 is a critically acclaimed game with cumulative sales of 200 million copies.

He later served as the motion capture director for The Legend of Zelda: Ocarina of Time.

July 2015.

Nintendo merged EAD and SPD into a single research and development department.

That is, "Nintendo Entertainment Planning and Development Department".

The head of this department is Shinya Takahashi.

Of course, in his previous life, compared to Takahashi Shinya, the head of the planning and development department, he had another identity.

The identity of the producer of Animal Crossing: New Horizons.

On the contrary, it is more familiar.

During the Spark Carnival.

Shinya Takahashi didn't have much contact with him because his job was quite demanding. In addition to managing an entire department, he was also responsible for game development.

Moreover, like many older producers.

He rarely goes out into the gaming world; at most, he plays the most popular games or games similar to his own.

More time.

It was spent on his own projects.

Therefore, he didn't really have much of an awareness of the Spark Carnival.

Even Nintendo's CEO went.

So, how did Shinya Takahashi learn about the Spark Carnival?

answer.

It's his daughter, who's starting high school this year.

Shin Takahashi also cares deeply about his precious daughter.

but.

As we all know, high school is a peak period for rebellion.

In addition, Shinya Takahashi was very busy with work, and by the time he realized it, he and his daughter hadn't talked for a long time.

therefore.

When his beloved daughter was eating, she took the initiative to chat with Shinya Takahashi.

Shinya Takahashi was also very excited.

However, with the daughter's first words...

Shinya Takahashi really didn't know what expression to use to face it.

Do you know Lin Li?

"Lin Li?"

"That's the boss of Xinghuo, Dad. Aren't you in the game business? You should know him, right?"

"Huh? Yeah, we do know each other, so what?"

"Could you help me get his autograph?!"

"what!?"

Shinya Takahashi had thought his daughter might be a fan of celebrities, but no, say it again, whose autograph do you want?

"Lin Li is the president of Xinghuo."

"Can't you get it?"

"It's not that we can't get it."

to be frank.

Until today.

Shinya Takahashi still didn't understand.

He didn't even understand why his daughter knew Lin Li, since the other party wasn't a celebrity, or even Japanese.

Then, he heard his daughter say something that shocked him.

That is.

Lin Li became quite famous at his daughter's high school.

The reason is that Lin Li's figure frequently appears in television broadcasts and online clips of the Spark Carnival.

"Bill Gates, Musk, Lin Li..."

These three people are actually being compared together?!

Shinya Takahashi felt like his brain was a little slow to process what was happening.

Chapter 291 Popularity

To understand his daughter's preferences, Shinya Takahashi watched carnival-related videos all night yesterday.

then.

He quickly grasped the general idea.

The most popular video on Douyin is the Spark Carnival.

This is neither a game showcase nor a new game demo.

Instead, they stood at the carnival venue interacting with Japanese players, chatting, discussing games, and taking photos, completely without airs.

In China.

This might not be considered anything special, at most it could be described as being approachable?

But in Japan.

This was quite a shock to Japanese gamers, and even to ordinary people.

Lin Li!

That's the boss of FGO!

In addition, Lin Li has a refreshing and handsome appearance, as well as his height.

Even Lin Li himself probably didn't expect this.

Because the Spark event was held in Japan the night before, the carnival in Japan the following day had such a huge impact.

In current Japanese social circles.

There are many photos of cosplayers and Lin Li, as well as autographs circulating online.

Also.

He also saw media reports specifically about Lin Li's rising popularity in Japan.

There's a sentence in it.

It left a deep impression on Shinya Takahashi.

Bill Gates' products are software, so those who like Bill Gates are mostly programmers or IT professionals.

Musk's products are rockets and cars, so his fans are technology enthusiasts and car lovers.

Hideo Kojima's products are single-player games, so his fans are gamers, specifically console gamers.

And standing tall.

His products are games, specifically anime-themed games, and are available on both mobile and PC platforms, giving him a wider product range.

therefore.

Lin Li's fans are also gamers.

But what emerges is a younger, more vibrant community.

In addition, Lin Li is young, handsome, rich, and has no airs.

It naturally gained popularity among young people.

This media analysis has hit the nail on the head, but it's not the absolute answer.

Linli's popularity.

It was actually accumulated little by little.

It is also because of Xinghuo's growing influence in Japan that related information has spread throughout Japan.

It appears in the mouths of voice actors, in various popular variety shows, and on the Twitter accounts of major celebrities.

Until this carnival.

Quantitative change leads to qualitative change.

That's why this situation occurs.

When Lin Li left Japan by plane, there were people waiting at the airport for his autograph, which was quite surprising.

Besides marveling at the popularity of Linli.

Shinya Takahashi also developed a strong interest in "Touhou Fantasy World".

In his opinion.

If you disregard the combat and main storyline, the game "Eastern Fantasy World" shown in the demo is a complete casual game.

"This is ingenious! Using friendship to obtain furniture—it turns out this can be done not only as a social mode, but also as a story mode!?"

"Youzheng! Help me contact Xinghuo! Let's go visit this production team."

Matsushita Tomomasa is Takahashi Shinya's deputy.

Shinya Takahashi often had him do things.

Matsushita Tomomasa also did a great job.

However, this time, Matsushita Tomomasa's expression was somewhat subtle.

"Go to Xinghuo?"

"Ah, what's wrong?"

Shinya Takahashi found it a bit strange; visiting the development team and exchanging ideas about the production process was a fairly common practice in the Japanese game industry.

As mentioned before.

For single-player game developers, other companies are not really competitors.

"It's nothing else, it's just that you rejected Xinghuo's invitation a few days ago, didn't you?"

"..."

Shinya Takahashi was taken aback.