Start earning money as the girl next door

Moreover, our costs may be lower than Taobao, and our efficiency is also higher than Taobao.I estimate that the exchange for a Taobao user is no less than 100 yuan, which is as wasteful as killing mosquitoes with a cannon.

In general, our local push model costs no more than 10 yuan per user.Even in the early days, it was faster for the sake of speed.After it gradually stabilized in the later period, the number of users in an area grew naturally through word-of-mouth, which actually made it cheaper. "

The more Xiong Xiaoge heard about it, the happier he became. He had missed Alibaba before and regretted it a bit, but now he felt... Wenwen Service Network had found a treasure.

"Why not go to first-tier cities to expand the market?" Xiong Xiaoge suddenly asked, "First-tier cities have a higher Internet penetration rate and stronger per capita consumption. A first-tier city can match the consumption power of several provincial capitals."

"The key is to develop in first-tier cities now, even if we try to scare others away from the grass, we won't be able to defend them!"

Zhao Han said, “If we develop in first-tier cities, if we develop well, we will attract more peers and venture capital to enter.

Then, they will burn money and subsidize. Instead of making money from users, they will all lose money.

You burn money and treat users to watch movies for free. Tomorrow, he burns money and treats users to bathe for free.

Later, another guy showed up and treated users to takeout for free!

In this way, users continue to switch between different platforms, and whoever subsidizes them uses it, and their loyalty is relatively low.

We are developing in other cities. For example, we have been working hard for two or three years and have no rivals. In one city, we have attracted thousands of merchants and thousands of riders. The number of users is 30 to [-] or more. Every day in one city, The daily online transactions are in the millions, so... this market will be completely eaten up by us.

Other entrants do not have delivery riders, stable merchants in a mature market, and a large number of services, making it difficult to attract consumers.

We surpass our competitors in all aspects, which makes our threshold extremely high. Even if Taobao comes and compares with our offline services, it will definitely run away. Its online traffic cannot convert offline takeaway riders and merchant groups. "

"Yeah! You do have strategic thinking!" Xiong Xiaoge couldn't help but said, "It's a bit like the countryside surrounding the city."

"No, I am a second- and third-tier city plus a county seat that surrounds a first-tier city. The current Internet penetration rate in rural areas is too low, and it is even less mature."

Zhao Han said with a smile, "When cities with a population of more than one million, most of them will be eaten up. To sink the market, you can go to counties with smaller populations.

Upward, you can have superior strength and storm first-tier cities!

If my opponent is in a first-tier city and can no longer burn money, then I will clean up the mess! "

Chapter 366: Fooling Brother Xiong

"Zhao Han, your headquarters is too shabby, with more than a hundred people crowded into more than ten offices." Xiong Xiaoge said with a smile, "Why don't you improve the office environment?"

"Brother Xiong, you have to know that when the company was first established, I only had tens of thousands of dollars on hand." Zhao Han smiled, "In the early days, there was no such a big structure. It would be great to start the company!"

He dared to start a business with tens of thousands of yuan, and the pattern had been laid out before he invested. Xiong Xiaoge couldn't help but feel so horrified!

"Before, you didn't even have venture capital to give you money. How could you start a company with tens of thousands of dollars?" Xiong Xiaoge was curious.

Zhao Han smiled and said half-truthfully: "Didn't I graduate from college the year before last and work for a local boss in the county? Then, after working for half a year, I stopped serving him and resigned in November 03."

"After resigning, you started a company?" Xiong Xiaoge likes to understand people by listening to stories. If he likes to listen to stories, he will be willing to invest if he thinks the person is reliable.

Well, it seems that this person is stupid and sweet, but it is definitely not easy to fool Xiong Xiaoge into believing in the value of his company and his management capabilities.

Moreover, Xiong Xiaoge’s estimation of the value of a company is not just a PPT story about venture capital.

In fact, the traditional valuation system, such as ROA, revenue, industry structure, etc., was IDG's original line of business evaluation from the beginning.

The early industry and company research reports issued by IDG were similar to those of investment banks. In fact, due to their strong professionalism, many of their clients were major international investment banks.

The earliest investment by IDG was not in the Internet industry, but in traditional industries.However, the Internet era hit the mainstream in the 90s. Since IDG is an institution that studies cutting-edge industry data, it seized the opportunity to become a venture capital institution in the Internet industry.

"No, after the boss resigned, his first job was to write novels, and he is still writing novels now! There are two most awesome writers on the Chinese Internet, one is our boss Zhao Han, and the other is the most popular Miss Liu Mengcheng, who is also from our company One of the founders." Han Xiaodong smiled, "The boss initially tricked Liu Mengcheng into writing a novel with him, and the novel suddenly became the number one! Then he decided to open a novel website to directly compete with the pastry market."

"Ok!"

Zhao Han smiled and said, "Old employees of the company should know that some employees, even my fans, were surprised to know that I wrote the online novel "Rebirth 1990"! In a sense, the establishment of our company is the first A pot of gold is the royalties I earn from writing novels.”

Xiong Xiaoge was stunned for a moment after being fooled, and said: "I don't know much about online novels. What is the specific situation of this industry?"

Zhao Han smiled and said: "It is also a small but beautiful industry. Like most Internet subdivided industries at this time, it is in its early stages.

When I was writing novels, in 2003, the first year of payment for online literature, Pastry launched payment for novels in October, and the highest monthly income was 10 yuan.I will write a novel in November and pay for it in pastries in January, earning 1000 yuan a month.Later, by February and March, it continued to grow to 11 to 1, accounting for more than [-]% of the pastry paid reading market.

Then, I pretended to part ways with Liu Mengcheng and broke up.I opened a Jingjing Reading Network and asked Liu Mengcheng to write on the Jingjing Reading Network. I continued to write on Pastry. The works of Liu Mengcheng, who is our common pen name Zhao Han, have not stopped updating and continue to update the latest chapters.

As a result, part of the traffic development dividend of pastry flows to my website.In addition, we will seize the opportunity of the initial reshuffle of online literature and gradually become one of the best in the industry!

At this stage, the Jingjing Reading Network we established in April last year has 4 million registered users, and the number of readers who visit it every day should be more than 300.There are tens of thousands of daily active paying readers. "

"You can tell me that I want to invest in online literature!" Xiong Xiaoge couldn't help but laugh.

"Brother Xiong, this market is very small! The reason is very simple. Most human beings are not naturally fond of reading. East Asians may be better at learning, and not more than one-fifth of them like reading. Therefore, online novel reading The market inherently has a small capacity limit, not to mention the value of traffic is lower than other industries such as e-commerce and online games!"

Zhao Han said, "For a long time, it has been a track that has been ignored by venture capital. I don't know why you venture capital don't invest in the online literature market. But I have to say that it actually makes sense not to invest in this industry! This market , only suitable for small players to play, big capital here is a waste!

When this market grows in the future, the total volume is estimated to be only a few tenths of the online game market. "

Xiong Xiaoge smiled and said: "You are afraid of sharing the benefits and making money, so you don't want people to invest. You only want to find venture capital for projects that burn money, right?"

"Don't say that, Brother Xiong, you have invested in Wenwen Service Network, our largest company currently!" Zhao Han said with a smile, "In the future, you will definitely be proud of investing in Wenwen Service Network!"

"Then, you can't possibly expand the scale to such a big size all of a sudden by relying on royalties, right?"

"Well, so thank you Jack Ma and thank Taobao! Before our website was officially launched, our company first set up a Taobao store to sell tea. As a result, it became an instant success. We made millions within two months, and then we made several dollars a day. Earn millions of dollars!”

Zhao Han smiled again, “In a sense, Taobao has almost become my free venture capital without asking for my equity.

It is precisely because Taobao is almost like picking up money from a sack, so I can continue to use the money I earn from e-commerce to invest in the platform business. "

"Wait a minute, you opened a novel website because you earned a lot of royalties from writing novels, and then you opened a novel website to compete with that pastry website for the market.

You make a lot of money selling tea on Taobao, and then... you have to become an e-commerce business!Now, if I invest in your project, you won’t want to be a venture capital investor in the future, right? "Xiong Xiaoge couldn't help but look like he was looking at Lu Bu.

"Brother Xiong! I didn't mean to do this. I mainly saw the trend in the market. If I don't take advantage of it, others will take advantage of it sooner or later. The dividends of Internet development are not the patent of any one company!"

Zhao Han didn't feel guilty at all, "As for Brother Xiong, even if I want to be a venture capital investor in the future, I will attract you and let you invest in reliable projects."

Xiong Xiaoge couldn't help but smile and said: "Well! I don't blame you! You can see opportunities from a company's business, differentiate competition, and start a business from other angles. You are already better than most entrepreneurs! Ali! Jack Ma calls himself Feng Qingyang, but you are probably going to call yourself Dugu Qiufei!"

"Ashamed! I also feel that we are the only ones seeking defeat in the Internet field! Defeating the strong with the weak, finding loopholes, and not fighting tough battles, but smart ones, is what I like!"

Zhao Han said, "I don't have the conditions to learn how to spend money extravagantly like Taobao!"

Chapter 367 Video Website PPT [-]

"The company is indeed too crowded. Wenwen Service Network will move out later, which will probably divert more than ten employees from the headquarters." Zhao Han said.

"There are only more than ten employees at the Wenwen Service Network headquarters?" Xiong Xiaoge said in surprise.

"Yes! We try to streamline management as much as possible, focusing on technology and system management to create a platform for website management.

Try to avoid the management system of traditional enterprises as much as possible, and instead use the market orders of the platform to get most people involved. "

Han Xiaodong said with a smile, "Otherwise, if there are thousands of people in a city, if it spreads to millions of people across the country, even gods can't manage it. Our management idea is to make the market, set the rules, and then follow the rules in all aspects to manage our own affairs." To achieve self-management in order to make money.

What we care about is whether the rules of the platform are fair and attractive.Minimize the management cost burden and pressure that active management brings to us. "

The current headquarters of Wenwen Service Network has not yet been completely relocated. When the site of the agricultural machinery factory purchased next door is gradually completed, Han Xiaodong and others will also move out.

The headquarters of Wenwen Jingjing Technology Company is small but like an incubator. It is constantly overcrowded and has to be vacated.

In the early days, I was worried that renting an office building would be a waste.Now it seems that the layout is simply too small and not enough.

If it weren't for the fact that the funds could be used for more purposes now, Zhao Han would have loved to build a headquarters building.

Of course...it's better to buy than to build. It takes a few years to build a building, which takes up a lot of money and is not put to use.

If he can directly buy a larger office building, Zhao Han prefers to buy it ready-made.

The biggest advantage of a ready-made office building is that you can move in immediately and start working soon.

The current Internet development pace is very fast, and building a building takes up time and energy. Even if he has money, Zhao Han feels that it is more efficient to buy a ready-made building, rather than building a building that seems to save money, but is actually a waste of time and energy.

……

After eating.

Zhao Han took Xiong Xiaoge to visit the data backend of Jingjing Pinyin Input Method.

"The number of users has exceeded 2000 million!" Zhao Han said with a smile, "The number of daily active users is no less than 1000 million! It can be said that the Chinese Internet is half the size!"

"If you open this up to me for investment, I will also give you a valuation of US$3000 million and invest 20%!" Xiong Xiaoge was itching to be seduced.

“Costs are also controllable and no venture capital is needed.”

Zhao Han shook his head and refused, "What venture capital should do most is to take certain risks and invest money in meaningful directions for startups. It has already made 2000 million users, and it has not yet reached its peak. This project is already halfway through. It’s a small QQ structure, and it’s already profitable on its own, so why do I need venture capital?”

"Then why are you showing me?" Xiong Xiaoge couldn't help but be greedy.

Zhao Han smiled: "Show our strength! This project is a traffic reservoir. From now on, my other projects will need traffic, just like Tencent's strategy, QQ will provide traffic to other projects! Let me show you this, it is right We have confidence in our other projects!”

"How much traffic will Wenwen Service Network have in the future?" Xiong Xiaoge is most concerned about the projects he has invested in.

"For the time being, offline promotion is the main focus, and the foundation has been laid solidly. This is to lay the foundation and framework. In the future, if the number of users needs to grow further, we will directly use Jingjing Pinyin input method to deliver traffic. The offline foundation has been laid. Regions to introduce more new users, advertising is useless in cities without laying an offline foundation!" Zhao Han basically thinks holistically.

The various cards in your hand cooperate with each other.

Next, Zhao Han brought Xiong Xiaoge to the development team of the video website.

Well, Chen Jingjing took the lead and found a few programmers to work on the development intensively.

"Not long after I was planning to build a video website, LeTV appeared in China. It started to go online in November last year. It mainly focuses on film and television content. In Silicon Valley in the United States, Youtube went online not long after February 11th. "

Zhao Han said, "The launch of the two websites can only prove one thing, that is, the technology of Internet streaming media and video websites has reached a mature stage, and videos can be played through browsers!"

Following this, Zhao Han opened two websites one after another and asked Xiong Xiaoge to take a look at these products from friends.

"Well..." Xiong Xiaoge said in surprise, "You discovered a competing product so quickly?"

There is currently no investment precedent for video websites at the venture capital level.

However, the new project of video website has appeared in both the Eagle and Rabbit markets. Unintentionally... it proves one thing. Entrepreneurs lead new trends, and only venture capital investors and VCs notice and invest later.

In a sense, the most important thing for an investor in the venture capital industry is sensitivity to technology.

When new Internet products come out and have certain potential, they will be paid attention to as quickly as possible. However, after all, venture capital still lags behind. Now, some users will first use the video website first, and wait until the video website has a certain user scale and Only when the market causes some sensation will it attract the attention and investment of venture capital.

"Well, I suggest you invest in Youtube. It is definitely a hot spot in the industry. In the future, it will either become the darling of venture capital, or it will be acquired by a major Internet company at a sky-high price and become part of the big company's business." Zhao Han said.

"What about your own?" Xiong Xiaoge temporarily remembered Youtube and looked for an opportunity to check it out.

At this time, he was more concerned about Zhao Han's PPT.

"My project, with its accumulation and accumulation, may not have as many users as this one in the initial stage. But in the future, there is reason to believe that it will be the overlord of another track!"

Zhao Han said, “The Youtube model, where users take selfies and upload them, is destined to be of relatively low quality, so it is difficult to pay for it. In the end, it is mostly free and monetized with advertising.

In order to avoid European and American copyright issues and fear that users will upload infringing content, it now limits each video to 15 minutes, which means it is making short videos.

Traffic advertising prices in developed countries in Europe and the United States are high, and bandwidth prices will decrease over time. It should be possible to achieve break-even and later achieve profitability.

I go to a website with high-quality professional film and television content. Even the episodes of anime are more than 20 minutes, TV series are more than 30 minutes, and movies are longer.

What I want is different from the Youtube mode, the duration.

It has short videos and I have long videos.

Youtube is a non-professional production program with no copyright purchase fee, but the quality is very poor.

I plan to produce film and television programs and animation programs produced by professional organizations. The average quality of the programs watched by users will be higher.

The monetization model of Youtube is probably advertising, that is, users have to watch ads during the program before they can watch the content.

What I make is high-quality film, television and animation content. I believe users will pay for professional content! "

Chapter 368 Video Website PPT [-]

“In the early days, it wasn’t that my video website didn’t need to pay too much attention to user scale, but I took advantage of the fact that no one was buying online film and television copyrights, so I made the Internet copyrights cheap and bought as many as I wanted!

Financing is to buy copyright!

In the domestic video industry, I predict that this year will be the first year of video, just like Yingjiang. However, the entire industry has been losing money for a long time. Whether it is an advertising model or a paid subscription model, it will continue to lose money for several years or even ten years.

However, I believe that the number of users of video websites will be huge in the future. It is possible that most users will be users of video websites, and the time spent on video websites will be very long every day, gradually replacing the time spent watching TV. "

"The current contradiction in China is that bandwidth is currently expensive. If a user plays a video, I may pay 1 yuan. This expensive bandwidth cost, whether it is advertising or payment, is difficult to earn back.

So, I simply pay and set the price to be expensive. The bandwidth cost of playing is one yuan. I price it at 3 yuan. Users will most likely not watch it. It doesn’t matter. If users find pirated copies easily, it means that the copyright will be suppressed by piracy. , which helps me hoard copyrights cheaply.

The user saw it, thank you... I made a profit without losing money, and it will not cause any burden to me. "

"In the short term, bandwidth and server costs are the main factors restricting the development of video websites, but in the long run. In the future, bandwidth prices will become very cheap. When users watch a movie online, the service cost paid by the website will be as low as [-] cents. The money is a few cents or even lower, which is the inevitable result of technological progress.

At that time, the country's per capita GDP was higher, and the time was more mature to pay for online video viewing. I could lower the price appropriately, for example, broadcasting an episode for 1 yuan. At that time, it was not too late to develop users.