Start earning money as the girl next door

Just like a TV station, if there are good programs, the audience will come. There is no absolute audience loyalty.

This is one of the industry characteristics of video websites!

Of course, your copyrighted content has an order of magnitude advantage that no one else has, and it can also bring huge competitiveness! "

"In short, for the video website business in the Chinese market, I just hoard copyrights and find ways to buy more copyrights. This is the purpose of financing...

I believe that in the future, the consumption power of domestic users will continue to increase, and copyright protection will gradually develop into the Internet market. Various factors will cause the price of copyright to increase from being extremely undervalued now to extremely overvalued in the future!

In short, Brother Xiong said from the bottom of his heart that for at least the next five years, the best way to make videos in China is to only do copyrights and not users.When the Internet copyright protection policy is implemented, on the one hand, the price of copyright will rise sharply, and on the other hand, it will not be too late to develop users from that period on. "

Zhao Han taught Xiong Xiaoge a lesson with clear thinking.

Due to different information differences.

Xiong Xiaoge was stunned for a moment after being fooled by Zhao Han.

"Next, Brother Xiong, let me tell you, the Eagle Sauce Market!

The current traffic value of the eagle sauce market is already very high, and prices continue to increase, and copyright protection is relatively in place.

Therefore, in the future, whether it is a free advertising model or a paid subscription model, it will enter the profit stage faster.

The reason is not difficult to understand. The cost of Yingjiang’s hardware is similar to that in our country.But people, the price paid by users is more than ten times higher than ours.Therefore, even if the cost of Yingjiang's video website is more expensive than ours, it is not much more expensive. The revenue extracted from a single user is at least ten times or even dozens of times that of ours domestically.Therefore, in terms of industry profitability, the video website of Yingjiang will be very profitable.

The current domestic payment environment is immature, mainly because users cannot afford the payment pricing that makes video websites break even.

In fact, the difference in the size of Internet users between China and the United States in 2004 was very small. In the future, I am afraid that the number of Internet users in Zhonghua will exceed that of Yingjiang.

但流量价值天差地远，仅以广告业务而言，04年种花家互联网的广告收入19亿人民币2亿多美元。鹰酱04年的互联网广告收入78亿美元。

A gross estimate means that the current value of Yingjiang's Internet traffic is about 36 times the value of the flower grower's Internet traffic.

On the one hand, it shows that the value of our future Internet traffic will grow faster than Eagle Sauce!

On the other hand, part of the current Eagle Sauce business model will mature a few years ahead of us.

With the high-bandwidth cost operating model of video websites, this special website with huge costs, Yingjiang can charge higher fees, and the advantage is even more significant.

But I believe that the future development potential of the florist market will not be worse than that of the hawk sauce market, only higher but not lower.

However, according to my plan, investment will also be deployed in the market of Eagle Sauce, so that both Eagle and Rabbit can flourish.

The website in the Eagle Sauce market will make money first, while the Rabbit website will not make money until a few years later.

Just by simply analyzing the hawk sauce market, I feel that there is a lot of potential.

As far as movies are concerned, I think the current price of movie tickets in North America should be seven or eight dollars. We price a movie at US$2. The price for online viewing is better than offline.

For the same TV series, the price can be lower, such as $0.5 per episode!In this way, North American users can watch two episodes a day for only $1. I believe users can afford it.

The development of the Eagle Sauce market and the online broadcast of videos must have touched the cheese of traditional TV media and Hollywood. In the early days, it was small and no one paid attention to it. But when it grows in size, it has impacted the cake of traditional Hollywood film and television interest groups, and it is difficult to maintain long-term operations. of.

Therefore, we must be more flexible. Yingjiang's equity will continue to be ceded. As long as the valuation continues to increase, it will not matter if it attracts more shareholders to dilute the equity.

We can increase our valuation through development while selling our equity in the Eagle Sauce market to win over interest groups and cooperate with us.As long as the valuation continues to have growth potential, it will naturally continue to attract more investment from interest groups.

Then, we can, in turn, use the platform of Yingjiang website to export our cultural products overseas.Sell ​​our products to the high-priced Eagle Sauce market and earn profits.

And, with the help of tiger skin with hawk sauce, we are constantly opening up markets in other countries around the world. "

For a moment, Xiong Xiaoge couldn't help but be surprised. Zhao Han not only started from the Internet business model, but even saw all the underwater interests.

The Eagle Sauce interest group must be big hooligans.

But in all countries and regions, local interest groups are also local snakes and hooligans.

This kind of first lays out the eagle sauce, and then gradually sells the equity in the eagle sauce market, constantly wooing the interest groups of the eagle sauce.

Then, use the tiger skins from Eagle Sauce to develop the global market and suppress the local market so that its interest groups will not dare to mess around.

Well, except for India... In the Indian market, it is difficult for anyone to invest in foreign investment, not even Eagle Sauce.

Chapter 369 Port City

"In the Internet paid long video market, I predict that the end user potential of the Yingjiang video website will be no less than 2% of the Yingjiang population, and they will eventually be registered users of the video website. That is, the total user base will not be less than [-] million people.

Calculated at US$10 per capita per month, the total market potential is US$2 million, the monthly scale is US$20 billion, and the annual scale exceeds US$240 billion...

The size of its market is already several times larger than Yingjiang's local movie theater market.

It is not inferior to the size of the traditional television media market.

This is my conservative estimate, and the market potential may be much higher.And, over time, profitability grows and consolidates.

Once the platform payment market matures, you can make your own dramas, movies, and animations.

The layout of Yingjiang is to pay equal attention to copyright and market users.Do not buy popular copyrights, new and unpopular ones, cheap ones, or a large number of old copyrights. I believe that no matter how old the copyrights are, as long as they are large in quantity, they will accumulate a large number of users.

As time goes by, after enough cheap copyrights are purchased, a user base is also established, and some newer copyrights will be purchased continuously to increase the appeal.

And when this model takes off, copyright prices will continue to become more expensive, and self-made dramas will be launched, as well as copyrights in other regions around the world, to complement each other and consolidate market advantages.

This business model itself has huge market growth space. As website traffic and user scale expand, it can continue to achieve high valuations and then exchange for more funds to purchase copyrights.

The large number of copyrights further drives the growth of user scale and payment scale.If this growth does not stop, it will always be attractive for investment... The price may be that in the early days, as a founder, I, as a founder, and early-stage venture capital investors like you, the equity was quickly diluted.

Fortunately, the valuation will increase and the value of the equity will increase.If it works well, it will make a lot of money after it goes public. "

Zhao Han smiled and said, "As a project venture capital institution, as long as you can make a lot of money, you should have no regrets about quitting."

Xiong Xiaoge nodded: "In other words, your plan is to register a company in Yingjiang and a company in China, two entities?"

"Yeah!" Zhao Han expressed, "This is definitely a good project, and I won't let ordinary people get involved in it."

"How much capital is needed in the initial stage?" Xiong Xiaoge asked straight to the point.

"I will first give a valuation of US$2000 million for domestic video websites. I suggest Brother Xiong invest 20% in the initial stage, which is US$400 million. With these US$400 million, buying domestic copyrights will definitely win."

Zhao Han smiled and said, "The company over at Yingjiang has an initial valuation of US$5000 million. If Brother Xiong wants to invest, the starting price is US$1000 million. You can also want more!"

"Well... ok! However, I hope that the two companies will have people from IDG as executives." Xiong Xiaoge took a deep breath, "We have so much money, at least we have to look at how the money is spent, right? "

"No problem at all!" Zhao Han said generously, "However, as for the specific strategic development direction of the company, listen to me!"

No one understands the business model of video websites better than Zhao Han!

If venture capital interferes, it will lead to self-destruction!

Only Zhao Han knows some of the key historical turning points in the industry, what period they will reach, and what they will do.

If it were anyone else, it would be difficult to make a more correct strategic decision.

……

In early November 2005.

Harbor City.

Zhao Han and Xiong Xiaoge came to the Special Administrative Region together, and Chen Wenwen was also traveling with them.

People go to Hong Kong City mainly to register a company so that they can control domestic video websites and overseas video websites at the same time.

The company registered here in Hong Kong City is the basis for cooperation with IDG.

As for the video website operating entities registered separately in the China Market and the Eagle Sauce Market, the company in Hong Kong City serves as the major shareholder.

Then, in terms of the exit mechanism... Yingjiang's business is financing in the Yingjiang venture capital market, with IDG leading the investment, and then cooperating with the hype to lure more capital to increase the valuation.

Not counting leeks, this market is real.However, continuous financing is needed to open up the market.

In the eagle sauce market, it will be packaged as the most beautiful cub, and the equity will be continuously sold and realized, allowing the IDG Eagle Sauce company to gain returns.

At the same time, some benefits will also be harvested and given to the holding company in Hong Kong City.

Gradually, Yingjiang's business was gradually given away and became a small shareholder.

Later, IDG will cooperate with Zhao Han to invest in domestic video websites.At the same time, they will also join forces to operate markets in different languages ​​around the world.

"Hello, welcome to Hong Kong City, Mr. Xiong, Mr. Zhao, Ms. Chen!" Li Zhen from IDG Capital Hong Kong City Branch greeted her at the airport politely.

"How are the companies in Hong Kong City doing?" Zhao Han asked.

"Mr. Zhao, just wait for you to come over and complete the procedures. After that, we will also assist you in business. You can ask for all the talents you need. We not only have investment resources, but also a large number of alternative talent resources. "

Li Zhen said, “We have invested in many companies in the past, and some companies founded by former IDG partners have always maintained good friendship with us. Through the accumulation of past relationships, we can obtain a large number of outstanding talents. And a lot of corporate help!”

Zhao Han smiled and said: "I know that your IDG Hong Kong City has invested in Tencent."

"Well! Mr. Liu, who was in charge of Tencent at the time, started his own business. Later, we sold Tencent a little too early." Li Zhen said regretfully.

"Well, Tencent is indeed an investment that we regret more. We bought it very cheap and sold it too early." Xiong Xiaoge said, "The people responsible for investing in Tencent were actually two partners, Wang Shu and Liu Xiaosong. These two, later I went out to start my own business and founded A8 New Media. Because the two people in charge of the project started their own business, we were not sure, so we sold it. When we reflected on it later, we never made this mistake."

The two people from A8 New Media later became veterans of the venture capital circle.

After becoming an IDG partner and investing in Tencent, I gradually began to take charge of my own business and start my own business and invest.

After all, having invested in Tencent is enough to last a lifetime.

In a sense, IDG can be said to be the Whampoa Military Academy of domestic venture capital. Many founders of other venture capital institutions and famous investors have been partners in IDG.

After the partners have achieved results on their own, it is actually easy to go out to raise funds on their own and become the boss on their own. There is no need to continue working for IDG.

Precisely because it is difficult to retain talents, IDG treats venture capital talents as partners, and they can get a lot of investment returns.

IDG veterans like Xiong Xiaoge did not go out to stand alone, but continued to develop on the IDG platform. Later, they even acquired IDG's global investment business.

Chapter 370 Wenjing Media

The group of people first went to the headquarters of IDG Capital in Hong Kong City. It is located in the most prosperous Central District of Hong Kong City. Every inch of land is valuable, and it is dotted with various financial institutions.Convenient to discuss various large business and financial transaction needs.

After a brief visit to the office of IDG, well, in fact, this company does more industry research and analysis.Then, some partners with professional backgrounds will be responsible for the investment.

It’s not easy for partners to understand, but if you change the name to fund manager, you can probably understand the nature of these people’s work.

"Your company is like a fund company. Industry researchers, company tracking researchers, fund managers, and all kinds of supporting personnel." Zhao Han smiled.

"Venture capital is also a financial institution. However, we are engaged in the primary market. Just like those institutions in the secondary market, we also need to research industries and companies. However, generally industries and companies follow up earlier, and data On the market, it is not as easy to do qualitative and quantitative research as those companies in the secondary market." Xiong Xiaoge said with emotion, "The venture capital industry is more about luck! If you are lucky, you can invest in large projects with a thousand-fold return rate, and your performance is impressive. People are stars wherever they go! Products with bad luck in management, such as investing in ten projects and losing money as a whole, are over in their careers. VCs do not tolerate failure."

Zhao Han smiled. IDG had many 1000-fold opportunities, but unfortunately, it never seized even one.

The reason is that IDG Capital's character is relatively cautious, especially as to how far a good company's growth space will ultimately be, the error in its judgment may be a hundred times greater.

This company casts a wide net, so it has a good winning rate.

But the projects that made more money were exited too early, so that the odds of profit were greatly reduced.

Tencent is the most typical example.

Even institutions like IDG are not very accurate when it comes to selling venture capital projects, let alone ordinary investors.

……

On March 2005, 3, the lunar dragon raised its head.

Wenwen Jingjing Technology Co., Ltd. registered in Hong Kong City and established a Hong Kong City Wenjing Media Holdings Co., Ltd.

Gangcheng Wenjing Media Holdings Co., Ltd. has an 80% stake in Wenwen Jingjing Technology Company, the largest shareholder, and a 20% stake in IDG, the second shareholder.

In the end, the company's registered capital was US$5000 million, and Wenwen Jingjing's company made almost no investment, except for PPT and code written by technical staff.

This company is the entertainment holding platform owned by Wenwen Jingjing Technology Company.

We also take into account some business layout in Hong Kong City's film and television. After all, the Hong Kong City market is sluggish now and in the future, so the production costs of film and television dramas will not increase quickly.

Well, the disadvantage is that Hong Kong stars are getting older and older, and there are very few young people.However, for some low-cost Hong Kong films that cost millions of dollars later, many practitioners lowered their salaries, but the quality was still acceptable.

In addition to the fact that the people in Hong Kong City Film and Television dramas are older, the price/performance ratio is actually quite high.Especially when film salaries in the Mainland have risen rapidly.

As for IDG's suggestion of opening an account in the Cayman Islands or Silicon Valley Bank, Zhao Han shook his head and refused.

Later, Silicon Valley Bank went bankrupt, and the money from the Cayman Group branch was transferred to Eagle Sauce to compensate local depositors of Eagle Sauce.

Those Asian clients who opened offshore companies in the Cayman Islands had their deposits wiped out and owed loans to Silicon Valley Bank. They had to pay back even a penny less.

Under this kind of saucy operation, Zhao Han felt that the Cayman Islands and Silicon Valley Bank were nonsense.

and so……

The company’s account opening bank was HSBC. HSBC also had some disgusting practices later on, but it was not as bad as Silicon Valley Bank.What's more, HSBC is just too much. In the future, it will change banks as the company's public account.

Branch offices in Flower Garden and Yingjiang were also quickly registered and established.

Website Name The Chinese website name is Netenjoy Video, and the English name is NETenjoy, which is a man-made neologism.