The richest man starts with a blind box

Chapter 830 Playing Games With Grandparents
The great success of World of Warcraft has brought out the huge energy of the S-level marketing plan from another aspect. Although 80% of this success is due to the excellent quality of World of Warcraft, it seems that there is no problem when you say that the S-level marketing plan is invincible .

But now, another small Lianliankan, which is only a dozen MB, is actually using an S-level marketing plan. Our boss Huang still insisted on continuing, and even went to the marketing department to give a speech, knowing that the marketing department had drawn up a new marketing plan.

This set of plans is simple to say, just one theme, to capture the market of middle-aged and elderly players.

So soon, on February 2005, 2, there were only three days left before the Spring Festival. After continuous rush work, it took less than two weeks for the R&D team of Jiangnan Group A PC version of Lianliankan has been produced.

Moreover, this PC version of Lianliankan is far richer in content than the mobile version of Lianliankan. First of all, the picture quality has been fully optimized, so that the original pixel-level Lianliankan options have become pictures.

At the same time, a brand new UI, a new set of gameplay, upgrade mechanism and multiplayer online mechanism, etc. are also designed. To be reasonable, if Jiangnan Group did not transfer the best team, and the team has experienced many battles, and In the end, if two months' salary was paid as a bonus, this game would not be released in a short time.

Then, just as the Chinese New Year was approaching, Jiangnan Group suddenly announced the launch of a Spring Festival gift giving event.

And the content of this event is very simple, as long as you bring a user over 30 years old to the store of Jiangnan Blind Box, and experience a game of Lianliankan on the special computer for the event, you can get a free draw for the Spring Festival exclusive blind box Opportunity.

This Spring Festival exclusive blind box is not a valuable thing in essence, but it is very real, with at least three catties of rice, and various other similar staple foods.

In addition, there are hotel cash coupons, various snacks, home appliances, and even Skystar mobile phones that are in short supply, as well as the skin redemption code for the main city of World of Warcraft, etc., all of which are in this set of blind boxes. opportunity to get.

The first ones to respond to this event are the young people on the Internet. They are coveting all kinds of game props and electronic devices in the blind box. The problem is that the event requires a user over 30 years old, and an ID card is required as proof. Wait, it is doomed that these young people cannot participate in the activities themselves.

Of course, it is also easy to find suitable people to participate in the event, that is to bring all your parents, grandparents, grandparents and so on.

However, most young people obviously do not have the guts to bring their parents there, but their grandparents obeyed them, so when the event officially started, a large number of grandparents, accompanied by their good grandsons and granddaughters, I started queuing up in Jiangnan Blind Box stores all over the country to experience this game called Lianliankan.

Even because there were too many people, there was a serious congestion problem at one time.Fortunately, Jiangnan Blind Box has long been prepared for such a queuing situation, and each store is equipped with corresponding queuing columns.

At the same time, this shop also provides melon seeds, peanuts, fruits and other foods to all the elderly for free. Although it is very troublesome for the elderly to deal with it, they are actually the best way to deal with it. As long as you give them some small food and favors, these elderly people will Praise you to the sky, and don't even care about queuing for hours.

After all, these old people are ruthless people who can start queuing up at 3 o'clock in the morning for an egg.

On the other hand, the staff who guide the elderly to play Lianliankan are also well-trained. One of the staff is responsible for registering ID cards, another staff is responsible for helping the elderly to apply for account registration, and the third staff is responsible for guiding the elderly to use the computer. Play a game of Lianliankan on it.

After the experience was over, I respectfully sent a golden card, which was made temporarily, with the account password of the old man printed on it, and the detailed instructions for downloading and installing OO Game Center and Lianliankan on the back. Method.

Then tell the old people that they only need to use this account to play for 10 consecutive days, and guarantee to play at least one game of Lianliankan every day. After 10 days, they can continue to come to the store to claim a free blind box with this account.

"What do we want the blind box for? Children like it!" When the old man heard the rewards of this event, he said disapprovingly, and then, accompanied by his excited children, ran to the Spring Festival blind box area to draw A blind box came out.

The children excitedly opened the blind box, expecting to draw a game redemption code or electronic products inside, but 99.9% of the children opened the blind box, but found that it said a bag of rice, a catty of meat, A bag of peanuts or something, and then desperately handed the blind box to grandparents in an instant, and then muttered, "Grandpa and grandma, this is for you, you should like it!"

"What nonsense are you talking about, how can we like the things you children play!"

"This is three catties of rice (one catty of meat)..." Hearing what their children said, the old people shut their mouths instantly, and then happily took the exchange vouchers to the staff to get a bag of rice and returned.

The heaviest of them is three catties of rice, which can be lifted gently with one hand, but it makes the old people feel that they have picked up a huge bargain, and happily take you home, and at the same time touch their grandchildren and said with emotion, "My grandson has grown up and knows how to buy useful things for the family!"

Good guy, these little guys rolled their eyes when they heard it, they couldn't understand why a mere three catties of white rice could make their grandparents so happy, as if killing a monster and bursting out a piece of orange equipment.

And the old people who picked up three catties of rice or one catty of meat for nothing were naturally extremely happy. First, when they chatted with other old sisters and brothers, they were not without complacency showing the benefits of what they picked up for nothing... There is a saying that a hundred catties of rice bought with money is far less satisfying than a catty of chaff picked up.

Then these old sisters and brothers listened to their eyes, and took the initiative to catch their grandchildren who didn't know the activity, and strongly urged these children to accompany them to play games, receive blind boxes, and make all these things happen. The children all had dumbfounded expressions on their faces, saying that the sun came out of the moon.

And those old people who have already received the things returned home, touched their arms, and touched the shiny golden Jiangnan Group membership card, and then remembered that after playing the game for 10 days, they can get another good thing for free activity.

Those who don’t have a computer at home can’t help it, and those who have a computer immediately grab their grandchildren and ask them to help them log in to their account, and then play a game of Lianliankan on the computer... Not to mention, this game is quite fun Yes, and it's very simple, not complicated at all, you just need to click with the mouse, it's very suitable for entertainment for the elderly.

Did you think this event ended here?
Of course not, the elderly can’t suppress the excitement of picking up a bag of rice or a catty of meat for free, but they can’t wait to get it again in 10 days, and they always think about smoking twice now.

So they set their sights on their children, well, grandsons are not over 30 years old, but these unfilial sons and daughters must be over 30 years old, they perfectly meet the conditions!

So when they got off work, these old people grabbed their sons and daughters and ran to the Jiangnan blind box shop to queue up to smoke blind boxes.Because the requirement is that I play the game with my ID card, these children can only helplessly obey their parents’ arrangements, and go to the store to queue up in the shop after the New Year’s Eve, and then receive a blind box to help the family add three catties of rice or a Pounds of meat or something.

Although these adult children have expressed that they are willing to spend money to buy 30 catties of rice or 10 catties of meat for the family, they will be reprimanded by their parents immediately.

Why spend money on random things, isn't it good for white-collar workers here?
Well, it is precisely because of the Spring Festival that these children do not need to go to work, and they have a lot of rest time to waste in queuing.It is also through such a strong promotion method that these adults who do not play computer games on weekdays at all have direct access to the PC game Lianliankan.

This marketing campaign was later listed as one of the most classic marketing cases and was sung by major marketing companies.

Of course, the domestic marketing activities are not limited to this Spring Festival event, there is also an extremely critical promotion method, which is to borrow the TV series "Misty Journey" released on the first day of the new year.

As we all know, because of the amazing box office of the Misty Journey series movies in the United States, and the $10 billion big productions that come from time to time!

The Americans knelt down to China's traditional culture!

Do you believe in cultivating immortals?

Propaganda such as this made "The Misty Journey" popular in China before it was broadcast. The simplest thing is that Jiangxi Satellite TV, which bought the first broadcast rights for [-] million yuan, has already recovered all the costs before the TV series was broadcast. .

Those crazy companies snapped up commercials and naming rights for TV dramas at unimaginable prices, and the advertising prices even soared to 1 yuan per second, which is the rhythm of grabbing money.

This also confirmed from the side how popular this TV series is now in China, and according to later statistics, when the first episode was broadcast, the national ratings of Gan Satellite TV reached an astonishing 1%.

This is a result that Jiangxi Provincial Satellite TV has never achieved before... When there were the most people, the national ratings were only less than 2%. In this breath, it has increased by 15 times and has become a myth in the industry.

As a result, the first screen at the beginning of the TV series is a computer screen, a screen where a mouse keeps moving on the computer screen, deleting the same pictures one by one... This is obviously playing Lianliankan!

(End of this chapter)