Cold chain for 20 years

Chapter 313
Dou Shaojie not only felt the pressure, but also faintly felt a little fear.Tongxing Distribution is going too fast, and it only started to run financing after New Year's Day. In less than four months, when the brand was revealed, the big plate had already been supported.Now people in the industry predict that with the construction speed of the micro warehouse and the introduction of the intelligent system, Tongxing distribution will be fully operational within two months at the latest.

But in the previous predictions, people said that the financing would not be smooth, and the amount would not be too high. Under the constraints everywhere, they all thought that it would be at least next year.

More importantly, Tongxing Distribution’s blow to Huan Shi Fresh can be said to be fatal, and it is not an account.First of all, regardless of whether it is Daily Fresh or Jiajia Fresh in Qingning District, these fresh food brands that are eager to open up the situation will regard Tongxing Delivery as the first choice for outsourcing. Once they become active, they will undoubtedly compete for the Huanshi fresh food market.

The second thing to know is that Tongxing Distribution will also grab the distribution market, which will inevitably squeeze its peers. This will mean that the current "third-party logistics group" of Huan Shi Fresh is facing many variables.

Five years ago, the cold chain was booming, and five years later, the enthusiasm is still high, but there is a huge difference between the two.The infusion of policies and the vigilance of the industry are now accompanied by a tide of elimination and a tide of elimination.

This wave has never been so turbulent. Under the comprehensive rectification, a large number of cold storages have been acquired and reorganized. The younger third-party logistics cannot escape, and the low-level homogeneous competition will face a turning point in fate.With the continuous concentration of cold chain distribution, it will not take too many years for this cake to be dominated by big brands.It will be exactly the same as the development track of conventional logistics. Vehicles with a unified logo for XX delivery and XX special delivery can be seen on the road inadvertently.

So for Dou Shaojie, this is a double trade-off. What if Huanshi Fresh creates its own delivery brand?

This is almost impossible.

Huanshi Fresh is also a product of financing, and it is a Sino-foreign joint venture. The purpose is to export high-end fresh products, and the mission of the brand is to make good products.Following the path of North America, a lot of money is spent on packaging research and development, process segmentation and advertising in various media.

If a distribution segment that requires a lot of money is created, this will rise to the level of a concept and become a "difference in definition".Dou Shaojie knows even more clearly that even if it is the same road, it is impossible for Huanshi to be as light as Tongxing. I don't know how strong the backlash will be if I mention it, and I don't know when it will be discussed in detail. scene.

Furthermore, when Huanshi builds its own distribution system, it can still only hope that Tongxing will compete with Tongxing in the field of third-party logistics. So, what is Huanshi?

Huanshi fresh food can be described as Dou Shaojie's painstaking effort, and he does not want to see a nondescript brand.

In fact, everyone knows where the best way is. Before long, the foreign side will say "why not use a better third party", while the domestic side will deeply understand "don't mention taboo things".Emotionally speaking, the latter is also Dou Shaojie's resistance, because for him, the establishment of Huan Shi Fresh was a counterattack against Refrigeration Exhibition.

The invisible oppression brought by the concept also makes Dou Shaojie dare not think any more, "Chunrong's goods must be delivered by Tongxing". This may be the biggest irony in the Qingning cold chain circle in the past ten years.

Standing in front of the window, he didn't know when he lit a cigarette and looked at the city aimlessly. For some reason, he felt that he saw Tongxing's Weicang.Just like that year, when he was in a luxurious restaurant and looked at the second phase of Yuncheng from a distance, it seemed that everything had been decided.

"I watch this person, I watch this person..."

These four words that are repeated endlessly are like a pinhole being pierced in a full water bag, and they can no longer be restrained from irritating.Dou Shaojie slammed the cigarette butt on the ground, and stomped a few times.

But he is a rational person after all. After calming down, everything around him tells him that the matter stems from his initial refusal to face it squarely."Small private enterprises" are often talked about, and "limited financial resources" are regarded as shackles. They talked about it at the banquet, and even talked about "the wings of moths can be a little bit wavy".

But looking at it today, there is no wind, but there are violent waves. This violent wave is a grand layout.Why is there no wind, because people don't blow against anyone at all, it's just my own high-spirited stride, but it makes me feel like I'm sitting on pins and needles.

Thinking of this, Dou Shaojie felt a little downcast, and what he didn't want to admit was that his face was a little hot.

……

People like Dou Shaojie who are worried about the way forward, and Hou Huan.

After Ming Dapang chatted with Hu Shutong, he was never able to speak directly to this person again.At that time, before the interview with Hu Shutong, he had already drawn up a technical pie in Kunyu, and he took care of everything, and at the same time, he portrayed the grand vision of the west more colorfully.

The matter has not progressed for a long time, and Kunyu's senior management gradually expressed their criticisms, because Hou Huan placed the "Great Western Division" too high, as if everything was for there.In the eyes of senior management, what Kunyu is looking for is new business and competitiveness in the large field of cold chain building materials.

During this process, Tongxing Distribution finally reached a financing scale that Hou Huan did not expect. Tongxing has emerged on a new stage, and the issue of funds has to be re-examined.

Things could not wait any longer, Hou Huan came to Qingyan in person and wanted to have an interview with Hu Shutong.

However, it was Luan Pingxin who was waiting for him.

Since the beginning of targeted patent research and development, Qingyan Refrigeration and Tongxing R&D Center have reached an in-depth cooperation. Of course, Luan Pingxin has the right to speak about the technology from Tongxing.

Before the meeting, Hou Huan got to know Luan Pingxin a lot, and this understanding was not a big deal, it just made him feel uneasy.I will not mention the academic qualifications. This person has more sophisticated pharmaceutical cold chain technology achievements in his hands, and he is also a senior professional title in a national engineering center. It is said that it only took more than a year.

In terms of cold chain technology, this person has almost no dead ends, but she still has her own company, which means that in terms of technical value, she can't get half of it cheap.

The first time I saw this woman, the expression between her eyebrows gave people a familiar aura, and it really wasn't that the whole family didn't enter the house.

Luan Pingxin looked at the person in front of him, so he and I should stop talking about our friendship with Ming University alumni, and let's not talk about doing cold chain missions for the west.I just remember that you wanted to wear a pair of trousers with Chunrong back then, and you made a fuss about the second phase of Yuncheng, and when you couldn't walk smoothly, you immediately changed your course.

You don't need to mention the far ones, and you can't ignore the near ones. If you add obstacles to the differences, then don't think about it.

That's right, Luan Pingxin came here with emotions, you are always the ones who overwhelm others with power, and the investment of billions of dollars is not just to set off your peers.You always look like you are in control, filled with self-emotions from high to low, and regard the supplier as a good gentleman. value created.

Why are you the only ones who can do this?
Not only came to Qingyan's home court, but also full of eagerness, strong outside, but capable at a glance.

Then it's up to us to play!

……

(End of this chapter)