The Ten Years of Rebirth

"Attention, I ordered."

After moving a box of fireworks to the side of the empty road, after confirming that no one was passing by, Xu Xing looked down at the end of the thread carefully, and reminded the three women not far away, while bringing the lighter closer.

In the next second, the thread was ignited, and Xu Xing immediately got up and ran away.

After he ran to Yan Chijiu and the others, before he could turn around, he heard a loud bang behind him.

Turning around and looking up again, the fireworks have already bloomed in the sky, occupying a large field of vision. The lavender and bright yellow fireworks have turned into a gorgeous flower, reflecting the night sky.

"Wow~" Xu Suisui clapped his hands happily.

Xu Xing turned his head and looked at Yan Chijiu, the shimmer of fireworks reflected on her face, and the fireworks reflected in her eyes were particularly beautiful.

He stretched out his hand, held her little hand, and turned to look at Xu Niannian who was standing behind him.

Yan Chijiu also turned her head to follow his line of sight, and saw that he was still holding Xu Niannian's hand, but pretended not to see it, and looked up at the fireworks in midair again.

On the contrary, Xu Niannian was still a little guilty because of Xu Suisui's presence. After being held by him for a while, he withdrew his hand so as not to be seen by Xu Suisui who was standing in front.

Bi Wenli herself runs a supermarket, and she bought a lot of fireworks before the Chinese New Year, and the sales were very hot during this time.

People in the Jinghe community basically recognize her supermarket, which has a good location. After deducting the cost every month, the profit of [-] yuan is guaranteed.

During the period before and after the Chinese New Year, the income from selling fireworks and firecrackers alone is estimated to be tens of thousands of dollars.

There were a lot of fireworks left, so Bi Wenli picked some good ones and stocked them at home, leaving them for them to play during the Chinese New Year.

At this moment, there is still a long time before the Spring Festival Gala, which starts at [-] o'clock in the evening, so Xu Xing is not in a hurry to go back to the company, so he will play with Xu Suisui first.

At least you have to experience the atmosphere and fun of the Chinese New Year.

In my previous life, I was 30 years old, and in the following years, the Spring Festival was not very enjoyable.

One is that Xu Suisui has also grown up, the little girl has changed into a girl, and after going to college, she has become a lot quieter, and she will not clamor for her brother to go downstairs to set off fireworks together.

During the Chinese New Year, I just sit quietly on the sofa and play with my mobile phone alone.

Xu Xing himself didn't have much interest. After the New Year's Eve dinner, everyone went about their own business and didn't even watch the Spring Festival Gala together.

Xu Niannian didn't even go home during the Chinese New Year, and lived alone in a rented house.

Sometimes Xu Xing would go to Xu Niannian's place to accompany her when he saw that there was nothing to do at home after the New Year's Eve dinner.

Knowing that he is coming to accompany her for the New Year's Eve, Xu Niannian will personally cook a table of delicious dishes and wait.

The two nestled in front of the TV, watching the Spring Festival Gala while eating on the small coffee table, complaining about the contents.

Looking up at the fireworks blooming above his head, Xu Xing suddenly recalled memories, and turned his head to look at Xu Niannian.

The older sister who was mature and confident in the previous life gradually merged with the older sister whose eyes were sparkling with the reflection of fireworks.

Xu Xing sighed, and turned his gaze back to the other fireworks beside him.

"Time is limited, what else is there to play?"

"This, this!" Xu Suisui has a lot of research on these fireworks, and immediately pulled Xu Xing to continue.

She herself was timid and dared not light a fire, so Xu Xing would light it for her every time, and then she stood far away, watching excitedly while being scared.

The four of them played until 07:30, and they were delayed by Xu Suisui for another 10 minutes before returning home.

Xu Xing and Yan Chijiu went upstairs to bid farewell to their family and prepared to go back to the company.

Before leaving, Huang Xiuzhen took Yan Chijiu's hand in the corridor outside the door, and stuffed a red envelope into her palm with a smile.

Originally, Yan Chijiu wanted to decline, but Huang Xiuzhen was so old and her wrist was so strong that she just held it down, and waved to her with a smile: "Girl, take it, you went to the country last year, we I didn’t even prepare any red envelopes, so this year’s ones should be made up for last year’s.”

"Thank you, grandma." Yan Chi politely thanked him if he couldn't refuse anymore.

After waving goodbye at the door, she took the red envelope in her hand and followed Xu Xing downstairs.

This red envelope is very big and thick, Yan Chi vinegar squeezed it a little bit, it feels hard to estimate the amount inside, at least a few thousand.

After getting into Xu Xing's car, she took a look at the red envelope and found that there was a thick stack inside, which probably contained a whole 1 yuan.

"Why did grandpa and grandma give so much?" Yan Chi opened his mouth in vinegar.

She had prepared lucky money for Xu Suisui before, and she only prepared 5000 yuan.

As a result, this time and again, the money did not decrease, but it still made money.

"Just treat it as a gift from several of their elders." Xu Xing started the car and drove towards the Ocean International Building, "Now this can only be regarded as a meeting gift. In the future, if you really get engaged, my parents will still have to give it to you." What about the red envelope for the change of mouth fee?"

"You don't need to think so far ahead to get engaged." Yan Chi pouted his lips and carefully put away the heavy red envelope, "You might as well think about it first, how can you marry two girls at the same time."

As soon as these words came out, Xu Xing shut up immediately.

Yan Chi snorted, didn't ask any more questions, but turned to look out the window.

Although there are fewer people in the Shanghai stock market during the Chinese New Year, on the way to the company, you can still see fireworks blooming in the night sky from time to time.

……

Inside Qunxing Group, this Spring Festival was also quite fulfilling.

Although the employees here chose to stay and work overtime instead of going home to reunite with their families, they were all in a good mood.

Before the evening, I called my family to report that I was safe, and at 05:30, the specially reserved New Year's Eve dinner was delivered to my door by the restaurant.

Under the organization of Yao Yuanyuan, everyone ate New Year's Eve dinner in their respective meeting rooms according to the form of departments, and distributed red envelopes.

Those who stayed during the Chinese New Year were given a guaranteed [-] yuan in red envelopes, and the employees who stayed and stayed up late tonight to watch the situation of the Spring Festival Gala were even given tens of thousands of bonuses.

After the New Year's Eve dinner, a group of people returned to their respective jobs vigorously, and entered the working state full of energy.

Especially when it was approaching eight o'clock, Mr. Xu personally appeared on the scene to supervise the formation, which made everyone very energetic.

"President Xu, the Spring Festival Gala will start in 5 minutes." Liao Qinyu stepped forward and said, "However, during the advertising time before the Spring Festival Gala, there will be the first wave of red envelopes from WeChat."

"Okay, keep an eye on the data changes and report once every 10 minutes."

Xu Xing took Yan Chi vinegar, and directly found an empty computer in the on-site office, pulled out a chair and sat down, and used it as a temporary podium.

Yan Chijiu already knew the general idea of ​​the WeChat action this time, but asked curiously: "So the function of this red envelope is just to increase users and use stickiness?"

"Of course it's not that simple." Xu Xing leaned on the back of the chair, narrowed his eyes and smiled, "As the saying goes, the free one is the most expensive."

"The growth of WeChat users has reached the current level of [-] million. In fact, there is no need to worry too much in the future."

"But in contrast, the usage rate of WeChat Pay is pitifully low. So far, only a few million users have bound bank cards, and the usage rate is not high."

"If you want to change this situation, the most critical step is to get more people to bind their bank cards."

Although the step of binding a bank card is very simple, it is actually very difficult. Many online payments cannot expand the user base, largely because they are stuck at this level.

Take a very simple example.

You find that there is a software that can bind a bank card, and you can directly use this payment channel to pay, which is very convenient.

But at the step of binding the bank card, you are holding the mobile phone in your hand, but the bank card is placed in the wallet, and the wallet is placed in your bag or on the table in the living room.

You are lying on the bed and using your mobile phone. After thinking about it, let’s talk about it next time, and you are too lazy to get out of bed to get it.

This is only one aspect.

The other issues are trust and usage habits.

Ali’s PayPass has been on Taobao since 03, and it has been in this field for more than ten years before it allows everyone to use AliPay to play enough purchases on Taobao.

Even so, Sun Wanhui was dubious about starting an online e-commerce business at the beginning.

Although WeChat now has more than 2 million users, it has only risen for a little over a year, and the problem of trust is far from being resolved.

In terms of usage habits, it is impossible to compete with Paytong.

These all need time and money, and the effect will be achieved bit by bit.

But the posture of throwing money also affects the efficiency of expansion.

Instead of attracting users to actively bind bank cards through various promotions, it is better to directly put money into the user's WeChat payment account, and then seduce the other party to actively bind the bank card.

You snatched a few dollars in red envelopes from your WeChat Pay account, but you couldn’t withdraw them.

Going back to the above scene at this time, you may be willing to climb out of bed, go to the living room to get a bank card, and bind it first.

At this point, the purpose of WeChat has been preliminarily achieved.

In fact, this method has been tested as early as in the previous September symposium.

In Douyu's live broadcast room, many users were given various cash red envelopes and coupons through lottery draws. If they want to use them, they have to bind their bank cards.

It's just that the number of viewers who watched the live broadcast of the symposium online reached the order of [-], which is far from comparable to the Spring Festival Gala.

But an interesting statistic is that about 80% of those who received red envelope rewards in the live broadcast room at that time chose to bind their bank cards.

This is very interesting.

……

"Is it about to start?"

"Advertising, don't worry."

"Didn't Xingxing say that there is an advertisement on WeChat?"

"I don't know when it will be, I didn't ask carefully just now."

"Why don't you ask now?"

"He's busy at the company, don't bother him."

Jinghe Community, living room at home.

The remaining eight people were crowded on the sofa.

Four people sat on the couch, and the two single sofas were occupied by the two sisters.

Xu Jian and Xu Yi had no choice but to move the stools and sit beside them.

A group of people guarded the TV, and the pre-broadcast commercials were playing on it.

When it was about half a minute before eight o'clock, the content they were looking forward to finally appeared on the TV.

"Go to WeChat, grab the red envelope, shake the WeChat, and the red envelope will arrive immediately."

"Log in to WeChat and shake it, [-] million red envelopes are waiting for you!"

The content of the advertisement is ordinary, but just a gimmick to share [-] million red envelopes is enough to attract people.

A half-minute ad is short, but it's enough.

With the above advertisement words, the screen keeps showing the screen of logging in to WeChat, using the shake, and then jumping out of the red envelope screen.

Such a simple action, directly "accounting for ten yuan", this way of distributing money is really the first time for the viewers and friends watching the Spring Festival Gala in front of the TV.

Especially now that WeChat has more than 2 million users, which can basically cover most families in China.

As long as someone downloads and uses WeChat, and after seeing the advertisement, tries to use the function of grabbing red envelopes by shaking it, and finds that they can really grab money, the first wave will hit.

"That's it, right?"

After Xu Lisong finished watching the advertisement, he didn't even bother to watch the opening ceremony of the Spring Festival Gala. He took out his mobile phone and clicked on the WeChat inside, squinting his eyes to look for it.

In order to take care of users, Weixin specially added a shortcut function directly to Shake during the Chinese New Year. There is an extra round button in the lower right corner, and one click can directly go to the Shake interface, without requiring users to search for a long time inside.

Xu Lisong clicked in easily, and shook his phone just like in the advertisement just now.

There was a rattling sound coming from the phone, and the picture on the screen changed, and an electronic red envelope popped up.

Xu Lisong said "Hey", and suddenly felt extremely novel.

"Have you tried it?" Xu Lisong asked immediately, and at the same time he pressed the button to open the red envelope, and a reminder of "one yuan" popped up inside.

"Really." Bi Wenli snorted, "It's fifty cents."

"I am a corner."

"five cents."

"Why do I only have one penny?!" Xu Suisui squatted on the sofa and said angrily, "Brother Xu Xing is too stingy!"

"Then I'm lucky?" Xu Lisong said with a smile, "I got a dollar."

The whole family is sharing the joy of shaking the red envelope.

And this kind of scene is constantly happening in front of TVs all over the country.

……

"data?"

"Within 10 minutes, Shake Shake had 1000 million interactions, and a total of more than [-] million users participated."

Liao Qinyuhui reported, "This is still the first wave. Every hour, there will be an advertisement for WeChat red envelopes, and each time 5000 million to 8000 million worth of red envelopes will be released."

"According to the prediction, the further the future, the higher the increase in data will be. By the time of the New Year's Eve at twelve o'clock in the morning, there will be a red envelope worth [-] million yuan."

"Currently, the various WeChat groups on WeChat are very lively, and they are all discussing the red envelope shake."

"WeChat red envelopes have also begun to spread in WeChat groups, and the number of people who bind their bank cards..."

Having said that, Liao Qinyu paused for a moment, then said with a joyful smile, "10 million people in 150 minutes."

……

the same moment.

Ma Yun, who was on vacation in Hawaii, received a call from her subordinates in the mansion.

"Mr. Ma, it's an emergency. I'm afraid you have to go back to China immediately."