The Ten Years of Rebirth

Chapter 354 New Year's Eve

For Ali and Ma Yun, this Spring Festival Gala is something they don't want to happen.

But this is the case with commercial competition, and it has never been able to fully develop according to one's own imagination.

After the plane ascended to a high altitude and entered a stable flight state, Ma Yun sat in the cabin, watched the content of the Spring Festival Gala with a calm face, and at the same time received information and data from the company's subordinates.

To be honest, Ali can basically do nothing now.

The strategic deployment, reaction speed and efficiency of a large company are like a giant ship turning around, which is not the same concept as a small sailboat.

In particular, Weixin's action this time, although it is essentially aimed at the online payment market of AliExpress, appears to be just an external marketing using the influence of the Spring Festival Gala, and it is not a hostile act of malicious attack.

This kind of conspiracy, once Ali panics and wants to stop the loss, will only further spread the influence of this marketing, but will help Wei Weixun Pay and Pay Tong to benchmark.

In terms of marketing, deliberately pulling famous friends for benchmarking and comparison is itself a kind of deliberate hype.

Once the comparison is established and there is room for discussion and disputes, if the official still ends, it will confirm the other party's status in the industry that is qualified to compare with itself.

And now Weixin Pay has not come to take the initiative to benchmark. If Alipay goes up to meet it at this time, it will be in the hands of Weixin.

The result is that in the current situation, it seems that the most suitable strategic deployment for Ali is to pretend that it has little impact.

From the current point of view, the situation is very difficult to recover. For Ma Yun, the most important thing is not to let this situation continue to expand.

The basic market of AliPay is very solid, and the wave of WeChat Pay seems to be fruitful, but the function of red envelopes will only be used frequently during the Chinese New Year.

In daily life, the status of Alipay is still as stable as Mount Tai.

Even if WeChat Pay has added a lot of card-binding users, if it is just a bunch of dead users who simply bind the card and do not use it, it will be nothing.

Qunxing Group is still very immature now. Although it is developing rapidly, its development in breadth is far less than that of Alido.

Especially in terms of usage scenarios, Ali has long started to deploy online payment scenarios for daily payments such as water, coal, electricity, property fees, etc., while WeChat Pay has just started this business this year.

In scenarios where frequent payments are made, such as hospitals, trains, and airports, PayPass has already been deeply deployed, which is far beyond what current stars can match.

With the overall situation in hand, how to reduce the usage rate of WeChat Pay and maintain the usage habits of PayPay becomes extremely important.

"Continue to advance the original plan after the next year, but the speed on the schedule needs to be mentioned again." Ma Yun pointed her finger on the table and gave instructions, "Pay attention to the movements of the stars, and continue to occupy space in the payment scene. The push to be tougher will allow merchants to choose one of the two, and exclude WeChat Pay."

……

Eleven forty-five p.m.

There are still 5 minutes until the New Year's Eve in the early morning.

According to the data submitted by Liao Qinyu 5 minutes ago, as of now, the number of registered users of WeChat... has exceeded [-] million!

And the number of users who bind bank cards through WeChat payment has also soared to 5000 million.

And this number is still rising at an alarming rate as New Year's Eve is coming to an end.

"So it's here."

Xu Niannian's voice suddenly sounded from the side.

Xu Xing and Yan Chijiu turned their heads in surprise, and saw Xu Niannian carrying two lunch boxes and putting them on the desk, and then said, "I searched around your office but found no one. It's wartime."

"Why did you come here?" Xu Xing took the lunch box and asked, "What is this?"

"I was ordered to deliver meals." Xu Niannian rolled his eyes at him, "The family made brown sugar rice cakes and glutinous rice balls for supper, and my mother asked me to give you a copy too, so you can taste it."

However, I don't know who initiated the meal offer.

"What's the situation at home now?" Xu Xing asked while opening the lid of the lunch box.

"That's what you said." Xu Niannian laughed, "They have a lot of fun with the news you made up by yourself, and they have been giving out red envelopes."

"Especially in the group of relatives, it was just a little chat, but when your red envelope came out at night, the group was very lively."

"However, they were bleeding heavily. I guess they gave out at least tens of thousands of red envelopes in the group overnight."

"It's good." Xu Xing smelled the smell. Originally, there was no New Year's smell in the company, but after smelling the familiar smell, he seemed to be back home all of a sudden, "Eat it."

He took out the chopsticks and handed them to Yan Chijiu, "It's just the New Year's Eve, so eat some rice cakes and glutinous rice balls, it has a good meaning."

"Yeah." Yan Chijiu was not polite, but after eating a glutinous rice ball, he turned to Xu Niannian who had just sat down on the other side, took the initiative to hand the lunch box to her mouth, and said with a glutinous rice ball, "Sister Niannian Eat too."

"Thank you for the vinegar." Xu Niannian didn't show any politeness to her, and opened his mouth to bite off the glutinous rice balls.

Seeing that the two of them were eating happily, Xu Xing simply handed over the lunch box with only one piece of rice cake in it, "You guys eat."

"It's quite enjoyable." Yao Yuanyuan came out from the side at this time, stood across the desk and looked at it with a smile, "There will be supper from the restaurant in a while, so don't eat too much."

"Sister Yuanyuan, do you want to eat?" Yan Chijiu saw her and made a gesture to stand up.

But Yao Yuanyuan has already waved his hands again and again: "Farewell, you three, eat slowly, I will ask the restaurant how the preparations are going."

After speaking, she walked out of the office area.

But before leaving, she stood at the exit and sighed helplessly when she saw the three people sitting together under the light over there.

It's...that's how it ended up.

Seeing the scene where Yan Chijiu and Xu Niannian were feeding each other, she didn't know what to say.

If you can get along well, it may be good.

"It's midnight." Xu Niannian looked at the time.

The live broadcast of this year's Spring Festival Gala was playing on the computer in front of me. As the last performance reached its climax, the host read out a congratulatory message, announcing the end of this year and the arrival of the coming year.

And the last wave of red envelopes on WeChat arrived as promised.

Various data, which were already at a high level, continued to climb steadily at this moment.

Under the watchful eyes of the people across the country, the Spring Festival Gala came to a successful conclusion, and Weixin also took advantage of this wind and soared to the top, completing a shocking publicity that could be engraved in the history of marketing.

After zero o'clock, the aftertaste of this wave of publicity lingered for a long time.

Xu Xing, Yan Chijiu, and Xu Niannian, after enjoying the brown sugar rice cakes and glutinous rice balls, Xu Niannian, who came late, started asking questions.

The final statistical data from the WeChat department will take a while to get the results, so Xu Xing and Yan Chijiu chatted with her.

Then Xu Niannian was taken aback for a while.

"I remember that the number of Weixin users was only [-] million years ago? This has exceeded [-] million?" Xu Niannian was a little stunned, "Why do you feel that the growth of users is so free?"

"This is the power of adding WeChat to the Spring Festival Gala and superimposing red envelopes." Faced with such a result, even Xu Xing, who has experienced this era, still couldn't help but sigh.

WeChat itself has [-] million registered users, which is already an extremely large social software.

Except for Tencent, which has been cultivating QQ for many years and has [-] to [-] million social users, no other social software on the market can achieve this order of magnitude.

In particular, it can maintain a high frequency of use and time every day, which is unmatched by other software.

The difference between WeChat, a social software, and QQ is that it weakens the relationship between netizens on the computer side in the traditional sense and strengthens the network of acquaintances in reality.

As a result, in places like the Spring Festival Gala where a large number of family members gather, the person who owns WeChat becomes the pathogen infected with the virus. Only a simple medium is needed to spread WeChat in a terrifying way. Come, occupy one mobile phone after another.

And this medium is the red envelope.

WeChat has attracted a strong relationship chain of acquaintances, the Spring Festival Gala provides a social scene where a large number of acquaintances gather, and red envelopes complete the viral social interaction between acquaintances.

In this way, a publicity and marketing campaign with the highest scale and number of people in China and even in the world was born in this way.

"Mr. Xu, the data has finally come out." Liao Qinyu came over and added while submitting the documents, "At present, only the data up to 10 minutes after the early morning is intercepted, but there should be a considerable increase in the follow-up aftermath. We need to wait until tomorrow for a unified summary to find out.”

"Well, everyone has worked hard." Xu Xing was not in a hurry to look, first looked at Liao Qinyu, and said, "Yao Yuanyuan is contacting the restaurant, and there will be supper later, brothers who stayed up late, take a rest, after eating After that, the company has a special car to take you back."

"Especially female employees, don't go alone in the middle of the night."

"Remember to report to Yao Yuanyuan's accountant for the follow-up overtime allowance and extra allowance for the Chinese New Year."

"Yes, Mr. Xu." Liao Qinyu nodded.

After the simple instructions, Xu Xing picked up the file data and checked it.

Yan Chijiu and Xu Niannian also approached curiously.

There are many indicators above, and there are several pages full of content, but in summary, the key data are just a few.

As mentioned before, the total number of WeChat users has skyrocketed by more than 2000 million in just less than half an hour.

And the number of users bound to bank cards has risen even more rapidly. It has already exceeded 9000 million, and it is estimated that it will exceed the [-] million mark tomorrow.

From a few million bank card users before the Spring Festival Gala to nearly [-] million after the Spring Festival Gala... This increase is really too scary.

In addition, there are some data that seem outrageous.

During the more than four hours of the Spring Festival Gala, the number of interactions on WeChat red envelopes reached 110 billion, and during the peak period, the number of interactions reached 1 million in one minute.

After this battle, Weixin Pay has completely secured itself as the second-in-command of online payment during the Chinese New Year, and it only depends on whether it can stabilize this part of card-binding users in the future.

With this result, Xu Xing was already satisfied enough.

I was full after eating, and I saw the final result.

He got up and stretched, handed over the follow-up processing of the WeChat department to Liao Qinyu for finishing, turned and walked outside.

Yan Chijiu and Xu Niannian took their lunch boxes and followed Xu Xing out of the office area.

Xu Niannian put his hands behind his back and asked with a smile, "Can I interview Mr. Xu Xing? How do you feel now?"

"It feels like a dream?" Xu Xing smiled, wanting to relax a little, but for some reason, before the Spring Festival Gala, he was very determined and calm, but after all the dust settled, he felt his heart beating faster instead.

Everything feels unreal.

Back from rebirth, he has come step by step to the present, and now relying on the trick of red envelopes in the Spring Festival Gala to break through, forcefully tore a piece of meat from Alipay, and doubled the number of users of Weixin, which can no longer be contained.

To achieve this size and continue to develop, it will be difficult to involve life and death in the battle between the stars and giants like Ali Tengxin.

If one year ago, Tencent and Ali still had a chance to kill the stars in their cradles through tougher means.

But in their eyes, the stars at that time were more like a new star who had just been born with great potential, suitable for being bought and recruited to become a strong soldier, and they didn't think about the potential risks behind it.

After all, each of them is a giant that has gradually established its status from more than ten years of fighting. It is hard to believe that such a company that has risen with low-level mobile games can achieve what it is today in just one and a half years. Such a scale.

It's a pity that during the Chinese New Year last year, after WeChat was officially invested by the Shanghai stock market, Qunxing had completely established its position in the Shanghai stock market, and it was difficult to use some dirty tricks on Qunxing.

"Are you going back then?" Yan Chijiu asked, "I'll be leaving with Sister Yuanyuan later."

"Where do you want to escape to?" Xu Niannian grabbed her by the arm, hugged her into his arms, and prevented her from slipping away, "Everyone who celebrates Chinese New Year has come to the door, you still live outside, and the family members I thought you two were having a fight."

"I..." Yan Chijiu didn't know what to say for a while, feeling a little embarrassed to be hugged by Xu Niannian.

Xu Xing, who was next to him, said: "Tomorrow, I will go shopping with Suisui, have you forgotten? You will have to pay for it at that time, and it is convenient to go out together tomorrow at home."

Hearing this reason, Yan Chijiu seemed to have grasped a stable handle, finally let go, bowed his head and said, "I see."

"What?" Xu Niannian squinted at Xu Xing on the side, "Why do I remember that you bet with Sui Sui before that you gave her 5000 yuan in shopping funds if she improved in her final exam? How did you become jealous? gone."

"Cough." Xu Xing turned his head guiltily, "A family, everyone is the same, what is my current wealth? Can I care about this little money with a little girl like Sui Sui?"

But Yan Chijiu next to him had already squinted at him: "No wonder I was asked to keep the money, the red envelope is only 500 yuan, how shameless."

"Let's go, let's go, let's not talk about this, let's go home."

Xu Xing took the hands of the two girls and walked towards the elevator.

But Yan Chijiu and Xu Niannian laughed a few times, and threw his hand aside.

Instead, the two girls got together, walked into the elevator, and left him behind.

(End of this chapter)