Reaching for the stars with one hand

Chapter 149
With the advantage of the Mag board, Mr. Zhao quickly narrowed the distance with Dongfang Company within a year.Although they still appear in the market as the third, the gap with the top two is already very small, and they have basically reached the same level, forming a true three-legged confrontation.

The conflict between Mr. Zhao and Mr. Peng was also alleviated, and Mr. Peng finally suppressed the idea of ​​making a board for the time being.

But both Dongfang and Shangda quickly found this board named DM800 on the Mag International website. After inquiring about the price, they found that the price had no advantage, which was much higher than Jieke's quotation.They refocused their attention on China. Who is producing this board?
Mag's open mailbox received a report letter, and the mail was quickly transferred to Xiao Sewa. After Xiao Sewa read it, a smile appeared on the corner of her mouth.

The letter was not signed, it was an anonymous letter, and it just said that they were a GNSS company in China. They found that the Chinese company Huatai Beidou was using pirated DM800 boards, and the cost was much lower than the public price of DM800. Compass extraction lawsuit.

Of course he knew what was going on, but he just took this opportunity to test Zhang Yong's credibility.

So he wrote back, "Thank you very much for your information, but we can't confirm the fact that Huatai Beidou is pirated. If you already have a pirated board as evidence, I hope you can send it to us for verification."

A week later, Xiao Sewa reported to Da Sewa.

"We received this board and checked it with Oliver. It contained the original Aimel chip we provided. The whistleblower helped us. He helped us prove Brother Yong's innocence."

Da Sewa smiled, and replied solemnly: "I have long known that Brother Yong is trustworthy, and I have never doubted him. Well, you can deal with this matter."

Xiao Sewa was speechless, and he became more and more aware of what an outstanding CEO this was, who possessed both strategic and shameless qualities.

He returned to the office and wrote back to the other party, "We have verified that this is an original Mag GNSS board, and there is no pirated version. For specific questions, you can contact Zhang Yong, Mag's Beijing representative office."

The price of the Amel chip that Mag sold to Zhang Yong was as high as 500 Euros, which was almost much higher than the profit margin that Xiaowei claimed to be profiteering at the beginning.Zhang Yong accepted it, and based on this cost, he still made a high-quality and cheap OEM board.With the help of Mu Yuntian, Yuexin Manufacturing has controlled the manufacturing cost very reasonably. At the same time, their bare boards are sold to T-key, and the price is close to 150 Euros.Zhang Yong almost earned back the processing cost of each piece by relying on the supply of bare boards.

Mr. Zhao's order volume has risen steadily, which makes Mag, which seems to be in decline in the measurement market, achieve unprecedented results with the two businesses of handheld navigators and boards.It can be said that the Mag representative led by Zhang Yong is doing a very low-key big business that no one notices.

Dasewa is very satisfied with the performance in China, and the successful development of the OEM board has greatly improved his prestige and the right to speak on the board of directors.This was done on the basis that he didn't spend an extra penny, and the TS executives had to re-evaluate the ability of this old fritter.

Therefore, Dasewa's trust and favor towards Zhang Yong and the Beijing office are increasing day by day. The only thing that makes him dissatisfied is that Fang Shu repeatedly urged him to appoint Zhang Yong as soon as possible, so that she will step down and no longer be in charge of China. matter.But Zhang Yong doesn't seem to be keen on this, and always shirks it.

"Brother Yong, you must accept the position I want to appoint. Just wait." Da Sewa decided to announce this appointment as soon as possible at the next year's kick off meeting.

……

……

Zhang Yong didn't come to the office until around ten o'clock in the morning. His new house was not too close to Guomao.He has a detached position in Mag and can manage his own time.

On the other hand, Liu Yan, Xiao Han, Yang Bo, Qi Xin and others are dedicated and professional, and Mag's business is relatively stable. He doesn't need to worry about everything. This is the most relaxing period of time since he started his career in the GPS center. .

"Boss, the two vice presidents of Dongfang and Shangda both called and wanted to ask you to meet and see your time. How do you arrange this?"

Zhang Yong nodded, "Procrastinate for a while, let me think about it before making a decision."

The DM800 board has finally been exposed, and this will happen sooner or later.But the previous days were too comfortable, and Zhang Yong has not yet figured out how to enter the next stage.

Whether to break the current situation and supply the other two companies is a big problem that he cannot decide.

It seems to be a good opportunity, but if you are not careful, it may ruin the current good situation.

If it is shipped to other companies, the shipment volume will increase greatly, which must be the situation that Da Se Wa wants to see most.But the negative impact is all on Zhang Yong's side.

The exclusive cooperation between him and Master Zhao will end, so there will be many variables in the future.Once it supplies to other companies, it means face-to-face competition with Jieke, and the price war with Jieke will officially kick off. At that time, a situation that is likely to appear is that the sales volume will increase, but the profit will decrease instead.Although Da Sewa seems to have great trust in him, he can imagine what kind of struggle he will have with Da Sewa once he submits an application for Aimel chip price reduction.

He knew that the current situation would change sooner or later, but he hesitated because of the too much uncertainty brought about by the change.

On this matter, he felt that he couldn't ask Madman for help, even though Senior Brother Madman was in Beijing half the time now, and a certain institute was doing research on the Beidou system, which was very close to him.But for such a purely business matter, he didn't want to waste the madman's brain that belonged to Beidou.

And Mr. Zhao is the person involved, so it is difficult to give him any fair advice.Zhao Ye refused to invest in his board at the beginning, which made him realize that entrepreneurs are actually very cautious in every decision, and the pressure of running a business is much higher than that of migrant workers like him.

Zhang Yong is not an indecisive person, it's just that everything in front of him is too comfortable and it's hard to bear to let go.The ancients often said to be prepared for danger in times of peace, but few people can really do it.When he hesitated and repeatedly postponed the communication with Dongfang monk Shangda, the crisis came quietly.

……

At the Skydon representative office, Dong Bin held a simple meeting.But as we always say, the shorter the meeting, the more important the content.

"Paul is very satisfied with Feng Yun's report on China's GNSS localization. Thanks for your hard work, Feng Yun."

"I have something to announce to everyone. Skydon will officially open branches in Shanghai and Beijing, and the Beijing representative office will be upgraded to Skydon China, Beijing branch. Everyone and I will be the last batch of employees of the representative office. We have witnessed together Thank you for the history of SKydon. Skydon China will have more responsibilities. With the diversified development of SKydon, we will become a comprehensive spatial geographic information service provider, no longer like the Skydon representative office, mainly focusing on the GNSS industry.”

"The Beijing branch will have more departments, more employees, and more standardized management. New HR will be in place immediately, and new recruitment will start immediately. Let me tell you here that there are suitable talents, whether it is sales, Technology and market can be recommended to SKydon, and we do not avoid relatives. According to Skydon’s practice, if the talents you recommend are finally hired by the company, the recommender will get a gift.”

"Now there is a position here, which is the person in charge of China's OEM board business. Everyone, do you have any suitable candidates to recommend?"

……

……

At the same time, Xiao Tan received a call from a headhunting company, "Miss Tan, there is a well-known international GNSS company that wants to hire a Chinese director of OEM boards. Your resume and background are very suitable. I don't know you Would you like to talk about it?"

Xiao Tan hesitated for a while, "Okay then, send me the relevant information, I'll take a look first and then contact you."

……

……

Chen Feng directly called Zhang Yong, "Zhang Yong, I'm Chen Feng, who is at the same level as you in M ​​University. It's just that we don't have the same major. We don't have much contact with each other, but we have stayed in the school together for four years."

Zhang Yong smiled, "Shangda, Mr. Chen, has always been good."

"It was good at first, but a board from Mag turned us upside down. Also, the person in charge of Mag's Beijing office, a guy named Zhang Yong, refused to talk to us. Do you think I am okay now?"

"Where's the word, I'm not answering your call."

"Brother of the same family, if you have something to say, just talk. I want to know the details of the board you have in hand, as well as the conditions for our use. When I have time, I will go to Beijing to find you this week."

Zhang Yong thought for a while, but he should hide, he had to face it, so it was better to solve it.

"Contact me when you arrive in Beijing. I'll be in Beijing this week. Let's meet up."

"Okay. We have something to talk about in Beijing. I just want to tell you one more thing. Shangda is now in a critical period before going public. They are all classmates. I hope you can help me with business."

Zhang Yong was a little dignified, "This seems to be too much work, I can't bear it. Come to Beijing for an interview."

Not long after putting down Chen Feng's phone, another unfamiliar number called.

"Zhang Yong, hello, I'm Guo Xiaoyu from Dongfang Company. We did a test together on the Gobi Desert in Dunhuang. I don't know if you still have any impressions?"

"Of course I have the impression that although you were out early, it was the first official debut of domestic GNSS. Are you still in the East?"

"Yes, I am still there. But now I have been transferred to the Beijing company. When you have time, I want to visit you and learn about Mag's new technology."

Zhang Yong smiled and said, "What kind of new technology? Our receivers are not sold as much as Dongfang's. I guess it is related to OEM boards."

Guo Xiaoyu also laughed, "Actually, everyone knows this in their hearts. I made part of the calls to Mag's representative office before, but I didn't expect it to be so difficult to meet you. If I had known this, I should have done more in Dunhuang. Talk to you. When will you have time? We are old friends, so we shouldn't shirk it."

Zhang Yong thought for a while, and arranged the meeting with Guo Xiaoyu on Chen Feng's second day.

……

……

When Chen Feng came to the Mag representative office, like many first-time visitors, he was amazed by the decoration of the office. "Is it possible to work in such a warm environment?"

"I don't know, but our boards and handsets are selling well. Sit down, what do you want to drink?"

"Whether the coffee from a foreign company is standard, I will also try it."

……

"Did Huatai produce their own boards? How can it be so cheap? How does Mag manage this piece? If it can be authorized to produce, we are very interested. You should know that Shangda's factory scale is not the size of Lao Zhao and they can In comparison."

"The scale does not mean everything. For example, we can look at Mr. Peng's choice."

Zhang Yong's words hit the nail on the head, Chen Feng was stunned for a moment, then blushed, and finally calmed down again.

"That's just a personal choice, and everyone has their own reasons." He said with a smile, "Actually, Mr. Peng's departure is beneficial to me personally. I didn't have so many shares before, haha."

"Huatai's boards are sold by me. It is impossible for us to arrange for others to produce our boards. You and I know how strong the imitation and copying capabilities of Chinese companies are. I really dare not give you the boards for production."

"That's true. I understand your concern. But the price system of boards in the Chinese market is different from that in foreign countries. What's the reason?"

"I have a separate production line in China, which only provides shipments to domestic users, and the cost is well controlled. Because China is now the world's largest market, an independent price system is also normal. I guess these are not what you want. The main content of communication."

"That's right, your people refused to quote me. I clearly know that your price is lower than Jieke, but I can't use it. Why is this? Zhang Yong, in business and business, you sell goods and I buy goods, don't you think Is your friendship with Lao Zhao more important than making money?"

"No," Zhang Yong shook his head, "making money is never as important as friendship, so when I talk about money, I don't talk about feelings."

"Haha, it's yours."

Zhang Yong said sternly, "There is only one reason for not giving you and Dongfang an offer, because the offer is invalid. When I give you a low price, you will abandon Jieke and choose Mag without hesitation. But you know, now Jieke Keke holds two-thirds of the Chinese market, so they are not in a hurry to take action. If you all give up the order of Jieke, have you thought about the consequences?..."

"You should know how big the profit margin of OEM is. Jieke will definitely lower the price immediately, probably lower than ours, to get back their market. What will you do then? You will still insist on Mag. Is it a board?..."

"Then, what should I do? Should I also lower the price to compete with Jieke? So it's not that I don't make an offer, but that the offer is invalid. The price I'm quoting now is meaningless at all..."

"These consequences are very serious, so I dare not break the current situation. Mr. Zhao and I are indeed very good friends, but we are not people who can ignore business rules for the sake of friendship. So it has nothing to do with him, it is me Dare to quote casually. The current situation is more favorable to him, and it’s not all because of my deliberate intentions. It’s only in this way that we can maintain stability. In addition, Mag’s OEM business was originally facilitated by Mr. Zhao. He enjoys the benefits, too. normal."

Chen Feng said: "Why do you think this way? Isn't market bidding a business rule? Neither you nor Jieke can reduce prices endlessly, and will always reach a new balance within a reasonable price range in the end. It doesn't hurt Mag, you're sure to see a lot more shipments."

Zhang Yong said in his heart: "Mag's interests are not completely consistent with mine." He made this board with his own money, and now he has profit from this board, which is also tacitly approved by Da Sewa.Mag is of course happy with the increase in sales.But the profit decreased, and Zhang Yong's own profit was lost.

Zhang Yong suddenly thought that once he runs a business, he doesn't seem to be much different, and he is also a profiteer.

This reason, of course, was not mentioned to Chen Fengming. He said: "The turbulence after the balance breaks will have a great impact on the business. I am not ready for it, and I dare not let it happen immediately. I don't know. In the new balance What will happen before it is established. I think that you and Dongfang may not be the beneficiaries, and the chaotic and disorderly price competition is even more detrimental to you, especially you who are preparing to go public."

Chen Feng nodded, "You're right. But we don't have a choice. In the current balance, Huatai has a clear advantage, and we are still the injured party. Rather than doing this, it's better for everyone to fight to rebuild order."

"I have an idea, let's see if you can accept it." There was a gleam in Zhang Yong's eyes.

"As long as it can solve our current problems, I will accept it."

"We proceed step by step and try to control every process of the transition between the two balances. Tomorrow I will meet with people in the East. I need the three parties to reach a consensus, and then transition step by step, trying not to cause major market turmoil."

"Well, I believe the East will support this approach. But, will there really be such a method?"

(End of this chapter)