Reaching for the stars with one hand

Chapter 152
Mr. Peng walked into Mr. Zhao's office. Mr. Zhao was holding a magazine and carefully studying an advertisement on it.

A GNSS receiver, cut from the middle, inside is not a board and circuit, but a bright diamond.

A line of text below, Dongfang GNSS, a "core" of Skydon.

It is the advertisement of Dongfang Company's new generation receiver.

"Have you read it?" Zhao Ye pointed to the advertisement and asked Mr. Peng.

"Well, I saw it this morning."

"Could it be that Eastern Company is moving faster than us and has completed the integration?"

Mr. Peng shook his head, "I don't believe it. It's impossible for someone to be faster than me. I even suspect that they didn't even complete the test. They just tested it briefly and then started advertising."

"So," Mr. Zhao pondered, "it seems that Pound has confirmed that they will use the SKydon board. They have enough confidence in the SKydon, so they want to be the first in the market."

"what should we do?"

Mr. Zhao did not hesitate, "Pound has always been the leader in the industry. We will follow what he does. Let the marketing department immediately publish similar advertisements to promote the SKydon core."

"Is it a bit vulgar, and it is completely copied from the gourd, without my own creativity."

"Creativity? This seems to be what people like Zhang Yong like to do. Our industry is too pragmatic, so it seems very rustic. Everyone pays more attention to facts than packaging. At present, Skydon chips are the main focus. If you want to distinguish yourself from Dongfang , it is likely to be thrown away by it. I bet you that Shang Da’s advertisement is also the same way, and there will be no special creativity.”

"Indeed, you're right. What about our board orders for this month? Are they all Skydon?"

"No, we can't be in a hurry. The advertisement can be launched first, but you still have to complete all the tests before we order. I understand Pound and the others. They have no choice. If they continue to use Jieke, they will not have an advantage in competing with us, so they It has to change. SKydon is their best chance, and the first use of SKydon is also a kind of pressure for us. He has already used it. Should we follow up? So he can move fast, while we need to be fast and steady. Although I don't doubt the performance of SKydon, but we'll test it. We need to confirm whether SKydon has taken all their technology out, or made a board with reservations."

"What about Zhang Yong?"

"Stop it, don't place any more orders. Until you test the SKydon board, then we'll make a decision."

Mr. Peng sighed, "Isn't it unfair to Zhang Yong? This year, his boards have helped us, otherwise it would be difficult for us to reverse the decline. Even if we all use SKydon boards, if we don't have this year The improvement of the order volume does not increase, and our SKydon is also the one with the lowest discount.”

"I want to help Zhang Yong more than you do, but the development of a business cannot be affected by personal relationships. Zhang Yong will have to face this pressure sooner or later. If he can't hold on anymore and asks me, I will find a way to help him But you know, now Huatai Beidou is not owned by you and me. It is impossible for us to sacrifice the interests of the company to help him, and other shareholders will not agree. Besides, there are so many favors in the business world. This year, his board helped him He lost us, but he also made a lot of money himself. I know Zhang Yong better than you, and he can find a way."

"I just don't understand why a person suddenly falls into a trough when he is at his best. Zhang Yong has accomplished a miracle on the board of Mag. I think it is not easy for me to do it. He made it. Such a person should have achieved better results, but overnight, it seems that all achievements will be lost immediately."

"Heaven will send a great responsibility to the people, you don't have to worry about him. If he wants to achieve greater achievements, he must face the problems that arise at any time. Who doesn't suddenly fall into the trough when he is most proud. If I don't After going through that ordeal, there is no Huatai Beidou today."

"But Zhang Yong may have more troubles. If the DM800 is gone, then his DM100 will also encounter problems. If Jieke can't prevent Skydon from entering, it is bound to compete fiercely with Mag on this board."

"DM100, if Jieke's advantage is not obvious, just continue to use Mag's. This is the only thing we can do for him at present, and we will talk about the others later. Actually, this board is not fatal to Zhang Yong. After all, Jiechuang The target audience there is not a measurement market. He has bigger troubles to come."

"What's the trouble?" Mr. Peng looked at Mr. Zhao in surprise, "Isn't the loss of the OEM market enough?"

"Mag's current market share of high-precision receivers is so low that it can be ignored, and there are only some old users left. But Zhang Yong has been living a good life, relying on the two markets of OEM and handset. Now except for the loss of OEM, I'm afraid he won't be able to do it with the phone in hand."

"Why? Who can compete for this piece? Zhonghe's Gaoping? Or is Skydon going to be a handheld navigator?"

Mr. Zhao, who was very serious, was suddenly amused by Mr. Peng, "It's not Skydon, how could Skydon be a navigator? It's not Gaoping either. No matter what Zhonghe does, it's just an extra competition. I heard some news, TS may sell the handset business to a Taiwanese manufacturer."

Mr. Peng shook his head, "Mr. Zhao, you should talk to Zhang Yong about terminating the DM800 order. I don't know how to tell him."

Master Zhao said with a loyal face, "Okay, I'll be the villain. Has Zhang Yong contacted you recently?"

"The strangest thing is this. Now he is in dire straits, but he doesn't make a sound. I don't know what he is doing."

……

……

SKydon's decision to intervene in the high-precision OEM business is far simpler than Mag's.Neither need the approval of the board of directors, nor need to find a superhero like Zhang Yong.

However, after a long period of careful planning by the high-level executives, Cameron finally came up with a plan that was approved by President Steve after several intense discussions.

Cameron completed his trip to China and returned to the United States.

Then, Huatai, Dongfang and Shangda received an email from Li Jia at the same time, and this email was sent to the three families in groups.

The content of the email is very simple, a configuration quotation, one sentence, "Do you think this price is reasonable?"

The price on the price list is close to half of Jieke's price.

It took a long time for people who saw the price to come to their senses. This simple email was like a blockbuster, which shattered the original GNSS OEM board pattern in the Chinese market, and SKydon began to build its own new world.

Zhang Yong expected that SKydon's shot must be extraordinary, but he didn't expect that they would actually smash a nut with a sledgehammer weighing hundreds of pounds.The psychological defense of Chinese manufacturers has been smashed to pieces, and they no longer even want to talk about prices with Jieke.

This price is far lower than their expectations, and this is SKydon, the king brand of GNSS, even if Jieke is lowered by one hundred or two hundred dollars, they will not care, a SKydon core will bring absolute confidence to users.

Li Jia became SKydon's gold medal salesman, alone, without advertising and marketing fees, and won huge orders.This achievement is unprecedented, even Zhang Yong, who is very famous, is far from reaching this height.

The benefits of this board to Chinese manufacturers are also self-evident.In fact, the improvement of the quality of the overall domestic GNSS receiver by the SKydon board is very limited, and no technological breakthrough has been achieved.But an aristocratic core has greatly improved the reputation of Made in China.

Pound and Dongfang Company were the first to promote the brand effect of SKydon. In addition to promoting the SKydon core, Dongfang’s salesmen began to instill a concept in the market for users. The performance of a receiver depends mainly on the internal board. Now there is a Skydon core, so the Dongfang receiver has the same performance as the Skydon, and the Dongfang receiver is the domestic Skydon.

It doesn't matter whether this statement is scientific or not, because there is no voice of opposition in the market. Shangda and Huatai have continued and expanded this statement.Of course, they will not deny this statement, and Dongfang has an advantage in the market. With the same chip, at least three companies have been brought to the same level. This is good for Huatai, so how could they refuse.

A year ago, the National Bureau held a symposium for entrepreneurs. While a group of entrepreneurs were singing praises to the leaders, Mr. Zhao put forward an opinion that didn't fit well.

"Respected Director Xu, Deputy Director Li, and Director Wang. Just now, the leader asked us to speak freely. I said it directly. In fact, I have participated in this kind of discussion many times, and some leaders have visited our company for research. Every year at the ChinterGEO exhibition, There are often familiar leaders who come to Huatai’s booth to guide the work, and everyone expresses their support for localization. However, in recent years, the bidding and procurement of the directly affiliated bureaus are all imported equipment, all of which are received by SKydon and Eka machine. Can the leaders’ support for domestic manufacturers be implemented? If the national bureau has no confidence in Chinese manufacturing, how can ordinary users have confidence in us. If you are not sure about the quality of our products, you can test it. I, Mr. Pang, Mr. Zhong, we are definitely willing to cooperate. But they are unwilling to understand our equipment and think that we are not good enough. Is this a little bit of doctrine..." Mr. Zhao smiled very honestly, so the sharp words sounded It's not that jarring either.

The leaders did not respond on the spot. After the host thanked Mr. Zhao, he let the next entrepreneur speak.

Bureau Xu asked the deputy bureau next to him in a low voice, "Who is this?"

"Mr. Zhao from Huatai, they make domestic GNSS receivers."

"What he said is also reasonable, is the domestic receiver really bad?"

"It's hard to say, but several of our directly affiliated bureaus are involved in major national projects, and we dare not use domestic instruments casually for fear of problems. We also recommended domestic optical equipment for high-speed rail construction a few years ago, but they were all eliminated. Nobody can compare to Eka."

"Well, let's give them a chance to test it, and let them be convinced if there is a result."

This symposium did not produce much effect, but when Huatai announced the SKydon chip, he received a call from the National Bureau.

"Mr. Zhao, we always say that we don't give opportunities to domestic instruments. Now that we use SKydon cores, we haven't taken the initiative to come and test them. Are you still waiting for me to find you? This year's procurement will start again soon. It is hard to say that Chinese manufacturing Is there a chance."

"Chu Li, how dare you, we will arrange it right away. Believe me, our equipment is no worse than Skydon's."

Mr. Zhao was not the only one who got the invitation, Dongfang got the same chance as Shang Da.

Even at the global InterGEO exhibition, China's manufacturing industry has begun to be recognized. Although foreigners still have various cynicism, they have to start to pay attention to the power from China.

……

……

Some people are happy and some are worried, SKydon enters strongly, and it is not Zhang Yong who is hurt the most, but Jieke.

Skydon's movements were too fast, giving Jieke no time to react.

Jianhui, the vice president of Beidou Technology, was reading a report on the application of the Beidou system from his subordinates when the door was suddenly pushed open.

He frowned and looked at Director Liu Feng who didn't even knock on the door. "What happened? In such a hurry?"

"Shang Da sent a few boxes of goods, I don't know what they are, the recipient wrote you."

"Didn't you ask them? Or take it apart and have a look?"

"We didn't dare to touch your name. But I feel like..." Liu Feng hesitated.

Jianhui suddenly had a bad feeling, he picked up the phone and called Chen Feng, "Boss Chen, what's going on? Did you send me something?"

"Oh, this is your latest batch of Jieke boards. We don't want them anymore, so I returned them to you."

Jianhui was furious, but tried his best to hold back, "Chen Feng, this is against the rules. You can't think that the contract is invalid just because we haven't confiscated the money. The goods have been collected, and there is no problem. How can you just refund it? And Even if you return the product, you should give me a call first to communicate, so that it will be sent back? Do you think it is appropriate?"

"I'm sorry, brother," Chen Feng smiled indifferently, "You must not agree to communicate with you, so I have to cut it first and then play it. Let's put it this way, we definitely don't want this batch of boards. As for how to deal with it, for example, count us as violators. , It’s up to you, you put forward the conditions. But we are also very nervous now, and these boards have not been touched and are still brand new, so it is difficult to get any compensation. We can only cooperate in the future.”

Jianhui felt a chill in his heart, and his nervousness was higher than his anger, "Boss Chen, tell me clearly, what happened? Do you want to order again in the future?"

"Maybe there will be more in the future, but it's hard to say, at least there won't be so many. I guess we can order some in small batches every now and then."

"What do you mean? Are you going to switch to Mag boards in the future? I don't believe that the price of DM800 can be lower than ours. Chen Feng, if you want to talk about the price, just say it directly, you don't have to return the board, and make things difficult for me."

"Mr. Jian, why don't you know anything? We haven't used Mag's board before, and we won't use it in the future. But Jieke's board may not be used much. And it's not our family's problem, it should be All three are like this. You can ask your subordinates, I will hang up first."

Before Jianhui could speak, Chen Feng hung up the phone.

Jianhui looked at Liu Feng suspiciously and nervously, "You're so nervous, it's not just Shangda who returned the product, right? What happened?"

……

After getting the news, Mr. Fan quickly contacted David, the head of Jieke China. David was also shocked by the sudden news and couldn't speak. He couldn't make any decision and immediately reported to the president.

Jianhui muttered, "SKydon is so ruthless, it doesn't give people a way to survive, and there is no news at all. It only took a week to disrupt everything."

Mr. Fan said: "The person who made this decision in SKydon is Pang De's cousin. This is clearly Dongfang's handwriting."

……

……

Amid all the turmoil, Zhang Yong, who was severely impacted, seemed to have lost his voice. No one heard any news or words from him.

Da Sewa summoned Xiao Sewa, "Have you talked with Brother Yong?"

"Yes, I told him everything."

"He didn't respond?"

"He expressed his sadness. He felt that the handheld is one of Mag's best products and has a good market. It is a pity that he lost it now."

"Didn't you say anything else?"

"He also talked about the price of DM100, hoping that we can reduce the cost, otherwise it will be difficult to compete with Jieke and Skydon."

"DM100,? Didn't he mention the price of DM800? Didn't he mention how to block SKydon's high-precision board?"

"No, he didn't say a word about DM800."

"Strange?" Da Sewa frowned, "Why? Don't you think it's strange? The most serious thing, he kept silent."

"I also find it strange, but I think maybe he hasn't figured out a countermeasure yet."

"I'm afraid it's hard to find any countermeasures for this matter. Unless..." The two exchanged glances, but Da Se Wa didn't continue.

"Let's talk about this later. There is one more thing I want to discuss with you. It's not about the product, but about Zhang Yong."

"What's the matter with others?"

"He had always been looking forward to the position of the first generation in China, and I was going to appoint him as a reward as soon as possible. But in the past year, his mind seems to have changed, and he has been refusing our appointment. Celina is not too happy, has been Urging us. I think we need a proper opportunity to appoint him as soon as possible."

"Okay, this is the best, but," Xiao Sewa was obviously a little puzzled, "Nowadays, the Chinese market is experiencing unprecedented shock and pressure. What does it mean to rush to appoint him at this time?"

"I need to keep him and not let the pressure drive him away from us."

(End of this chapter)