Agricultural giant since 1983

Chapter 124 Famous Scene

When entering the station, Li Lei bought the train timetable and "Story Club" at the newsstand at the entrance. When he got on the train, he pointed to the cover of the train timetable and said to Li Xinwang, "Look at this. Contact them and see if we can do it!"

I saw a beautiful girl in a pink blouse and white shirt printed on the cover, and there were two watches next to it, and the words "Oriental Watch" were written near the watches.

Turning to the last page, it was replaced by the advertisement of Yanmar Diesel Engine Co., Ltd. With the deepening of reform and opening up, various units are making various attempts, and the railway department has also begun to publish it on the train timetable. Advertised, this is also an opportunity for Li Lei.

Wall advertisements, township radio advertisements, and advertisements inserted by rural projection teams when they play movies, these methods are down-to-earth and effective, but there is a flaw, that is, the radiation range is limited, and they can only be spread in Heyang and surrounding counties and cities .

If you want to make your business bigger, you have to consider advertising with a wider spread, and at the same time, it has to be targeted so that people who really need feed can see it.

The train timetable is a good choice. Now more and more farmers go out to work. They usually take the train as their first travel choice when they travel far. The train timetable costs one yuan a copy. It is not expensive, and many people will buy it for the convenience of travel.

In this case, if we cooperate with the Railway Publishing House and publish feed advertisements, many farmers will definitely be able to see them, and these farmers who have made a living are more courageous than ordinary people, and they also have a certain economic foundation. They dare to try new things, and some people may move Thinking about buying Li Lei's feed and going back to raise pigs.

Li Lei is very confident in the feed produced by his factory. As long as one family in a village starts to use it, it won't take long for the village to buy it in batches.

"You have to ask your partner's uncle to see if he can find acquaintances, acquaintances are easy to talk to." Li Xinwang has broadened his horizons now and understands the importance of advertising.

"There are also advertisements on this!" Li Lei opened "Story Club" again, pointing to the advertisements at the back and said, this magazine is very popular.

The stories published here are very down-to-earth and deeply loved by the common people. Now the average monthly circulation exceeds one million copies, and it is estimated to cover more than 3 million readers; the 90s reached its peak, and the circulation exceeded 700 million copies at its peak. More than 15 billion visits.

In the Internet age, physical magazines have been greatly impacted, and many best-selling magazines have closed down one after another. "Story Club" still survives, with sales of more than ten to hundreds of thousands every month.

Li Lei watched almost every issue when he was a child, and was deeply impressed by the advertisements published on it. These advertisements are as grounded as the stories. Some sell nunchakus, martial arts cheats, small food processors, and getting rich. Of course, there are also indispensable Agricultural products.

The most important thing in advertising is to study the preferences of target customers for information. If you want to advertise high-end luxury goods, you should choose aviation magazines, because people who fly by plane will have better financial conditions; your target is the petty bourgeoisie. "Reader" would be a good choice.

If farmers want to know their feed, "Story Club" has become one of the best platforms. Farmers who are away from home like to read this kind of magazine that is close to their lives, and it can also complement "Train Timetable". When I take the train, I also like to buy a copy of "Story Meeting".

And it won't be thrown away after watching it, and it will often be taken to the workplace or taken home. At that time, the workers and villagers in the village will take it to read again, which can let more people know about their advertisements.

He took out his notebook and wrote down the contact information of Railway Publishing House and the editorial department of "Story Club". He planned to contact them after returning home and discuss how to advertise.

Then I picked up the "Story Club" and looked at it with relish. Not to mention, the little stories on it are really attractive.

After reading it and stretching, Li Xinwang quickly took the magazine. He wanted to read it a long time ago. Wang Feng regretted it, and he wanted to read it too, but it was a pity that he was too late.

"By the way, how is your comrade-in-arms in Chongqing doing?" Li Lei brought him out this time not only to be a bodyguard, but more importantly, to borrow his network resources.

There are three irons in life, the most iron is to carry a gun together, the relationship between comrades is sometimes more reliable than relatives, now go to Chongqing to open up the market, you can't just rely on Brother Chao's contacts, you have to use everything that needs to be used.

In the 90s, there were many veterans who achieved success in shopping malls. In addition to their daring to fight, their comrade-in-arms network is also an important reason.

Wang Feng and the comrades-in-arms of those veterans in the factory are all over the world. Li Lei asked in advance, and they do have comrades in Chongqing, so they must contact them.

"I found three in total. I have a comrade-in-arms who lives in Dadukou, Liang Tiansheng has a comrade-in-arms in Banan, and Qi Fei's squad leader who just joined the army is in Renhe. These comrades-in-arms have already contacted by telegram, and we can contact them when we arrive in Chongqing. Come on!" Wang Feng is very meticulous in his work, and the tasks assigned to him have always been completed very well.

"How is their situation now? Have they been arranged to work formally? If not, you can ask them what they mean and see if they would like to come to work with us? If the channels can be opened up, we must set up an office in Chongqing!" The three places belong to the relatively remote places in Chongqing at present, and Li Lei feels that they may not be able to arrange work.

"My comrades-in-arms are working as temporary workers, and Liang Tiansheng and Qi Fei's comrades-in-arms are all farming at home. The treatment in our factory is so good, they will definitely be willing!" I hope these comrades-in-arms have a better life.

"It's a pity that you just serve as a driver for me! If this is achieved, you can stay and take charge! You have been a soldier, and it will be easier to deal with them!" Wang Feng followed him for a year. According to Li Lei's observation, this People are very reliable in doing things. If so, give him a chance to exercise.

"It's just that Chongqing is a bit far away. It's not convenient to go home. It depends on whether you are willing. If you are not willing, I will go back and find someone!"

"I am willing!" Wang Feng did not hesitate at all. Although he said that he still had face under the pressure of working with Li Lei, he was still very envious when he saw that Liang Tiansheng and the others had slowly stepped up to leadership positions. Yi Yi had the opportunity, and he immediately agreed.

"Well, work hard, and ask your comrades in arms to help introduce a Chongqing girl as a daughter-in-law. The Chongqing girl is famously beautiful." Li Lei made a joke, which made Wang Feng blush.

"After arriving in Chongqing, Xinwang and I went to the market. You go to your comrades to get in touch with them and ask them what they mean." After the joke, Li Lei talked about his work tasks, "In addition, go to the village more , When you meet a farm, go in and have a look, see what kind of feed they use, and how effective it is!"

"When I met a feed factory, I also tried to find a way to find out. The price of feed is cheap, and it will cost less to transport it all the way. It is better to build a factory locally! Chongqing has developed water transportation, and the feed can be sold to FL, Wanzhou and Yichang, even to Wuhan, are cheaper than shipping from us by train.”

Li Lei also planned to open a branch factory this time. Now the profit of feed is relatively high, and it can also make money by train transportation, but the competition in the future will definitely become more and more fierce, and there will inevitably be a price war. At that time, the branch factory The wider the distribution, the cheaper it is.

Of course, if you want to open more branches, you must first keep up with the talent pool. Otherwise, the more factories you open, the more chaotic you will be. Not only will you not be able to provide enough profits, but it will also cause chaos.

Fortunately, Li Lei has now recruited many college students and veterans. They are of good quality, can endure hardships, and are willing to learn. As long as they are given opportunities, they can always cultivate some who can take the lead.

Li Lei explained to Wang Feng and Li Xinwang the key points of work and the details to pay attention to after arriving in Chongqing, and he lay down to rest when he was tired.

Not long after waking up, I arrived at Chongqing Caiyuanba Railway Station and looked at the city through the window. At this time, Chongqing was far less cyberpunk than later generations, and there were hardly a few tall buildings. Comrade Jiang Daqiao was in charge of the city. In the coming year, there are still low houses everywhere.

Coming out of the station, Brother Chao had already brought people to wait outside. After a few people met, they went out, and people kept chatting up along the way, "Boss, do you want to be awesome, let's help you carry your luggage!"

This is the characteristic of Chongqing - the stick-stick army. Chongqing is a transportation hub in the southwest, with developed water transport. In this era of lack of vehicles and equipment, many materials have to be carried by manpower. A meter-long bamboo stick, with two blue nylon ropes tied to the stick, wanders along the street to collect work.

The Stick-Bang Army once became a unique urban culture in Chongqing. In the 90s, a TV series "Chongqing Stick-Bang Army" was specially filmed to describe their life.

"No, no, we have a car, so we will park in front!" Liu Yonghao kept dismissing the sticks that surrounded him, and Li Lei wrote it down. Can you put in some advertisements? A large part of the people who like to watch this show are their potential customers.

The pickup truck that Liu Yonghao bought happened to be in Chongqing to deliver goods, so he took them to receive Li Lei and the others. Hot pot, I ate a hot pot meal in the air-raid shelter.

After eating, Li Lei and Li Xinwang followed Brother Chao to the guest house to rest, while Wang Feng went to visit his comrades with gifts and completed the task that Li Lei had given.

"Let's take a break today. There are a lot of pigs in Chongqing. The local Rongchang pigs are very famous. Last year, they were included in the national famous local fine breed pigs. There are also many pig farms, but it is too troublesome to run a family, so I will make an appointment for you." As long as you can supply them with food for the people in the breeding station, other pig farms don’t have to worry about it, and they will definitely follow suit when they see the breeding station in use!” Brother Chao was thoughtful and arranged everything.

"Brother Chao, you have helped me a lot. If it weren't for your help, I don't know how much effort it would take!" Li Lei was grateful and murmured in his heart, wondering if you would regret it when you set up a feed factory in the future Now point me so much!

"You don't need to tell me these things, you can help me more! Then you two should rest first, I still have two units to run, come back to have dinner together at night!" After making arrangements, Liu Yonghao continued to bring his quail Eggs went on sale.

After resting for about two hours to relieve the fatigue of the long-distance travel, Li Lei and Li Xinwang went out for a stroll, and even went to see the local Rongchang pigs.

This kind of pig is white except around the eye circles. It is larger in size, with a moderate head size, slightly concave face, medium-sized and drooping ears, horizontal wrinkles on the frontal face and swirled hairs, a long, well-proportioned body, slightly concave back and waist, and a large and Deep, with slightly sloping croup, fine and strong limbs.

Rongchang pig has the characteristics of resistance to rough feeding, strong adaptability, good meat quality, high lean meat rate, good combining ability, excellent bristle quality, and stable genetic performance. It ranks among the eight best breeding pigs in the world.

In order to get rid of the foreign monopoly of fine-bred pigs, local enterprises and scientific research institutions in later generations have selected many fine-bred pigs to breed local high-quality pig breeds, and Rongchang pigs are used the most.

For dinner in the evening, I still eat hot pot. The Chongqing-style hot pot ingredients such as fish, loach, eel, yellow spicy diced, yellow throat, and duck intestines are thrown into the Jiugong grid and boiled with old oil. It tastes really delicious , it is a bit spicy, people who are not used to it really can't stand it.

There was Brother Chao at the dinner table to help make contact, and Li Lei quickly became acquainted with the people at the breeding station, and the other party agreed very readily, "I can trust Yonghao, since he said that your feed is good, it shouldn't be a big problem , we also need good feed that grows meat quickly.”

"However, we still have to go through the process that should be followed. Tomorrow you bring the feed to our place. We will try it out for a while. If the effect is as Yonghao said, then we will use your feed in the future!"

"Thank you, Station Master Liu. Come on, I'll toast you again!" Li Lei picked up his glass and drank it down.

At the end of the show, Li Lei lost his eyes, Li Xinwang went to help stop a taxi, reported the address, gave the money, and then helped the station manager Liu up, and then stuffed two Chongqing brand cigarettes. Li Lei only bought the high-end cigarettes that are popular in Chongqing at the moment.

Early the next morning, Li Lei took the feed and went to the breeding station with Liu Yonghao. When they arrived, Li Lei saw the sign and immediately took out his camera, "Brother Chao, stand at the door and I'll take a photo for you!"

Liu Yonghao knew that he liked to take pictures everywhere, so he didn't doubt it. He straightened his clothes and walked to the door. He even put on a handsome pose, "Are you ready?"

"Stand a little further away, a little closer to the signboard, yes, yes, it's like this, don't move!"

With a click, the camera recorded Brother Chao and the sign next to it that read "Renhe Pig Breeding Station".

This will be a famous scene decades later. At that time, I will tell Brother Chao that at least one province’s market will be given to me, otherwise I will post this photo on the Internet!

　Thanks to book friends 110423065745171, Ye Da Nuan, Chasing Mu Lie Shan, I am classmate Xiao Pan, and a little newcomer for their rewards

　　
　
(End of this chapter)