Agricultural giant since 1983

Chapter 266 New Products

Li Lei gave Xiong Yiwu shares, raised wages for middle-level backbone and grassroots employees, and promised to invest funds to introduce equipment and expand production lines. This made Huafeng people's hearts settle down; the middle management may be a little entangled, because Li Lei will arrange for new people to come over. At the same time, if people are transferred to Baixiang, grassroots workers don't care. For them, the boss who gives them a salary increase is a good boss.

Without the support of the grassroots, even if the middle management wants to make trouble, it is impossible for the middle management to make troubles. With the help of Xiong Yiwu, Li Lei completed the transfer of Baixiang without much effort. In Huafeng, when these people went to the White Elephant Factory, it meant that the fish had left the water and could only work obediently.

In this way, Huafeng Factory was slowly digested by Li Lei and became an enterprise under Huinong. After a period of time, after the two companies have completed their running-in, Baixiang Factory and Huafeng Factory can be merged to form a special instant noodle business department. , Unified management of the instant noodle industry under Huinong.

"The current product line of Huafeng Factory is still too simple. It is better to develop several more products, and I will leave this matter to you!" Li Lei said to Xiong Yiwu. In the future, when he went north to Shaanxi, he successfully developed a Products that meet local needs, which shows that his product development capabilities are completely fine.

It’s just that there are some things that need to be reminded. Although Xiong Yiwu is familiar with the domestic market, he doesn’t know much about the international market. He still doesn’t know many successful models outside, so Li Lei took out a few samples, “This is Master Kong’s flagship product, it is said that they will soon enter the mainland market, this product will definitely have a big impact on us.”

"This is instant noodles that can be soaked and eaten directly?" Xiong Yiwu looked at the barrels of instant noodles packed in round plastic barrels, and guessed the beauty of them at once.

"Come on, everyone try it!" Li Lei distributed a bucket to each of the middle-level cadres of the Huafeng factory. Everyone opened the package one after another, tore the seasoning package and oil package, poured them in, poured boiling water and waited for a while before opening them. When the time came, the aroma suddenly permeated, and there was a sound of sucking in the office.

"This taste is too strong, I am not used to it, but consumers may like it, it is fragrant and spicy, and the beef taste is relatively strong, it is very enjoyable to eat, if they really come in, it will definitely have a big impact on us Shock." Someone gave a pertinent evaluation.

"This kind of packaging is very interesting. When I was on a business trip by train, some people ate instant noodles on the train, but they either ate them dry, or they brought a lunch box to soak in water! Many people don't like to eat dry food, and they don't bring lunch boxes, bowls and chopsticks. I can only look at it! And this kind of packaging with its own instant noodle bucket and small fork just solves this problem. If the price is not expensive, it will definitely sell well on the train!" Xiong Yiwu paid more attention to the packaging.

Master Kong is definitely not the first instant noodle manufacturer to adopt this kind of packaging, but they are the first to roll out bucket noodles on the mainland. As Xiong Yiwu said, this packaging method quickly became popular on the train , and then occupied major shopping malls with its more high-end packaging, becoming synonymous with high-end instant noodles in the minds of consumers, and successfully occupied the high-end market.

Many local brands were forced to live in the mid-to-low-end market, and Huafeng was defeated by this series of punches; and now Xiong Yiwu has not left Huafeng factory, and Li Lei has brought more abundant funds to Huafeng factory. It is probably unrealistic for Master Kong to want to win easily.

"So we have to start first to launch instant noodles with this kind of packaging before them. At the same time, we must seize the time to develop new products with a stronger taste! After sitting on the train for a long time, people's mouths will inevitably become a little bit woody, like Sanxian Yimian. Instant noodles with a lighter taste are definitely not as enjoyable as braised beef noodles! Think about it, in a car full of people, soaking a bucket of Sanxian Yi noodles or soaking a bucket of braised beef noodles, which one is more attractive to other passengers Buy?" Li Lei asked.

"The busiest time on the train is the Spring Festival travel rush, and this is also the time when instant noodles sell the most. It is cold in winter, and it is indeed more comfortable to eat some spicy instant noodles! Especially this noodle soup, after drinking it, I sweat all over, and I don't feel cold immediately!" Xiong Yiwu soon realized that Master Kong's Braised Beef Noodles were indeed more suitable for eating on the train than Huafeng Sanxian Yi Noodles.

"In addition to the taste and more convenient way of eating, their packaging looks higher than ours." Yin Wanquan, a middle-level cadre transferred from Baixiang Factory, said that Baixiang instant noodles may have the same reputation and taste as Huafeng. There is a certain gap, but one thing is particularly good, that is, Li Lei attaches great importance to the outer packaging, and hired a special advertising company to design, so that the picture on the white elephant plastic bag looks much higher than Huafeng's, so he His vision has also been cultivated, and he immediately saw another leading place of Master Kong.

"Indeed, their pictures look clearer and better-looking than ours! But the production cost is estimated to be higher!" Xiong Yiwu looked carefully at Master Kong's packaging.

"Even if the cost is a little higher, it is worthwhile to attract more consumers to buy and sell at a better price! Our Huafeng is now considered a relatively high-end instant noodle brand in China. We must cherish this position and lower the grade. It's easy, but it's hard to pull it up again!" Li Lei reminded.

"I have already asked. New equipment is needed to produce higher-definition packaging. I have already prepared the money! Then I will invite Xiangjiang's advertising company to come over to help with the design. It is best to print Sister Fei's photo as well." When it comes to the packaging, such a more beautiful food picture, coupled with the addition of Heung Kong stars, at least in terms of appearance, our products are definitely not inferior to Master Kong!" There is indeed a big gap between the advertising design in the mainland and Heung Kong.

"For new flavors, the advertisement has to be re-shot! Then please trouble Ms. Shen again and invite her to come to the special zone to shoot." Xiong Yiwu is also willing to spend money on advertisements. Huafeng Factory is also the first in China to advertise on TV. As an instant noodle brand, he knows the importance of advertising.

"In terms of taste, do you have any good suggestions?" The problem of outer packaging has been temporarily solved, so the next step is the problem of taste.

"Master Kong's beef tastes really good. We can also follow suit, but we need to make some adjustments in the details. Try to make some first, then ask consumers in different places to taste and rate, and then make adjustments based on their evaluations." Xiong Yiwu Very good at how to develop new products.

"Just do it, but be quicker, and try to distribute the goods before Master Kong officially enters the market. I will take care of the railway department. I have a good relationship with them. As long as we can get the products out, we can send them to the train immediately." Fact It was Master Kong who developed beef-flavored barreled noodles before Huafeng, but they have not yet entered the mainland market. As long as Huafeng can spread the goods first, it can cause a misunderstanding for consumers, making them mistakenly think that Master Kong is Follow Feng Huafeng Factory, and after they are familiar with Huafeng's taste, they will not be so impressed with Master Kong's.

"We can make a small improvement! There are only two seasoning packets in their barrel noodles, one is a material packet and the other is an oil packet. The spicy taste is added to the oil packet! But some people like spicy food, and some don't like it. , Some are light and some are heavy, giving them the same level of spiciness is definitely not everyone’s favorite! So we can put the spicy oil in a seasoning bag separately, so that consumers can choose to add more, Add less or even not add!" Yin Wanquan thought of another good way.

"Yes!" This is also a successful strategy that has been verified by later generations. Naturally, Li Lei will not refuse, and Yin Wanquan's speeches have also left a deep impression on Xiong Yiwu and other old employees of Huafeng Factory. It turns out that this college student is indeed capable.

"Xiao Yin is worthy of being a college student. His brain is quicker than those of us old guys. If you have any ideas in the future, just say it directly." Xiong Yiwu said this on behalf of Huafeng's old employees, and officially accepted Yin Wanquan.

The new equipment was brought in quickly. Under the guidance of the technicians, the employees of Huafeng Factory quickly learned how to operate these equipments and produced new packaging barrel by barrel.

At the same time, Xiong Yiwu led the research and development team to take out several samples, and led people to start tasting tests in places with a large number of foreign populations such as train stations. People who came out of the train station praised this novel packaging Juekou, "This is really convenient to eat, you don't need to bring your own bowls and chopsticks; and the taste is much better than the box lunch on the train! When will you start selling it? I must buy a few barrels when I am on a business trip next time."

"How do you think the taste is? Is there any room for improvement?" The staff of Huafeng Factory asked carefully with the questionnaire, and scored different points on the questionnaire according to their opinions.

A week later, questionnaires from different places were gathered together, and the data was input into the computer for statistical analysis. The R&D team adjusted the seasoning ratio based on these data, and then took out new products for consumers to try and score.

After so many rounds, Huafeng Factory finally produced its first barreled noodles——Huafeng Spicy Beef Noodles. The outer packaging is packed with red and hot peppers, large pieces of beef and steaming hot noodles, which are very appetizing. Shen Dianxia, ​​who gave a thumbs up next to her, added a bit of high-end feeling to this noodle.

"I'm going to tell the leaders of the railway department to start selling this noodle on all lines immediately! In addition, I also hurry up to distribute the goods to dealers. Our advertisements have been running for half a month, and consumers' appetite is also increasing. It's time to hang up." As soon as the product was produced, Li Lei advertised on major TV stations, and many distributors called to inquire, wanting to ship the goods as soon as possible, but Li Lei refused on the grounds that the goods were not ready. , Now the inventory has been enough to support for a period of time, and then the delivery is arranged.

The two Liu Shengjun brothers have earned a lot of money working in Guangdong over the years. When they returned home last year, they pushed the old house and built a new one. They waited for the new house to be built. They chose an auspicious day to invite the whole village to a feast and then moved in. So this year I came to Guangdong later than in the past.

Coincidentally, the two of them met the salesman who sold them ham sausages in the carriage again, but they didn't remember each other. When the familiar cries sounded, Liu Shengjun's stomach growled, and he stabbed Stabbing the younger brother outside, "Shengyao, go and take out the steamed buns in the bag, we'll buy two ham sausages and eat them!"

Both of them have experience on the train. The box lunch on the train is expensive and not delicious, and it is inconvenient to bring other dry food, so it is better to pack steamed buns, go to the junction of the two carriages to connect hot water, and then have a mouthful of steamed buns and a mouthful of ham , drink a few mouthfuls of hot water, and the stomach can handle it.

As soon as Liu Shengyao got up, a seductive aroma came from his nose, and he couldn't help swallowing, "Why does it smell so fragrant?"

"Come on, everyone, take a look here. After sitting on the train for so long, are you all hungry? It doesn't matter if you are hungry, I have something good to recommend to everyone!" Bucket noodles, put a bucket of soaked spicy beef noodles on the passenger's small table with the right hand.

"The new Spicy Beef Noodles from Huafeng Factory, you can eat a bowl of hot beef noodles for only two yuan! Where can you find such a good thing!" Nowadays, the bagged Sanxianyi noodles sell for [-] cents , The cost of barreled spicy beef noodles is higher, so it sells for two yuan.

"Is it fragrant?" The salesperson asked the passenger who was staring at the bucket.

"Fragrant!" Instant noodles are definitely a killer in a closed space, especially when everyone is a little hungry, the smell will immediately whet the appetite.

"Do you want to eat it? If you want to eat it, I have a lot of it here. A bucket of two yuan is a bucket of two yuan, and I will give you hot instant noodles for free! You can't buy it for two yuan. A bowl of hot beef noodles!" Under the yelling of the salesperson, several passengers couldn't help but paid for it.

"Come on, tear it open first, but don't tear it all off, then take out the seasoning packet and fork, squeeze the ingredients packet and oil packet into it, see if you can eat spicy oil packet, put more if you can eat it, if you can't eat it Just put less! Hey, yes, that’s it, I’ll pour water for you, and finally use a fork to stick it here, wait a few minutes and it’s ready!” The salesperson taught them how to make noodles skillfully.

"If you feel that eating less meat is not satisfying, you can also buy two ham sausages and add them in!" In order to sell more things, the salesperson learned the wonderful combination of instant noodles and ham sausages without a teacher.

"Brother, let's have a bucket too, and buy two ham sausages!" Liu Shengyao didn't resist the temptation, and quickly bought two buckets of noodles. After soaking them, he ate them with ham sausages. The taste is indeed better than steamed buns. eat.

"When we go back at the end of the year, we don't need to bring steamed buns, we just buy instant noodles in the car!" After eating, Liu Shengyao was still a little bit unsatisfied.

"If you don't buy it on the train, it will definitely be expensive on the train. We buy it in the store and bring it with us, and then we can just pick up the water ourselves!" Liu Shengjun knows how to save money.

While they were enjoying the delicious food, Xiong Yiwu and others were anxiously waiting for the sales data.

　Hey, my mother is a sheep, I guess it will be soon, there will be another chapter later

　　
　
(End of this chapter)