Agricultural giant since 1983

Chapter 451 On the eve of joining the WTO
After the contract was signed, when Li Lei saw Li Jingwei again, he was taken aback by his appearance. In just a few days, his hair had turned gray and he looked extremely haggard. It really took a lot of effort, and now Jianlibao basically has nothing to do with him, it is really hard for him to accept this reality, and he must be very depressed these days.

Hey, looking at his appearance, I am afraid that he will retire in the future. It is probably unrealistic for him to start a business again like Duan Yongping and Chu Shijian; With the investment of money, coupled with the network resources accumulated in the previous Jianlibao period, the products will soon spread all over the country, and the probability of success in the short term is very high, but once people lose their temper, no matter how good the conditions are, they will not work.

"Mr. Li, don't worry, Jianlibao will definitely develop better than before if we entrust it to Huinong! If you have time in the future, come to the factory to see more, and when Jianlibao is listed in the market in two years, please come and ring the gong !" Li Lei can only comfort him in this way, although Li Jingwei is not satisfied with the current handling method, compared with the original history, it is much better.

At least Li Jingwei and his team have obtained the money and realized the freedom of wealth. They can rely on whatever they do in the future; If it's good, everyone can't talk about him without him.

"Then I...then I'll just wait for this day!" Li Jingwei wiped his tears with the support of the entourage. He is still unwilling, but he also knows that there is no way to do it. Letting go now is the best ending Yes, handing Jianlibao to Huinong is definitely better than giving it to other companies. Huinong has a deep accumulation in the beverage field, and it is more fair to companies that treat mergers and acquisitions. Coconut Tree is now listed, and Wang Guangxing and other management teams have also obtained value. Fei's shares, and the development is getting better and better, maybe Jianlibao can also get out of the predicament.

"We will not let you down, Jianlibao will definitely have a better future!" Li Lei solemnly promised that Jianlibao's reputation coupled with Huinong's capital, channels, marketing, and R&D capabilities will definitely get rid of the dilemma of declining performance as soon as possible. Li Lei has this confidence, and the Jianlibao brand has not completely rotted yet.

You don’t even need Huinong to invest much money in Jianlibao. If you mortgage the Jianlibao Building in Guangzhou to the bank, you can get a large sum of money. As for why you don’t sell it, the reason is simple. Now the real estate prices in Guangzhou are far from reaching their peak. , It’s not worth selling now; the money is enough to support Jianlibao’s production line transformation and upgrading and marketing promotion. At the same time, this is also the heart of the Sanshui government. We will not move Jianlibao to Guangzhou. In the future, Jianlibao will still stay in Sanshui .

From a commercial point of view, this decision is also very reasonable. Although the transportation in Guangzhou is more convenient, the cost of land and labor is higher. Moving the company to Guangzhou can only increase costs, but there are not many benefits; oh, there are still benefits. It is possible, that is to build a factory in the suburbs of Guangzhou first and then wait for the demolition in the future. This business will definitely make a profit without losing money, but you can’t put your hopes on it when you start an industry. The beverage industry still relies on the beverage itself as a solid foundation. Make your drinks.

Looking at the person holding Li Jingwei again, Li Lei felt a little familiar, so he took a second look, and then recognized him. This is another Mr. Li——Li Ning, the owner of Li Ning Sports. Li Lei couldn't help laughing , "Today is a coincidence, there are three Mr. Li in a room?"

"I heard that Mr. Li sold Jianlibao, so I hurried over here!" Li Ning was still a little upset. It was thanks to Li Jingwei that Li Ning Sports could do it. Without Li Jingwei, there would be no Li Ning now.

When Li Ning first retired, he was still quite confused. He didn't know what to do. Should he become a coach, or work in the system like other retired champions?It happened that Li Jingwei was also thinking about the future development direction of Jianlibao at this time. When he met Li Ning by chance, he suddenly had a flash of inspiration and invited Li Ning to join Jianlibao to create a sports brand belonging to "Li Ning". , Inviting Li Ning to become the brand spokesperson of Jianlibao, wouldn't it kill two birds with one stone.

Although Jianlibao is a beverage manufacturer, they have cooperated closely with the sports world from the very beginning, so they have an advantage in this regard. Coupled with Li Ning's influence in the sports world, they easily won the BJ Asian Games. Since then, the clothing sponsorship contract has become an instant hit and has become a popular sports brand across the country.

But it should be noted that the Li-Ning sportswear company at this time was under the name of Jianlibao, and the money for the establishment of the company was also paid by Jianlibao. Strictly speaking, it should be regarded as a subsidiary of Jianlibao. From a perspective, he is not the boss of Li Ning Sports, but just a professional manager and brand spokesperson.

Li Jingwei's methods in dealing with the property rights of Jianlibao were very rough, but the same is true for Li Ning Sportswear Company. He directly described the original investment of 600 million yuan in Jianlibao as an "interest-free loan" to support Li Ning. ", and then Li Ning repaid the loan in three installments, successfully allowing Li Ning to separate from Jianlibao's name, and Li Ning Sports has thus changed from a subsidiary of Jianlibao to Li Ning's own enterprise.

Strictly speaking, there must be a problem of loss of state-owned assets in this process. It is unreasonable for a company that is on the rise and has a very promising prospect to sell it at such a low price!Even if it is a loan, you have to consider factors such as interest and currency depreciation, right?However, since the scale of the Li-Ning movement was relatively small at that time, and Li Jingwei was decisive in Jianlibao, this incident basically did not cause any waves.

Li Jingwei turned Li Ning from a retired athlete into a billionaire. Li Ning is naturally grateful to him in every way. When Li Jingwei passed away in the future, Li Ning even carried Li Jingwei's coffin as his nephew. At that time, he also repeatedly talked about Li Jingwei's kindness to him, so when he saw Jianlibao falling into the hands of Huinong, he felt that Li Lei had robbed Li Jingwei.

"Jianlibao has encountered some problems now. There are not many domestic companies that can solve these problems. It can be said that it is the best choice to hand over to Huinong." , then don’t blame me for taking the shot, and I’m kind enough to Li Jingwei, if it were someone else, he and his team might not get a penny.

At the same time, his impression of Li Ning is not very good. Winning the gold in the Olympic Games really inspired the hearts of the people. Before 2008, Li Ning's campaign strategy was basically fine, but after that, there were frequent failures. The memory of ordinary consumers The deepest one is probably the phrase "I regard Li Ning as a domestic product, and Li Ning regards me as a chief officer", right?This is probably the reason why Li Ning started so early and so smoothly, but was overtaken by Anta in the end?
Inviting them to the office, Li Lei told Li Jingwei about his future plans for Jianlibao. First of all, it was Jianlibao's old routine, using the opportunity of sponsoring sports stars to expand its influence. Now the last player of the Chinese football team A carbonated beverage sponsorship contract is about to end, and Coca-Cola will inevitably increase its investment, and Li Lei intends to compete with them.

Although Japan and South Korea, as the hosts, can directly enter the World Cup without the qualifiers, the Chinese team lost two strong competitors; but there were also many people who were optimistic about the Chinese team in the last session, but they missed the summer of France, and now The first stage of the qualifiers has not even started, and no one would have thought that the Chinese team could draw such a good lottery in the top ten.

Therefore, there is a high probability that Coca-Cola will not bet heavily on the Chinese football team. This is Li Lei's opportunity. He knows how much impact this successful promotion will have; he can also sign Sun Jihai, Zheng Zhi, and Yang Chen at that time Waiting for stars with a better image and no scandals to act as endorsements can definitely increase Jianlibao's sales.

Whether the marketing is successful is an external factor, and the strength of oneself is the root. In recent years, because of the conflict between Li Jingwei and the Sanshui government, Jianlibao has experienced many internal problems. The production equipment is old and has not been replaced for a long time, and the production process is somewhat behind the times. , the sales system has also become a mess, mainly relying on Li Jingwei's personal charm to maintain it. These are not in line with the development laws of modern enterprises, so they have to be adjusted.

The management must be moved. If the ability or moral level is not enough, then take the money and leave; Seam docking, and more personnel turnover is also conducive to maintaining the vitality within the enterprise; only a few people can continue to work in Jianlibao.

There will definitely be people who are dissatisfied, but Li Lei has enough money, and the positions and salaries of other companies will be improved. Although these people continue to stay in Jianlibao, their private income may be more than that, but this kind of thing cannot be obtained. On the face of it, most people still accepted Li Lei's arrangement.

There are also a small number of people who decide to take the money to start a business. They think that with their own ability and years of experience in the beverage industry, they can definitely create a world. They are also persuading Li Jingwei to continue to lead them to do it; Now is not the past era, and the competition in the beverage industry is becoming more and more fierce. It is hard to say whether their tricks will succeed.

Li Jingwei told Li Lei a lot about the situation of his subordinates. He still wanted these people to stay in Jianlibao. On this issue, Li Lei did not compromise. Whether it is from the future development of Jianlibao or from the perspective of management, These people have to move, and must move.

Li Jingwei actually understands this, but it's just that he can't push back human favors. Now that the words have been said, he has done his best, and he can go back and explain to them, so he got up again and left Li Lei's office with Li Ning's support .

After staying in Sanshui for a period of time, after sorting out the general direction of Jianlibao inside and outside, Li Lei left, and the specific work was handed over to Huinong's newly appointed management team. Those transferred by the company are all very capable, and they will definitely be able to complete the tasks assigned by Li Lei.

Now that I have arrived in Guangdong, I must go and have a look around. I first inspected my own farms and feed factories in Guangzhou, Shenzhen and other places, and then went to Huafeng headquarters. The competition in the instant noodle market has been fierce in recent years. , Master Kong is chasing after, Nissin and other international giants are coming aggressively, Jinmailang, Hualong and other brands also have their own unique strategies, Huafeng is facing a lot of pressure.

At this time, the benefits of large group companies are reflected. Li Lei directly asked Huafeng and Panpan ham sausages to conduct joint marketing, and asked Panpan to develop a ham sausage that is very suitable for instant noodles. Combining instant noodles and ham sausages Packaged for sale, immediately won the approval of consumers.

Uni-President and Master Kong immediately followed suit and recruited ham sausage manufacturers such as Shuanghui and Yurun to engage in joint marketing, but they were one step too late after all, and cooperation between different enterprises is certainly not as convenient as cooperation with companies within the same group, and advertising and marketing costs How to divide?The focus of the advertisement is more inclined to ham sausage or instant noodles, and these problems are enough for them to have a headache.

So in the end, Huafeng not only kept its national instant noodle sales number one position, but even expanded its own market share. The sales of Uni-President and Master Kong did not drop. Unfortunately, those second-tier brands, Coca-Cola and Pepsi fought and killed a bunch of them. What happened to beverage companies also happened in the field of instant noodles.

Li Lei also met some old friends in the special zone. At the dinner table, everyone talked about Shi Yuzhu. He has turned around in the past few years. Although the melatonin advertisement is annoying, it is really effective. , would subconsciously carry a pack of melatonin back. Shi Yuzhu relied on melatonin not only to pay off the arrears, but also made a lot of money and became a billionaire again. However, these have nothing to do with Li Lei. Engage in health care products.

Finally, I went to see Brother Xiaoma. After getting new funds, QQ has the ability to rent more servers, and there is no need to limit the number of users. However, Brother Xiaoma is still not very happy, because they I still haven't found a way to make a profit. If this continues, I'm afraid the money will be spent again.

After returning to Heyang, Li Lei rested for a few days, took his children out for a stroll, and then started working again. In addition to the company's daily affairs, he focused on the progress and content of the WTO negotiations. By the second half of next year At that time, China will officially join the WTO. At that time, domestic enterprises will surely face a severe impact, and the agricultural field is certainly no exception. He must be prepared.

(End of this chapter)