this man is not calm

Chapter 230
Jin Shang is not stupid, on the contrary, he is very smart. His father Jin Shi said it very cryptically, but it was also understood accurately.

"Are you not afraid that I won't be able to do it, but are you worried that if you really do it, it will cause endless trouble and huge risks?"

Lao Jin nodded solemnly and watched his son flip the ball nonchalantly, flying up and down, very elegantly.

"If your intelligence were not so exaggerated, I would definitely let you take the path of a professional player. Although our family is not rich, we still have some savings, so you don't need to deal with those inexplicable guys."

As an only son in the family, the old father wanted to avoid taking risks.Playing football is much easier. If your family has money, you will naturally not run into unnecessary troubles. As long as you can make a name for yourself step by step, have a solid network of connections, and find a daughter-in-law who will give birth to a good child, you will have a good life. Just raise your children and live a peaceful life.

Moreover, Xiao Jin's football talent is really outstanding. Although he joined the youth training halfway, he is better than most children of the same age and is improving rapidly.A group of club executives, including Jin Shi and Yan Jin, were very happy.Over the years, it's not like the team hasn't had talent emerge, but it's just that it can't retain it. The league level is too low, and if any young players do show up, they are poached early.

The boss's son is different. It is not a delusion to say that he can lead the Northern United football team to the top level, enter the national team, become famous, and become a legend in the domestic football field.

It's a pity that Xiao Jin's talent in learning is obviously more exaggerated than his already excellent playing ability.It's so unkind to insist on taking the path of a professional athlete despite having the potential to go to a top school.

The poem "Xi'er" hanging at the door of "Lu Yu Music Bar" was not chosen blindly by Jin Shang without any reason.Occasionally, his father Jin Shi would lament that if Xiao Jin was a little dumber, it might be much easier.

"Trouble is already here. As long as the upward momentum is maintained, some things are unavoidable. My second uncle and his partners who were watching the game in the VIP room of the stadium today spent hundreds of millions of real money to invest in my company. This has clearly set a target. At present, hundreds of people live on it, which indirectly affects thousands of families. There is no way to retreat..."

It is impossible for the Jin family and his son to capture the huge trillion-dollar market in the future. Even if they only capture a majority of the domestic e-commerce market, they would already be an exaggerated "Big Mac".

Jin Shang's every move affects the interests of many people. In comparison, although football is the number one sport in the country, its influence is still far behind that of major IT companies.

Jin Shi, who also understood this, sighed:

"I know I can't persuade you, but if you want to go down this road, you still have to pay attention to some things."

After moving his body and sweating a little, Jin Shang felt much more comfortable. He kicked the ball to the sidelines and landed it accurately in the ball frame. He then waved to the fans who came in early in the stands. call.

"Where's the real trouble?"

"The flow of capital in the football field may change because of an influential award. You know the allusion that times make heroes, so I won't go into details. For some people, influence that is out of control, It may have a huge impact on the mature industrial chain and affect the interests of others."

After a pause, Kintoki lowered his voice and said calmly:
"What do you think is the basis for the existence of football clubs? The top players in the country only earn a few thousand a month. The peak period of professional athletes is very short, most of them only last three to five years, and only a few can last ten years. This Under such circumstances, how do they live their lives after retirement? Most stars do not live a very good life after retirement, but there are also some who are very cool and lively and happy, how do they do it? "

Some things don't need to be stated explicitly before they can be understood by heart. Jin Toki couldn't help but smile knowingly when he heard this:
"Do you think this phenomenon is common?"

Jin Toki was speechless. There was no way to answer this question.Without investigation, there is no right to speak. However, judging from the feelings of the people around you, it should not be just one or two.

To be honest, taking the path of a professional athlete is actually quite expensive. Except for those children from poor families with genetic mutations and extraordinary talents who have no basic foundation at home, they are not suitable for taking this path. The risk is too great.

Not to mention, in the youth training of our own team, there is always meat in the cafeteria. If you don't eat better and exercise a little more, you won't be able to persist, and you will easily injure your body.

Learning to play football off-the-job is a pure investment. A child's golden growth period is almost completely spent in it, and the success rate is not high.Children with poor family conditions, no one to take care of them, and no resources to support them, there is not much hope of breaking through the narrow road of sports.

As for the lucky ones who have successfully entered the professional arena, their families have spent a lot of money to train them, and the club has invested resources. How can they earn back their capital and profits in just a few years, and even earn their pension for the rest of their lives?
Before the arrival of the Jinyuan Football Era, it was almost impossible to rely on just a small amount of salary and bonuses. As for after retirement, going in the direction of managers and coaches requires not only talent, but also great perseverance, and even more. Noble support.

"Ideals can't compete with clothes and food. Who doesn't have seniors and juniors? Those little tricks in private are definitely not too many, but they are definitely not uncommon. Some teams try their best to grab points in the first half of the season, but then fail in the second half. Become a 'giveaway boy', who is less than the superiors and more than the inferiors, has no desires and desires, is ambitious and wants to upgrade, and works hard to stay in the relegation. Who doesn't want to meet such a 'giving' Bodhisattva? Just spend a little money , you can securely get three points, why not?"

In every level of league, there are almost one or two teams that start to "fail" as soon as they get the points to avoid relegation. The owner is not strong enough and cannot play in high-level leagues. Relegation will affect the value of the club. Plus there are so many people to feed, what can we do?
"Feelings cannot be eaten. I know all the things the people below do. They are all in the same circle. Who doesn't know a little bit about it? As long as it's not too much, turning a blind eye is fine. I just passed it by fooling around.”

The leagues that are too low in level do not attract enough attention. The top leagues are in the public eye. The two levels are slightly better. The most troublesome is the secondary leagues one or two levels below. It is really a quagmire. If you fall into it, you will be a mess. .

It was broadcast on TV and paid attention to by the local media, but it was not particularly conspicuous, valuable, and not too high. It was stuck on the key point of becoming a top league, and there were particularly many disputes.

What is even more worrying is that foreign hot money with considerable influence, as well as some domestic underground banks, like to penetrate into this field.The ones least able to withstand the temptation are the clubs and players in the secondary leagues.

At a certain key event, if you put a little effort and make some small moves, tens of thousands or hundreds of thousands of dollars will be transferred to your personal account, and the money will be returned in a few years.How many normal people can refuse such an exaggerated investment?

His father, Jin Shi, explained to Jin Shang one by one the insights he had gained from struggling in the industry over the years.

"Don't feel embarrassed about this situation. It's not just us, it's similar abroad. Whether it's a football powerhouse or a desert, the rules are there and cannot be changed by personal will. Food, clothing, housing, daily necessities, food, rice, oil and salt are all for the purpose of making a living."

"It's just...a pity for the enthusiasm of the fans."

Jin Shi patted Jin Shang on the shoulder and said sincerely:

"You don't have to be too disappointed. Most teams and players are still very disciplined. Competitive sports are all about strength. In the lower leagues, if you are successful, that's it. But if you want to be promoted to a higher level At a high level, the boss has the strength to protect the team players from being 'trapped', which is the limit. The rest is still up to everyone to win the game on the court."

Competition is the foundation. If this point completely collapses, then all individuals and groups that rely on it to make a living will be trees without roots and water without sources, and will not grow.Generally speaking, the interests of all parties are involved, and a balance has been reached, and everyone gets what they need.Once there are major changes, there may be a backlash.

"Then...the club doesn't make any money, so why do so many people still invest money in it?"

"Just because the club doesn't make money doesn't mean the people in the club are losing money."

Jinshi smiled and explained,
"Everyone comes out to work to earn a living. The players on the field receive salaries and bonuses, and the employees behind the scenes receive wage subsidies. As a boss, don't I also get benefits both on and off the field? It's also because of the huge value of your publicity platform that you Are you thinking about promoting its upgrade?"

Jin Shang could not deny this.

The commercialization of European football in the previous life was so successful that club operations themselves were not very profitable, but the commercial development attached to successful clubs was quite profitable.

"If it's just trouble in this area, it shouldn't have a huge impact on the 'Golden Globe Award' I want to host, right?"

"How could it be so simple?"

Although my son is smart, he has never been directly exposed to the real inside story.

"Let's put it this way, a football club is just a food trough. We only need to focus on our own team and deal with our peers and superiors. The awards you organize actually build a platform at a higher level. . If it’s just a small fight and it really makes you bigger and stronger, then it’s a circle of right and wrong, a vanity fair. Many troubles that make people overwhelmed will come to your door.”

"Like?"

"Various public relations expenses, agents with unknown backgrounds, etc. The football industry is not only professional, but also closed. Many things are too complicated to check. Think about what other industries are like this, and what characteristics do they have? "

A few key words fell into Jin Shang's ears, and it was like an enlightenment, making people enlightened.

A few months ago, when Jin Shang and the Nan brothers wanted to shoot the "Big Era" trilogy of movies, a mysterious person came to the door and tried to force money to get involved. That time, Nan Dabiao used it to join forces with powerful parties. Introduce the method of investment to let those "flies" retreat when they are faced with difficulties.

Do other film and television investment projects have such luck or ability?

If this is true in the much smaller film and television industry, wouldn't it be even more exaggerated in the football field?

It is pretty good now. The overall situation is not perfect, but with the efforts of all parties, it is developing in a good direction.

For example, almost every medium and large shopping mall has a jewelry store, which not only occupies a golden shop floor, but also has a large area and is very conspicuous. However, every time I go there, I can't see a few customers. There is obviously no business, so why open it? Get everywhere?
There are also many units and various tobacco and alcohol supermarkets near the headquarters of large groups. Customers rarely visit them all year round. They only have a shop with a floor no bigger than a toilet and a table. If they really rely on tobacco and alcohol retail, I'm afraid it won't be the northwest wind. No need to drink.

Why do these obviously unprofitable businesses thrive?
A layman doesn't understand, and an expert doesn't talk about it, just keep silent and make a fortune.

Existence naturally has its value, but its realization channel is not understood by outsiders. In short, it only provides a channel.

As a practitioner, it is undoubtedly the common wish of everyone to be committed to purifying the environment and making the industry in which we work prosperous.If you want to achieve this goal, practicing it personally and taking precautions are inevitable.

The father and son talked intermittently for a long time, and when the crowd at the stadium gradually became more crowded, Jin Cai solemnly asked:

"Have you thought clearly about whether you want to 'match wits' with these people?"

"I thought it was just for fun at first, but now, I feel a little more motivated to fight."

Grinning Jin Shang stretched out his index finger, raised it up and shook it.

"I am protected by the 'Golden Finger'. How can I show my ability without any challenge?"

There are some troubles that Jin Shang has already thought about clearly, but things must be done one by one, and serious matters cannot be delayed due to choking.

Originally, he just wanted to do something he wanted to do with his pocket money. Yuyu clarified that such a feat of cleaning up evil and filth could not be accomplished simply, and Jin Shang did not have such big ambitions.According to your own wishes, just do something practical that is recognized by all parties in the industry and gives you a sense of accomplishment.

Those bad things exist objectively and are difficult to eradicate, but they will never become mainstream, let alone talk about them in the sun.After all, it's just some shady things. As long as you behave properly, sit upright, and stand the test, nothing big will happen.

"It's good that you know the importance. Now that you've decided, do it with confidence and boldness. If you encounter any trouble, don't get into trouble. I'm still here, but if it doesn't work, go to your great-grandfather to ask for help. He's not dead yet, so he should be able to If you talk to me, even if I poke a trap, I can help you catch it."

"I understand. I am not a reckless person. I will only do what I can within my capabilities."

"I wish you were such a calm kid! It's okay to do impulsive things when you're young and energetic. It's just that the adult world is much more dangerous. Just don't let down your guard."

The Jin family father and son do not cause trouble, but they are not afraid of it. They live their lives honestly and faithfully. If someone bullies them, they have ways to protect themselves.

(End of this chapter)