this man is not calm

Chapter 231 Chaoyang Industry
The father and son ended the meeting, and Kintoki went to the stands to greet the old fans, and then stood at the front of the stands to cheer for the team like ordinary fans.

Standing next to him was Dai Yiqin, who rarely took the time to come to the scene. As the most famous die-hard fan of the team, he was enthusiastically received as soon as he appeared. Not only did many home team fans come to ask for photos and autographs, but many away team fans also climbed over the guardrail. , causing the stadium to have to strengthen security.

Fortunately, although the fans present were enthusiastic, they also knew to abide by order.Dai Yiqin basically refuses requests from enthusiastic fans for photos and autographs.Lao Dai doesn't come to the stadium to watch games every day or two anymore. Everyone knows that there is such a big star fan and he occasionally comes to watch games.

Today is the start of the second half of the season. After four consecutive away games, the Beijing Northern United Football Team plays its first home game. It has three wins and one draw in the first three rounds, making it into the top three. Even if the promotion quota does not increase this year, there is still a high probability of promotion. .

The team's consecutive victories have also made the fans' enthusiasm for coming to watch the game extremely high.

This was the first home game since the football park stadium was expanded and renovated, so it naturally attracted many fans to the venue.

The [-] tickets have long been sold out. According to the layout of the stadium, temporary tickets should not be sold. However, considering the first home game in the second half of the year, [-] standing tickets were temporarily released.

As a result, it was sold out less than half an hour after it was launched, and a temporary additional two thousand was added to slightly curb the situation of scalpers increasing prices and scalping tickets in the field.

Nearly 6 people poured in, filling the stands to the brim. If the stadium hadn't been built on a military fortress, which was solid and not prone to accidents, the Jin family and his son would have been worried about the crowd of fans.

"Fortunately, it has been renovated and a lot of guardrails have been specially reinforced. Otherwise, it would be difficult to ensure safety. 』

Jin Shang entered the VIP room and when he was thinking about it, he saw that there were already people inside.Wei Shuangping and Qi Zhaoyun were chatting with their second uncle Zhang Hua and several partners they had met several times.

"Sorry, there are too many fans here today, so I have to explain more."

Zhang Hua warmly greeted Jin Shang to sit down.

“I have come here to watch football before, and Mrs. Xian was there at that time. The team was still in the sixth level. It was a play-off match related to promotion. As a result, with the cheers of more than 1 fans, they lost. "

With these words, Zhang Hua was not sarcastically saying that he lost the ball and failed to advance, but that it was a sixth-level amateur game that could attract more than 1 fans. That was more than ten years ago, and the boundaries of western Beijing were far more desolate than now. It is a small town at the junction of urban and rural areas. If you walk a few more steps, you can see the farmland in the distance.

More than 1 fans attended the event. I'm afraid that in nearby towns and villages, the whole family, young and old, could only do the same.

This shows how deep the fan base of this football club is. With more than 100 years of accumulated heritage, I don’t know how many generations of families have been fans.

Amidst the greetings and compliments, Jin Shang sat down in the main seat and saw the team below starting to warm up. It is estimated that the game will start in 10 minutes at most.

"In the past two days, Director Wei has taken everyone on a field trip. How do you feel?"

"Stunning."

Zhang Hua said with emotion, and the people accompanying him nodded in agreement.
"I seem to see a behemoth slowly taking shape. Local tycoons like us are really lucky to be able to join in the initial stage. Not to mention the valuation of 30 billion, if we wait a few months and turn over the new year, it will probably increase by another one." It’s no big deal if it goes up.”

"Uncle, if other venture capital firms negotiate like this, they will probably lose their pants."

Jin Shang smiled and shook his head.

The greed of capital is almost instinctive when it sees good things and buys more shares at a cheaper price. This is for sure. How can anyone tout the company that is about to become a shareholder and let them spend more money?

Zhang Hua smiled nonchalantly:
"No one is an outsider here today, so it doesn't matter if you tell the truth. Your uncle was born outside the Great Wall. He has little knowledge, but he is not stupid. If I were not your uncle, let alone [-] million, even if it doubled, he would not take me to play. "

"That's serious, not that exaggerated."

"I know it well. We can still keep up now, but the further we go, the harder it will be. As the ancients said, if one person achieves enlightenment, chickens and dogs will soar. We are the ones who were led to fly. We can rely on our own ability to survive the industry stably. Off-season is always a problem. Ah Shang, don’t worry, your uncle and I are not very familiar with capital operations, but he still has some experience in how to do a good job in the farming and ranching industry, and I will definitely not hold you back. What’s that word called? ...Strategic investors, we will be comrades in the trenches from now on. The market is like a battlefield. The more you get out and the more you see, the more you feel that you are alone. Without a reliable person to help you, it is really difficult to move forward."

Hearing this, Jin Shang nodded in agreement and said nothing more.

Second uncle Zhang Hua is not an arrogant person. What he said just now is not only to connect the relationship, but also to the partners present.Although he holds control of Glacier Trading, he only controls 40.00% of the shares. If other partners unite to oppose it, it will be enough for the actual controller to drink.

He expressed his support and pointed out the close relationship with Jinshang, so that the other four companies could understand that the reason for participating in Jinxi Mall's strategic investment was not how strong Glacier Trading was or how broad the shareholder network was, but the personal channels of his second uncle Zhang Hua. If he wants to leave his aunt's family and go it alone, it is still unknown whether he will take them to play with him in the future.

Shares?

Do not be silly.

Even if Jin Shang doesn't lay a secret in the investment agreement, there are still ways to eliminate small shareholders who are not aligned.

Being treated as a tiger skin by Zhang Hua, to add weight to his authority, Jin Shang also acquiesced. The truth is like this. He is a mature person but not a raw person. There is no reliable person. Who knows the "country turtle" on the prairie thousands of miles away? "Which onion is it?"
No matter from which aspect, Jinxi Mall occupies a dominant position. Even if the cooperation fails, Jinshang will not have no alternative plans.

"The official report of the third-party assessment has been released, right?"

Qi Zhaoyun lost no time in replying:

"It's ready."

"Very good, all that's left is to go through the procedures. Try to sign a formal agreement before the autumnal equinox and announce it to the public. No later than NO. 30 of this month..."

Jin Shang made the arrangements with great certainty.

The speed of e-commerce development is really too fast. Jin Shang really underestimated the Chinese people's desire for high-quality and cheap goods. Even if they can afford computers and have access to the Internet, their family conditions are not too bad, but it does not mean that they Money is brought by strong winds.As long as you are not averse to the fireworks of the world, you will definitely not be willing to take advantage of someone who is stupid and has too much money. You can buy good stuff that you want with just a few clicks of your fingers, so why not do it.

It is precisely because they have money that they have the luxury to think about how to maximize their use of their wealth.

Whether you are a "hand-picking family" or not, as long as you have money in your pocket, the essence will not change based on how much you have.

In the delivery orders of Jinxi Mall, those who buy diapers, milk powder, rice, flour, grains and oils and various daily necessities in boxes are mostly elite white-collar workers and housewives who hold family financial power.

There is no need to wait until consumerism is promoted. Now, the statistics from the platform clearly show that the consumption power of urban women clearly exceeds that of men.Because of this, we can no longer delay the implementation of financing matters as soon as possible and the establishment of warehousing and distribution centers in major hub cities across the country.Only when the basic conditions are met, daily necessities can be launched on a large scale, such as washing powder, shampoo, facial cleanser, dish soap, toothpaste, etc. The gross profit margin may seem meager, but it can be fully developed by relying on small profits but quick turnover, which is a perfect business Product categories are key to allowing netizens to develop online shopping.

Currently, Jinxi Mall mainly focuses on books, movies, DVDs, music albums, and fast-released ready-to-wear clothing. Alcoholic beverages with higher gross profit margins have a higher growth rate, but the base is smaller and will not be successful for a while.

At first, the platform operators thought that many small-scale group purchases were made by local self-employed people seeking cheap purchases. Later, after investigation, they found that many of them were actually ordinary families buying in bulk.

Although it is cheap, is it necessary to buy shampoo, washing powder, etc. that will last three to five years and store them at home?

"Many times, online consumption is not rational.Therefore, the role of marketing will be greatly improved. 』

Jin Shang, who had witnessed various popular online shopping carnivals in his previous life, now understood why billions or tens of billions of business a day could be done.

In a large country where both demand and supply are equally strong, and where there is a serious mismatch between supply and demand, the existence of e-commerce has actually released pent-up consumer desires and played a huge role in liberating domestic demand.

It is nonsense to insist on the high technical content of e-commerce. It is a product that emerged at the historic moment. It is just a model innovation based on new technologies. In essence, it is still the same set of traditional business logic.

Don’t be afraid of old tricks, as long as they work.Second uncle Zhang Hua and his partners saw the huge potential of e-commerce.It's useless to talk about those fancy things. Jinxi Mall can actually sell the backlog of goods in their home warehouse. This is the most important thing.

During this day-long visit, the performance of Jinxi Mall really shocked the small business owners in the northern prairie who have been working in traditional fields for most of their lives.

Today, Jinxi Mall is just a small company that has been online for less than half a year, but it can explode with such huge energy. How terrible will it be when it is sold nationwide?

In comparison, those that we are worried about are actually not worth mentioning.

If we don't take the opportunity to strengthen ourselves, Glacier Trade will not be able to keep up with Jinxi Mall in less than two years.

In the VIP box of the stadium, Wei Shuangping and Qi Zhaoyun talked to investors from time to time. Jin Shang also talked about innocuous things while watching the game.

"The A-Yin Division is still too low after all. The third-level clubs have average attention. Outside of the local area, our brand is not recognized by the outside world. I hope that in three years, everyone can watch the A-Division games together here."

"In the past three years, Ashang's ambitions have been a bit too big. The team has been upgraded one after another. It would be amazing if we could become a top league team in one step."

Zhang Hua also knows football. Clubs in lower-level leagues often experience turbulence. It is not uncommon to encounter a boss who is willing to invest money, or a few strong players from the youth training who perform extremely well and have their records soar; Trouble, not one or two companies have collapsed, been demoted several levels, or even gone bankrupt and dissolved.

However, it's different when it comes to the second level, A-Ugly. At this point, there is no one that is particularly weak. Even if you spend a lot of money to buy a few leading stars, it may not be possible.

There are too many accidental factors in professional football, such as the boss's investment, coaching level, team morale, schedule, etc. The influence of each cannot be underestimated.

As for the era of Jinyuan Football, there are still several years left, so there is no rush.

Just like the Premier League, which was the most commercially successful in its previous life, in the era of [-], it was impossible for oil oligarchs and Middle Eastern tycoons to spend a lot of money.

It’s not that no one wants to do it, it’s that even if they want to spend money, they can’t.

Capital really invaded the professional football market and fired the starting gun for Jinyuan Football. It was after Abramovich bought Chelsea and wildly raised the value of the players.

Looking back at the moment, if there is a big capital that wants to buy Beijing Northern United Club, even if the Jin family and his son are willing to take action, if the identity of the other party is not recognized by the fans, they will be kicked out.

Spending money is just the threshold for entering the industry, the key is identity compatibility. With the "glorious history" of one's own club, let alone inexplicable capital, even the richest man with a bad reputation cannot use it.

Why did Beijing Northern United Club split into two more than 30 years ago?
Isn’t it just that the rapid development and changes in society have caused a shift in self-perception and empathy?
Introducing too many foreign players, betraying sponsors, changing the name and moving away from the home stadium are just the triggers.To put it bluntly, blind commercialization without the foundation of one's own existence is a road of no return that leads to death.

The base of fans of the Beijing Northern United Football Team is made up of veterans of the military, local eunuchs, descendants of small aristocratic citizens, yeoman farmers, enlightened gentry, and progressive businessmen. In general, they can be described as "good family members."The split team is called Jingcheng Xinghui Athletic Football Club, which is a completely commercial club. Jingcheng is the region, Jingcheng is the regular name, and Xinghui is the title.Therefore, the name of that team changes almost every few years. Not only the team title, but also the names of the home court and training base are sold for money.

The success of commercialization has naturally ushered in a backlash from fans. Jingcheng Xinghui Athletics has a large number of fans across the country, but its local reputation is not very good, and there are not many die-hard fans who regard it as one of their own.If it weren't for the outstanding record, good-looking football, numerous star players, and attracting many passerby fans, the situation would not be as proud as it is now.

As for the Beijing Northern United Football Team, which is determined to take revenge, it is still struggling in the lower leagues. Under the cheers of more than 5 fans, it was not until 3 minutes before the end of the game that Ajima broke through and scored a penalty kick. The captain Pasang Tsering won the match in one fell swoop.

"There are too many young people in the team, and they are too nervous in the key battle between strong teams."

Although the process was not smooth, the result was good, and Jin Shang was quite satisfied.There are seven games left in this season, and each one is very important and cannot be neglected.

"Youth means great potential. If nothing else, promotion this year is guaranteed."

Zhang Hua smiled cheerfully,

"The boys were so energetic, it made my blood boil and I wanted to rush out and yell."

After a pause, Zhang Hua asked curiously:
"Aren't you going to offer condolences?"

"Father is over there, and Dai Yiqin is here today. There are too many people, so I don't want to go and add to the chaos."

Shaking his head, Jin Shang glanced at captain Pasang Tsering and his players waving to the fans in the stands, and then retreated to the locker room. He was very satisfied with the atmosphere at home and said:

"Next year, sponsorship fees must be significantly increased. It would be a pity not to take advantage of this popularity."

Commercial development should neither be too radical nor too conservative, and should consider practical needs and the feelings of fans.

“Is the sports agency business also going to be laid out?Jinyuan Football is coming, and the surrounding sports and leisure market is not small. The ability of top stars to bring goods cannot be underestimated. 』

(End of this chapter)