this man is not calm

Chapter 263
  Amid all these disturbances, the last few days of [-] were uneventful. It's been snowing heavily for several days, which slightly affected the New Year's Eve atmosphere.

On December [-], Beijing Telecom took advantage of the trend and launched an instant messaging software called "Fetion".

This name was mentioned casually by Jin Shang at an exchange meeting. The other party thought it was good and then adopted it.

This has been an unavoidable experience since we cooperated with the basic operator. When the other party started to operate a chat room, it was impossible to ignore the big cake of instant messaging.

Cooperation is cooperation, competition is still necessary.

The biggest advantage of Fetion is that you can send and receive text messages anytime and anywhere, and it is bound to your phone number. To some extent, it has completed part of the real-name system. This advantage is so great that it would be impossible to catch up with him even if he chatted for a while.

In order to cope with the aggressive offensive, Jin Shang immediately ordered his subordinates to urgently update a major version on the first day of the new year in [-].

The basis of cooperation is mutual benefit. Since instant chat can divert traffic to the other party's chat room, phone number authentication has also begun to be put on the agenda.

The biggest improvement of this update is that users who have passed some information authentication can directly apply to open a group chat. Depending on the account security level, the upper limit is set to [-] people, [-] people, and [-] people respectively. If you recharge your membership account, you can directly Create a group chat with [-] people. As the VIP level increases, you can set up a super group with up to [-] people.

In this way, the gap with Fetion has been temporarily widened, and user viscosity has increased, which can appropriately offset the impact of Fetion.

On January [-], Monday, the first working day of [-], Jin Shang and a group of technical staff were analyzing background data and discussing response strategies.

Liu Yanqing, who is proficient in practical matters, has a very fair evaluation of the recent performance of Today's Chat.

"The number of active users has exceeded the peak before the chat room was launched. However, the average online time has still not exceeded the previous high. I don't think there is any need to worry too much about this. In the past, there were few network applications and users had no choice. Nowadays, various A variety of websites and programs are becoming more and more abundant, and people are no longer limited to one form of entertainment."

Jin Shang still recognizes this point. Netizens spend less time chatting on Jinxi, but the total time spent on games, music, portals and other applications has still been greatly improved.

The world of the Internet is so big, and the proportion of past and present culture is too high. The further we go, the more we will bear the impact of competition from all aspects.

The biggest challenge is of course the basic operator’s chat rooms and Fetion.

According to Jin Shang's understanding, the total number of active users of the other two apps has exceeded [-]% of Jinxi Chat. If you look at this issue one-sidedly, you may draw a very bad conclusion.

About two months, more than half a year of hard planning by Jin Shang?
  But in fact, it's not!

What really supports such a large number of users of chat rooms and Fetion is that most of them are not Internet users, but mobile phone users, as well as some business people who do not have mobile phones, or think that SMS packages are not cost-effective, and use Fetion to manage a large number of text messages.

Although the two can be seamlessly connected, in essence, they cannot be regarded as real Internet users, unless chat rooms and Fetion can provide services other than social networking and batch management of text messages.

At least for now, Beijing Telecom has no plans to expand network service categories.

Everyone expressed their opinions in a flurry of opinions. Finally, Jin Shang concluded:
  "If chat rooms and Fetion are like unreasonable steamrollers, the ecological chain we have built through today's chat is like a tough grass. Even if you suffer a temporary setback, you still have to keep your confidence. The other party is just 'passing by' , does not really mean to embarrass us. As long as we continue to provide good network services and consider our customers, I believe that the vast majority of netizens will choose our company's products. The top priority now is to maintain the existing basic base. We will make progress while maintaining stability and tenaciously maintain our growth momentum.”

After a pause, Jin Shang continued to give instructions:

"The first task is to strengthen local promotion, install the company's product applications in major Internet cafes and computer rooms, give full play to the advantages of social links, and let netizens spontaneously attract users to join..."

Among them, the huge role of Internet cafes has begun to appear. At the end of December, the installed capacity of domestic Internet-connected computers was close to [-]. However, the number of registered users of chat rooms and Fetion has long exceeded this number, and is still continuing. Faster speed increase.

Even the number of registered users of Jinxi Chat exceeds [-].

The reason for this situation is that Internet cafes have a large number of users.

Twenty-four hours a day are constant. The computers in the Internet cafe are online for more than eight hours a day on average, corresponding to about ten Internet users. Everyone takes turns to go online, log in to their favorite software, and interact with netizens.

This is also one of the important factors why the number of users of Jinxi Chat is growing, but the average online time is under pressure.

There are only so many computers with Internet access, and a day is only so long. No matter how many users there are, they can only share time, but cannot use it at the same time.

This phenomenon will continue for at least ten years, and will not improve until homes and personal computers become popular.

"Secondly, we will invest more in games, entertainment and audio and video, and at the same time strengthen the exploration of the corresponding social attributes of the Internet. For example, we must use the Beijing Federation of Students that we acquired years ago to provide professional academic forums, music areas, film and television rating recommendations, and game science popularization We cannot relax in the sub-culture fields such as guides, novels, comics, and animations.”

Speaking of this, I have to mention that forums, a product of the early stage of the Internet, have extremely narrow monetization channels and a low upper limit. The real value lies in incubating other professional software. The forum is not important, but without it, it always seems like something is missing.

Now, Jinxi Culture has made up for this shortcoming by acquiring Beijing Student Federation BBS.

"Finally, I hope everyone will consider how to make full use of the value of the personal sharing area and the circle of friends and alumni circle of Jinxi Chat. Instant messaging is an intuitive form of social interaction. There is also another form of personal expression and talking, making friends, and finding people. A like-minded perspective and community.”

"social contact?"

Liu Yanqing and Yang Qi looked at each other and asked with some confusion,
  "With all due respect, Mr. Jin, is there anything wrong with our current social application layout?"

"It's not inappropriate, but different times have different needs. Just like when a person is hungry and thirsty, he doesn't choose anything as long as he can eat it. Wait until he is five times full, or even seven times full. When the time comes, I can no longer eat buns, steamed buns and pickles, so I have to eat delicious delicacies. My family is well off and I have enough to eat all day long, so I am afraid I will be more picky."

After saying this, Liu Yanqing understood a little bit.

"What Mr. Jin means is that chatting today is like porridge, steamed buns, music, games, videos, email, downloaders, etc. It is like radish, pickles, chili sauce, etc. In the early days of the development of the Internet, these were enough, and the competition will become fierce later. , I’m afraid it’s not very attractive?”

"Yes, that's why I asked everyone to work together, use their brains, and strive to make a table of delicacies from the mountains and seas. When others are just steamed buns and soy milk and fried dough sticks, we can serve a feast. This... can be regarded as an advanced model. Let’s compete with differentiation. Do you still remember what I said before?”

Has been imitated, never surpassed.

This is the key to ensuring the longevity of Jinxi culture. To achieve this, we must start from both the cultural and technological aspects.

Everyone present at the meeting was silent. Some were trying to figure out what the boss meant, some were thinking about how to deal with it, and some were thinking about how to meet the request. Seeing that the atmosphere was a bit cold, Jin Shang comforted him and said:

"Currently, we are still at the leading level. Apart from two rounds of critical attacks from chat rooms and Fetion, we have not encountered any major challenges for the time being. We will focus on steady development first, but we also hope that everyone will think about it based on the company's existing products. How to go further and incubate social products that better meet user needs."

Regardless of whether you start from the circle of friends or the Beijing Federation of Students Forum, you can switch to early social networking sites, such as Zhihu, an invitation system for professionals, Facebook, Friends Network, etc., which focus on campus social networking. And blogs that work in the literary and youth circles are all good choices.

In this regard, Jinxi Culture has a good foundation. Even culture and entertainment have a very good foundation. It has a good relationship with the TV station and Changdi Culture, a cooperative unit. The boss himself is a well-known singer and talent. He also has a very good relationship with national stars like Dai Yiqin.

If Jin Shang himself directly proposed how to do it, it would actually be okay.

As there is no urgent need to socialize with strangers, Jin Shang would like to first propose an idea for the company's employees to consider and exercise their Internet thinking and product production divergence capabilities.

Leaving aside whether Jin Shang has the ability to fully grasp the general direction, the development context in his previous life may not be exactly the same as this life.

How to leverage the power of the team instead of the boss performing a one-man show, we need to gradually start training when the company still has enough time to spare.

After finishing the first regular meeting at the beginning of the year and letting the employees disperse, Jin Shang took Qi Zhaoyun and hurried to Beichuan Electrical and Mechanical to hold the board of directors meeting, where they reviewed the annual report and various proposals. After working for more than half a year, there were a lot of After the document was signed and stamped, it calmed down a little.

Later, Jin Shang went to the warehouse and saw that most of the Venus game consoles and boards in the warehouse were full, and he couldn't help but breathed a sigh of relief.

"Discounts are still useful. All the bells and whistles are useless. Nothing can beat the high quality and low price. Cheap is the last word."

Hong Renquan responded with a smile:
  "The previous marketing methods were too strict. They were unwilling to do loss-making transactions and did not sell without profit. As a result, they lost their money and made no profit at all. It is better to clear the stock as soon as possible to prepare for the next generation of products."

"In business, the most taboo thing is to be driven by emotion. A good quality is to be willing to accept defeat. The Venus game console, the first-generation product must have failed. Even if it is successfully cleared according to the existing marketing routine, it is not cost-effective."

"No, no, no, Mr. Jin, from the perspective of product development to sales realization, it is definitely not a success, but... we may not be losing money."

"That's true."

This is like goods worth [-] billion, discounted at [-] million to pay off the debt to Beichuan Electrical and Mechanical. Finally, with the help of Jin Shang, it was sold for [-] million, with a marketing expense of [-] million, and a final gross profit of [-] million, including miscellaneous things. Expenses, more or less, you can still make some money.

The numerical value is only a rough estimate and cannot be so clear, but I have a general idea. Based on this calculation, from the standpoint of the listed parent company and Jinshang, it is definitely not a loss.

Even if there is a small loss, in terms of brand value and the increase in sales of Jinxi's products, in the long run, it will definitely make a big profit.

"You can't blame the marketers for their short-sightedness. Their job is to sell their products at higher prices, without having to consider strategic issues at all. The conclusions they draw from different heights are also very different."

Whether the sales task is completed or not is directly related to their income, so they should not be careless.

After talking about the changes in the past few months, the two of them were also sighing.

"The development of the game console Venus 2 is nearing completion. According to my requirements, it will be developed into a comprehensive game console, DVD player, music listening and forum browsing. In addition to being equipped with boards and discs, when it is released, it will also Tie-in with corresponding animations and live-action film and television dramas. For example, the animation series of "Jiuding War", "The Romance of the Gods" which will be gamified and animated, and Zhenyuanzhai movies and animations based on "The King of Fighters 1996"... "

“Can games also be developed in the form of film and television?”

Jin Shang nodded and replied:
  "The script of the Drunken Master comic has been written and is expected to be serialized after the Spring Festival. There is also a movie in preparation. However, it is difficult to find a suitable starring role. The real Drunken Master will be shown on the big screen. Whether it will be good or not depends on He has real skills. In addition, director and action director are also very important. In this regard, there is currently no candidate. When the filming of "Romance of the Three Kingdoms" comes to an end, I will find someone to ask."

"It's still young people who have ideas. When I was young, I never thought that novels, comic books, and animated series that were not elegant enough could be so profitable."

"Everyone's living conditions have improved, and children also have demand for cultural products. When they grow up, get rich, and the special effects technology matures, it will be the golden period for real harvesting."

"This is what happens when you are young, I am old..."

After a pause, Hong Renquan changed the subject and asked,
  "Back to business, I have already negotiated the renewal of leases for several small and medium-sized docks and slipways. Currently, orders for fishing boats, fishery administration boats and speedboats are rising rapidly. The company's ship repair and building business has also begun to pick up. However, large-scale There is still a certain lag period for cargo ships and oil tankers..."

"Are you going to put more leverage into production?"

Jin Shang was hesitant. Shipbuilding itself is not very profitable. It depends very much on the international situation and shipping development. Once the decision is made wrong, it will be very troublesome.
  "Let's rent first. As for the preparation of building a large base, please wait a moment. Xingmin Bank is still very weak and its ability to protect the bottom line is not strong."

"I have a plan for this. Before I retire, I will try to lay a foundation for the company. Not to mention unbreakable, it will be as stable as Mount Tai for at least twenty years."

"Where exactly?"

Hong Renquan was overjoyed upon hearing this, knowing that Jin Shang was somewhat convinced.

"Three places, Jiao'ao is the place where we started and can continue to cultivate; Jingu, which is close to the capital, can develop small and medium-sized boat development projects, mainly sightseeing boats, luxury yachts, etc., to cooperate with local tourism projects; and finally Yongdong , I think the conditions here are the best and can be focused on development, and the local business atmosphere is also good.”

"Yongdong?"

Following Hong Renquan's finger across the map, Jin Shang understood clearly that the so-called Yongdong was the Zhoushan Islands in the previous life. How should we describe this place?

The potential is definitely huge, but it is not easy to develop. With the current strength of Beizhou Chuan Electrical and Mechanical Co., Ltd., it may not be possible to expand the market southward.

but……

Jin Shang had an idea and couldn't help but ask:
  "Is Beihai Shipping preparing to move south? I heard that the Three Kingdoms City over my uncle's side is progressing very smoothly, and many investment projects in the Yangtze River Delta region have approached me."

It would be different if there were acquaintances who formed a group to go south.

(End of this chapter)