Era: Beginning from the Modu Translation Studio

Chapter 147 Underwriting Soap Advertisement for the City

Yuan Jiefang, who is big and round, immediately opened his posture after receiving Jiang Shan's call.

Not only in the sales department of Hongxin Daily Chemicals, advertising banners were hung high.

And the content of the slogan is also specific.

【Clean, transparent and translucent, the colored soap of Red Star Daily Chemical is your best choice. 】

In this way, within a few days, the major newspapers in Pujiang City published several colored soaps of different brands.

Among them, the declassified advertisements of Pujiang Daily were also included.

After learning about the situation, Director Yang of the Bureau of Light Industry slowly hung up the phone.

Immediately afterwards, he hurriedly called the Industrial and Commercial Bureau: "It's Lao Dai, the sales of soap are not optimistic."

"I also found out just now." Deputy Chief Dai shook his head helplessly: "Maybe everyone is advertising and it's not attractive anymore."

"If it really doesn't work, we can only report the loss!" Yang Ju closed his eyes: "It's better to take the initiative to explain than to conceal it."

"So much loss?" Deputy Director Dai was sweating for the other party: "And it is also related to so many units."

"What else can I do?"

"Old Yang, don't be anxious." Deputy Director Dai and him are no longer in a one-day relationship: "Problems can always be solved, don't we always cooperate well..."

The two old comrades were comforting each other.

Suddenly, the door of Deputy Director Dai's office was pushed open.

"Director Dai," said Director Cao of Pujiang Daily Chemical, and rushed in angrily, "Do you care about this matter?"

Deputy Director Dai looked puzzled, and then asked in a deep voice, "What happened?"

The factory director of a state-owned unit, if he really just got up with him, I really have nothing to do with him!

"Look at what this is called." Director Cao slapped a newspaper on the table: "It's obviously an advertisement that I spent money on, but Red Star Factory is good enough to use it directly."

Seeing the other party talking more and more excited, but Deputy Director Dai still didn't understand: "What do you mean he took it and used it directly, why did he use your advertisement?"

"I waited patiently for three days before the advertisement ended, and he hung up the banner..."

After nagging for a long time, Deputy Director Dai finally heard the grievances of Director Cao clearly.

Think carefully: "Clean, transparent and translucent...colored soap, hiss~"

In the next second, he spread out all the newspapers on the table: "I said, Lao Cao, take a look at these carefully."

Director Cao looked angry: "What are you looking at, what are you looking at, I will not spare them lightly this time."

Immediately afterwards, when he saw the soap advertisements in the newspaper, he stopped talking.

A total of five newspapers were opened on the table, including their Pujiang daily chemical.

In all soap advertisements, you can see the slogans of clean, translucent, colorful....

Clear and uniform.

"This," Director Cao was dumbfounded, why didn't he find out before: "What's going on here."

"Just these soaps," Deputy Director Dai pointed at the newspaper: "What kind of advantages can you hold back, so you can use it, and other people's red stars can't use it?"

"I really saw a ghost." Director Cao was so angry that he smashed the newspaper hard: "Anyway, I think their factory is just learning from us, even the number of words is exactly the same."

For a while, Deputy Chief Dai's expression darkened.

No factory leader has ever dared to slam the table in his office.

"Okay," Deputy Director Dai, who focused on the overall situation, continued, "I will say hello to Red Star Factory about the question you raised."

"what do you say?"

"Let me ask them to change the slogan of the head office."

"It's almost there."

"Let me ask you, Lao Cao, you have also put out the advertisement for the past three days, how is the effect?"

"One day there will be an effective advertisement," Director Cao insisted: "As long as the advertisement is advertised, it will definitely be effective. Have you forgotten the spring thunder that our factory has accumulated?"

Of course Deputy Director Dai didn't forget, he nodded: "That's the best, selling the soap as soon as possible is the only thing I can do!"

"You can rest assured to wait for my good news, and don't forget to call Red Star."

"Okay, from now on, don't learn from anyone."

"How can our factory learn from them!"

Not long after Director Cao left, Director Hong of the Red Star Team received a call from the Industrial and Commercial Bureau.

Soon, the promotional slogan of Hongxing Soap became: clean, translucent, and the colored soap of Hongxing Daily Chemical is your best choice.

But no matter how it changes, except for some passing citizens who will buy some incidentally.

There is no more movement.

In the small courtyard on Anhe Street, after seeing off the two master workers, the repair work on the roof and exterior walls of Jiang's house was finally completed.

"Starting tomorrow, we will be busy inside and outside the house," Jiang He reported the progress to the third child.

Jiang Shan put the towel on the washbasin stand: "What else is there to do outside the house?"

"Beat the furniture," Jiang He reminded, "The carpenter will be here tomorrow too."

"Second brother, you have to work hard."

In the past few days, Jiang Chuan and Ruhua cooked dinner together.

Most of them are noodles, supplemented by fried rice.

Now the lips of several people are on fire, and Jiang Shan is already missing his mother's craftsmanship.

At this moment, he was leaning on the chair and looking at the drawing that was about to be completed on the table.

I couldn't help but frowned: "Supposedly it's time to contact me. Could it be that I wasn't expressive enough that day?"

Well, wait and see.

In another room, two little girls were looking at a note taped to the desk wall.

[You look so cute working hard, like a sweet white rabbit toffee. 】

Ying Ruhua flashed a pair of big eyes, looked and looked: "This is what your little brother wrote to me?"

"Well," Jiang Chuan looked at his friend very apologetically: "He said that this would encourage you to work hard to get into college, and then..."

"Just what?"

"You can move out sooner."

"Hehehe," Picturesque, who hadn't smiled for many days, burst out laughing now.

"Are you still laughing?" Jiang Chuan really couldn't understand: "Aren't you angry?"

"Why are you angry?" Ying Ruhua patted her round face, "I won't go to bed early tonight, it's time to study hard."

Jiang Chuan pursed her lips, she was very clear in her heart.

Ying picturesque these days, where is sleeping, obviously hiding in bed and crying.

Early the next morning, Jiang Shan stepped into the office, but was stunned at the door.

"Director Dai, Bureau Yang," looking at the two bureau chiefs sitting on the sofa, Jiang Shan was quite surprised: "Why did you two report to the newspaper?"

"Section Chief Jiang," Deputy Bureau Dai beckoned him to sit down, "Don't be nervous, it's like being at home."

"Hey, why am I nervous?" Jiang Shan sat down and thought, this was originally his territory.

Deputy Director Dai and Director Yang glanced at each other, and they didn't even bother to exchange pleasantries.

"Xiaojiang," Dai Ju said with a serious face, "I remember you mentioned in the office that day that even if it is soap in the whole city, you can find a market."

"I never said that." Jiang Shan remembered clearly.

As soon as Jiang Shan said this, Yang Li sighed softly.

He just said, who dares to boast so much.

Old Dai must have heard it wrong.

"Then let me ask you another way," Dai Ju knew he hadn't said it, but the meaning was already obvious: "Is there a way to solve these colored soaps?"

Phew, Jiang Shan exhaled slowly.

It's time to come, it's finally here!

"Two leaders, to tell the truth," Jiang Shan stood up and refilled the water for the two: "I have been trying to find a way for the soap of the Red Star Factory these days."

Yang Ju's eyes lit up, and he couldn't help asking: "Have you figured out a solution?"

"There is indeed a way, but..." In fact, Jiang Shan didn't want to play tricks either.

But if the two people on the opposite side don't nod, it's useless for him to think about this move.

"Why don't you continue talking?" Yang Ju smacked his lips and gave Dai Ju a look.

Deputy Director Dai nodded slightly: "Xiao Jiang, after you organized the last exhibition, Director Yang and I were very optimistic about you, and said we would find time to study how to reward you..."

"Dai Ju, Yang Ju, don't misunderstand," Jiang Shan, who was sitting on the chair, said sincerely, "I am not that kind of person."

"I still don't know what you and your brother are like," Deputy Director Dai emphasized, "but rewarding meritorious deeds is what our leaders should do."

"Yes, you can't let the heroes feel cold."

The more Jiang Shan listened, the better he felt.

But, he really didn't do it for this matter: "Two bureau chiefs, listen to me first, I do have a solution to the sale of soap, and I'm almost ready."

"Oh? That's great." After so many days, Yang Li finally heard good news.

"But this matter requires the full assistance of the two of you." Jiang Shan said the key point: "This advertisement I planned requires the cooperation of Meiying Studio."

"Meiying Studio?" The two directors said in unison.

"It is both an advertisement and a cartoon," Jiang Shan asked, "Think about it, can ordinary advertisements solve so many soaps?"

The two bureau chiefs nodded. Comrade Jiang Shan was right. This is indeed not an easy task.

It's been a few days, and the advertisements of soap have been played frequently, but compared with the sales volume and inventory, it is still out of reach.

"Xiaojiang," Dai Juyu said earnestly, "Let's not say that this is our job, as long as it is within our ability, it is not a problem, but what kind of advertisement do you mean?"

"That's right, let's have a look first too," Ju Yang said curiously, "Then we'll go to Meiying Studio for help."

Jiang Shan nodded, and then took out a stack of sketches from the black leather bag.

The two directors watched silently.

The drawings, one after another, were passed between the two of them.

To be honest, it was the first time for both of them to see the sketches of cartoons.

"Don't tell me." Yang Li, who had already seen the last page, laughed unknowingly: "This animation is quite interesting."

"Well," Dai Ju nodded, he hadn't watched cartoons for a long time: "Colorful soap, if I hadn't reminded me before, I wouldn't have known it was an advertisement."

"This cartoon, if it takes about 5 minutes to shoot, is the same as the previous short animation. We can arrange it before and after the upcoming animated film." Jiang Shan introduced to the two leaders:
"From the 20th of next month, the whole country will hold a one-month "June [-]st Film Exhibition". By then... Tell me, how many people will see this commercial?"

Hearing this, Dai Ju and Yang Ju slowly turned to each other.

In each other's eyes, they saw the same shock as their own.

In the era when televisions were not popular, the short cartoons produced by Meiying Factory were mostly about 10 minutes long.

Usually, they will be pasted and played before and after the main film.

Even so, its ratings are not inferior to TV at all.

"I understand,"

Deputy Director Dai suddenly remembered one thing, something he had felt sorry for Editor-in-Chief Jiang: "Just like the previous "Havoc in Heaven", after watching the movie, I bought toys when I came out."

"Yes, yes, yes," Jiang Shan boasted, "You are so right."

Yang Li also knew about it: "Then this time we'll put cartoons inside and sell soap outside."

Hahahaha, everyone in the office laughed.

For a while, Jiang Zhuangzhuang and Ding Lingling, who had been pretending to be transparent, secretly took the drawing over.

Looking at it, the two raised their heads one after another.

"This cartoon is so interesting," Ding Lingling rushed to say, "Boss, I didn't expect you to arrange Nezha and Taibai Jinxing to line up to buy soap."

"There are also Monkey King and Zhu Bajie." Jiang Zhuangzhuang also opened his eyes wide at this time.

Ju Dai also noticed it just now: "Not only that, take a closer look at who is at the end?"

"Bone Demon?" Ding Lingling couldn't help laughing while covering her mouth.

Amidst the laughter, Jiang Shan promptly reminded the two leaders:
"Dai Ju, Yang Ju, the production of this advertisement is not unusual. In the entire cartoon, except for the four words of colored soap, other slogans will not appear, but its influence definitely surpasses all advertisements."

Director Yang nodded: "That's right, anyone who understands it can tell what it's talking about at a glance."

Jiang Shan continued to emphasize: "From planning, production, and then filming and release, every step will incur expenses."

"There are so many soap factories in the city, and I can't get the money if I add one more." Bureau Dai knew this clearly. : "That's a movie theater, how can the effect be bad?"

"Anyone who doesn't want to pay the money," Director Yang said immediately, "don't participate in this event."

"That's right," Dai Ju was more ruthless: "During the filming period, manufacturers who did not participate are strictly prohibited from selling soap."

Jiang Shan nodded silently.

This is what he wanted to express in the end.

(End of this chapter)