Era: Beginning from the Modu Translation Studio

Chapter 148 The Way of Doing Business in "Astro Boy"
Once the idea is finalized, the leaders are busy with the leadership, and the country is busy with the country.

At the beginning, when Jiang Shan decided to take over this deal, he didn't think too much about it.

Until I accidentally remembered a cartoon, I immediately felt itchy.

In my previous life, I made animated commercials.

But what era was that, and what is the situation now.

I don't know where the computer is, let alone draw with it.

Nowadays, they are all real paintings, and the special effects for fifty cents are probably really useful.

Thinking about "Feng Shen Bang" and "Journey to the West" a few years later, the people's eyes are still beating.

On the way to the Meiying Studio, Jiang Shan thought about it more and more vigorously, and the bicycle almost flew up.

He didn't wake up until he reached his destination.

I don't even need any special effects for this animated advertisement, just connect the pictures directly into a drama, and that's it.

As soon as he stepped into the compound of Meiying Studio, Jiang Shan saw two acquaintances.

"Director Hu," he quickly chased after two steps: "Why did you come here?"

Hu Xiao turned around and saw Jiang Shan's happy face poked in front of his eyes: "Hiss, I should ask you this, why are you everywhere?"

Jiang Shan snorted, "I'm everywhere, isn't it TV stations, newspapers, Meiying studios, and you!"

"Hahaha, anyway, I welcome Comrade Xiao Jiang."

Director Wang Xiang, who had been standing next to Hu Xiao, was quite happy after seeing Jiangshan: "I wanted to call you at first, did you receive the comic book?"

"Got it, why did you send me so much!"

"Send every animation to you to take a look at. There is no other way to thank us for a unit like this."

"You are too kind."

"Old Wang, since this is the case, please send me some." Hu Xiao didn't want to lag behind: "Anyway, it's all paid by the public."

"I have it in my office," Wang Xiang led the two of them to the inside, "You can choose whatever you want later."

The three of them chatted while walking, and it was only then that Jiang Shan realized that Hu Xiao and Wang Xiang had been old friends for more than ten years.

Back then, when the two units were called the translation group and the Meiying group, they worked together in the same compound.

By 1979, they were already two art institutions on the rise.

Director Wang's office is miscellaneous but... quite messy.

Jiang Shan dug out a piece of land on the sofa, and settled down Director Hu first.

He himself is not interested in sitting down. This is the director's house of the American Film Studio, so it's so interesting.

For a while, Jiang Shan's eyes were not enough.

Animation design drawings are posted everywhere on the top of the wall, as long as it is a plane, it is full of piles.

Jiang Shan likes this kind of working environment: "This place is great! I can stay here forever."

When Wang Xiang saw his eyes, he knew it was true love: "You are not the only one who said this."

"Editor Jiang, what's the matter with you coming to my place today?" Director Wang really carried a stack of comic books to Hu Xiao.

Director Hu, who was sitting on the sofa, flipped through the books slowly.

"Director Wang," Jiang Shan honestly took out his sketch:

"I have designed an animated advertisement for a client, and I would like to ask you to review it first... It would be great if I could give you some suggestions."

As soon as he finished talking on his side, Wang Xiang put away his smile: "Animated advertisement? What is an animated advertisement?"

"It's almost the same as the cartoon," Jiang Shan gestured with two fingers: "It's just a little shorter."

"Show me quickly," Director Wang immediately became interested, and took out his glasses from his pocket to put them on.

Hu Xiao removed the comic book on his lap, and quietly approached it.

"So this is an animation advertisement," Director Wang flipped through one by one.

Jiang Shan is right, it is indeed a small cartoon.

But for a while, his attention was all on the animated characters lined up in the drawing.

Monkey King, Nezha, Boss Panda, Mindless and Unhappy, are all animated characters that will appear in the movie next month.

Although the paintings are not exactly the same, but anyone with a discerning eye can know who the painting is just by looking at it?

At this time, Jiang Shan has been paying attention to Director Wang's expression.

In the next second, Wang Xiang burst out laughing directly: "Editor Jiang, you really know how to use what you have learned. You actually replaced all the people who bought soap with characters from cartoons. That's right, the arrangement is very clever."

Sure enough, as Jiang Shan expected, the leaders of Meiying Studio have no concept of copyright.

At this moment, Jiangshan's mood is so complicated that it is difficult to describe.

Forget it, he wasn't an outsider in the first place, Jiang Shan comforted himself and said, it's better than outsiders robbing him.

This commercial designed by Jiang Shan is based on the later cartoon "Super Soap".

It was originally just a satirical short film.

The "super soap" in the play satirizes the chaos that people like to follow suit and buy things in the late 80s.

After being used by Jiang Shan, the irony was removed and well-known animation characters were added.

Excellent display of an ad man's strong propagandist nature.

"Do you think my painting is okay?"

"No problem, it's a simple cartoon,"

Shots, switching... Even the frame number encoding has been designed.

"Wait," Director Wang found when he carefully opened the edited manuscript: "How many frames per second is your animation?"

"Two."

"so little?"

"This is a small-cost commercial, it's not comparable to your big production, and the most important thing is to save time."

In the design of Jiangshan, not only the number of drawings per second was reduced, but also some drawings were reused.

For example, the sky, the road, and the action scenes of the boss throwing money into the cash box.

It's all about simple reuse.

"Is there any problem with such an arrangement?" Wang Xiang has never seen such a painter who does not strive for excellence.

Jiang Shan nodded affirmatively: "Many times, some things in life are just a kind of repetition, and there is no need to refine them frame by frame."

Compared with the artistic animation of Meiying Factory, Japanese-Japanese commercial animation can only be regarded as a small business.

But, sadly, artists also have to eat.

Speaking of reducing the number of frames and reusing the trick, Jiangshan is actually paying tribute to Osamu Tezuka, the author of "Astro Boy".

These two tricks are all inventions of his old man.

At the beginning, Osamu Tezuka decided to significantly reduce the production budget of each episode of animation in order to persuade the TV station to broadcast his own "Astro Boy".

First it was streamlined from 24 frames per second to 12 frames, and then it was simply reduced to 8 frames.

The production cost was directly reduced to one-fiftieth of that of the Disney factory.

In order to fill the vacant time, a lot of reuse: transformation, sky, white clouds... or a cracked black screen.

Unexpectedly, when "Astro Boy" was broadcast, it not only forfeited a little influence, but also set ratings records one after another.

Not only that, Osamu Tezuka pioneered the advertising cooperation mechanism of collecting sponsorship fees first and then granting "exclusive agents".

An animation working group of only five people has completed the high-frequency production of one episode per week.

Take Japanese anime directly to take off.

It’s really eating zongzi and dipping in sugar, and the artist and entrepreneur are not left behind.

Just as Director Wang was still digesting Jiangshan's brand-new expression technique, the phone on the desk rang.

After only a few words, Director Wang looked at Jiang Shan in shock.

Seeing this, Hu Xiao glanced at Jiang Shan, who shrugged his shoulders and said he didn't know anything.

It wasn't until Director Wang hung up the phone that he said in a daze, "Comrade Xiao Jiang, did you make this animation advertisement for the city?"

"Yeah," Jiang Shan scratched the back of his head, "Didn't I say that before?"

Hu Xiao patted Jiang Shan's shoulder vigorously: "It's getting better and better."

"Oh," Director Wang immediately switched from the chat mode to the work mode: "If Lao Yan hadn't called just now, I didn't know you were in such a hurry."

Jiang Shan frowned quickly: "It is indeed a bit rushed."

"Forget it," Wang Xiang originally wanted to do a little more fine-tuning for Jiang Shan: "Just do it directly according to your design draft."

"Oh, you are tired."

"What's the matter, we're all used to it."

It wasn't until this moment that Jiang Shan's heart finally settled down.

The call just now should indicate that the leaders of the two sides have reached an agreement.

You don't need to worry too much about the next thing.

With a professional animation production team, Jiang Shan just stood aside and watched.

As for the cost, he didn't want to ask more.

As Director Yang said, so many manufacturers can't pay for an advertisement.

As long as he and the newspaper's share are not missing.

When Jiang Shan followed in the animation studio of Meiying Studio, he was studying happily.

At the meeting of the Bureau of Light Industry, an unprecedented discussion was going on.

"Advertising fee of 3000 yuan?"

When Director Yang said this number, nearly [-] factory directors in the conference room showed colorful expressions at random.

"I agree," said one of the soap factory directors, getting ready to advertise:

"I just inquired about it two days ago. The three-day advertising fee of Jiefang Daily is 3600 yuan. The key is that the effect cannot be guaranteed."

"Jiefang Daily is the most expensive, and our factory advertised there, so it's useless."

The other followed suit and shook his head: "Our factory chose "Wenhui Bao", which is not very good."

Director Hong of Red Star Daily Chemicals immediately raised his hands and said, "Our factory agrees with both hands, and the movie theater will advertise. Where can we find such a good thing?"

"That's right, we also agree, Zhengchou has no market!"

"Three thousand... Well, there are still 10,000+ bars of soap in the warehouse. If this method works, it can be exchanged for a large amount of money."

Everyone is scratching their heads in their own minds,
"Ju Yang, why didn't you say it earlier," said the director Cao of Pujiang Daily Chemical:
"I've already paid out the advertising fee, who can afford the left one three thousand and the right one three thousand."

"That is to say," a female factory manager said excitedly, "Our factory will not participate in this event. If it is still useless, the money will be wasted."

Deputy Director Dai, who was sitting at the top, stretched out his head and took a look: "Old Cao, you can't talk nonsense. You spent the 3000 yuan before, and no one is forcing you to spend the [-] yuan advertising fee now." pay."

In the conference room of the Bureau of Light Industry, the discussions became louder and louder.

Director Yang glanced at the staff beside him.

Soon, the printed advertising contracts were brought up and placed in front of the factory directors.

(End of this chapter)