I've done whatever I want

Shenzhen people don’t believe in tears, and Huaqiangbei has no shortage of legends.

Xin Tong discovered business opportunities from the sensational performance of the iPhone 2G mobile phone in the market. Within a few days, he eagerly booked a ticket with Shenzhen Airlines and sent Cui Jie to Shenzhen, a tropical city.

As soon as he stepped into the land of Shenzhen, he saw tall buildings pointing straight up everywhere in front of him. Cui Jie's heart was filled with the power of rising.

Before he came to Shenzhen, he had heard about Huaqiangbei's fake mobile phones, so as soon as the plane landed, he called a taxi and rushed to SEG Electronics Plaza without stopping. He got out of the car and looked around. This tiny land was full of people. There are heads, the smell of money is in the air, and the sound of counting banknotes is everywhere in your ears.

Female factory workers have become female entrepreneurs, and a poor boy has become a rich man. These are not uncommon things in Huaqiangbei.

Cui Jie was very excited. He liked this kind of boiling life.

With a complex structure and numerous functions, it is not easy to design and produce a smartphone. However, in Huaqiangbei, due to the realization of industrial division of labor, design planning and production modularization, designing and producing a mobile phone has become a game like building blocks. , fun and simple.

In terms of production, each module is manufactured by different factories and then sent to the assembly plant for assembly and testing.

As far as design is concerned, many solution companies have emerged in Shenzhen, referred to as IDH (Independent Design House, independent design company). They are more keen and rapid in product definition. The mobile phone solutions they have launched include camera, MP3, video, touch screen and other functions. All are integrated on the mobile phone chip. Manufacturers only need to add a battery and casing to assemble and produce mobile phones, which greatly shortens the development cycle of brand manufacturers.

The division of labor and cooperation laid the foundation for the vigorous development of the mobile phone industry, brought huge business opportunities, and created a large number of multi-millionaires. Therefore, Shenzhen has undoubtedly become a paradise for entrepreneurs.

Counterfeit mobile phones have swept the market with their cost-effective advantages. Channel distributors often go to the factory at two or three in the middle of the night to wait in line. Factory employees are also working overtime to rush for goods. Shenzhen is going through a rush for goods every day.

Cui Jie's high school classmate who works at Goodix Technology is named Zhu Yuntian. He graduated from Chengdu University of Electronic Science and Technology and is a chip expert in Analog circuit design.

On a sunny weekend, they met in a cafe in Nanshan District.

"Old classmate, what brought you here?"

"I came to Shenzhen because of you!" Cui Jie smiled mysteriously.

"Really?" Zhu Yuntian tilted his head.

"I heard what you said about the launch of iPhone 2G!"

"Yes, our company has been making touch panels for home appliances recently. After the iPhone came out, the biggest selling point was their capacitive screen with multi-touch technology. Our company has some technology accumulation in this area, so the launch of iPhone 2G caused a stir. Due to the company's attention, I also mentioned this matter to my relatives and friends." Zhu Yuntian nodded.

"Have you recently launched a multi-point capacitive touch chip project?"

"Yes! If we don't establish the project, we will all be separated! I am able to survive to this day all because of 50 shares!" Zhu Yuntian smiled slightly.

"Our boss decided to make chips for the mobile phone market because he heard what I said about the iPhone and Goodix Technology. So I came to Shenzhen all because of you!" Cui Jie finished speaking and took a sip of coffee.

"So that's it!" Zhu Yuntian burst into laughter upon hearing this.

Cui Jie also laughed.

"If you want to be an agent for sales of mobile phone chips, you must first establish a good relationship with the original manufacturer and make the purchase price as cheap as possible. On the other hand, you must establish a good relationship with the IDH solution company. There are thousands of solution companies in Shenzhen, and the East is not bright. The West is bright, there are many opportunities!" After smiling, Zhu Yuntian patted Cui Jie on the shoulder.

"More than 1000 IDH companies?" Cui Jie was shocked.

"Have you heard of Wingtech?" Zhu Yuntian asked.

Cui Jie shook his head.

"If you want to do business in this industry, you must know something about this industry and the history of the development of leading companies in this industry!" Zhu Yuntian said.Cui Jie nodded.

“Before Wingtech Technology came into being, CEC Wireless of CEC Group bought a subsidiary company of Philips in the Netherlands and established CEC Cellon. At that time, CEC Cellon was the leading IDH in the country and the first IDH in the country. Manufacturers! But the market is still dominated by IDH companies from South Korea and Taiwan." Zhu Yuntian said while taking a sip of coffee.

Cui Jie was very surprised: "Are the IDH solution companies from South Korea and Taiwan still king?"

"In 2005, local IDH manufacturers began to gradually replace IDH companies in South Korea and Taiwan through competitive advantages. Wingtech Technology is a star company that has emerged recently and is also a leading company."

"Wingtech Technology?"

"This company is very legendary. The start-up capital was only 10. The founder Zhang Xuezheng was in his early thirties. Like many great companies, Zhang Xuezheng chose to work in a residential building when he formed the R&D team in order to sell the W100 mobile phone that the team designed independently. He personally launched the motherboard product, carrying the computer and selling it door-to-door in Huaqiangbei. Fortunately, his hard work paid off. After a month of arduous door-to-door sales, this mobile phone solution was recognized by three mobile phone integrators, and the sales volume It surprisingly exceeded 3 units within a month, and the total shipment volume exceeded 20 million units, creating a myth in the mobile phone industry at that time."

“Very awesome!”

"Wingtech Technology, which became famous in the first battle, quickly won the favor of large companies, and then cooperated with Spreadtrum Technology to launch the industry's first single-chip dual-SIM dual-standby motherboard, which once again won warm welcome from the market!"

"Really cow!"

"Last year, they made great efforts to win orders from first-tier domestic mobile phone brands such as TCL, Amoi, and Bird, becoming China's largest mobile phone IDH company and achieving a magnificent turnaround!"

Cui Jie was inspired by the introduction from his old classmates.

Standing at Huaqiangbei SEG Electronics Plaza, he dialed Xin Tong's phone: "Boss Xin, you have a very keen vision. The mobile phone market in Shenzhen is very hot!"

"Cui Jie, the popularity of Huaqiangbei is caused by copycat mobile phones. In the future, smartphones that can be controlled by fingers and can access the Internet will replace TVs and become people's entertainment tools. Mobile phone shipments will increase significantly, and the demand for mobile phone chips will also increase exponentially. Growth, especially capacitive touch screen chips and fingerprint recognition chips!" Xin Tong felt that Cui Jie was still looking at the problem on the surface.

"Yes!"

"Shenzhen is a paradise for adventurers and entrepreneurs. When I send you to Shenzhen, you must do something great. Don't let me live up to my expectations of you!" Xin Tong said.

"Understood!"

"Please help our new company choose a location in Shenzhen. Don't consider money. The agency industry is an asset-light investment, and we can afford the rental fee." Xin Tong said.

Hearing what his boss said, Cui Jie felt much less stressed: "I recently walked around Shenzhen and found that there are many IDH mobile solution companies here. If you want to develop the mobile phone chip market, you need to get involved with those IDH solution companies."

"Cui Jie, which IDH companies are where?"

"Nanshan Science and Technology Park!"

"Okay, you find a landmark building in Nanshan Science and Technology Park. The registration place of our branch must be eye-catching. It will be easier for customers to find us in the future!"

"Boss Xin, Skyworth Building is in a good location. It is located in the central area of ​​Nanshan Science and Technology Park, right next to Metro Line 1!"

"very good!"

After the address was selected, the next step was to rent an office and register a branch. The special economic zone was very efficient and all of this was completed within half a month.

A month later, the new Office was decorated and Jinshi Technology (Shenzhen) Co., Ltd. was officially established.