Sing the blue and white porcelain of the Yuan Dynasty, my music can come true

Chapter 140 What, What, Barbecue House
Back then, their Dachun BBQ restaurant was ruthlessly crushed by Liu Mazi's money-making ability and went bankrupt.

The two brothers have never forgotten this Liangzi.

Now there is another opportunity for confrontation.

Jing Shan and Xie Chuncheng said they would fight tooth for tooth and eye for eye!

This bad breath must be vented!

After seeing the pock-marked incense sticks from two families in succession, Jingshan had thoughts of revenge.

He was not going to make money at the beginning of the two shops next to Mazi Chuanchuanxiang.

Instead, they have to spend money regardless of the cost to grab the business of pockmarked skewers and incense sticks.

Back then, didn’t Mazi Chuan Chuan Xiang deliberately develop the barbecue category and defeat them in a price war?

Then they will return the favor in their own way.

In Tianqiao and Chaoyangmen stores, they also want to develop the Chuanchuan Xiang category and form direct competition with Mazi Chuanchuan Xiang.

Fight the price war to the end.

How Liu Mazi defeated them with money power back then, Jingshan will give it back.

Anyway, the money in his hand came easily, just like coming from a strong wind.

He doesn't feel bad about spending it.

It doesn't matter if you spend millions to give back to consumers.

It should increase the mobility of idle capital in society.

In short, he just destroyed the neighboring pockmarked Chuan Chuan Xiang.

If he doesn't steam the buns, he has to fight for it!
After seeing these Zhenxiang refreshment houses, Xie Chuncheng formed preliminary ideas for renovation.

He plans to transform all seven refreshment houses into barbecue restaurants that are more familiar to him and more acceptable to the majority of diners.

The high-end refreshments sold by Zhenxiang Refreshment House before were too narrow in sales.

There may be a market for refreshments in the South.

But in the north, this thing is not popular.

Or BBQ is more approachable.

These refreshment houses have take-out windows, which can be converted into kebab take-out windows. As long as the prices are not too deceptive, they will definitely have no worries about sales.

Jingshan felt that the Zhenxiang Refreshment House, which was decorated in such a light, luxurious and stylish way, and only sold barbecue, was a bit over the top.

I suggested that we could add a light luxury meal.

Make a little more stylish and high-end meals, so that you can retain those old customers.

Xie Chuncheng thought it was okay. Anyway, the refreshment house had hired a Chinese chef who made light luxury dishes.

These chefs will definitely be able to cope with replacing the previously confusing recipes with easy-to-understand light luxury meals.

But Xie Chuncheng still feels that compared to light luxury meals, barbecue has more market and is easier to open up sales.Therefore, he suggested that in the future, these seven stores should mainly sell barbecue, supplemented by light luxury meals.

The name of the store should also be changed to something like "What the BBQ House".

In this way, passers-by will know that their store sells barbecue.

Jingshan didn't want to worry too much about these things, so he just followed Xie Chuncheng's ideas.

Xie Chuncheng has been doing barbecue for so many years and has rich experience in this industry. If he is asked to switch to other cuisines, he may not be able to grasp it, but when it comes to barbecue, he still has a say.

On the way home, Xie Chuncheng suggested that the Zhenxiang Refreshment House should be called "what-so barbecue house". He meant that he hadn't decided what to call it yet, so he replaced it with "what-so".

But as he talked, Xie Chuncheng felt that the name was quite personal, so he said: "Actually, it's quite good to call it 'What'? It's a very recognizable name, and it's more impressive than 'Xiabu Xiabu'." 'Xiabuxiabu' I guess there are still many people who don't know how to pronounce these four characters."

Jingshan didn't understand what Xie Chuncheng meant and asked, "What did you say? Why did you drag 'Xiabuxiabu' again?"

Xie Chuncheng said smugly: "I mean, if we can't think of a better name for our barbecue house, it would be nice to just call it 'What the Barbeque House', just like Xiabu Xiabu Hot Pot."

"What the hell barbecue house?"

Jingshan is a little confused.

"Yeah, don't you think this name is very personal?"

Xie Chuncheng gave an example: "In the future, when someone makes an appointment to have barbecue, they will say to go to 'such and such barbecue house.' Those who have never been there will definitely be confused and ask: 'What kind of barbecue house are we going to? You should make it clear. Yeah!', then his friend can pretend to be: 'What the hell barbecue house'! The name of this barbecue house is 'what the hell'."

Jingshan was really impressed and praised Chuncheng with a smile: "You have a good brain."

Xie Chuncheng said proudly: "Don't you think this name is very personal?"

Jingshan thought for a while and put forward a different opinion: "Personality is personality, but the name is too funny. It is a bit inconsistent with the mid-to-high-end positioning of these refreshment houses. If our stores are decorated in a funny style, then they are called 'What-so BBQ House' is definitely appropriate. But now these stores are decorated with million-level luxury, so calling it 'What-so BBQ House' is a bit of a joke."

Xie Chuncheng still listens to advice when it comes to matters of right and wrong.

He smacked his lips and said, "You're right. Calling such a well-decorated shop a 'BBQ House' is too childish."

Jingshan added: "Actually, I also think the idea of ​​'BBQ House' is quite good. If it really scales up, it will definitely be widely spread. It will definitely be more popular than Xiabuxiabu. People will see it once." I won’t forget it.”

Xie Chuncheng asked in confusion: "What do you mean, do you still call these restaurants 'what and what barbecue houses'?"

"You definitely can't call these stores."

Jingshan said: "What I mean is that in the future we have to do a good job. We can open some small stores or small storefronts, just like those small storefronts selling fried chicken steaks or milk tea on the street, and develop a series of restaurants specializing in barbecue." What a barbecue house'."

Xie Chuncheng said excitedly: "This is reliable! I have thought about opening such a barbecue shop before. This kind of shop has a small investment and high returns. As long as you find a reliable place, you can make a lot of money by opening a shop. This is much more reliable than opening a big hotel. This kind of store is the real cash cow."

Jingshan asked: "Have you investigated? How much is the initial investment to open a barbecue restaurant like this?"

Xie Chuncheng said: "If you want to open a business near our alley, you only need to rent a small shop, including the rent, preliminary decoration, and other facilitation fees. You can start it with 30 yuan. Of course, this is the price of not hiring anyone." , we have to do it ourselves. If we hire someone, the initial investment will cost tens of thousands more."

Xie Chuncheng added: "This kind of shop can pay back its investment very quickly. If it works well, it can basically pay back its investment in half a year. As long as you have good barbecue skills, you can easily make tens of thousands of dollars a month. But the location must be chosen well. It must be in a place with a lot of traffic. If it is opened in a remote place, it will be a waste of money.”

Then he said regretfully: "I just didn't have that much money and couldn't find a suitable store location. Otherwise, I would open a barbecue shop like this."

(End of this chapter)