Reborn in 2011, 985 missing from two copies

Chapter 647: Chaos, e-commerce giants collectively overturned the table!

The traffic promotion of Douyin Mall is pushed with the help of the Xingyi AI big model.

Although the accuracy is not as good as it was ten years later, it has reached the level around 2017-2019.

In 2014, that was absolutely amazing.

In particular, the traffic promotion purchased by Taobao and JD.com is still pushed randomly and not accurate at all, which makes the promotion of Douyin Mall seem even more frighteningly accurate.

No comparison, no gap.

This directly led to a rapid increase in revenue for merchants and brands in the Douyin Mall, and the number of merchants also increased.

Many merchants and brands open stores on multiple e-commerce platforms.

Any larger brand will have Tmall stores, JD stores, Douyin stores, Tencent online shopping stores, Suning.com stores, Amazon stores, Gome stores...

Similarly, many businesses with good performance will also promote on multiple platforms in order to make money.

But it won’t be long before merchants and brands discover that the traffic promotion costs purchased by Taobao and JD.com are higher, but the conversion rate and transaction rate are average.

The traffic promotion cost of Douyin Mall is not much, but the conversion rate and transaction rate are very high.

With the comparison, merchants and brands will have a clear idea and understand that Douyin’s traffic promotion is more cost-effective, has a higher conversion rate, and is more worthwhile!
Merchants and brands will quickly adjust their strategies - reduce the purchase of traffic promotion from Taobao and JD stores, and increase the purchase of traffic promotion from Douyin Mall.

Under this situation, the revenue of Douyin Mall is getting higher and higher, while the advertising service revenue of platforms such as Taobao and JD is getting lower and lower.

However this is just the beginning.

Seeing the sales and revenue of a certain brand on Douyin Mall soaring rapidly, other peers will quickly follow suit, settle in Douyin Mall, and purchase traffic for promotion.

A total chain reaction.

The e-commerce circle is not big, but not small either, and there are not many secrets within the circle.

Soon, businesses and brands in other industries also learned about this. They also knew that Douyin Mall’s exposure push was the most accurate, effective, and had the highest conversion rate. They also followed suit and settled in Douyin Mall and purchased Douyin services...

It is no surprise that with the help of precise push notifications and high conversion and transaction volumes, Douyin Mall stands out among the e-commerce giants and becomes unique!
More and more brands and merchants are rushing to join. Those brands and e-commerce companies that originally looked down on Douyin Mall, thinking that it was just a small e-commerce platform that had just started and might fail at any time, have also changed their attitudes and quickly joined Douyin Mall.

Not surprisingly, over the past few months, the number of brands and merchants on Douyin Mall increased rapidly, and the transaction volume also climbed steadily, making Alibaba and JD.com eyeing it covetously.

Other e-commerce platforms are also facing a severe threat.

Under this situation, all e-commerce companies are aware that this year’s 618 promotion is not only a mid-year promotion, but also a decisive battle in the e-commerce war!

It can be said that after this battle, the landscape of the domestic e-commerce sector will change, and it may even be reshuffled.

Not only will the second and third echelons split, but even the first echelon will undergo major changes.

Many people even believe that the three e-commerce giants are all going to change.

The previous three e-commerce giants were Alibaba, JD.com, and Suning.com.

The second tier includes Tencent Online Shopping, Vipshop, Amazon and the like.

The third tier is Dangdang, No.1 Store, and Gome.

Originally, this pattern would be deeply rooted and there would be no major changes for at least a few years.

But with the upgrade of Douyin Mall to comprehensive e-commerce and its strong rise, everything has become completely different.

Not only did it directly impact the second echelon, but now even the first echelon was facing a formidable enemy.

To this end, major e-commerce companies have held mobilization meetings.

The one under the most pressure is Suning.com!

As June began, Suning.com's headquarters was already in a state of panic.

From the top management to the middle management, and even the grassroots leaders, everyone has become very irritable due to excessive pressure.

Even Chairman Zhang, who rarely appears in public, came to Suning.com headquarters and held another high-level meeting:

"Brothers, do you know what people are saying outside now?"

Some of the senior executives pretended to be dumb, some shook their heads, and some nodded.

"Come on, Mr. Sun, you speak."

Mr. Sun stood up nervously and said, "People are saying that after the 618 shopping event, Suning.com will be surpassed by Douyin Mall and become the fourth in the millennium! And Douyin Mall will become one of the new three giants of e-commerce!"

Hearing this, everyone's expressions became strange.

This kind of statement has become very common.

Not only is it being spread outside, but people are also saying this within Suning, and many people even agree with it.

There is no way. Previously, Suning.com was able to maintain its third place in e-commerce, ahead of Douyin Mall, thanks to its years of accumulation and offline support.

But in the past six months, the growth rate of Douyin Mall has been too rapid, and Suning.com’s foundation can no longer withstand it.

Many people even speculate that 618 is the turning point.

After 618, Suning.com is no longer a rival to Douyin Mall, and the gap will only get bigger.

Director Zhang sighed and said, "I know you have heard a lot of these comments, a lot, and you may even believe them in your hearts."

"But what I want to say is that there is no first in literature and no second in martial arts. We, Suning, have expanded from offline to online. We want to be an e-commerce giant, not just the fourth place for a thousand years."

“What will happen once we are surpassed by Douyin Mall?”

"I tell you, by then we will not only become the fourth largest e-commerce company, but more importantly, we will be on the verge of extinction!"

Upon hearing this, everyone's faces turned pale. They had never imagined the situation to be so serious.

"I know some of you may think I'm being alarmist, but I'm telling you, this is inevitable and a very likely outcome."

"The reason is simple. There are not too many e-commerce platforms that users can accept. Take a look at how many e-commerce apps you have on your phone? Who keeps four e-commerce apps on their phone?"

Everyone shook their heads:

"I only have Suning.com and TikTok."

"I have three, and one Taobao."

"I also have three, and one JD."

"I only have Suning and Douyin, but Douyin doesn't allow shopping, it only shows legs. Hahaha!"

"Old Li, you are amazing. You still have the mind to joke at this time."

"Mr. Qian, why are you pretending to be such a coward? I saw you watching TikTok and looking at your legs yesterday when I passed by you during work hours!"

"Don't talk nonsense, it's nothing!"

"Alright, you two, isn't this embarrassing enough?"

Director Zhang snorted coldly, very angry:

“No wonder Douyin Mall is thriving while Suning.com is going downhill. The problem lies with you, the management!”

"The management of Douyin Mall should all go to the grassroots level, to the front line, and personally talk to brands and merchants. What about you? All you know is to watch Douyin every day to see legs!"

"waste!"

"Suning.com deserves to be the fourth-largest player in the market for a thousand years!"

Hearing this, their faces changed drastically, but they didn't dare to say anything.

Especially Mr. Li, he wanted to make a witty statement to prove that he only uses Suning.com, and that he only uses Douyin to watch legs and never shops, in order to prove his 100% support for Suning.com.

But he didn't expect that his cleverness failed and he ended up flipping over.

Mr. Qian was filled with regret. He had wanted to use the "looking at legs" incident to suppress his competitor, but he didn't expect that Lao Li didn't care at all. He fought back on the spot and even slandered him for looking at legs during working hours!

A strategy of mutual destruction.

The result is that they were all scolded!
Director Zhang suppressed his anger and looked at the two people with a bad face:

"From today on, both of you will hand over your business to the front line, and negotiate with customers and brands. If the negotiation goes well, you will be reinstated. If the negotiation fails, both of you will be fired!"

Upon hearing this, both of them changed color.

President Qian couldn't help but say, "Chairman, the business I'm in charge of is very important and can't be done without me."

"A manager who only looks at legs at work? The company can't do without you? You take yourself too seriously!" Director Zhang said coldly.

"I..." Mr. Qian's mouth twitched, but he was unable to refute.

I know in my heart that the more I talk at this time, the more mistakes I will make.

"Okay, Chairman, I will definitely try my best to get as many brand contracts and high-quality merchants as possible!"

"Me too!" Mr. Li also expressed his opinion.

Director Zhang's expression improved a little, and he continued, "Where was I just talking about?"

“Speaking of how many e-commerce apps do you have on your phone? Who keeps four e-commerce apps on their phone?”

"Yes, let's continue this topic."

Director Zhang came back to his senses and said, "As you said, there are usually only two shopping apps on mobile phones: Taobao + Douyin, JD + Douyin, or at most three, rarely four."

"Yes." Everyone nodded.

"You have high incomes, high-end phones, and large storage spaces, often 64G or 128G. You can install a lot of software, and there will be no more than three e-commerce apps."

"Then, the vast majority of consumers, their income is not as high as yours, and their mobile phone configurations are not high. The storage space is mostly 16G, 32G, what is this called... beggar version!"

"They have little storage space, low configuration, and limited software that can be installed. The number of e-commerce apps installed is even smaller. Most people only have two, and very few have three. Not many people have more than three!"

Everyone agreed.

"As a result, most users will have one Taobao or Tmall and one Douyin on their phones, which accounts for two."

"A small number of users will click JD.com, Suning.com, or Vipshop. That's three e-commerce apps. That's it."

"If Suning.com ranks fourth, we will definitely not be able to compete with the top three, which is very dangerous."

The vice president suddenly realized: "I see. If Suning.com is the third largest e-commerce platform, we still have more users. But if we become the fourth largest e-commerce platform, it will be over. Only a few users will install three e-commerce apps, and even fewer will install a fourth."

"Yes, in the e-commerce field, only the top three are enjoying a comfortable life. Starting from the fourth place, everything will be miserable."

"Whether it's Suning or others, it's the same."

Director Zhang nodded: "Yes, that's the truth. If we rank third, we still have a future. If we rank fourth, we will be doomed to be a niche e-commerce platform and doomed to fail. Then the entire Suning Group will be in danger!"

"Chairman, isn't this a bit exaggerated?" One person couldn't help but say, "Even if Suning.com is in danger, we still have offline Suning. Our core market is still offline!"

Mr. Zhang waved his hand and said: "Offline is very important, but its proportion is getting lower and lower, far less than online."

"Especially in the past few years, everyone should know that more and more consumers are pouring into online from offline. This has led to a continuous decline in offline income and a continuous increase in online income."

Everyone nodded, it was indeed true.

Mr. Zhang continued: "Offline sales are shrinking, while online sales are booming. This is the general trend of the industry. It is irreversible and irresistible."

"Our offline market is definitely losing volume and is totally unreliable."

"If the online business fails, the entire Suning Group will be in danger." "This..." Everyone was silent.

Many people were so frightened that they broke out in cold sweats.

Their ideas are too optimistic, their judgment of the current situation is too backward, and they still live in the old concept that offline is king. They are far less clear-headed than the chairman!
"So, we cannot lose this 618 battle. We have no right to lose!"

“No matter how strong the Douyin Mall is, we will hold on!”

“We have no way out!”

“At all costs, keep the third place in e-commerce!”

"Are you confident?"

"Have!"

"Very good, then let's take the initiative. This year's 618 will not wait until June 6, nor June 17!"

Mr. Zhang paused and said, “On the contrary, we will start the 6 promotion on June 11th, before our competitors start their promotions!”

"Yes!"

Everyone responded that this was a last resort.

If we really have to wait until June 6th to start the 15 promotion, we will be no match for Douyin Mall.

Afterwards, the entire Suning.com headquarters became busy preparing for the upcoming big sale!
And it’s a big sale that lasts for ten days.

It starts from the 11th and ends on the 18th, which is eight days. There will be another two days of big promotion afterwards, which makes it ten days in total!
In ten days, we have to achieve the same results as two months normally!
This kind of promotion is qualified.

At the same time, JD.com headquarters.

Daqiangzi also began to mobilize:

"The growth rate of Douyin Mall is too amazing, and its performance is rising steadily. This is obvious to everyone."

“But what I want to say is that Douyin Mall’s competitor is not Suning.com.”

"Suning.com alone cannot withstand the impact of Douyin Mall and will definitely fall out of the top three."

"More importantly, JD.com will also be severely impacted."

"It was JD.com that proposed the 618 promotion. If Douyin Mall overtook us in the promotion, it would be a huge loss of face!"

"You can afford to lose this person, but I can't!"

"Therefore, we must be fully motivated and go all out for this 618 promotion."

“Go compete with Alibaba, go compete with Douyin Mall.”

"We have only one goal, and that is second!"

“Even if we can’t beat Alibaba, we can’t be surpassed by Douyin Mall. We can’t afford to lose face!”

“Therefore, our 618 promotion must succeed, not fail!”

“And the promotion time will be advanced to June 6!”

Soon, two pieces of news shocked the entire Internet.

[Suning 618 promotion, starting at 6pm on June 11th, breaking the reserve price, with many discounts. ]

[JD.com 618 promotion, starts at 6pm on June 12th, quality products, super low prices! ]

Looking at this scene, Jack Ma, who was still researching the smart medical platform at Alibaba headquarters, was stunned:
"??? In previous years, the 618 promotion started on the 16th or 17th, but this year it started on the 11th or 12th?"

"Is it because of the impact of TikTok Mall? Are they collectively overturning the table?"

Mo Yi nodded: "Yes, Chairman, Douyin Mall has developed rapidly in the past six months since it was upgraded to a comprehensive e-commerce platform. This 618 promotion is likely to surpass Suning.com and become the third largest e-commerce giant in China!"

"No, to be precise, it's the fourth largest e-commerce giant!" Jack Ma emphasized: "Taobao is first, Tmall is second, JD.com is third, and Douyin Mall is fourth!"

“Taobao and Tmall are number one together, but they are also number one and number two separately.”

Mo Yi nodded: "Yes, Taobao has monopolized more than 90% of the C2C market, and Tmall dominates B2C with a market share of more than 50%. We are indeed the first and second. But Suning's B2C market share is only about 5%, and it is easy to be surpassed by Douyin Mall."

“The development of Douyin Mall really surprised me. I didn’t expect it to be among the top three B2C and top four comprehensive e-commerce companies so quickly!”

Jack Ma said quietly: "But this is a good thing. The impact on us is limited, but the impact on Suning and JD.com is serious."

"If nothing unexpected happens, Suning will be defeated in this 618 event. If JD.com is defeated as well, it will be fun, haha."

Another vice president was also in a good mood: "Indeed, since its listing, JD.com has a good market value and sufficient funds, especially the self-operated model of self-built logistics and warehousing, which has had a dimensionality reduction attack on our logistics. We were originally worried about how to kill them, but now Douyin Mall has appeared, which is similar to the JD.com model and has serious homogeneity."

"JD.com and TikTok, when two tigers fight, one will surely be injured. By then, Alibaba's position will be more stable."

Jack Ma was noncommittal: "It seems like this now. Whether Douyin Mall kills JD.com or JD.com kills Douyin Mall, or both lose, it is good for Alibaba. But I am afraid that Douyin Mall will continue to grow and threaten Taobao and Tmall!"

"Chairman, this is unlikely, right?"

Another vice president couldn't help but say, and other executives also spoke up:
"The chances are slim to none."

“Yes, we will lose to Xingyi Technology in other fields, but definitely not in the field of e-commerce.”

"The e-commerce sector is our base, and Taobao and Tmall are both invincible."

"Give Xingyi Technology another five years, and Douyin Mall will never be able to surpass our Alibaba!"

"Taobao's annual GMV (gross merchandise volume) exceeds 1.1 trillion yuan. Tmall's annual GMV is also as high as 100 to 1000 billion yuan. And what about Douyin Mall? Their monthly GMV is less than billion yuan, and their annual GMV is only billion yuan, less than half of JD.com, let alone Alibaba."

"Yes, in the field of e-commerce, Douyin Mall is only one-tenth of Taobao and one-fifth of Tmall."

Listening to what everyone said, Jack Ma not only did not feel happy at all, but was full of worry.

He used to be as optimistic and confident as his subordinates.

As it turns out, optimism turned into tragedy and self-confidence turned into arrogance.

Every time Jack Ma was sure of victory and full of confidence, but in the end he was crushed and beaten by Xingyi Technology, which was a terrible sight.

After so many times, Jack Ma has changed.

They have become calmer, more cautious, more rational, and even more conservative.

Whenever there was an issue concerning Xingyi Technology, Jack Ma began to think about it over and over again.

There was no other way. It was the repeated disastrous defeats and bloody lessons that forced him to do so.

But now, these senior executives of the e-commerce department are still in that state, arrogant and condescending.

Exactly the same as he was before.

This is not good.

"Pride goes before a fall. Your state... Alas!"

Jack Ma sighed: "I emphasize again that Xingyi Technology is not a rival like other companies and must not be taken lightly."

"Even if we have a five-fold or even ten-fold advantage, it will only be temporary."

"If we don't pay great attention and take proactive measures, we may be surpassed or even crushed by Xingyi Technology someday."

“This is possible even in the e-commerce sector.”

Hearing this, everyone's faces changed, and they were very dissatisfied in their hearts.

Jack Ma said earnestly: "This is not alarmist."

"It's the bloody lesson we learned from Ali's many disastrous defeats!"

Upon hearing this, other senior executives still had different expressions. Many people felt that something was wrong with Jack Ma, as if he was frightened by Xingyi Technology.

But Vice President Mo Yi's eyes lit up and he was filled with emotion.

If the chairman had paid more attention to Xingyi Technology earlier, Alibaba would not have failed so miserably and so frequently.

But it’s not too late to be so cautious now.

But the status of other senior executives made him worried.

Thinking of this, Mo Yi also said: "I fully agree with what the chairman said, and I completely oppose your previous theory."

“You also said that Douyin Mall will not be able to catch up with Taobao and Tmall in five years?”

"Is there something wrong with your brain?"

“They also said that Douyin Mall’s annual GMV is only 1000 billion, and its monthly GMV is less than 100 billion?”

"Come on, this is the data from the beginning of the year! Idiots!"

"You're not stupid enough to think that Douyin Mall hasn't improved much in the past six months?"

“You don’t think that the monthly GMV of Douyin Mall is still less than 10 billion?”

"What a joke!"

"..."

"!!!"

For a moment, all the senior executives of the e-commerce department were silent.

But it was impossible to refute.

Their data is indeed based on the beginning of the year.

But generally speaking, most e-commerce platforms will not change much in a few months.

Mo Yi continued: "Let me tell you, although Douyin Mall's monthly GMV data for the past few months has not been released, we can make a preliminary estimate based on their growth rate, brand occupancy, number of merchants and other dimensions."

“The monthly GMV of Douyin Mall has already exceeded 100 billion, or even 150 billion!”

“In other words, the annual GMV of Douyin Mall is now around 2000 billion!”

"what?"

"so much!"

"Isn't this possible?"

Everyone was shocked:

"2000 billion, what does that mean? It's equivalent to three Suning.com, almost as much as one JD.com, and half of Tmall!"

"How can Douyin Mall be so powerful? It's unrealistic, not realistic at all."

Seeing that everyone didn't believe him, Jack Ma sighed, "A bunch of idiots who only see the world from a well. If it weren't for President Mo scolding you, you would still think that Douyin Mall is still a small platform with an annual GMV of tens of billions."

“But what I want to say is that the real strength of Douyin Mall is only higher than what President Mo predicted!”

“During this year’s Double Eleven, Douyin Mall will surpass JD.com and become the strongest rival of Taobao and Tmall!”

"This..." Everyone's expressions changed again and again, but they believed it completely.

"For this 618 promotion, we have to start early. If Xingyi Technology has a backup plan, it will be difficult to deal with it!"

(End of this chapter)