Reborn since 1993

Chapter 217 Swinging to the Sky

When Li Yan and Feng Jun looked at Li Dongling, they were both at a loss and a little moved. Before they came, they were preparing to establish a text message platform, so they felt it was already a risk. For them, they dared to come to Dongling Hi-Tech for cooperation. In addition to the telecommunications side, this wave is already very big.

But now listening to Li Dongling's words, Li Yan and Li Yan suddenly felt that what Li Dongling wanted to play was much bigger than they imagined!

“The theory that the aroma of wine does not scare you away from the alley is no longer suitable for today’s society. No matter how fragrant the wine is, it cannot be separated from the blessing of sales channels and advertising!

When a company's advertisements for alcoholic beverages are plastered all over airports, buildings, and high-end shopping malls, and then advertise the effects of activating human cells, anti-cancer, health maintenance, rejuvenation, etc., the effect is comparable to Taishang Laojun's golden elixir, then this company Even if a brand of drink appears out of thin air, it can still be sold at sky-high prices based on liquor and mint..."

Li Dongling said to several people in the office that a certain brand of wine can be said to be a product that combines advertising and marketing. A bottle of wine sells for 58,000 yuan, which is more than the price of Maozi, Wuliangye and other old brands of wine. The luxury goods come in.

In fact, this thing is nothing new. It was just revealed. The company that operates this drink also operated Cordyceps sinensis lozenges called Jicao a few years ago, which once made Cordyceps sinensis to the sky. .

Using the same method, there are also a certain small pot of tea, 8848 mobile phone, etc., which are all the same promotional methods.

As for these, they are pretty good, at least they actually make something, and there are some brands that are just cutting leeks.

They put out advertisements all over the place, and they were not planning to actually sell the products. Instead, they were planning to cut off the agents' money. After all, the sales were so expensive, and how much money did ordinary people have to buy those things every day?

As time goes by, these methods of cutting leeks are constantly being upgraded, and there is no longer even a need to cut ordinary leeks. For example, buying a winery that is on the verge of bankruptcy, then concocting a new brand, and then carrying out overwhelming publicity, regardless of whether it can If you can't sell it, put the goods with dealers, and on paper create huge sales of this beverage brand, which can increase the stock price of the listed company that holds this beverage brand.

"I hope you can build an advertising channel platform based on the SMS platform that covers both online and offline!"

There are many big and small locals in the advertising industry. For example, the largest advertising group in China, the advertising platform of Central Media, can operate Biaowang advertising, Spring Festival Gala advertising, etc. Others include subways, trains, future high-speed rail advertising, and aircraft Advertising platforms owned by airlines, etc. These advertising companies are independent and have their own base. Any company that wants to advertise on these platforms has to come to them!

That is to say, the advent of the Internet era has taken away a lot of the edge of these advertising snakes. Otherwise, these local snakes, large and small, can control all advertising resources. Like channel dealers, they can become the life-fathers of countless companies and can decide the life and death of countless companies. .

And the advertisements attract those who want to make a fortune. Those who want to become agents of these products have to pay a large agency fee, which can easily cost millions. As long as they attract dozens or hundreds of Regional agents will get the hundreds of millions in agency fees, and then, the people who run the brand will have run away long ago.

In addition, establish your own advertising channels offline. You can place advertisements on airplanes, taxis, trucks, elevators, communities, buses, subways, shopping malls and other places outdoors. Of course, you also need to maintain good cooperative relationships with local leaders in other advertising industries! "

After all, selling wine is not as convenient as cutting off the stock market's leeks. As long as the stock price is raised and the leeks take over, it is not difficult to cash out hundreds of millions or more than a billion at a time. How many drinks do you have to sell to earn so much net profit? profit? !
At the end of the game, sell this wine brand to other wineries or listed companies, cash out a large amount of money at once, and then create another new brand. This gameplay can be played over and over again...

Li Dongling looked at Li Yan and said, "In the future, there will definitely be an advertising market in the computer and mobile phone industries. I hope that you will occupy this market!"

Of course, Li Dongling definitely doesn't need those misleading advertisements, but he does need such overwhelming publicity channels. The advertising market is there. If you don't occupy it, others will.

Other provincial and municipal TV stations, as well as local companies that operate community elevators, taxi advertisements, and outdoor billboards, are also controlled by local gangsters.

Any company needs to have its own basic base. Donglin Hi-Tech supports the company established by Li Yan and others. In the future, it will regard communication operators and Internet advertising platforms as its own basic base.

With the support of several major communication operators and its dominance of computer and mobile advertising platforms, this company will definitely become one of the biggest players in the advertising industry. Other companies that want to place ads will have to go to the dock!
"Mr. Li, we..."

Hearing Li Dongling's words, it would be absolutely false to say that he was not moved. If the company established can really meet Li Dongling's requirements, then this company will definitely become a giant company. However, Li Yan and Feng Jun looked at each other. No matter how much they thought about it, they both felt that it would be difficult for them to achieve all this with just the two of them.

Seeing the troubled looks on the two people's faces, Ren Yuefeng said at this time, "Donngling High-tech is willing to invest in the company you established. In addition, it will introduce telecommunications companies, Hanxi State-owned Assets Supervision and Administration Commission, as well as other domestic state-owned assets supervision and administration agencies and state-owned enterprises. Invest in companies and more!

In the future, this company will not only be able to get advertising orders from Dongling Hi-Tech, but the entire Dongling Hi-Tech parts suppliers and companies under Hanxi State Investment will also place advertisements in this company. Of course, they can also receive advertising orders. Advertising orders from other companies! "

Donglin High-tech must have this kind of publicity channel in its hands. In addition, it also needs to introduce some other local companies and institutions in the country, so that this platform can obtain advertising resources in various places in the country.

With the support of Dongling Hi-Tech, Li Yan and his new company don't have to worry about orders or survival.

In a few years, the real estate industry, Internet companies, and smartphones will rise. Many companies will spend money on advertising, and there will be no need to worry about whether they have orders.

"What you need to do is to build a platform that covers enough areas and enough users. When Dongling Hi-tech needs it, it can put Dongling Hi-tech's product advertisements on the entire computer and mobile website, so that Yan Countless users in Beijing, Shanghai, and Yangcheng can see Tanglin Hi-Tech's products whether they are taking a taxi, taking a bus, taking an airplane or subway, taking the elevator home, shopping malls on pedestrian streets, etc.!
Perhaps, one day, this company can also help domestic product advertisements be placed in overseas markets. Some things always need someone to do it, why can't it be you? ! "

Li Dongling spoke in a deep tone and put his hand on Li Yan's shoulder. He could clearly feel that Li Yan's body was trembling slightly at this time and his breathing was a little heavier.

Feng Jun next to him is not much better than Li Yan. Just like the ancients pursued a nomination to the gold list, a wife and a cute child, nowadays, countless young people, when they are the most passionate, have dreams in their hearts and want to make something. When starting a career, who doesn’t want to become famous and be noticed by all the people!

"Mr. Li, we will not let you down!" Li Yan almost gritted his teeth and said to Li Dongling.

Ren Yuefeng looked at the expressions of Li Yan and Feng Jun at this moment and felt that after eating the flatbread and chicken soup drawn by Li Dongling, the two of them might have to fight for their lives.

"Dongli Hi-Tech is willing to invest 60 million yuan in Focus Media and obtain % of the equity of Focus Media. In the future, Tanglin Hi-Tech will continue to lead the investment in Focus Media until it goes public!"

Li Dongling proposed that the platform company established by Li Yan and Li Yan should be named Focus Media. Dongling Hi-Tech obtained 60% of Focus Media's equity. Even if Focus Media continues to raise funds in the future, Dongling Hi-Tech will still be its largest shareholder, which can guarantee the interests of Focus Media. The controlling stake allows Donglin Hi-Tech's products to be promoted to various places through it!

As for whether Jiang Chunnan, who established Focus Media in his previous life, can establish another company comparable to Focus Media in the future, Li Dongling has no idea. Anyway, Focus Media, supported by Dongling Hi-Tech, will definitely dominate elevator advertising. of.

As for Li Yan, he has no objection to Dongling Hi-tech becoming a major shareholder. Although he has lost his status as a major shareholder, the valuation of a newly established company is close to 40 million yuan, and there is no need to pay for orders. And worrying, with the support of telecommunications companies, Hanxi State Investment and other companies, listing is almost around the corner, and there may even be no pressure at all. Li Yan, the founder, has also transformed, and his paper worth has exceeded the 10 million mark!
If Focus Media goes public in the future, then Li Yan and the others will be worth a lot more. This account, as a top student at the Law School of the University of International Business and Economics, and as an intern at the Legal Department of the Ministry of Commerce, he will be able to do this. Those who have figured it out also know that the condition proposed by Li Dongling is really not excessive.

As for letting Li Yan take charge of Focus Media, Li Yan, who has worked in the Ministry of Commerce and Trade, is definitely experienced in dealing with telecom operators, central media, airline advertising departments, etc., both in terms of connections and experience, and can also be recruited There are many orders for people who have worked in the Ministry of Commerce and Trade. These are basic skills.

"Brother Li!"

After signing the contract, their feet felt as soft as stepping on cotton. Everything that happened today felt a bit unreal to Li Yan and Feng Jun. As soon as they walked out of the gate of Dongling Hi-Tech, they heard someone calling them name.

Li Yan looked around and saw the "big boss" Chen Zuhan in the reception room. When he saw Chen Zuhan, it was only a few hours apart, but Li Yan felt that "things are different and people are different". A few hours ago , to him, Chen Zuhan is still a big shot with a big difference in worth, but now, the worth of both sides is equal. The experience of getting rich overnight that countless people expected to go to sea has actually happened to Li Yan...

(End of this chapter)