We are all reborn, who wants to be the richest man?

Chapter 637 Health Products Industry

What comes to mind when you mention March 3? The 15 Gala.

Don’t think that there is no 315 Gala in this era, and don’t think that 315 is a domestic exclusive anti-counterfeiting day.

In fact, as early as 1898, the United States established the world's first consumer organization, and subsequently consumer rights organizations and associations were established in various parts of the world.

In 1983, the International Consumers Association officially designated March 3 as International Consumer Rights Day, and 15 officially became a global holiday.

In 1991, Rabbit TV broadcast the first 315 Gala live, but at that time it was not an anti-counterfeiting gala, but a special gala for Friends of Consumers on International Consumer Rights Day.

March 1994, 3. Although there was no 15 Gala today, a major event related to anti-counterfeiting occurred in the business world.

Watsons Health, a subsidiary of the Convenience Pharmaceutical Group, has developed rapidly in the past decade.

Watsons originally had a health care products business. After Luo Nianzhong successively integrated Pfizer Bristol-Myers Squibb and European pharmaceutical companies, this part of the business was sold to the Convenience Pharmaceutical Group.

It is these acquisitions that have made Watsons Health one of the world's largest health products retailers and a global leader.

"My attitude is that I will never tolerate any leniency. I will deal with minor crimes severely and serious crimes severely."

When Luo Nianzhong heard the news that the general manager of Watsons Health China was suspected of false advertising and selling inferior products as good ones, his attitude was extremely firm.

So on March 315, the general manager of Watsons Health Care Company China was sued by his own company.

The reason is that the company's image has been damaged, causing indelible image loss to the company, and causing major property losses.

The president of Convenient Pharmaceutical Group Greater China was not spared either. He was dismissed on the charge of poor supervision that caused significant losses to the company.

Since the two people involved in this incident were both responsible for the business here, the impact it had on the business community here in Rabbit was huge.

This is not just a matter of watching the fun. The real interests of many people have been damaged, and it is a serious damage.

Let’s go back to New Year’s Day, January 1st, in the conference hall of the Grand Hyatt Hotel in Shenzhen Times Square.

At this moment, the crowd was surging, the spotlights were flashing, and a multi-millionaire was born.

Ma Jiajun, this name is so famous in the motherland and even in the world at this moment, it has become an international brand.

The Ma Family Army is actually a group of middle- and long-distance runners. The reason they are called the Ma Family Army is because the person who trains and leads them is named Ma.

In April 1993, the Ma family army emerged out of nowhere and collectively broke the national women's marathon record in Tianjin.

At the Stuttgart World Championships in August, the Ma family team won all three gold medals in the women's 8m, 1500m and 3000m events, and began to attract international media attention.

At the 9th National Games in September, the Ma family army broke world records repeatedly.

In October, at the Marathon World Cup held in Spain, the Ma family team not only won the team championship, but also took the top four places in the individual group.

For a time, the international sports world was shocked and exclaimed that "world middle and long-distance running has entered a new era - the Ma Family Army era."

The Ma family army is now at its peak. In the words of Ma Junren, "Whatever is said to be broken will be broken, and whoever is said to be broken will be broken."

The success of the Ma family army made the media curious about how Ma Junren trained such a strong team. There were rumors that the Ma family army drank turtle blood, ate ginseng, venison, sea cucumber, etc. Ma Junren himself said that this was his exclusive secret recipe and he would not sell it for 10 million.

Not selling for 10 million? What about 12 million?
So on New Year's Day, Watsons Health China Company bought the so-called secret recipe from Ma Junren for RMB 1200 million.

"Ma Jiao, didn't you say that you wouldn't sell your secret recipe even for 10 million? You wanted to keep it in your own hands and pass it down to future generations?"

"I have carefully considered the sale of the secret recipe. Watsons is a well-known company. It is a large global enterprise. Selling the secret recipe to them can better benefit all mankind."
Ma Jiao answered the reporter's questions with a smile on his face, but in his heart he was secretly cursing the other party for bringing up irrelevant issues.

1200 million! I would be a fool if I don’t sell it. With this money, I will never have to worry about food and clothing for the rest of my life.

"Aren't you afraid that athletes from other countries will surpass Ma's team after drinking Watsons' health supplements?"

"No, my secret recipe is to strengthen the body, enhance various functions, drive away diseases and stimulate potential. If you want to reach the level of the Ma family army, you need to follow my training method.

If drinking the medicine can turn you into the Ma family army, why do my players train every day?" "Excuse me, Mr. Chen, after seeing the secret recipe, do you think the 1200 million spent by Watsons is worth it?"

"It's very worthwhile. I have asked someone to lock this secret recipe in the safe of Pengcheng Far East Bank."

Is the secret recipe worth it? Is the secret recipe important?

From the moment Chen Fangzhou got the secret recipe, he asked someone to look at it. In the words of a professional, any Chinese medicine doctor can prescribe this recipe for five dollars.

But Chen Fangzhou did not get furious. He even rented a bank safe for the secret recipe, acting as if it was worth a fortune.

Is the secret recipe important? What he wants is the publicity effect and the advertising effect. In the final analysis, this is a thorough marketing event.

Therefore, the rabbit-specific health product Zhonghua No. 60, developed by Watsons China Health Care, was launched, and its sales exceeded RMB billion in less than three months.

Just when Chen Fangzhou thought he was about to reach the peak of his life with a promotion and salary increase in the industry, what he received was a lawsuit.

This incident has a huge impact on the Rabbit business community, because this is an era when health products are rampant. Many people on the wealth list have earned their wealth from health products, and many later celebrities also started their careers by accumulating capital in this industry.

I don’t know if you have ever seen such a scene: at the entrance of the village, there is a long table with several doctors in white coats providing free medical treatment.

Read more latest popular novels at 6.9*shuba!

People lined up in long queues, but the results were surprisingly consistent: they had gastrointestinal diseases.

As for the treatment method, it is also very simple, which is to drink an oral liquid of a certain brand.

It’s not so bad in cities, but it’s even worse in villages. You can see advertisements for these products on every wall in every village where there’s room for writing.

In life and on TV, such advertisements are everywhere, brainwashing you all the time.

How crazy is the health care product industry? In 1993, the market for rabbit health care products reached billion, and this number is still growing at an astonishing double-digit rate every month.

A health product company named San started out with sales of RMB 300,000, with sales exceeding RMB 100 million in four months and exceeding RMB 2 billion in the second year.

However, after the unhealthy trend comes the need to correct the root cause. Luo Nianzhong knew that this trend would not last long, so he gave the order as soon as the signs of it appeared in the health care products market.

It is okay to sell health products, which has always been an important source of revenue for convenience pharmacies, but excessive false advertising will never be tolerated, and he cannot destroy the Watsons brand for short-term benefits.

Luo Nianzhong knows better than anyone what the scale of the health care products market here will be in the future. Long-term development is the right way to go.

Offending his colleagues? Luo Nianzhong didn't care.

As expected, as soon as the Watsons Health incident came out, it immediately became the focus of media publicity.

Watsons not only took the opportunity to popularize knowledge about health products, but also asked national scientific research institutions to conduct an inspection on all health products on the market.

The results are somewhat shocking. Not to mention those that were ineffective, 70% of the products did not even meet the quality standards.

However, Watsons' products are 100% qualified and genuine.

Through this incident, Watsons health products became famous. At least in the minds of ordinary people, Watsons health products are genuine and authentic.

"We have offended a lot of people this time."

Luo Nianzhong glanced at Li Xiang and was not affected at all.

“I don’t care, just remember, the most important principle in making food is conscience.

We can pursue high profits and high-end prices, but all of this must be based on excellent product quality.

Only by sincerely providing high-quality goods or services at great value for money can we win the trust and long-term support of our customers, thus ensuring our hard-earned dominant position.

You have to take a long-term view, this is true when making products, and even more so when making food."

(End of this chapter)