Rebirth: Starting from the Cafeteria

Chapter 557 Dazzling Operation

Two days later.

Du Shaojie and others took a car to the alpine pasture.

Once they entered the mountains, there was no cell phone signal. They were quiet, but the outside world was in an uproar.

Wu Chenggang did not go to the ranch with them. In the afternoon, he received news that [Kawakami Family] was preparing to raise funds again.

The meaning of financing at this time is very clear, that is, to fight [Xichuan Restaurant] to the end.

evening.

Du Shaojie and others sat in front of the tent to enjoy the sunset. At everyone's request, they decided to have [soup and rice] tonight, accompanied by some naan and [roasted lamb].

"I decided to start eating vegetarian food after I come down the mountain. I ate too much meat these days and gained at least two kilograms."

There was a burst of fragrance wafting from a big pot not far away. Pang Weidong swallowed his saliva, touched his slightly fat belly, and couldn't help but sigh.

He has always been unable to control his mouth. He feels uncomfortable if he doesn't eat, but regrets it after eating.

Du Shaojie ignored him, and when the soup and rice were ready, he got up and went over to help.

Today's dinner was prepared by someone sent by the village. It was an authentic farm meal, and the barbecue was prepared by a local herdsman.

Just as everyone sat down to eat, Wu Chenggang arrived.

"Why are you here? What happened?"

When Du Shaojie saw Wu Chenggang, he immediately realized that something must have happened, otherwise the other party would not have come up the mountain so late.

The reason why the other party and Li Yimei stayed at the foot of the mountain was to make it easier to contact the company.

"Mr. Du, I received news that [Kawakami Family] is about to start a new round of financing. It is said that the scale of financing this time will reach 40 billion yuan."

Wu Chenggang did not dare to delay and went straight to the point.

"Ok?"

Du Shaojie's face gradually became gloomy. He knew very well that [Kawakami Family] would not give in, so [Xichuan Restaurant] was also prepared to continue to fight.

But the other party's large-scale financing again was somewhat beyond his expectations.

His mind was working rapidly, but there were still some key issues that he couldn't figure out.

The fight between [Xichuan Restaurant] and [Kawakami Family] has deviated from the original track. [Xichuan Restaurant] has separated its position from the other party and focused on the mid-range market.

In this case, even if Kawakami Family continues to spend money, the effect will be far less than before. As long as they are not stupid, they will not do such a reckless thing.

But why did the other party raise another 40 billion yuan at this time?
"Xiao Wu, you've worked hard. Eat first."

Du Shaojie gathered his wandering thoughts and invited Wu Chenggang to dinner.

The other party came up the mountain at this hour, he must have not eaten.

Wu Chenggang responded and sat down. He came here in a hurry and was already hungry.

Du Shaojie finished his meal quickly, got up and strolled around, thinking about the questions he had just asked.

Due to insufficient information, it was difficult for him to make a judgment. After strolling for half an hour, he came back to chat with Pang Weidong and others.

Pang Weidong knew that the other party had something to do, so he went to bed early at night.

The next morning, he took the initiative to tell Du Shaojie that he wanted to go down the mountain.

"It's okay, you guys continue playing here, I'll go back and make some calls."

Du Shaojie smiled and shook his head, and did not let Pang Weidong and Xu Bo go with him.

Afterwards, he, Zou Xiaohe, Luo Qin and Li Yimei drove down the mountain, while the others stayed on the mountain.

"Wynn, do you have any news?"

The first thing Du Shaojie did after coming down the mountain was to call Wang Yongli.

However, he was disappointed with the other party's answer. There was no new news from Wang Yongli, so he didn't know what [Kawakami Family] was doing.

Du Shaojie fired a few more shots, but still got nothing. It seemed that the other party had done a good job of keeping the secret this time, and no news had leaked out at all.

"It doesn't matter if we don't understand the other party's intentions. In the end, everyone will speak with strength."

Du Shaojie changed his mind. Since he couldn't guess what the other party was going to do, he simply focused on the internal affairs. On the one hand, he continued to work hard on his internal strength, and on the other hand, he appropriately strengthened the publicity work to attract more customers to return.

Of course, Wang Yongli and others will not be idle either, and will continue to keep an eye on their opponents.

in the afternoon.

Du Shaojie left Luo Qin and others behind, and took Zou Xiaohe back to the alpine pasture.

I had a drink with Pang Weidong and Xu Bo at night. The two of them said they didn't want to stay on the ranch any longer, so everyone went down the mountain the next day.

"Ajie, go and do your own thing. Apo and I will stay at the horse ranch for a few more days."

After returning to the holiday villa, Pang Weidong told Du Shaojie not to continue accompanying him and others and to go back when it was time.

Du Shaojie nodded. He originally wanted to have a good rest for a while, but his opponent would not let him have any free time.

The next day.

He and Zou Xiaohe, Wu Chenggang and others took a plane to Beijing.

a few days later.

There is news that [Kawakami Renjia] is gradually canceling some promotional activities instead of continuing the price war.

"They can't afford to push us any further. There is almost no room for price cuts, and our customer base doesn't overlap much with theirs. So I think they are planning to change their business strategy and remove all kinds of discounts to avoid further losses."

Yu Jianxin and others came to Beijing from Shenzhen, and Du Shaojie happened to have a discussion with them.

Yu Jianxin saw it clearly. He told Du Shaojie that due to the low-price competition of Chuan Shang Ren Jia, many small and medium-sized Sichuan restaurants had gone bankrupt, which gave the other party an opportunity to adjust their prices.

After all, the quality of the dishes at [Kawakami Renjia] is good, and even if the previous promotions are cancelled, its cost-effectiveness is still very high.

"No, are they preparing to go public?"

It was only at this moment that Wu Chenggang saw through the other party's tactics. The previous low-price strategy of [Kawakami Renjia] was mainly aimed at [Xichuan Restaurant].

Now that they feel they cannot defeat their rivals in a short period of time, they have changed their mindset and are planning to go public.

At this time, it is natural to improve performance, otherwise how can the listing application be approved?

It just so happens that the market competition pressure is the least at this time, and it is also a good time for [Kawakami Family] to turn around quickly. "Not necessarily! If the other party plans to go public, what is the purpose of raising 40 billion yuan now? You have to know that it has not been long since their last round of financing. Is such intensive financing just for going public?
Besides, even if the other party wants to go public, it will have to look at three years of operating performance, otherwise it will not be approved. Therefore, it is impossible for the other party to go public within two years. "

Du Shaojie shook his head, disagreeing with Wu Chenggang's statement.

But he still couldn't figure out what [Kawakami Family] was going to do specifically, so for the time being he just assumed that the other party was stockpiling funds.

This issue has been discussed for a long time, but there is still no conclusion.

Next, everyone focused their attention on internal management. Everyone offered suggestions and there were many good ideas and suggestions.

"That's it. After all, your own strength is the most important thing."

Du Shaojie ended the meeting, and people including Yu Jianxin and Wu Chenggang became interested and went to inspect various places separately.

He himself stayed in Beijing. During this period, he needed to spend more time with his daughter and would not leave until his daughter finished the college entrance examination.

[Kawakami Family] has not made any big moves recently, except for stopping all promotional activities. This is actually the cunning part of the other party. When they started the price war, they still maintained the basic prices of the dishes, and made more efforts in various promotions.

Du Shaojie made a simple calculation and found that the other party had already crossed the profit margin warning line and might be able to make a profit again.

In fact, it was the same at [Xichuan Restaurant]. That afternoon, when he was preparing to cook, Luo Qinxing hurried in with several reports.

"Boss, good news! Xichuan Restaurant finally made a profit last month, with a profit of 670 million yuan."

Wu Chenggang was running around outside, so Luo Qin took over his role.

Last month, Xichuan Restaurant made a monthly profit of 670 million yuan, finally crawling out of the quagmire of losses.

Of course, it is not very reliable to only look at one month's operating data. It takes at least half a year to determine whether the trend has changed completely.

"That's great. Put the report in the study first and I'll look at it when I'm done."

As the college entrance examination is approaching, my daughter has been living at home during this period.

Du Shaojie was responsible for three meals a day. He cooked in different ways every day, paying attention to both nutritional balance and the combination of meat and vegetables. He almost used all his strength.

He couldn't help his daughter with her studies, but Qi Yan was able to study the exercises with his daughter.

So he could only take care of his daughter more in life, and his daughter especially liked the food he cooked.

"Ok."

Luo Qin smiled and then turned and left the kitchen.

At night.

Du Shaojie received a call from Wang Yongli, saying that according to reliable information, [Chuan Shang Ren Jia] is about to turn losses into profits. This is easy to understand, the other party's losses are not due to bad business, but are tactical losses.

Their purpose is to use the price advantage to bring down Xichuan Restaurant.

However, [Xichuan Restaurant] did not fall into the trap at all. You fought your price war, but [Xichuan Restaurant] remained unmoved. With patience and strong strength, it not only survived but also successfully divided the track with its competitors.

[Kawakami Family] then realized that it would be difficult to defeat the opponent through price war alone, so it cancelled all promotional activities and adjusted prices so that the prices returned to a profitable range.

"In addition, I also found out the purpose of [Kawakami Renjia]'s 40 billion yuan financing. They plan to build a reliable supply chain, including but not limited to cold storage, logistics, raw material supply bases, etc., to improve their competitiveness."

Wang Yongli has made great progress in his recent work and obtained the planning plan for "Kawakami Family".

The other party has made good progress and has secretly controlled a large pork supply company, achieving a closed loop from pig breeding, slaughtering, cutting, to cold logistics.

After listening to this, Du Shaojie was silent for a long time.

It seems that the opponent also has experts, and has started to extend the industrial chain. [Bailian Catering] also has its own supply chain, but in comparison, it does not have such great ambitions as the opponent.

"Wynn, good job, keep staring at the other party."

Du Shaojie encouraged Wang Yongli and then hung up.

Then he told Luo Qin about the situation and asked her to report it to Yu Jianxin, Wu Chenggang and others.

Yu Jianxin and others naturally took it very seriously, but they didn't quite understand the other party's approach. Having one's own raw material base would make one a leader in the catering industry. What was the point of controlling a large meat production company?

This is a cross-industry operation. If it is done well, it will be fine, but if it is not done well, won’t it result in multiple losses?
However, they soon understood the other party's intention. This pork production company had a good reputation. After [Kawakami Family] took control, its profits soared, shocking many people.

Next, [Kawakami Renjia] suddenly announced plans to acquire a food listed company in the mainland.

The company has been operating poorly in recent years and is facing the risk of being delisted.

To be honest, Du Shaojie almost couldn't react to the opponent's dazzling operations. By the time he understood, the opponent's layout was basically completed.

[Chuan Shang Ren Jia] successfully took over this listed company, and then began to adjust its business projects, adding many Sichuan specialties and snacks.

These are definitely all under the "Kawakami Renjia" brand, such as [spicy sausage], [cured meat], [sauerkraut fish seasoning], [boiling fish seasoning], [mapo tofu seasoning], [hot pot base] and so on.

Du Shaojie fully understood the other party's thinking. The other party was not only extending the industrial chain, but also extending the brand.

After the company's successful reorganization, it implemented a round of additional issuance. Li Kaize, Yin Qiang and others as well as [Hongsheng Investment] surfaced one after another, making the additional issuance successfully completed.

The listed company divested its non-performing assets and used the raised funds to acquire 150 stores of Kawakami Renjia.

These stores can also be considered high-quality assets, at least they can create benefits.

After the transaction was completed, [Kawakami Renjia] started a new round of expansion and continued to build new stores.

Listed companies have their own restaurant outlets, as well as local specialties and snacks under their brands, and their profitability suddenly becomes very strong.

[Kawakami Renjia] authorized its brand to a listed company. The two can be seen as a family, with you in me and me in you.

"Very exciting! Those who play with capital operations are the ones who can make money."

Du Shaojie was amazed and basically figured out the other party's methods.

[Kawakami Family] pretends to fight to the death with [Nishikawa Restaurant], but it is half true and half false. If it is possible, of course, they will destroy their opponent. If it is impossible, their purpose of hype has been achieved, and then they will turn to the capital market to make money.

The transaction price of adding 150 stores to the listed company has a substantial premium, and this alone will make [Kawakami Renjia] a fortune.

In addition, various local specialties and snacks are also very profitable. A listed company on the verge of delisting has transformed itself into a star enterprise.

Next, the listed company continued to conduct related transactions with its largest shareholder. In addition to acquiring stores, the listed company also acquired a pork production company and a raw material supply base.

Good performance and favorable expectations caused the stock prices of listed companies to soar.

"How about it, Ajie, can we sell our stocks now?"

Pang Weidong and Xu Bo arrived in Beijing a few days ago. While "Kawakami Family" was carrying out various fancy operations, Du Shaojie was not idle either.

(End of this chapter)