Rebirth: Starting from the Cafeteria
Chapter 558 A fragile balance
Du Shaojie guessed the subsequent move of Hongsheng Investment, so he brought two people with him early on and bought the shares of Chuan Shang Ren Jia Co., Ltd. at a low price.
Since they controlled the number of shares they bought, none of them became major shareholders and therefore did not attract any attention from the outside world.
According to the current stock price, several people have made considerable profits.
"Sell it. I just wanted to make some pocket money."
Du Shaojie thought about it and made a decisive decision to clear all his stocks.
Starting from the next trading day, he, Pang Weidong and Xu Bo used some time to sell all their stocks, and each of them made a profit of at least 3000 million yuan.
This amount of money is nothing compared to their personal assets. But this money comes easily and in a short time. The key is to get the wool from the opponent, and everyone is very happy.
"Ajie, I'll treat you tonight, let's go and have some fun."
Pang Weidong sent out the invitation. Anyway, the money was free and it would not be a pity to spend it.
Du Shaojie shook his head and said, "Forget it. My daughter will take the college entrance examination soon. I'd better go back early."
Pang Weidong and Xu Bo knew his situation and did not force him.
Du Shaojie started preparing dinner as soon as he got home. He was very serious when cooking and only started to handle official business at night.
He was a little absent-minded today. He had been thinking about the matter of "Kawakami Family" these days, wondering if he was too conservative.
When the college entrance examination came, Du Shaojie just asked Zou Xiaohe to pick up his daughter every day, and he prepared meals at home. It was not that he didn't want to accompany his daughter to the examination site, but he didn't want to put too much pressure on her.
Qi Yan was the same. The two of them didn't even ask how their daughter did in the exam these days.
After the exam, it was my daughter who took the initiative to report to them, saying that she had performed well this time.
Du Shaojie did not get involved in the subsequent application process. There was an expert (Qi Yan) at home, so the mother and daughter could discuss this matter together.
He returned to Guangzhou and discussed with the company's management the feasibility of extending the industrial chain. He admitted that Chuan Shang Ren Jia was better than him in this regard, and he was too lazy to talk about it.
But Du Shaojie also has one advantage, which is that he can listen to opinions and even learn from his enemies very humbly.
"I think we also need to extend the industrial chain. The previous actions of [Kawakami Family] gave me a lot of inspiration. What do you think?"
"Boss Du, the extension of the industrial chain will inevitably involve cross-field operations. This will increase our risks. Is it necessary?"
"Mr. Yu, I don't agree with you. Extending the industrial chain is actually a good idea. If it can be implemented, it will not only not increase the risk, but will increase our sense of security."
Everyone's opinions were divided into two completely different camps. Yu Jianxin and others firmly opposed it, while Wu Chenggang and others strongly supported it.
"However, let Xichuan Restaurant try to extend the industry chain first."
Du Shaojie listened to everyone's opinions and then made a summary speech.
He planned to use Xichuan Restaurant as a vehicle for the experiment. After all, each sub-brand was a legal entity with separate accounting, and he still had more than 20 billion yuan left from his previous investment, so there was no need to add pressure to the head office.
After Du Shaojie said this, Yu Jianxin and others had no objections.
Later, Xichuan Restaurant also acquired a pork production company and a food factory. In short, whatever Chuan Shang Ren Jia has, he also wants to have it.
It is said that [Kawakami Family] cursed [Nishikawa Restaurant] behind their backs for being shameless, and the other party actually followed them closely, and you can't accuse them of plagiarism.
However, [Xichuan Restaurant] did not stop.
"Boss Du, this is the vacuum-packed [Bobo Chicken] we tried out. Try it."
In addition to developing cured meats, the food factory has also developed a number of seasoning packages for Sichuan cuisine, and even vacuum-packed [finished dishes] and [snacks].
Today, the manager of the food factory brought him a new product [Bobo Chicken].
Du Shaojie tore open the package, smelled it, and then asked Li Yimei to heat it up.
After a while, a plate of steaming hot [Bobo Chicken] was served. He picked up a few skewers and found it tasted quite good.
"Seasoning is the work of the chefs at [Xichuan Restaurant]. We developed this product based on a fixed flavor profile. After receiving praise from the boss, I became more confident."
The food factory manager left happily, and then the new product began to be put on the market in batches.
The products on the market are all branded with the Xichuan Restaurant trademark. They are of excellent quality and are priced neither cheap nor expensive, and have received good responses in the market.
Du Shaojie had neglected this before. The market for this is huge and the profits are good.
"Haha, we have to thank our opponent for helping us find the way."
Seeing that Wu Chenggang was trying to hold back his laughter, Du Shaojie simply made things clear.
He would not talk about the code of conduct with his opponent, because his opponent would not talk about the code of conduct with him. Therefore, he copied the opponent's model without any psychological burden.
"Boss, I think we've made the right move."
Wu Chenggang couldn't help but laughed out loud.
But he had to admit that Du Shaojie's move was a stroke of genius, and it was time to teach his opponent a lesson.
Previously, [Xichuan Restaurant] had been forbearing, basically the other side attacked and they defended. Now the offense and defense have switched, Wu Chenggang feels very happy.
"Go and recruit some talent with the relevant personnel of the company. If we follow them and end up losing money, it would be a huge joke."
The food factories and pork production enterprises basically have their original staff remaining.
The reason was that Du Shaojie did not have the relevant talents. In order not to affect production and operation, he started to make personnel adjustments at this time.
After this period of adjustment, he had a basic idea in his mind. Some incompetent and lazy people must be eliminated. The staff gap can only be filled by recruiting from outside, which should not cause major turmoil.
Wu Chenggang understood what he meant and went to handle the matter immediately.
It was easier to find personnel than he had imagined. After all, it was a traditional industry without a high technical threshold. The newly recruited employees arrived at their posts in a timely manner, and Du Shaojie also took the opportunity to rectify the culture of several companies.
It’s noon this day.
He received a call from his daughter, who was admitted to Beijing University and jumped for joy on the other end of the phone.
"Congratulations, daughter. What reward would you like?"
Du Shaojie was very happy and took the initiative to bring up the matter of rewards.
"I want to go traveling, but Mom said she doesn't have time. Dad, can you go with me?"
The daughter was waiting for Du Shaojie's reply with great anticipation.
"it is good!"
Du Shaojie thought about it and then agreed to his daughter's request.
The two agreed to meet in Shenzhen and then go directly to Hong Kong.
Later, he still called Qi Yan and asked her how busy she was.
"I'm just trying to create an opportunity for you and your daughter. You and your daughter are rarely together, so you should spend more time with her this summer. As for me, I have some things to do, so we'll talk later." Qi Yan replied with a smile, and then said no more.
Du Shaojie knew his temper and did not continue to ask.
Later, he took his daughter from Hong Kong to Europe, and then from Europe to the United States and America. Although it was a quick tour and the stay in each place was very short, his daughter was still very happy.
This time he only brought Zou Xiaohe, Yang Hao, Luo Qin and Zhang Xueqi with him, and he kept a low profile throughout the whole trip.
A day later, Du Shaojie and his daughter returned to the capital.
"Boss, Xichuan Restaurant and Chuan Shang Ren Jia have temporarily formed a delicate balance. Xichuan Restaurant's performance continues to recover, and its monthly profit has returned to the tens of millions of yuan level. Last month's total profit was 1360 million yuan.
[Kawakami Family] The same is true. The other party's performance is also recovering. There is also good news here. The profitability of several companies we acquired is very strong, and I believe it will be even better in the future. "
Wu Chenggang was waiting in Beijing in advance, and as soon as they met, he reported the recent situation to Du Shaojie.
Du Shaojie nodded and didn't say much.
[Xichuan Restaurant] and [Kawakami Family] seem to have achieved a win-win situation, but behind this is the collapse of countless small and medium-sized Sichuan restaurants.
Of course, he was just a little emotional, and he didn't feel guilty. This was the law of the market, and the collision of two giants would definitely hurt many of their peers.
The threshold for catering is very low, but the competition is also fierce. It is normal to make money or go bankrupt.
"Well, has the other party made any big moves recently?"
Du Shaojie put aside the distracting thoughts in his mind and asked.
"no!"
Wu Chenggang feels that the battle between the two catering giants is nearing its end, and there will still be open and covert struggles between the two sides in the future, which may last for decades or even hundreds of years.
Du Shaojie checked the share price of [Kawakami Renjia] and found that it is still running at a high level. Even the funds that participated in the additional issuance at the beginning have doubled according to the market value.
This is obviously abnormal. Even if a catering company has good performance and an extended industrial chain, its stock price should not be so outrageous.
He asked Wang Yongli and others to keep an eye on [Kawakami Family], and when he returned to Yangcheng, he would continue to study cooking with all his heart. He was now only one step away from the [Ultimate Gift Pack], and he really wanted to know what was in the gift pack.
After receiving the [Ultimate Gift Pack], he also wanted to see what surprising changes would happen to the system.
Time flies.
Now that their daughter has entered university, Du Shaojie and Qi Yan have put their minds at ease. Whether their daughter continues to train at Beichen Education or Bailian Catering after graduation, she no longer has to worry about her life.
Taking advantage of the National Day, Du Shaojie, Qi Yan and his wife took Wang Yuxiu back to Xijiang again.
On behalf of Beichen Education Group, Qi Yan invested in a large-scale vocational education institution in the local area, while Du Shaojie invested in the Altun Big-Tailed Sheep breeding base.
At this point, the two have basically reached the peak of their lives. From now on, even if they just lie at home, they will have huge wealth coming in every day.
Qi Yan's parents are also in Xijiang. Since their granddaughter started living in the school dormitory, they rarely go to Beijing and prefer to stay in the familiar northwestern city.
"Yanzi, we have been here for a few months now, and even my daughter complains that she can't see you and me when she comes home. How long do you plan to stay here? If it doesn't work out, I will go back to the capital first."
Du Shaojie finally convinced Wang Yuxiu and planned to go to Beijing in the next two days.
He didn't know what Qi Yan was thinking. Maybe she wanted to spend more time with her parents, or maybe she had some troubles and wanted to hide away. No matter what she thought, he wouldn't say anything.
"You can go back first. I want to stay with my parents for a few more days."
Qi Yan was obviously worried, but she didn't seem to want to bring up the topic.
"What happened at home? Can't you even tell me?"
Du Shaojie guessed that something happened in Qi Yan's family, and the more the other party didn't say anything, the more anxious he became.
Finally, I couldn't help but complain.
At this point, Qi Yan had no choice but to tell him everything about her family affairs. If she didn't, it would probably affect their relationship.
"It's nothing to tell you, but I'm afraid you'll be annoyed. Something happened in my brother's family. My brother got married late, and his wife is 10 years younger than him. Now they're getting a divorce."
When Du Shaojie heard that it was Brother Qi Yan's family affair, he understood why the other party was unwilling to talk about it just now.
Her brother's divorce was an ugly matter, mainly because of her sister-in-law. Qi Yan really didn't want Du Shaojie to know about such a mess.
Nothing else, just a little embarrassing.
"Well, I see."
Du Shaojie nodded, not intending to interfere in his brother-in-law's family affairs.
The next day.
Du Shaojie and his group went to Beijing, while Wang Yuxiu returned to Guangzhou.
After arriving in Beijing, he went to Beijing University to visit his daughter first.
When the father and daughter sat face to face, he knew he had been fooled by his daughter. His daughter looked very good, and her skin was even better than when she was in high school.
It can be seen that the child would rather be alone and free, so as to avoid being criticized by his mother all the time.
"You have just started college life, so adapt yourself well. Your mother will stay in Xijiang for a few more days, and I will return to Yangcheng soon. You are free now!"
Du Shaojie accompanied his daughter for a meal and applied for a supreme consumption card for her to use at Shuweixiang Hotpot and Xiangweiju. This means that no matter how much she spends, she doesn't have to pay, and the bill will be charged to her father.
"Dad, you are so great! Well, it would be even better if you could give me some more money."
Qi Yan was strict, so the daughter had to ask for more money from her father.
Du Shaojie didn't give much, just 10,000 yuan, and specifically stated that he would tell Qi Yan later.
The next day.
Du Shaojie visited the Olympic venues again and found the project progress encouraging. This part will definitely not lag behind in the future.
He then rested for a few days and then returned to Guangzhou with everyone.
At present, the Sichuan cuisine industry has become accustomed to the status quo of "two guns competing for supremacy". [Xichuan Restaurant] is the undisputed leader, and [Kawakami Renjia] is only slightly inferior in strength, and no one dares to underestimate it.
A fragile balance is still a balance, and some small and medium-sized Sichuan restaurants began to emerge.
After Du Shaojie came back, he stayed in the training center all day, studying Sichuan fusion cuisine with several Sichuan cuisine masters of the company.
Over the years, Xichuan Restaurant has been seeking innovation and change, keeping up with the times and popular trends, which enables it to remain unmoved in the fierce competition.
The dishes on the menu are constantly rotating, and new dishes are added. (End of this chapter)
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